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Financial Markets - Credit MarketsNiall Cameron, MD - Global Head of Credit Markets VC
11December 2003
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All Credit products are now under one roof...
Our differentiated product offering in …
Loan Markets
Debt Capital Markets
Asset Securitisation
Structured Capital
Emerging Markets
Project Finance
Credit Trading
...Allows us to provide a competitively advantaged client offering under one roof, e.g
Cross sell maximisation
One CDO group
Combined product pitches
Single execution points
Combined credit trading desks
FMA links products for solutions
Headcount efficiency
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…..With a greater focus on clients….
Best in class approach by
individual product groups
Product groups seamlessly
integrated with client coverage
Products linked to provide
clients with one-stop solutions
FMA group provides share of
mind advice and solutions
Client service differentiation
through product innovation
Client vs. non-client revenue
Sept ytd 2003
Trading revenue
8%
Client revenue
78%
Conduit revenue
14%
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…. The results of which have led to improved performance…..
Regional revenue breakdown
Significant increase in
revenues in 2003
Headcount neutral
Decreased direct costs (2%)
Significant revenue increase in
2004 targeted
Western Europe
61%
LatAm1%
CEMA1%
Australia/NZ6%
North America26%
Asia5%
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The changes made in 2003 will further improve our positioning...
Loan Products / GFM Merger
Introduction of FMA
Establishment of “Sterling plc”
Development of Credit Index (iBoxx) products
Market leading position in Covered Bonds
Execution of US Growth plan (Part I)
Reinvigorated Emerging Markets
Leading position in Infrastructure Capital Australia
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…. Resulting in an improved market share
Sources: SDC Platinum/IFR; Dealogic/Euroweek
Our ranking for key products and market share continues to improve
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Complete trading suit
Complete Loan/DCM offer
Increase focus on two major
markets
Higher client service level
Initiatives Comments
Enhancing our Mature Credit Market Businesses
Emerging Markets CDS
Build out MTN Platform
ABS UK / Italy
Cash Trading growth
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Building Material New Growth Spikes
Structured Credit Derivatives
/CDO
Infrastructure Capital Europe
High Yield Europe
Develop top-tier client position
and deliver enhanced credit
index and structured product
range
Replicate success in Australian
market in selected European
markets
Complement leveraged finance
business with select high-yield
offering
Initiatives Comments