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Hi everyone, I hope you have had a good month in particular are very good Easter. We are already in April and every year we say it where has the time gone. We are nearly 4 months through this year which means one third of the year has gone. I don’t know if you have started many things this year but you have finished many things this year. But I hope it has been very productive for you and that you are getting a lot of jobs and a lot of good work for all of 2013. Just to recap what we at Fiori have implemented this year to provide an improved range and service to our customers: FIORI’s Monthly Gem Fiori Appliances Pty Ltd Newsletter Issue no 2, April 2013 Tina’s Tales New Showroom: Relocated our showroom from Chullora to Five Dock. We started this move in January and now we have finally moved to having the last stages of our bathroom display completed. The main reason for the move was because we needed a bigger and larger showroom to showcase our new range of products which now includes state-of-the-art ovens, cooktops, rangehoods, and refrigerators. We have also increased the number of sinks and taps that we have on display. Our new display Centre also allows for improved and easier access to our showroom for our customers. We are now able to cater after hours and weekend for clients. This makes it easier for people to come and see us and to spend time with us. Designer Range We have significantly increased our range of products now to include the Pininfarina collection, the Ora-ito collection, Karim Rashid collection, and the Gorenje Pure collection. These design a range of appliances enable us to cater for a more discerning and sophisticated market. These range of appliances include the latest in style, design, technology, and ease of use to allow the homeowner to make a significant statement about their kitchen, their family, their home, and themselves. Fiori bringing big change, improved range and best service to customers for 2013! Better Delivery System We have fine tuned our delivery system so that in most cases for customers located in Sydney you will receive your orders at the latest by the next day. For country customers we have improved our delivery system so that your orders should be received no later than two working days. We are constantly working with our business partners in regards to our delivery and freight system to ensure that we are getting our goods to you on time and in full. Kitchen and Bath We have increased our range to include now bathware including toilets, shower screens, and a range of other accessories. This will be further increased by having kitchen accessories such as homewares, cooking utensils and other items for the kitchen. In this issue: Tina’s Tales Real Estate News Market Update Social Media Trends Product Update What’s cooking? Word Search Jewelry for your Kitchen

Fiori Newsletter -April 2013

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Fiori's Monthly Gem April 2013 issue

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Page 1: Fiori Newsletter -April 2013

Hi everyone,

I hope you have had a good

month in particular are very

good Easter. We are already in

April and every year we say it

where has the time gone. We

are nearly 4 months through

this year which means one

third of the year has gone. I

don’t know if you have started

many things this year but you

have finished many things this

year. But I hope it has been

very productive for you and

that you are getting a lot of

jobs and a lot of good work for

all of 2013. Just to recap

what we at Fiori have

implemented this year to

provide an improved range and

service to our customers:

FIORI’s Monthly Gem Fiori Appliances Pty Ltd Newsletter Issue no 2, April 2013

Tina’s Tales

New Showroom:

Relocated our showroom from Chullora

to Five Dock. We started this move in

January and now we have finally moved

to having the last stages of our

bathroom display completed. The main

reason for the move was because we

needed a bigger and larger showroom

to showcase our new range of products

which now includes state-of-the-art

ovens, cooktops, rangehoods, and

refrigerators. We have also increased

the number of sinks and taps that we

have on display.

Our new display Centre also allows for

improved and easier access to our

showroom for our customers. We are

now able to cater after hours and

weekend for clients. This makes it

easier for people to come and see us

and to spend time with us.

Designer Range

We have significantly increased our

range of products now to include the

Pininfarina collection, the Ora-ito

collection, Karim Rashid collection, and

the Gorenje Pure collection. These

design a range of appliances enable us

to cater for a more discerning and

sophisticated market. These range of

appliances include the latest in style,

design, technology, and ease of use to

allow the homeowner to make a

significant statement about their kitchen,

their family, their home, and themselves.

Fiori bringing big change, improved range

and best service to customers for 2013!

Better Delivery System

We have fine tuned our delivery system

so that in most cases for customers

located in Sydney you will receive your

orders at the latest by the next day. For

country customers we have improved

our delivery system so that your orders

should be received no later than two

working days. We are constantly

working with our business partners in

regards to our delivery and freight

system to ensure that we are getting our

goods to you on time and in full.

