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FINANCIAL SERVICESBY

Rakshit Narayanan

Prakhar GuptaSmriti Bhandari

Mayank Singh

Sayim Qureshi

Swati Mittal

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INTRODUCTION

Financial servicesrefer to servicesprovided by the finance industry.The finance industry encompasses abroad range of organizations thatdeal with the management of

money. Among these organizationsare banks, credit card companies,insurance companies, consumerfinance companies, stockbrokerages, investment funds and

some government sponsoredenterprises.

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TYPES OF FINANCIAL SERVICES

Banking

services

Issuance ofcheckbooks

Providepersonal

loans,

commercialloans

ATMs

Foreign

exchange

services

CurrencyExchange

ForeignCurrencyBanking

Wiretransfer

Investment

services

Asset

management

Hedge fundmanageme

nt

Insurance

Insurancebrokerage

Reinsurance

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Extending CRM into multiple media means integrating the front office with

different communication channels

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IMPACT OF CRM

Benefits of Using CRM inBanking Industry

Provide better customer balance

Increase customer revival

Discover new customers

Helps sales staff close deals faster

Making banking operation moreefficient

Simplify marketing and salesprocess

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Organization Without CRM

Unsatisfied Customer

Low customer retention

Low sales

In efficient BankingOperations

Complexity

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CRM Strategies Adopted in Banking Sector

One-Stop Financial Supermarket

Right service is offered to right customers

Increasing the Number of Delivery Channels to the Customers

Shifting customer access to lower cost channels can help inbring down the operating cost

The Real Time Gross Settlement (RTGS), CBS (Core BankingSolution)

Customer Value Management The main thrust of CRM is to develop new products, render

value creation, gain market leadership and spread risks andvulnerabilities besides facing competition

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Utility of CRM in Banks

Campaign

Management

Customer

Information

Consolidation

Marketing

Encyclopedia

3 6 0-degree

viewof

company

Personalizedsaleshomepage

Leadand

Opportunity

Management

Activity

Management

Contact

Center

Operational

Inefficiency

Removal

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CRM Business Model

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Customer management assessment tool

Assessments bring together a range of tools and methodologies that provide a

detailed, objective, benchmarked assessment of an organizations capability to

effectively manage its customers.

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Benefits of CRM

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HISTORY

http://www.appuonline.com/appu/investmen

t/about.html

http://www.google.co.in/search?q=history+of

+financial+services+in+india&hl=en&tbs=tl:1&

tbo=u&ei=QibQTP35I4WavAOAzOz0BQ&sa=X

&oi=timeline_result&ct=title&resnum=11&ve

d=0CEYQ5wIwCg

http://www.appuonline.com/appu/investment/about.htmlhttp://www.appuonline.com/appu/investment/about.htmlhttp://www.appuonline.com/appu/investment/about.htmlhttp://www.appuonline.com/appu/investment/about.html