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Financial results for the second quarter
of the fiscal year ending June 2019
BrainPad Inc.
(Securities Code 3655)
February 8, 2019
Analytics Innovation Company ©BrainPad Inc. 1
Introduction
Our Mission
“Create a sustainable futureby advanced data utilization”
Our Vision
“Analytics Innovation Company”Bringing benefits of analytics / AI
to enterprises
Analytics Innovation Company ©BrainPad Inc. 2
Corporate Overview
Group Structure
Listing/Awards received/Certifications
Ranked in “Technology Fast 50 Japan”
nine years in a row as one of the fastest-
growing technology companies
July 25, 2013
Listed on the First
Section of the Tokyo
Stock Exchange
JIS Q 15001
Certification number:
10822646
Certification/system
ISO(JIS Q) 27001
This certification is for our SaaS services
using Web recommendations,
advertisement distribution technologies,
and data analysis technologies.
Consolidated subsidiaries
Unconsolidated subsidiaries
BrainPad Inc.
Mynd, Inc. BrainPad US Inc.
100%
ownership
100%
ownership
Trading name BrainPad Inc.
AddressShirokanedai Bldg.
3-2-10 Shirokanedai Minato-ku,
Tokyo 108-0071, Japan
Phone +81-3-6721-7001
Established 3/18/2004
Listed SectionFirst section of
the Tokyo Stock Exchange (Code: 3655)
Capital ¥ 332M(as of 12/31/’18)
Employees 271 (as of 12/31/’18, Consolidated)
ManagementTeam
Takafumi Kusano Representative Director/
Co-Founder
Seinosuke Sato CEO/Co-Founder
Makoto Yasuda Director
Ko Ishikawa Director/CFO
Yoichiro Shiozawa Director
Tetsuya Sano Outside Director
Haruo Suzuki Statutory Auditor
Keiichi Kato Auditor
Katsuyuki Yamaguchi Outside Auditor
Membership・The Japan DataScientist Society
・Japan Deep Learning Association
Analytics Innovation Company ©BrainPad Inc. 3
Our Clients & Portfolios
These listed clients have conducted business with us and permitted the use and publication of their name, or have already had
their name published alongside our own in press releases or other publications. published in the media.
(as of Fubruary 8, 2019; titles omitted; in no particular order)
Information technology and
communications
Google Cloud Japan G.K., Yahoo Japan Corporation, NIFTY Corporation、GMO Research, Inc., OTSUKA CORPORATION, CCC Marketing Co.,Ltd., istyle Inc., Aerosense Inc, Interspace Co.,Ltd., OM Network Co., Ltd.,DAIWABO INFORMATION SYSTEM CO., LTD., Trend Micro Incorporated, CrowdWorks Inc., X-planet inc.
Electronics Mitsubishi Electric Corporation
Chemical (include
consumer product)Lion Corporation, KOSÉ PROVISION CO., LTD., FANCL CORPORATION, FUJIFILM Healthcare Laboratory Co., Ltd.
Medical・Pharmaceutical Bayer Yakuhin, Ltd., Medical Data Vision Co.,Ltd.
Retail・Distribution
Lawson,Inc., Takashimaya Company,Limited, TSUTAYA Co., Ltd, GEO CORPORATION、PEACH JOHN CO.,LTD, KONAKA CO.,LTD.,K.K.B4F, FELISSIMO CORPORATION, Golf Digest Online Inc., ASKUL Corporation, Dinos Cecile Co., Ltd., OAK LAWN MARKETING, INC.,Wacoal Corp., Nishikawa Sangyo Co.,Ltd., Oh My Glasses Inc., ANA TRADING CO., LTD., I-ne CO.,LTD, ENOTECA CO.,LTD.,DORAMA INC.
Food provisions・Food
service
SKYLARK HOLDINGS CO.,LTD., Ajinomoto Co.,Inc., Kirin Company, Limited, Kewpie Corporation, COCA-COLA(JAPAN)COMPANY,LIMITED, MORINAGA MILK INDUSTRY CO.,LTD., KIKKOMAN CORPORATION,SHiDAX CORPORATION, UCC HOLDINGS CO.,LTD, JAPAN TOBACCO INC.
