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KORAMANGALA
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Financial Times
ASIT MANOHARKORAMANGALA
IN A bid to lure the home buyers for having a swim-ming pool
developed by the expert and pump up their home sales, majority of
the real estate developers are moving towards specialised swimming
pool-makers for residential projects. The developers informed that
it helps them to showcase this facility as a USP (unique sale
proposition). The tactic has pushed up the sales by nearly 10
percent in the locale.
Navin Raheja, chairman, National Real Estate Development Council
(NAREDCO) said, There are developers in the locale who do not hire
expert pool makers and if we compare the sales of such developers
with the developers who hired experts, then the dif-ference is
around 10 percent in favour of developers who are hiring
experts.
He said, The developers are highlighting it as their USP and
buyers will be satisfied that the swimming pools they are going to
use in future is being devel-oped by the ones who have ex-pertise
in it. Buyers are taking it as a sign of commitment and sincerity
of the developers to provide quality life to the cus-tomers. Raheja
even added that it helps the developers to garner government
sympathy, as it
helps save the water level and environment in the locale.
Standing in sync with Raheja; Suresh Bajaj, Director, Millennium
Pools said, We are living in a world of specialisa-tion, general
contractors by and large are foxed, when it comes to building
pools. Pools besides be-ing water tight structures, need a neat
clean finish, and aesthet-ics. A pool is not a pool if it is not a
piece of art, and added, We recommend building shallow pools. A
pool with a depth of 900mm to 1200mm should be suf-ficient. We also
suggest ozonisa-tion or UV treatment to the pools. Discharging
chlorinated back wash water to the sewage systems, is something we
dont recommend whereas, discharg-ing ozonated backwash water is
considered safe, as the life of ozone in water is only 20 min-utes.
We also recommend dis-charging this backwash water to a rainwater
harvesting pit, for recycling purposes.
On expert pool-makers help-ing the environment Bajaj said, One
of the major issues we sug-gest to the promoters of build-ings that
the backwash water be drained out into rain water har-vesting pits,
to recharge their ground water. Ozonated back wash water can also
be used for watering landscaped areas.
Batting in favour of the expert pool-makers and its positive
im-pact on the developers and buy-
ers Vivek Mishra, MD and tech-nical head, Premium Pools said,
Since swimming pool concerns water a precious resource that is as
important as life itself, one should understand that ide-ally a
properly done swimming pool should never be emptied. On extra cost
which a developer need to pay while going for the expert swimming
pool maker,
Mishra said, We believe that the cost of a pool depends on the
priorities of the builder. Per square feet cost would vary from
`1,500 to ` 4,000.
On how a developer uses the well-designed and developed pool in
its residential projects and the role of expert swimming
pool-makers in success of a real estate project Vivek Mishra of
Premium Pools said, A builder normally attracts customers with
international designs and foreign concepts. Many unique, value
additions are created to lure users. They incorporate various
elements in the land-scape for the project to stand out. About 99
percent projects have pool as a part of the club-house with the
pools becoming a necessity. Role of swimming pool makers comes in,
when a water element in the whole scheme of things has already been
shown as a part of the mar-keting brochure.
On difference in demand between the north and south Indians
using swimming pools; Suresh Bajaj of Millennium Pools said,
Swimming pools in the northern states might require heat or cool
pumps, as the weather is quite extreme. Elaborating upon the
difference in taste of north and south Indian swimming pool users,
Vivek Mishra of Premium Pools said, Delhi-NCR demands fea-tures
like a hydrotherapy sys-tem in a pool along with spa lounges and
Jacuzzis. For the best of aesthetic effect, people want to have
striking water fea-tures that can be accommodated in a pool to
trickle a wow effect with water. Fountain bubblers are hugely
popular with kids and the best part is, these are fairly
inexpensive.
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Pool Makers Add USP to Koramangala Realty Mkt
OUR BUREAU
WHEN it comes to food, technolo-gy has gone beyond placing your
orders online. New apps offer a range of options - from recipes and
cooking to calorie counting and picking the right wine to go with
your food.
FoodFood, a venture conceptu-alised by famous chef Sanjeev
Kapoor, is set to launch a tool on their app that suggests recipes
based on ingredients that users have in stock. An app by
Bengaluru-based iTiffin provides the calorie content of dishes
ordered by users controlling their diets and lists out healthy food
outlets across the city.
The app by Faasos, which specialises in wraps and rice dish-es,
displays menus that are to be appropriate for the time of the day
and location. If a user wants to order breakfast, the app wont
sug-gest biryani and other items usu-
ally consumed at lunch and din-ner times. Faasos plans to start
breakfast delivery in May.
Hipcask, a wine and spirits platform, has an app available in
Mumbai that offers wine-pairing options for various dishes and also
delivers liquor. The eight-month old app has 12,000 users and will
soon be launched in Bengaluru.
Even with regular online food-ordering entities, apps are
increasingly becoming the most preferred option used by their
customers. Foodpanda, which op-erates in 200 Indian cities with a
10 lakh user base, gets 50 percent of its orders through its app.
After books, fashion and real estate, the next thing that had to
take the app route was food. We need food more than we need any of
the above, said Saurabh Kochhar, CEO of Foodpanda.
Continued on Page 3
Food Apps With Varied Features Help in ChoicesFoodFood, Faasos,
iTiffin & Hipcask are providing calories counts, right
wines
On the ScreenFoodFood
Faasos Hipcask
iTifnSuggests recipes based on ingredi-ents that users have in
stock
Displays menus that are appropriate for the time of the day and
location
Offers wine-pairing op-tions for various dishes and also
delivers liquor
Provides calorie content ofdishes ordered by users
Projects having swimming pools constructed by experts not only
adds value but also enhances developers face value, giving boost to
sales by near 10 percent
P U B L I S H E D B Y T I M E S P U B L I S H I N G H O U S E L
I M I T E D
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