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A HEART ATTACK EVERY 34 SECONDS
11/1/12 WWW.DIRECTIONALHEALTH.COM 1
� Someone has a heart attack every 34 seconds in the United States
� Looks can be deceiving; screening is the key to prevention
� Prevention means saving lives and money spent on healthcare � So, how can we encourage at-risk individuals to get screened?
� The answer is the Directional Health Platform
DIRECTIONAL HEALTH APPLICATION
� How it works � JQuery/AJAX application
� Single screen, user friendly interface
� Touch screen friendly
� Clear recommendations
� Social aspect to encourage follow through
� Geo-targeted (Google Maps)
� KML flat file conversion to display additional map inputs
� E-mail reminder system for incomplete assessments with URL to bring the patient back to where they left off � Optional text messaging system (twillo) and integration with viral mesh mobilizer
11/1/12 WWW.DIRECTIONALHEALTH.OM 2
APPLICATION INTERFACE
� Modern JQuery interface � Platform neutral application
� Multilingual support (English and Spanish; other languages can be added)
� Social pledging enables users to ask family and friends to help them commit to getting screened
� Google Maps API displays local screening areas
� Intuitive error checking
11/1/12 WWW.DIRECTIONALHEALTH.OM 3
ENGAGEMENT � Higi.com is sponsoring an iPad sweepstakes to encourage participation
� Facebook application using shortstack.com
� Virtual gifts
� Encourage family and friends to help loved ones get screened
� Partnership with Community Healthcare System and emmisolutions to provide tablets in ER and outpatient waiting areas (over 100,000 visitors)
� Integrate application with emmisolutions’ large library of patient educational materials, allowing waiting patients to learn more
11/1/12 WWW.DIRECTIONALHEALTH.OM 4
SUMMARY
� Platform neutral solution � E-Mail reminder and text-based reminder system to engage the patient
� Unique patient engagement opportunity by targeting ER waiting rooms � High volumes of at-risk patients
� Improved patient outcomes and long-term cost savings for Accredited Care Organizations
� High quality patient education material provided by emmisolutions to further educate patients and family
� Social media contest to attract younger users sponsored by higi
11/1/12 WWW.DIRECTIONALHEALTH.OM 5