LONDON SCHOOL OF PUBLIC RELATIONS POST GRADUATED PROGRAMME
FINAL TEST - PR ETHICS
July 04 2015
______________________________________________________________________________________________________
Ethical Decision Making Process and Develop Plan to Solve your
Ethical Problem
Please read the attached case study The Whistle Blower Please
use 6 Steps of PRSA Guidance or Potter Box or Frank Navran for the
decision making process to make your final decision and action
plan. You need to go through all the steps
comprehensively in order to answer the question of the attached
case:
What are you going to do-specifically in, what sequence with
what goal and what personal strategy and tactics?
Please sart by defining the situation, especially the ethical
issue we are facing. You may use also Etika PERHUMAS instead of
PRSA; but you must come up with decision on how you deal with this
case your strategy, your tactic and identify clearly your
stakeholders priority and also your values & principles.
Paper should be received by Academic Saturday, July 11, 2011
(1pm). Sending the Final Test after the deadline, will get penalty
score. Any questions send to :[email protected]
6 Steps PRSA Guide for Ethical Decision Making
1. Define the specific ethical issue 2. Identify factors
(in/ext) that may influence the decision 3. Identify key VALUES 4.
Identify the PARTIES who will be affected by the decision and
define the
PR professionals OBLIGATION TO EACH 5. Select ethical PRINCIPLES
to guide the decision making process 6. Make a decision and justify
it
