Firebase Analytics

Proprietary + ConfidentialProprietary + Confidential

Market Overview on Firebase

Proprietary + ConfidentialProprietary + Confidential

Google’s Global Partners using Firebase

Used Firebase Predictions to boost retention by 20% in their hit game Dan the Man using the Churn Prediction.

Used Firebase Analytics to boost revenue by 15% in their mid-core game Boxing Star by optimizing for the highest eCPM.

Proprietary + ConfidentialProprietary + Confidential

What is Firebase?Google's mobile platform to help develop high-quality apps & grow your business

Grow your app

Analytics

Predictions

Cloud Messaging

Remote Config

A/B Testing

DynamicLinks

Build better apps

Auth

Cloud Functions

Cloud Firestore

Cloud Storage

Hosting

RealtimeDatabase

Improve app quality

Crashlytics

Performance Monitoring

Test Lab

ML Kit

Confidential + ProprietaryConfidential + Proprietary

● Free and unlimited app analytics

● User segmentation and analysis

● Data export to Google BigQuery

Proprietary + ConfidentialProprietary + Confidential

Verticalized Firebase Metrics

Proprietary + ConfidentialProprietary + ConfidentialKey Apps/Ads Monetization Metrics

Metric Section Definition

DAU Dashboard Total Unique User / day

D+7, 28 Retention Retention % of users returning after X days

Av. session time/user Dashboard Time spent per user per day on an app

IAP Revenue Dashboard the sum of ecommerce_purchase and in_app_purchase event values

AdMob Revenue Dashboard Ad revenue estimated from the AdMob network.

Proprietary + ConfidentialProprietary + Confidential

Proprietary + ConfidentialProprietary + Confidential

Case Studies/References

Halfbrick Games (Slides, 1-pager): [Prediction case study - Retention focused] - Used predictions to give users who were predicted to churn a free in-game gift, - Saw a 20% boost in 7-day retention rate

Four Thirty Three (PDF): [Audience, Custom Events, Remote Config] - Implemented rewarded ads and Google Analytics for Firebase- Grew their revenue 15%, user engagement by 38%, and retention by 8% — without hurting IAP

Proprietary + ConfidentialProprietary + Confidential

Active Users

% of users that have interacted at least once with your app in a certain time frame

Proprietary + ConfidentialProprietary + Confidential

Active Users

Monthly (28-day), Weekly (7-day), and Daily (1-day) active users for the date range, including fluctuation by percentage from the previous date range.

The number of people using your app in the last 30 minutes (updated real-time).

Trend should be to increase with time. Deep dive needed for 1-2%

delta in Active Users

Proprietary + ConfidentialProprietary + Confidential

User Retention

% of returning users

Proprietary + ConfidentialProprietary + Confidential

User Retention

D7 Retention:% of returning new users after a week

% of new users returning from a particular week

Aim for increasing the D7 retention over time

Proprietary + ConfidentialProprietary + Confidential

User Demographics

Proprietary + ConfidentialProprietary + Confidential

User Demographics

% of sessions from a particular country, gender, age group or mobile OS platform

Proprietary + ConfidentialProprietary + Confidential

Average daily engagement for the selected time period

% of engagement at a screen level and average time spent per screen

User Engagement

Aim for increasing trend for Daily User Engagement. Deep dive for

a delta of 5% or higher

Analyse the screens with high and low engagement. Deep dive

for low engagement screens

Proprietary + ConfidentialProprietary + Confidential

Revenue

Revenue per user and revenue per paid user for the time period selected. Will include AdMob earnings if integrated

Proprietary + ConfidentialProprietary + Confidential

IAP Revenue

% of users converting for the in app purchase event

Details of top purchases made by users

Proprietary + ConfidentialProprietary + Confidential

AdMob Revenue

Proprietary + ConfidentialProprietary + Confidential

AdMob Revenue

Estimated ad revenue from impressions and clicks on particular ad units

Proprietary + ConfidentialProprietary + Confidential

AdMob Revenue

% of ad click event triggered by top countries indicates ad revenue by top countries

% of ad click event triggered by each age group and gender indicates the revenue from different user segments