Banking・Securities・CardSMBC Nikko Securities Inc., Mizuho Securities Co., Ltd., The Bank of Yokohama,Ltd., JCB Co., Ltd., Daiwa Securities Co. Ltd.,MATSUI SECURITIES CO.,LTD., Shinsei Bank,Limited, Sumitomo Mitsui Trust Bank, Limited, The Iyo Bank,Ltd., Orient Corporation,POCKET CARD CO., LTD.
Education・Human resource・Consulting service
Persol Career Co., Ltd., Matching Service Japan Co., Ltd., Recruit Staffing Co.,Ltd., TechnoPro Holdings,Inc.,DISCO CORPORATION, Nikkei HR,Inc., Kawaijuku Educational Institution, Z-kai Inc., Pasona Tech, Inc.
Air transportation ・Travel・Hotel
Japan Airlines Co.,Ltd., ALL NIPPON AIRWAYS CO., LTD., Kyushu Railway Company, JTB Corp., Nippon Travel Agency Co.,Ltd.,YAMATO TRANSPORT CO., LTD., Yuko Yuko Holdings Inc., TABIKOBO Co. Ltd., Hilton WorldWide
Construction・HousingYachiyo Engineering Co., Ltd., MISAWA HOMES CO.,LTD., DAITO TRUST CONSTRUCTION CO.,LTD., Sekisui House,Ltd.,Nomura Real Estate Urban Net Co., Ltd.
Media・Advertisement・Entertainment
NIKKEI STYLE, The Asahi Shimbun Company, WOWOW INC., SEGA Holdings Co., Ltd., Fuji Television Network, Inc.,THE YOMIURI SHIMBUN(Tokyo head office), JTB Publishing,Inc., HAKUHODO PRODUCT'S INC.,Beacon Communications K.K., J-WAVE i Inc.
The others Satofull Co., Ltd., ASOVIEW Inc.
Analytics Innovation Company ©BrainPad Inc. 4
- Receive orders and tackle projects according to the business challenges of each customer
- Project periods varies from several months to multiple years, team structures varies from a few people to around 10 people
- Totals are calculated as flow-type sales, but many customers re-contracting us every few months whomwe support over long terms
Analytics Business
Support enterprises to improve their business performance by Data analytics. Analytics consultant and
specialized data scientists provide high value to their business. BrainPad holds 80+ data scientists which is
biggest in domestically in Japan.
Characteristics/strengthsProfit structure of previous fiscal year (Consolidated results of fiscal year ended June 2018)
Primary services
- Personnel expenses accounts for most part of the cost of sales
- Other costs include server expenses and software expenses
Segment profitability: 35.0%
- Organization boasting the largest number of data scientists in the industry
- Experience in supporting broad range of businesses, without specializing in specific field
- Knowhow that allows us to apply cutting-edge technologies such as AI, statistical sciences and mathematical engineering to actual businesses
- Organizational strength that allows us to start hiring new graduates quicker than other companies in the industry, and to continue training around 10 to 20 new graduates each year
Reorganize and innovate businesses processes
through the use of AI and machine learningTraining data utilization personnel / structuring
organizations and systems
Net sales
\1.6 billion
Profit
\0.56
billion
Cost of
sales
\1.04
billion
Improve marketing and CRM
based on real time data
Apprehension of customer business structure through analysis;Establishment of customer growth strategies;Optimal distribution of resources (time, costs);Construction of marketing systems;Measurement of effects of policies ...and more.
Optimization of supply chains(Distribution, dispatch, staffing, demand prediction, etc.);Optimization of production processes (Fault detection, yield improvements, etc.);Detection of unauthorized transactions;Logic development utilizing AI;Image analysis by using deep learning ...and more.
Structuring and start-up support of organizations and systems for data utilization;Training data utilization personnel and providing customized programs incorporating data scientist training methods...and more.
Analytics Innovation Company ©BrainPad Inc. 5
exQuick
Without using SQL,
marketer, business
person can obtain
necessary data
intuitively.
