For Whom Quality Matters

The Fine Living Expo, is a unique display of exclusive, premium category products and services offering the finest selection of life’s little pleasures. The event is organized to attract those who seek, demand and appreciate quality and carefully designed around 4 focused segments, such as: Home & Design, Fashion & Style, Food & Drink and Lifestyle.

There will be approximately one hundred highly reputable luxury and premium category companies showcasing their products and services for the 4,000 visitors, the highbrow and the bon viveur in all the areas that affect the quality of life.

There will be no better opportunity in Budapest in 2009 to reach the most affluent who values prestige and exclusivity and who enjoy life at the fullest.

The exhibition opens with the Fine Living Forum - a Luxury Marketing Conference followed by, an elite fashion-show and VIP cocktail-party. An exclusive part of the Forum is the round table discussion with subject matter experts and representatives of media giants.

Fashion shows, a mixer contest, a charity poker contest, display kitchen shows, star entertainers, breathtaking surprises amongst the stands and many other interesting elements will entertain the visitors throughout the entire event.

These elements of the exhibition will make it an unforgettable event and together represent the idea of value with all its meanings. The event will not only deliver a great display of prestige products and services but also provide engaging and entertaining programs to the visitors. This is what we call a true Exhibition& Experience = EXHperience.

For whom quality matters...

Exhibitor Profile

Fashion & Style Category: • Premium category fashion companies and designers • Manufacturers and purveyors of quality jewels, watches and accessories • Quality cosmetic and hair products, beauty care companies

Home & Design Category: • Interior Design companies • Real estate investors and developers • Representatives of exclusive decorating companies • Architect companies • Up-market real estate agencies • Manufacturers and suppliers of quality household products and Home decor

Food & Drink Category: • Renowned restaurants and hotels • Producers and distributors of specialist cuisine • Producers and distributors of premium category beverages • Famous wine cellars, palinka and spirit distilleries • Reputable gastronomy companies

Lifestyle category: • Elite travel agencies and tourism companies • Clubs, organisations and companies related to yachting, golf and hunting • Airlines • Banks and consultancy firms • Consumer electronics and telecommunication • Car and motorcycle and motorbike dealerships • Shopping centres and luxury boutiques • Car, plane and limousine rental firms • Producers and distributors of quality tobacco and cigar products • Companies involved in elite and extreme sports • Other premium and Luxury Service providers

Visitor Profile

• CEOs and proprietors of small and medium enterprises • Managers and executives of local enterprises and multinational companies • Managers and executives of financial services and legal corporations • Economists, lawyers and doctors practicing in private clinics • Media Representatives • Young and ambitious managers working in other sectors • Students of renowned universities • Diplomats and Expatriates

Besides the Hungarian visitors, representatives of foreign partners will also be guests of our event.

Target Audience Urban Citizens aged 25-55, in AB social status, with an above average income, with at least secondary education, open to every topic related to a quality life, making their residence feel both a home and fashionable. Potential visitors will also be interested in home decoration, fashion and cuisine. They are demanding, trendy and are looking for style and quality.

About 4000 visitors are expected at the exhibition, which is strongly supported by the Hungarian media. In addition to the advertising, there will be a press conference to draw the attention of the Hungarian media to this three day long event.

Planned Promotions and Schedule

End of September 2009 Press conference

Early October 2009 Start of Media and PR Campaign as a result of the press conference

October 2009 Continuous news production to strengthen awareness of the exhibition

November 2009 Intensive advertisement campaign to attract visitors

Beginning of December 2009 FINE LIVING BUDAPEST EXPO

December 2009 Post-communication

Television: Commercial TV channels

Radio: Commercial radio stations covering economics and business

Printed Media: Nationwide daily and weekly newspapers, economic daily and weekly newspapers, lifestyle magazines, design and fashion magazines

Online: Leading online news portals, lifestyle, fashion, design and gastronomic portals

Outdoor Advertising: Billboards, balustrades and city-lights

For more information we are at your disposal

Stamford Global Hungary Kft. llVanda Zsoldos

Expo Project Manager

1013 Budapest, Krisztina krt. 39/B.

Tel: 06-1-8857900 Fax: 06-1-9997490

Email: expo@stamfordglobal.com

Web: www.finelivingexpo.com