Kitchen and Bath

We have increased our range to include

now bathware including toilets, shower

screens, and a range of other

accessories. This will be further

increased by having kitchen accessories

such as homewares, cooking utensils

and other items for the kitchen.

In this issue: Tina’s Tales Real Estate News Market Update Social Media Trends Product Update What’s cooking? Word Search

Jewelry for your Kitchen

Page 2: Fiori Newsletter -April 2013

As a consequence of all these new improvements that we

have made we now are commencing work to improve our

website. These improvements will include easier access for

our customers, more reliable and up-to-date information,

more general tips and advice for people to improve their

kitchen, and to look after their appliances and general

information on the home.

In other matters I hope your sporting team is winning.

I know we all can’t be winning at the same time but

I hope your team is doing the best that they can. I hope

you are leading the tipping competition in your area.

With the kids sports starting now or have started over

the last two weeks it will make your weekend very busy.

I hope you are finding some time over the weekend to

have some time to yourself to relax and chillout, enjoy a

good movie or just to eat all the chocolate you received

during Easter.

Anzac Day will be with us shortly, this is a very

significant day for Australia. I hope you will take time

during this day to remember all those people are

served this great country and have given the ultimate

sacrifice so that we can enjoy the life that we lead

today.

If you have any ideas or feedback or suggestions on

the way that Fiori in the can improve our business

please send me an email ([email protected]) I

would love to hear from you. I hope you have a

wonderful April and that it is a very prosperous

and bountiful month for you. That everything you

are trying to do is successful and that you have a

lot of work to do this month and for the months

to come.

One thing I don’t like is we are heading

towards winter and it’s starting to get cold.

So rug up get those winter woollies out and

put the fires on and then think about spring.

Take care and all the best.

Ciao!

TINA

Tina’s Tales continued..

Page 3: Fiori Newsletter -April 2013

Real Estate News

The RBA is painting a positive outlook for Australia's economy, despite the

end of the mining investment boom nearing and the high dollar weighing

on growth.

RBA assistant governor of economics Dr Christopher Kent expects

economic growth to be a little below average in 2013 as the mining

investment boom peaks. But he says growth should improve in 2014 as

low interest rates help underperforming sectors of the economy like retail,

construction and housing start to pick up steam.

"Our expectation is that there will be a gradual recovery in non-mining

business investment and further moderate growth of dwelling investment,"

he told the Bloomberg Australian Economic Summit.

Dr Kent said the Australian dollar was likely to remain high even as mining

investment waned, which would weigh on growth over the next few years.

But he said the economy had weathered the high exchange rate well so

far and businesses were restructuring to cope with it.

"It is a very painful process for trade-exposed industries and there has

been quite a bit of evidence that those industries are responding to that

(the high dollar)," he said.

Dr Kent said the RBA had cut the cash rate significantly in the past 18

months, partly to offset the effects of the high dollar.

"The cash rate is lower than it otherwise would be if the exchange rate

wasn't where it was. The RBA cut the cash rate 1.75 percentage points

between November 2011 and last December, bringing it to its current

level of three per cent.

Dr Kent said the lower interest rates appeared to be having the desired

impact on the economy, with notable improvements in consumer

confidence and retail sales since the start of 2013.

Although mining investment is expected to fall after peaking some time in

2013, Dr Kent said it would still remain higher than normal.

"While the exact timing of the peak in mining investment and the profile

thereafter are uncertain, there is still a sizeable amount of work in the

pipeline, including a number of large LNG projects," he said.

"This means that the level of mining investment is likely to remain quite

elevated for a time.”

RBA fairly upbeat

on Aust economy By Evan Schwarten, AAP / www.thewest.com.au

Page 4: Fiori Newsletter -April 2013

4 Tips to help with your Marketing Plans in 2013

Remaining the same is not an option!

1. What do I need to STOP doing that I'm already doing? No matter what your level of success is, there are things you're doing that YOU shouldn't be doing. You could stop them completely. You could delegate them away. You could outsource them. Etc. But, to get to the next level, there are some things you have to stop doing. 2. What do I need to START doing that I'm not currently doing? This list is usually a little easier than the last one (though the last one is more important). To get a new result, you know you need to do new things. So what are you going to start doing this year in order to function at a higher level? 3. What do I need to do LESS of that I'm currently doing? Though this sounds similar to question number one, it's not, In other words, there are some things that you're currently doing that you shouldn't stop (like responding to email) but that you should do less of (like not checking it 20 times a day).