Intuitive
data extraction
- Approximately half is stock-type sales consisting of monthly usage fees and maintenance fees, and the other half is flow-type sales consisting of batched license sales, development sales, and human support sales
- Flow-type sales instantly increase where there are large license sales or orders for development or human support projects
Solution Business
Business of developing data analytics platform and licensing of foreign-produced machine learning based
packages and integrate them into enterprises’ systems. Licensing business domain is marketing
automation/CRM, including social listening systems.
Characteristics/strengthsProfit structure of previous fiscal year (Consolidated results of fiscal year ended June 2018)
Primary products handled
- License purchase, subcontract expenses for contracted development, etc., accounts for most part of the cost of sales
- Subcontracting is used mostly for development work to control profitability
- Percentage of purchase and subcontracting expense is highest among our three lines of business
Segment profitability: 21.4%
- From standpoint that is not dependent on vendors,
customers can choose from flexible systems that suit their
needs
- Find and select unique foreign tools. Numerous tools are available in Japan only through us
- Based on abundance of experience, we are able to
provide optimal analysis environments and tools for data
utilization
Crimson Hexagon
ForSight™
Platform
Analysis of worldwide
customer engagement
through social media.
Social listening
platform
WPS AnalyticsAn Integrated Modular
System perform statistical
and graphing functionality,
and makes it possible to
run many applications
written in the SAS
language.
SAS-compatiblesystem
SAP®
Predictive Analytics
Predict target with
score (%) , cluster,
project demand by
machine learning.
Automate whole
process.
Machine learning
Tableau
Capable of visualizing
data to communicate the
messages contained
Visualization
Microsoft Azure
Provide necessary
functions for utilization
of Big Data on
Cloud Platform.
Cloud platform
Developed by our company Products of which we are the sole distributor in Japan Others
BrainRobo
RPA (Robot Process
Automation) software.
Improve efficiency of
enterprises’ business
process.
Robotics process
automation
ProbanceMarketing automation
for B2C market. Web
visitors preference
prediction by machine
learning, get highest
ROI.
Marketing
Automation
Net sales
Profit
\0.3 billion
\1.41
billion
Cost of
sales
\1.11
billion
Analytics Innovation Company ©BrainPad Inc. 6
- Products developed by our company are used on a monthly subscription basis (Majority of sales are related to “Rtoaster”)
- A stock-type business model in which sales increase as long as customers do not cancel their subscriptions
- Some flow-type sales from customized development and deployment consulting expenses
Digital Marketing BusinessSupport to enhance enterprises’ digital marketing businesses. Our home grown Rtoaster, provides DMP and
recommendation services to enterprises. Rtoaster and Ad products are integrated by natural language
processing developed by our wholly owned subsidiary Mynd, and our own analytics technologies.
Characteristics/strengthsProfit structure of previous fiscal year(Consolidated results of fiscal year ended June 2018)
Primary products handled (all developed in-house)
A majority of the costs of
sales is for server
expenses for operating
products developed by our
company and personnel
expenses for developing
products
Segment profitability: 24.3%
- Develop and provide “Rtoaster” which has the highest share in the DMP market (3.0 billion cases of tracking, and 200 million items)
- Productization of sophisticated algorithms developed in-house, characteristic of an analysis company
- Can be incorporated with products of other companies, regardless of the vendor, and can perform digital marketing by employing “Rtoaster,” a private DMP, at the center
Mynd plusNatural language
processing engine.
Analyze context,
abridge, etc.
Natural Language
Processing
L2MixerAutomatic Listing Ads
bidding system. Achieve
highest ROI without
human involvement.
Listing Ads
Optimization
RtoasterVarious marketing
tactics are applied using
DMP. No.1 product in
the private DMP domain.
Private DMPrecommendation
DMP market: Share of Sales Proceeds by Vendor
[Results for FY2014, FY2015, and FY2016]
Sources: ITR “ITR Market View: E-mail/Web
Marketing Market 2018”
“ITR Market View: Marketing Management Market
2017”
AdNoteOperation supporting tool
for Ads. The two features
are auto reporting (20
report types) and a
simulation for advertising
budget allocation.
