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Part 2. Finding Opportunity (& Relevance) in the New World of Work. Recruiter Indaba 2014 Presentation: Natalie Singer. ATTRACTING & ENGAGING BETTER CANDDATES. KEY TRENDS IN CANDIDATE ATTRACTION. No more Passive vs. Active candidates. Multi-channel. Salesmanship. Predictive HR. - PowerPoint PPT Presentation
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Finding Opportunity (& Relevance) in the New World of Work
Recruiter Indaba 2014 Presentation: Natalie Singer
Part 2
ATTRACTING & ENGAGING BETTER CANDDATES
KEY TRENDS IN CANDIDATE
ATTRACTION
SalesmanshipMobi-friendly
Predictive HR
No more Passive vs.
Active candidates Multi-channel
OPPORTUNITIES
Be easy to do business with
Think like a Marketer
Re-engage candidates
Capitalise on data
Search strategically
MORE EFFECTIVE “STRATEGIC” SEARCHES
“Search with Insight” not simply “key word” match understand context get beyond what is simply written
Strategic Search using Social Media
Biographical Info Career Progression Connections Interests “Following” “Groups” Endorsements Participation levels Quality of discussions
It should never be about key word matching.
Garbage In = Garbage Out
Insight through:
• Context• History• Motivation• Interest• Pull levers
OPPORTUNITIES
Find a niche....and then own
it!
Build ACTIVE networks
Go beyond surface
Seek to understand
Provide real value through insight
INCREASE SUCCESS WITH GREATER PRODUCTIVITY
Happy employees are...2 x less sick6 x less absent9 x more loyal
31% more productive55% more creative
UNLOCK PRODUCTIVITY WITH A HAPPY WORKPLACE
Treat everyone like an
adult
Eliminate outdated
bureaucracy
Develop an Entrepreneurial spirit
Eliminate conflict & complaints culture
Lead through
evidence-based
management
Keep it...
KISSS
SIMPLE “easy to explain & implement”
SHORT “think time to market”
SUSTAINABLE “useable....long-term!”
SEXY “interesting / exciting”
• Eliminate outdated bureaucracy• Review potentially outdated processes / standards• Embrace new technology
BECOMING AN EXPERT & MAINTAINING RELEVANCE
It takes 10 000 hours of focus, conscious knowledge acquisition and practice to attain
That equates to 20 hours per week
for 10 years!And experience alone does not equate to expertise.
Knowledge
Comprehension
Application
Analysis
Synthesis
Evaluation
Knowledge
Perception
Set
Guided Response
Mechanism
Complex Overt
Response
Adaption
Organisation
Skill
Recognition of terms, ideals and
procedures
Extrapolate info without
understanding of full implications
Apply general principles to
specific concrete situations
Separating a complex idea into different parts with understanding of relevant impact
Take creative concepts from multiple sources & form new complex
ideas
Judgment of ideas & methods using
external info & self-selected ideas to form
new rationalisation
Use sensory cues to guide
actions
Demonstrate a readiness to perform the
task
Knows steps required to
complete the task
Performs task in a somewhat
confident, proficient & habitual manner
Capable of modifying actions
to account for new problematic
situations
Creates new tasks
incorporating habitual ones
Performs task in a fully confident,
proficient & habitual manner
Characteristics:
Confidence Marketing Ability High techno-literacy Influence Target-driven / Results-oriented Communication Listening Skills Body language reading skills Ability to build relationships (rapport) Multi-tasker Patience Persuasive Curiosity Problem-solver Ethics & integrity Emotional maturity Empathy Interpretative (insightful) Adaptable / flexible
Thank You. Any Questions?
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