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Firmenprofil von Kimbo

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Firmenprofil von Kimbo

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Page 1: Firmenprofil von Kimbo
Page 2: Firmenprofil von Kimbo

1950s The Rubino family sets up a coffee bar in Naples along with a small roasting plant, for the sale of roasted coffee to the cafes

1963 Café do Brasil was founded in Naples

1965 The introduction of tin and vacuumpacks allows Cafè do Brasil to enlarge the distribution and grow rapidely

1960s the roasting plan in Melito becomes one of the most innovative onein the world, while Cafè do Brasil reachesa leading position in southern Italy

History

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The shop in Via Arena alla Sanità. Napoli,1950

The Founders of the Company. Napoli, 1955

Page 3: Firmenprofil von Kimbo

1971 The brand “Caffè KIMBO” is created.

Amazing success of “Kimbo Macinato fresco”

1974: introduction of Kimbo in Horeca

1975-1980

The brand is launched in Italy nationwide. First

export activities

1985: Kimbo in Tv for the first time on national

channels

1989: famous showman Pippo Baudo becomes

testimonial. Kimbo keeps on growing

History

3

Page 4: Firmenprofil von Kimbo

1994 Kimbo becomes second player on Italian retail Market. The plant continue to be expanded

1999: popolar actor Gigi Proietti is the new testimonial

2002: partnership with Heineken in France.

2006: Perfect Italian espresso arrives at home with Konsuelo.

2009: start up of Kimbo UK in London

2012 : Kimbo becomes partner of Autogrill in 13 countries. Kimbo is present in 52 countries in the world. Kimbo Kompatta is launched

History

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Page 5: Firmenprofil von Kimbo

Respect for its own origin:Kimbo was born in the city where the espresso coffee is a Cult

Genuine quality:

the quality of our product is a result of the careful selection of raw materials, artful blending and fine roasting

Pleasure:

thanks to its wide range of products, Kimbo is able to offer a unique sensorial experience to every single consumer

Identity

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Page 6: Firmenprofil von Kimbo

Structure of the group

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Interkom Cafè do Brasil Beyers

Rubino Family

Kimbo

uk LTD

La tazza

d’oro

S.r.l.

Headquarter: Naples

Core business: selecting and importingGreen coffee

Headquarter: Melito di Napoli

Core business: production and distribution of Kimbo and Kose

Headquarter :

Benelux

Headquarter: Belgium

Core business: production of Private Labelsand distributionof Kimbo in Benelux

Headquarter :

Kimbo in uk

Headquarter: LondonCore business: distribution of Kimbo in uk

Headquarter :

Karalis

Headquarter: SardiniaCore business: production of brand La tazza d’oro and Karalis

Turnover: 310 million euro

Page 7: Firmenprofil von Kimbo

Total Turnover 2012: € 170.000.000 (+7%)

Roasted coffee 2012: 22.000.000 kg

Export: + 23% in 2012

Employees: 143 (+ 22%)

Cafè do Brasil

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Italian market:

Retail: number 2 with 10,8% market share

Foodservice: leader with sales of 1.700.000 kg

Single serve sales: 15,2% market share

Ocs and Vending: partner of IVS Group, the biggest Italian vendingoperator

Lavazza 43%Kimbo 10,4%Kraft 9,1%Segafredo 3,4%Vergnano 1,4%Illy 1,5%Private lbl 13,7%Others 17,5%

Page 8: Firmenprofil von Kimbo

In the World

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L’Alsace. Paris

•presence in over 52 countries

•leader in France with over 11.000 outlet

served

•subsidiary in London, UK

•prestigious accounts serve Kimbo throughout

the world

Teatro La Scala - Milano Buddha Bar – Paris

Chelsea club – London

L’Alsace. ParisEuphorium Bakery - UK

Page 9: Firmenprofil von Kimbo

Partnership

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• Unilever Italia promotes KIMBO as sole coffee for

Hotellerie market in Italy

•Heineken France (France Boissons) is the exclusive

distributor of KIMBO

•DE LONGHI world leader in automatic espresso

machines, chose KIMBO as main partner to promote

its “bean-to-cup”machines worldwide

•AUTOGRILL world leader in travel hospitality has

picked KIMBO as exclusive coffee supplier for all of

its outlet in Europe

Page 10: Firmenprofil von Kimbo

Quality at source

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• The sister company Interkom controls the green coffee

directly in the producing countries ensuring quality and low

fluctuation of prices

• Coffee plants are carefully monitored and inspected at

every step

•Our experts select the best raw coffees on site and

immediately send the samples to Naples

•In our laboratories, the green coffee beans are submitted

for laboratory, product analysis and cup testing

• The base of all our blend is Natural Santos, prestigious

origin appreciated for its sweetness and flavor.

Page 11: Firmenprofil von Kimbo

Production process

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Every stage of the production process is computerized

and monitored from a control room

Samples are taken throughout the process to ensure proper

roasting. Arabica and Robusta are roasted separately in

order to reach the perfect roasting degree for each beans

Roasting process uses the air convective system in order to

have an homogeneous cooking of the bean

After the production, coffee is stored in Kimbo warehouse in

Nola (10.000 Pallet places) under perfect control of light and

temperature.

Kimbo has obtained the UNI EN ISO 9001:2000 and

14001:2006 Quality System Certification for the entire

production process

Page 12: Firmenprofil von Kimbo

Kimbo offer: Horeca

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- 12 high quality blends in 3kg tins and 1kg Bags

- Different blends in terms of Arabica/robusta composition and roasting

degree in order to match all the possible request

- Wide and beatiful Pos material

Page 13: Firmenprofil von Kimbo

Point of sale

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High quality products and a complete range of POS material have persuaded

more and more establishments to win over their customers with the

unmistakable aroma of Kimbo

Page 14: Firmenprofil von Kimbo

• Kimbo is introducing in January 2013 a complitely new range for international markets with a consistent and premium packages

•Clear indication of the main characteristics of the products

•With range of blends to match of the different taste of coffee lovers

•Wide range of formats (Ground,beans Paper pods and Capsules

• Beautiful promotional materials

Kimbo offer: retail

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Page 15: Firmenprofil von Kimbo

New promotional materials

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Retail Display

Sampling Station

Roll up banner

Page 16: Firmenprofil von Kimbo

Kimbo offer: ocs and Vending

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• A reliable and attractive capsule system made of a wide range of

machines and wide assortment of capsules (3 coffee blends + 4

complementary products)

• 3 blends of paper pods

• A range of 3 Vending Beans Blends to match all the needs