Ads operation
support
Net sales \1.0 billion
Profit
\0.32 billion
\1.32
billion
Cost of
sales
Consolidated financial highlights
for the second quarter
of the fiscal year ending June 2019
Analytics Innovation Company ©BrainPad Inc. 8
Consolidated net sales
806 923 1,168
7891,048
1,342943
1,138
990
1,2223,528
4,332
2,510
0
1,000
2,000
3,000
4,000
5,000
2017年
6月期
2018年
6月期
2019年
6月期
百万円 四半期別売上高
4Q
3Q
2Q
1Q
+27.3%
1,1271,600
516 697990
1,209
1,407
505639
823
1,192
1,325
574
635
696
3,528
4,332
1,5951,971
2,510
0
1,000
2,000
3,000
4,000
5,000
2017年
6月期
2018年
6月期
2017年
6月期2Q
2018年
6月期2Q
2019年
6月期2Q
百万円セグメント別売上高
マーケティングプラットフォーム事業
ソリューション事業
アナリティクス事業
■Marketing Platform
■Solution
■AnalyticsNet sales by SegmentNet salesMillion
JPYMillion JPY
FY2017
FY2018
FY2019
FY2017
FY2018
FY20182Q
FY20192Q
FY20172Q
Analytics Innovation Company ©BrainPad Inc. 9
Consolidated operating income
359
560
143217
410
155301
64131
227265322
124151
176
-630 -598
-287 -287 -327
-800
-600
-400
-200
0
200
400
600
800百万円 セグメント別営業利益
アナリティクス事業
ソリューション事業
マーケティングプラットフォーム事業
本社費
40 51
2083
160
278
76
207
29
166
148
585
486
0
100
200
300
400
500
600
700
2017年
6月期
2018年
6月期
2019年
6月期
百万円四半期別営業利益
4Q
3Q
2Q
1Q
2017年
6月期
+129.5%
2018年
6月期
2018年
6月期2Q
2017年
6月期2Q
2019年
6月期2Q
FY2017
FY2018
FY2019
FY2017
FY2018
FY20182Q
FY20192Q
FY20172Q
■Marketing Platform
■Solution
■Analytics
■Head office costsOperating incomeOperating income
by SegmentMillion JPY
Million JPY
Analytics Innovation Company ©BrainPad Inc. 10
Consolidated ordinary income / profit
12 35147
30111
192
73
144
36
117
151
407
339
0
100
200
300
400
500
600
700
2017年
6月期
2018年
6月期
2019年
6月期
百万円 四半期別当期純利益
4Q
3Q
2Q
1Q
27 53
2158
162
281
79
209
29
172
144
596
496
0
100
200
300
400
500
600
700
2017年
6月期
2018年
6月期
2019年
6月期
百万円 四半期別経常利益
4Q
3Q
2Q
1Q
+132.8%
+129.9%
FY2017
FY2018
FY2019
FY2017
FY2018
FY2019
Ordinary income ProfitMillion JPY
Million JPY
Unconsolidated financial highlights
for the second quarter
of the fiscal year ending June 2019
Analytics Innovation Company ©BrainPad Inc. 12
Stock-type / Flow-type-sales
420 625 800 1,078 1,295 1,327 1,588 1,740
910
927
1,320 1,2821,436
1,386 1,565
1,928
2,591
1,597
1,3471,946 2,082
2,5142,680
2,893
3,516
4,332
2,507
36%
0%
20%
40%
60%
80%
100%
0
1,000
2,000
3,000
4,000
5,000
2011年
6月期
2012年
6月期
2013年
6月期
2014年
6月期
2015年
6月期
2016年
6月期
2017年
6月期
2018年
6月期
2019年
6月期2Q
百万円 単体売上高(ストック/フロー別)およびストック型売上高の比率
フロー型売上:開発売上、一括計上型のライセンス売上など
ストック型売上:月額サービス利用料、保守売上など
売上高に占めるストック型売上高の比率
FY2017
FY2018
FY20192Q
FY2015
FY2016
FY2013
FY2014
FY2011
FY2011
Stock-type / Flow-type salesMillion JPY
■Flow-type-sales
■Stock-type-sales
■Stock-type-sales rate of net sales
Analytics Innovation Company ©BrainPad Inc. 13
The number of employees
62 80116 118 129
88
2942
48 4957
4044
62
73 7687
6442
33
24 26
45
22177
217
261 269
318
214
0
50
100
150
200
250
300
350
2016年
6月期末
2017年
6月期末
2018年
6月期末
2019年
6月期2Q末
2019年
6月期目標
<参考>
2018年
6月期2Q末
名 従業員数の内訳(単体)
その他
マーケティングプラットフォーム事業
ソリューション事業
アナリティクス事業
■Marketing Platform
■Solution
■Analytics
■Others
The number of employees
FY2018
FY2016
FY2017
FY20192Q
FY2019target
FY20182Q
Analytics Innovation Company ©BrainPad Inc. 14
Analytics Business(1)
75 9316767
125
243
112
197104
145358
560
410
31.8%
35.0%