So, what do you need to do less of this year if you want to become the kind of person who can deliver the kinds of results you want? 4. What do I need to do MORE of that I'm currently doing? Once you get past the administration, chances are there some very good things you're already doing that if you did them more often, would help you become a better leader of your business. For example, delegation. Most owners and entrepreneurs know the concept or idea of delegation-and occasionally do it, but if they want to get to the next level, they need to do more of it (and at a higher level). So, what do you need to do more of this year in order to become the kind of person who can drive significant growth? Once you have your answers to those four questions, you have a road map for this year. Then it's just about execution.

1.Some of these you'll have to do on your own (like stop checking email first thing in the morning)

2. Some of these you might need a

coach for (like developing a certain skill or ability)

3. Some of these you might need a

counselor for (hey, we all have baggage)

4. Some of these will be mental

changes you'll have to work on (like, stop playing small and start playing big)

5. Some of these you'll need to

read books on or take course on or do research about.

But one thing is absolutely clear. If you want to ensure this coming year is better than this last year, you have to become a different person than you were last year. Remaining the same is not an option! So, who do you need to become this year to drive the kinds of results you want?

Page 5: Fiori Newsletter -April 2013

Removable Ready n Serve containers

Large vegetables crispers

Deep balconies in the freezer door

Pull out Big n Freeze drawer

Antibacterial protection

0ºC Zero ‘n Fresh compartment

NRKI4181CW Built-in integrated

fridge freezer

NRK14181CW

HIGHLIGHTS

No Frost Advantage circulates chilled air around the storage areas, reducing humidity in the freezer to prevent the formation of ice on food items; frozen items won't stick together so you don't have to keep pulling them apart to see what is in the freezer, reduces time required for defrosting. Zero n Fresh compartment maintains temperature at about 0oC which allows you to keep your food fresher for longer; 2 containers allows you to separate foods to keep like foods with like. An energy efficiency rating of A+ helps you save on your energy costs

Fresh n Cool vegetable crisper gives you storage areas for your fruit and vegetables

Ready n Serve compartment allows you to store cheese, salami, spreads, pate', butter so it is ready to go when you are ready to serve it and reward yourself with a quick snack. Racking allows for the storage of bottles that can be chilled before you have to serve. Split upper shelf gives you greater flexibility when storing bottles or little containers SPECIFICATIONS Energy Consumption 281 kWh/year Dimensions 54 x 177.5 x 54.5 Niche 57 x 178 x 55

Gorenje Integrated Refrigerator

Choose Right, Save Energy Operating 24/7, 365 days a year, refrigerators and freezers consume the most power of any appliance in the average household. The latest freestanding and built-in refrigerators and freezers of the A+++ energy class, presented by Gorenje, owe their efficiency to some remarkable technological improvements: • improved insulation systems • innovative solutions in system

components • highly-efficient compressors combine to

reduce power consumption to a minimum

• Create your own cooling conditions

• Fast Chill Option

• Fast bottle chill

• Deep door bottle shelf

• Constant temperature in the refrigerator

• Tube holder

Product Update

Page 6: Fiori Newsletter -April 2013

#7: Only One-Quarter of Social Networkers Use “Daily Deals” Sites Generally the American population is not crazy about daily deals services such asGroupon or LivingSocial, and only 23% of social networkers are registered users of these sites. Numerous sources suggest that there’s a lot of buyer’s remorse associated with Groupon. But now Amazon and Google have grabbed a piece of the daily deals business. It’ll be interesting to see how consumers respond to these brands over the next 12 months.

Daily deals are not drawing consumer attention as they did several years ago.

Key Takeaway: Unfortunately the entire Groupon business model has long been held in question. But from the consumer’s point of view, everyone still likes a good deal. If you’re using Groupon or Living Social, just be careful and make sure there is a profitable return for your business. Otherwise you may want to reevaluate your goals to check whether this kind of model is still a good fit for you.

