Upload
akshi-agrawal
View
228
Download
0
Embed Size (px)
Citation preview
8/8/2019 Final Uninor 2
1/30
PRESENTED TO
PROF. P.K.SABHERWAL
OPERATIONS MANAGEMENT
8/8/2019 Final Uninor 2
2/30
Presented By:-
o Jayshree Valvi C-12
o Manali Patil C-38
o Neeta Singh C-57
o Suchita More C-58
o Pranati Manavi C-59
o Smruti Agrawal C-60
8/8/2019 Final Uninor 2
3/30
8/8/2019 Final Uninor 2
4/30
INTRODUCTION
Uninor is a joint venture between Unitech
Wireless and Telenor.
Telenor group of Norway holds 67.25% stake inthe Company.
It is GSM MOBILE CELLULAR SERVICE
PROVIDER.
Uninor is the 11th GSM operator after Aircel,
Airtel, Idea, Loop, docomo and many more.
8/8/2019 Final Uninor 2
5/30
ARENA
8/8/2019 Final Uninor 2
6/30
Launch of Uninor 3rd December, 2009
Launched in 8 telecom Circles in India.
Hub Head Offices at Delhi, Kochi, Chennai,
Banglore, Hydrebad, Kolkata, Patna, Mumbai,
Lucknow, Guwahati, Chandigarh, Indore.
8/8/2019 Final Uninor 2
7/30
WHY DID THEY LAUNCH????
To lead a telecom Player in the Country
To go beyond the immediate functionalities of
prices, plans and schemes.
Uninor wants its Brand to be placed in YoungPeoples life.
To Target market Share.
8/8/2019 Final Uninor 2
8/30
MISSION
Maximize the enabling effect of mobile
telecommunications
Promote safer products and services
Make responsible business practices part of
everything we do.
8/8/2019 Final Uninor 2
9/30
MARKET SEGMENTATION
- Urban
- Rural
8/8/2019 Final Uninor 2
10/30
VVEHICLE
8/8/2019 Final Uninor 2
11/30
Ab mera number hai
BRAND AMBASSADOR
Y O U N G G E N E R AT I O N
TAGLINE
8/8/2019 Final Uninor 2
12/30
ADVERTISING AREAS
Newspapers
Radio
Cinema hall
Television
Outdoors
Trains
Pamphlets
Story Board etc..
8/8/2019 Final Uninor 2
13/30
CORPORATE SOCIAL
RESPONSIBILITY
Encourage Women Entrepreneurship in the
Villages of Lucknow, Tamil Nadu etc.
Usage of Computer
Usage of Mobile Connectivity & Services
vocational training and certificate courses in
Computer Education
Launch of Citizen Centre
8/8/2019 Final Uninor 2
14/30
RESEARCH DESIGN
Explanatory Research Design:
To find out more insight about mobile Consumer
behavior through Focus Group Interview of 10 12
members.
Descriptive Research Design:
To find out best course of action through E-Mail
Interviews.
8/8/2019 Final Uninor 2
15/30
FIELD WORK
Common Residents
Under Graduate Students
Graduate Students
Post Graduate Students
Office Goers
8/8/2019 Final Uninor 2
16/30
DIFFERENTIATOR
8/8/2019 Final Uninor 2
17/30
Missed call Alert Service Free for 90
days
Changing plans
Last 6 digits number of your choice
Free Excess to social networking sites
TRUE LIFETIMEVALIDITY
Different plans for different states
8/8/2019 Final Uninor 2
18/30
8/8/2019 Final Uninor 2
19/30
MARKET SHARE OF
UNINOR
8/8/2019 Final Uninor 2
20/30
STAGING
8/8/2019 Final Uninor 2
21/30
STAGING
CHANGING MOVES
CELL ON WHEELS for expansion in
Kumbh mela in Haridwar.
Effective Slogan in different languages.
2 4 X 7 Badalta Plan.
Value for money services.
The Move is aimed at becoming mass market
telecom brand.
8/8/2019 Final Uninor 2
22/30
FUTURE PLANS
Uninor will roll out mobile services in all of 22
existing telecom circles in India.
Uninor has set its sight on 8% market share by
2018
Tie up with Local retailers.
8/8/2019 Final Uninor 2
23/30
8/8/2019 Final Uninor 2
24/30
ECONOMICLOGIC
8/8/2019 Final Uninor 2
25/30
Investment made in Uninor & Revenue
Increase in market
a) Points of sale
b) Distributors
c) Exclusive shops
Prices compared to others
Reduce time-to-market
- Infrastructure sharing
- GSM Equipment at competitative cost
8/8/2019 Final Uninor 2
26/30
Uninor has entered into network and base station
service agreements with partners
- Telecome sharing agreement
- Quippo telecome LTD.
- Wireless IT info services Ltd.
- ALCATEL-Lucent
IT systems and outsource networks
- State-off the art speech
- Data quality
8/8/2019 Final Uninor 2
27/30
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS SWOT
8/8/2019 Final Uninor 2
28/30
CONCLUSION
8/8/2019 Final Uninor 2
29/30
www.uninor.in
www.google.com
www.coai.com/statistics.php
OPERATION MANAGEMENT
S. D. SHARMA
REFFERENCES
8/8/2019 Final Uninor 2
30/30