41.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
0
200
400
600
800
2017年
6月期
2018年
6月期
2019年
6月期
百万円四半期別セグメント利益
4Q
3Q
2Q
1Q
利益率
267 338 445
249360
545305
459306
4431,127
1,600
990
0
500
1,000
1,500
2,000
2017年
6月期
2018年
6月期
2019年
6月期
百万円四半期別売上高
4Q
3Q
2Q
1Q +88.6%+42.0%
Net sales Operation IncomeMillion JPY
Million JPY
FY2017
FY2018
FY2019
FY2017
FY2018
FY2019
OperatingIncometo salesratio
Analytics Innovation Company ©BrainPad Inc. 15
Analytics Business(2)
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
167
218204 207 198 205 204
177161
220
280
204
267249
305 306338
360
459443 445
545
24
3937
53
38
5558
60
37
49
53 53
41
4951
48
42
5255
46
36
46
0
10
20
30
40
50
60
70
0
100
200
300
400
500
600
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
顧客数百万円
売上高
顧客数
■Net sales
■The number of customersMillion JPY
Customers
Analytics Innovation Company ©BrainPad Inc. 16
Solution Business(1)
42 349222
97
135
55
6936
101
155
301
227
12.8%
21.4%
27.6%
0.0%
10.0%
20.0%
30.0%
40.0%
0
100
200
300
400
2017年
6月期
2018年
6月期
2019年
6月期
百万円 四半期別セグメント利益4Q
3Q
2Q
1Q
利益率
260 282 385
245357
438333327
371441
1,209
1,407
823
0
500
1,000
1,500
2,000
2017年
6月期
2018年
6月期
2019年
6月期
百万円 四半期別売上高
4Q
3Q
2Q
1Q
+74.1%
+28.9%
Net sales Operation IncomeMillion JPY
Million JPY
FY2017
FY2018
FY2019
FY2017
FY2018
FY2019
OperatingIncometo salesratio
Analytics Innovation Company ©BrainPad Inc. 17
Solution Business(2)
77 7789
107 108 109 117123
109 110 110 114 119125
151 148 146 146 149166 164 169
55
253
91 13365 145
104
145
77
89140
150141
120
182224
136211
178
276
222 269
6065
63 7265
7490
91 101
108124
127127
142 146153
158
172183 188
175186
0
50
100
150
200
0
100
200
300
400
500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
顧客数百万円
ストック型売上:月額サービス利用料、保守売上など
フロー型売上:開発売上、人的支援売上など
顧客数
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
■Flow-type-sales
■Stock-type-sales
■The number of customersCustomersMillion
JPY
Analytics Innovation Company ©BrainPad Inc. 18
Digital Marketing Business(1)
67 65 85
60 8896
73
10067
66267
319
18122.6%
24.2%
26.1%
0.0%
10.0%
20.0%
30.0%
40.0%
0
100
200
300
400
2017年
6月期
2018年
6月期
2019年
6月期
百万円 四半期別セグメント利益4Q
3Q
2Q
1Q
利益率
275 301 336
292 331 358
302351
310333
1,1801,316
694
0
500
1,000
1,500
2,000
2017年
6月期
2018年
6月期
2019年
6月期
百万円 四半期別売上高
4Q
3Q
2Q
1Q
+9.8%
+18.9%
Net sales Operation IncomeMillion JPY
Million JPY
OperatingIncometo salesratio
FY2017
FY2018
FY2019
FY2017
FY2018
FY2019
Analytics Innovation Company ©BrainPad Inc. 19
Digital Marketing Business(2)
160173
187208
230 230 221 215 216227 223 218
231 239250 251
260283 292 286 290 287
7
2726
49 20 1113 41
5862 64
61 44 53
53 5941
48 59 47 4670
94104 101
118125 126 124 127 123
130138 136
130136
153162 164
171180 180 178 181
0
20
40
60
80
100
120
140
160
180
200
0
50
100
150
200
250
300
350
400
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
顧客数百万円
ストック型売上:月額サービス利用料、保守売上など
フロー型売上:開発売上、人的支援売上など
顧客数
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
■Flow-type-sales
■Stock-type-sales
■The number of customers CustomersMillion JPY
APPENDIX
Analytics Innovation Company ©BrainPad Inc. 21
Our values: The best way to create valuable data
A variety of IT related vocabulary has nowadays become popular and commonplace.