#8: One-Third of Social Media Users Do Not Interact Most people like to engage (post status updates) on social media sites. However, 34% of users are silent for various reasons. According to TopRank Online Marketing Blog, some are lurkers (those who just sit tight and absorb information), while others are newbies who haven’t quite honed their online social skills. A good number of social media users are listeners, not talkers. Key Takeaway: Silent users such as lurkers and newbies may not interact with friends or brands, but they are listening and can be valuable connections for your business.

If you notice lurkers among your followers, try to reach out directly to them via direct messages. They’ll be more likely to respond if you rouse them with a thought-provoking question or comment. To draw out newbies, use the usual best practice of sharing tips, tricks and other helpful content. As they start to figure their way around, they’ll remember you for helping them along the way.

#9: People Are Checking in Less Frequently Both Gowalla and Foursquare saw sharp declines in user activity in 2012. In fact, 57% of users said they “almost never” check in. Of course, Gowalla shut down in early 2012, but even with Foursquare still open for business, consumers started to opt out of the check-in craze due to privacy concerns, according to a study published onMashable. Others did not consider badges or upgraded status to be sufficient motivation to check in.

The check-in craze is dying down due to privacy concerns. Key Takeaway: If you use location-based marketing to promote your business, try using a combination of specials and discounts to encourage more clients. Because people are concerned about privacy and safety issues, your business will have to offer unrivaled deals for customers to give up their location. For example, “Check in with three friends and get four free drinks,” or “Mayor gets 35% off entire bill.”

Final Wrap-up Marketers have a great opportunity to respond to these findings and develop strategies that appeal to changing consumer habits. Continue to focus on Facebook and Twitter as these platforms draw in new users. On the downside, be careful about using daily deals and location-based marketing because consumers are apprehensive about these services. Over to you: What do you think? As a marketer, which of these social habits did you find most interesting? Please tell us why you think so and share your thoughts below.

9 Consumer Social Media Trends That Could Impact Marketers

In this article, I examine a report published by Edison Research focused on people’s latest social habits. These findings provide useful insights about consumer behavior and how your business can respond. Here is the continuation (#7 to #9) of the 9 most interesting findings from the study.

By Patricia Redsicker, Published February 6, 2013

Page 7: Fiori Newsletter -April 2013

Ricotta fritters with raisins and chocolate frittelle ricotta, uvetta e cioccolato

Ingredients

½ pound fresh ricotta cheese

2 cups unbleached all-purpose flour

3 large eggs

7 tablespoons golden raisins, plumped and drained

7 tablespoons chocolate chips

2½ ounces candied orange peel, chopped

1 tablespoon baking powder

½ teaspoon freshly grated lemon zest

Vegetable oil for frying

Sugar for dusting

Salt

Instructions

In a large bowl, thoroughly mix together ricotta and flour. Add eggs, raisins, chocolate chips, orange peel, baking powder, zest and pinch salt. Mix thoroughly to combine. In a high-sided skillet, pour in enough oil to come 1 inch up the sides of the pan. Attach a deep-fry thermometer and heat oil over medium-high heat to 365° to 370°. Add batter in batches, a tablespoonful at a time, pushing the batter off the spoon with the rounded corner of a spatula (do not crowd the pan). Batter should puff slightly into balls. If not, slightly reduce heat. Fry fritters, turning with a slotted spoon until golden on all sides, about 4 minutes. Using a slotted spoon, transfer to paper towels to drain; sprinkle generously with sugar and serve warm.

Word Search Find and circle all the words from the word list below.

Blender Broom Cleaver Coffee Colander Corkscrew Cup Dishwasher Dustpan Fork Funnel Glass Kettle Knife Ladle

Microwave Mixer Opener Oven Pan Pitcher Place Pot Refrigerator Rolling pin Sink Spoon Teapot Toaster

Page 8: Fiori Newsletter -April 2013

Fiori Appliances Pty Ltd

142 Great North Road

Five Dock, NSW 2046 Phone: +61 2 9713 8435

Fax: +61 2 9712 3220 Email: [email protected]

Thank you for visiting our website!

www.fiori.com.au

We’re here too!

Jewelry for your Kitchen Jewelry for your Kitchen

Jewelry for your Kitchen Jewelry for your Kitchen

Jewelry for your Kitchen