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ALUMNI RESEARCH
Finding your alumni and keeping track of them
Alisa Martorano
Alumni Relations Director
Resurrection College Prep High School
ALUMNI… HOW DO WE FIND THEM? How many schools have a database with
at least all the names of your alumni? How many have partial lists?
DATA COLLECTION & MANAGEMENT Clean, searchable, up-to-date data on
your alumni is critical to maintaining relationships.
Off-Line and On-Line Processes to help you collect and manage data.
WHERE DO YOU START?
Start by knowing who you are looking for and filling in the blanks.
School Records: Class Lists Permanent Records
Parish Records: Past Bulletins
Graduation Announcements Parishioner Files
GET THE WORD OUTMake Connections: Current Parents who are alumni Alumni Parents who keep in touch with
everyone Bulletin/Newsletter Articles Enlist Class Reps that are “in charge” of
updating the school on the where abouts of their classmates
Have a place on your website where alumni can update their information.
GET THE WORD OUT
Door Prize Raffles Everytime we have guests in
our building I have a “door prize raffle”
Contact other schools your alumni may have attended
Talk to you Faculty - Who still keeps in contact with alumni?
US MAIL Returned Mail – make
sure you are updating your database.
Mail Houses or other services can run your list through the NCOA (National Change of Address) database Gives you a list back that
provides you with updated information on people who have recently moved and changed their addresses
GATHERING E-MAILS Have a contest for alumni and parents
to collect people’s e-mails or contact information
On the bottom of your e-mails always have an option where the alumni can “forward to a friend.”
Include a link on your e-mails where alums can update their info.
FINDING MISSING ALUMNI Where can I look on-line?Find & Connect with Alumni via on-line communities:
Great for reconnecting and finding out business information
New Graph Search Search by School attended
FINDING MISSING ALUMNI Where can I look on-line?
Free On-Line Search Engines:Whitepages.comZabasearch.com
The more information you know about someone, (spouse name, age/year of birth, city they live in) the better your chances for a match.
3RD PARTY TOOLS Where can I look on-line?
AlumniFinder.netHarris Connect
Takes your lists and contacts alumni to get updated contact information to put together a directory of your alumni
Prospecting Tools – once you know who your alumni are and want to find out more about them – wealth screening
Wealth EngineTarget Analytics / Blackbaud Analytics
DATABASES You have data – now what? How do I
keep track?An Alumni Database is essential to
your success!
o Excelo eTapestryo Sageo PDSo Raiser’s
Edge
GETTING IT DONE Let’s face it – we don’t have full-time
Researchers or Database Administrators on our staff
Research and Updating your Alumni Records can be overwhelming
Enlist Volunteers Class Reps
Set a Goal # of new names entered a week Work on research for a specific number of hours a week
QUESTIONS?
Feel free to contact me:
Alisa MartoranoResurrection College Prep High School
773.775.6616 Ext [email protected]