“It is however necessary to utilize this vocabulary in order to obtain efficiency and innovation.”
• BrainPad is a leading company of data utilization. We have been engaged with Business Creation&
Management Improvement since our establishment in 2004.
• Business Creation& Management Improvement are driven by the use of data derived from Analytics
and Engineering.
Big Data
Machine Learning
IoT/IoEInternet of Things
Internet of Everything
AIArtificial Intelligence
Prediction・Optimization
Data ScientistDeep Learning
Data Analytics
Data Utilization FinTech
MA
(Marketing
Automation)
Analytics Innovation Company ©BrainPad Inc. 22
3 competences BrainPad can add unique value
Since its founding in 2004, BrainPad have supported utilizing data
for more than 800 companies. By utilizing an abundance of accumulated
knowledge, we can solve management issues for a wide range of industries.
BrainPad employs more data scientists than the any other company in Japan -
80 in-house specialists in total. Our Data scientists specialize in various
disciplines, and technical expertise across all industries, with a wealth of
analytical experience. We organize teams according to our customer's needs at
the highest analytical level.
Through technical experience and cutting-edge technology, BrainPad boasts the
ability to effectively ”shape" systems and software. The high level of technology
and expertise has been effectively proven with the creation of our No. 1 product
"Rtoaster" in the digital marketing domain
Data utilization for more than 800+ companies
100+ Data scientists
No.1 product in DMP Area
Analytics Innovation Company ©BrainPad Inc. 23
Our USP & Cutting Edge Capabilities
Verification of
feasibility & ROI
by Trial Analysis
Development of
Platform & algorithm analysis
to solve business challenge
Application to
actual business operations
&
Monitor and support
operation improvements
for
lasting business success
Visualization of business challenges
Assessment & Concept design
Our services can be applied to whole stages where big data analysis is necessary for solving business challenges.
The stages include concept design through to actual operations.
Our services
Strategic consulting firmRelated product vendors specialize in
digital marketing and analysis
Major systems integrated company(Current condition: lack of Analysis specialists )
Major consulting firm (Strategy, organization. technology Outsourcing )
(Current condition: pool of specialists analysis is small, and still accumulating knowledge of IT )
The o
ther c
om
pany’s
Busin
ess d
om
ain
Analytics Innovation Company ©BrainPad Inc. 24
Build the entire infrastructure
for data utilization
・Plan data utilization
・Build analysis infrastructure
・Operations support
Our Service①:Big Data Utilization Service
BrainPad provides services that solve the following problems
by utilizing the knowledge of many professionals who specialize in managing big data.
Improve overall of PDCA
(in terms of marketing)
・Understand customer behavior
・Lead nurturing
・Measure effectiveness
・Optimization
Improve marketing and CRM
based on
real time data
Optimize business processes
using analytics
・Sales
・Manufacturing
・Supply chain management
・New business
Develop human resource,
Build specialized structure
・A roadmap for
autonomous data utilization
・Train human resources
to be able to utilize data
・Develop specialized
organization and structure
Reorganize and innovate
businesses processes
through the use of
AI and machine learning
Build platform for big data
analysis
・Develop human resources to
manage and utilize data
professionally and accurately
・Built Organization/ structure
Marketing Analytics
Specialists
(Consultant/advisor
・Data Scientist)
Machine Learning
/Deep Learning,
IoT, AI Specialist
(Data Scientist・ Engineer)
Analysis Environment
& Software Production
Specialist
(Product consultant・
System engineer)
Corporate Training & HR
Development Specialist
(Consultant/advisor
・Instructor)
Sp
ecia
lists
p
rovid
e th
ese s
erv
ices
Analytics Innovation Company ©BrainPad Inc. 25
Our Service②:Digital Marketing Service
High Value Products & Services
BrainPad provides expert digital marketing services.
