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FINDING YOUR FOOTING: BUILDING INSTITUTIONAL CUSTOMER KNOWLEDGE WITH DOMO Lyon Van Voorhis

FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

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Page 1: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

FINDING YOUR FOOTING:BUILDING INSTITUTIONAL CUSTOMER

KNOWLEDGE WITH DOMO

Lyon Van Voorhis

Page 2: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

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INTRODUCTION

Page 3: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

What is PI

WHAT IS THE PREDICTIVE INDEX?

Page 4: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

WHAT WE DO

Page 5: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

7,000+ clients

20 software languages

27 million assessed

WHO USES PI?

Page 6: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

UNDERSTANDING YOUR CUSTOMERS

Page 7: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

UNDERSTANDING YOUR CUSTOMERS

Page 8: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

UNDERSTANDING YOUR CUSTOMER’S CONTEXT

1. Think about the customer holistically

Page 9: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

COMPANY METADATADATES

Contract Start Date

Renewal Date

Most Recent User Login

Most Recent Assessment Sent

Most Recent Workshop

100% Assessed Date...and many more!

NUMBERS

Subscription (USD)

Days Until Renewal

T30 Assessments

T30 Reports Sent

T30 Hero Points

T30 $/HP

% of Headcount Assessed...and many more!

TEXT

Company Name

API Company Id

Is Client

Assigned Certified Partner

Country

Software Language

Software Version Born In

Has Cognitive Access...and many more!

Page 10: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

ATTACH YOUR KEY DATASET TO EVERYTHING

Using Blends, you can easily attach a key dataset(s) to all applicable datasets, allowing for easy filtering, segmenting and cohort analysis.

Page 11: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

BEFORE

Page 12: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

AFTER

Page 13: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

USING SCRIPT BLOCKS CAN BRING ORDER TO CHAOS

Getting comfortable using the R and/or Python options in the Magic ETL flow can save a lot of pain and redundancy.

Page 14: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

UNDERSTANDING YOUR CUSTOMER’S CONTEXT

1. Think about the customer holistically2. Get people across the business speaking the same

language

Page 15: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

COMBINING THE VIEWS

Page 16: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

PUTTING COMPANY METADATA TOGETHER

Page 17: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

Customers are so impressed with the level of depth we can give them when it comes to usage, gaps, and next steps. We go to this page to prep before every client call.

– SARAH BERGERONDirector, Customer Success

“”

@

Page 18: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

[Domo has] given our interactions with team members and clients more customization, purpose, and direction. We’ve been able to better define what success looks like and tailor our goals accordingly.

– SARAH BERGERONDirector, Customer Success

“”

@

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MARKETING

COMPANY METADATA THROUGHOUT CUSTOMER LIFECYCLE @ .

ONBOARDING PRODUCT/UX

CUSTOMERSERVICE

SALES TRAINING CLIENTSUCCESS

BUILDING INSTITUTIONAL KNOWLEDGE

Page 20: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

HOW DOES THIS LOOK IN PRACTICE?

Page 21: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

ARE CLIENTS ASSESSING EMPLOYEES?

...OR JUST THEIR CANDIDATES?

Page 22: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

DATES

Contract Start Date

Renewal Date

Most Recent User Login

Most Recent Assessment Sent

Most Recent Workshop

100% Assessed Date...and many more!

NUMBERS

Subscription (USD)

Days Until Renewal

T30 Assessments

T30 Reports Sent

T30 Hero Points

T30 $/HP

% of Headcount Assessed...and many more!

TEXT

Company Name

API Company Id

Is Client

Assigned Certified Partner

Country

Software Language

Software Version Born In

Has Cognitive Access...and many more!

PERCENTAGE OF HEADCOUNT ASSESSED?

Page 23: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

PERCENTAGE OF HEADCOUNT ASSESSED?

COUNT(CASE WHEN `Survey User Type` = ‘Employee’ OR `Survey User Email Domain` = `Company Email Domain` THEN `Survey User Id` END) /(CASE WHEN `Software Headcount` IS NOT NULL THEN `Software Headcount`ELSE `Salesforce Headcount` END)

Page 24: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

MARKETING ONBOARDING

PRODUCT/UX

SALES

TRAINING

CLIENTSUCCESS

DRIVING EMPLOYEE ADOPTIONWalking through the process of setting up an assessment link for employees

Making sure that people are aware of full feature breadth

Spending time focusing on Inspire tools/features in demos

Emphasizing the organizational value available if PI “goes cultural”

Removing artificial barriers to assessing employees and building new Inspire tools

Framing PI as a valuable post-hire tool as well as a hiring aid

Page 25: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

UNDERSTANDING YOUR CUSTOMER’S CONTEXT

1. Think about the customer holistically

2. Get people across the business speaking the same

language

3. Improved customer knowledge and communication

leads to happier customers

Page 26: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved
Page 27: FINDING YOUR FOOTING - Domo · UNDERSTANDING YOUR CUSTOMER’S CONTEXT 1.Think about the customer holistically 2.Get people across the business speaking the same language 3.Improved

QUESTIONS?