These service includes; data analysis, system builds and implementation, and expert consultancy,
with the option of our No. 1 digital marketing product:"Rtoaster" .
+ Analysis + System building+Consulting
for implementation
Understand and develop customer requirements
through analysis made conducted by our expert
team (Data Scientists)
Build, modify and Repair systems to integrate
with existing data, creating a more efficient
system.
Implementation & operational support
provided by our expert DM specialists.
RtoasterVarious marketing tactics
are applied using DMP.
No.1 product in the private
DMP domain.
Private DMP
recommendation
L2MixerAutomatic Listing Ads
bidding system.
Achieve highest ROI
without human involvement.
Listing Ads
Optimization
AdNoteOperation supporting tool
for Ads. The two features
are auto reporting (20
report types) and a
simulation for advertising
budget allocation.
Ads operation
support
Mynd plusNatural language
processing engine.
Analyze context, abridge,
etc.
Natural Language
Processing
ProbanceMarketing automation for
B2C market.
Web visitors preference
prediction by machine
learning, get highest ROI.
Marketing
Automation
Crimson Hexagon
ForSight™
Platform
Analysis of worldwide
customer engagement
through social media.
Social listening
platform
Analytics Innovation Company ©BrainPad Inc. 26
Our Product:Specialist of utilizing data
In-house developed product BrainPad is the exclusive reseller in Japan The others
UltiPad
Optimization tool, satisfying large number of constraints working with predictive scores.
Optimization
engine
BrainRobo
RPA (Robot Process Automation) software.
Improve efficiency of enterprises’ business process.
Robot process
automation
Conomi
An algorithm find the most
effective combination of an
individual and a product
from various combinations
by utilizing collected and
accumulated data source.
Recommend engine
Marketing
Visualization
&
Business
Intelligence
Data mining
&
Machine learning
Analytical
Infrastructure
Optimization
RPA
applications
RtoasterVarious marketing tactics
are applied using DMP.
No.1 product in the private
DMP domain.
Private DMP
recommendation
L2MixerAutomatic Listing Ads
bidding system.
Achieve highest ROI
without human involvement.
Listing Ads
Optimization
AdNoteOperation supporting tool
for Ads. The two features
are auto reporting (20
report types) and a
simulation for advertising
budget allocation.
Ads operation
support
Mynd plusNatural language
processing engine.
Analyze context, abridge,
etc.
Natural Language
Processing
ProbanceMarketing automation for
B2C market.
Web visitors preference
prediction by machine
learning, get highest ROI.
Marketing
Automation
Crimson Hexagon
ForSight™
Platform
Analysis of worldwide
customer engagement
through social media.
Social listening
platform
exQuickWithout using SQL, marketer, business person can obtain necessary data intuitively.
Intuitive
data extraction
TableauInteractive data visualizations.
Visualization
SAP® Predictive
Analytics
Predict target with score
(%) , cluster, project
demand by machine
learning.
Automate whole process.
Machine
learning
WPS AnalyticsAn Integrated Modular
System perform statistical
and graphing functionality,
and makes it possible to
run many applications
written in the SAS language.
SAS-compatible
system
Cloud
platform
MapR
Hadoop product compatible with apache.
Highest speed data processing to deliver business value in seconds.
Hadoop
SAP HANA®
In-memory database developed for high speed analysis of numerous data.
In-memory
database
SAP® IQ
High performance column based Database Software.
Big data
data warehouse
Microsoft Azure
Provide necessary functions for utilization of Big Data on Cloud Platform.
Analytics Innovation Company ©BrainPad Inc. 27
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BrainPad Inc.
Shirokanedai Bldg.
3-2-10 Shirokanedai Minato-ku,
Tokyo 108-0071, Japan
+81-3-6721-7001
www.brainpad.co.jp [email protected]
Analyt ics Innovation Company