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Learn how to fundraise better online
OUR TEAM
Andrea Lo Keenahn Jung Fundraising since age 7 1 yr on the ground research B.S. Business Admin, UC Berkeley Haas
Coding professionally since age 16 Founded Tandem - a gamified motivational app B.S. Comp Sci & Cog Sci, UC Berkeley
PROBLEM
$1 per bracelet 32 bracelets = $32
Chelsea, age 12
PROBLEM
Michael, Age 17 High School in CA
PROBLEM
Despite advances in technology…
2012 2002 1992
Fundr a iser Ideas
• Grants • Battle of the Bands • Gold Outing • Refreshment Stand • Light bulb sales • LAN Party • Mini Carnival • Sell School Pocket Calendars • Cardboard Boat Race • T-shirt Ads • Car Wash • Bake Sale • Business Sponsors
Online Fundraising with • Set up a team account • Best Practices • Q&A
OUR SOLUTION
We’re a fundraising platform that teaches students how to raise money better & learn how to self-fund!
With so many competing causes, people want to give to:
1. Someone they know. (not parents)
2. Someone who works hard.
1. LEARN HOW
PERFORM TANGIBLE TASKS USE OUR RESOURCES
2. GET MOTIVATED
EARN POINTS THROUGH EFFORT LEVEL UP BY APPLYING SKILLS
WORK AS A TEAM
3. RAISE MORE
CONNECT WITH FRIENDS & FAMILY INVOLVE BUSINESSES WITH A CLICK
4. PROVIDE VALUE
HELP LOCAL TEAMS, SPONSORS, & COMPANIES MUTUALLY BENEFIT
The Importance of Effort
DONORS
We surveyed 500 people:
Most Important Factor When Giving to A Young Person?
A. What the Cause is B. Who Else Gave C. How the Money Will Be Spent D. How Many People Will Benefit E. They Are Working Hard
DONORS
Most Important Factor When Giving to A Young Person?
A. What the Cause is B. Who Else Gave C. How the Money Will Be Spent D. How Many People Will Benefit E. They Are Working Hard
FAILURE
#1 Reason Fundraisers Failed?
• People didn’t try! • People didn’t ask!
• People just posted their fundraiser to Facebook.
Setting Up
Oregon Fundraising Directory
Create an Account 1 Per Team
Role of the Team Leader Keep Everyone on Track
Visit www.piggybackr.com
Step 1. Fill out Basic Info
Tell your Story Use your own words
Use a compelling picture
Giving is Emotional
Save the Cats Campaign!
Vs
Choose a Good Picture
Vs.
Step 2. Set your Goal
What’s realistic?
$50,000 = $5,000/each
$5,000 = $500/each
Choose an achievable goal! You can always set it higher later.
Short deadlines = MORE URGENCY
Step 3. Provide Value
Making Sponsorships Paper-less
Choose a good range of sponsorship opportunities. Include High & Low
Make Sure They’re Things You Can Deliver On!
Vs.
Step 4. Payment
Get Started
Sending Emails = IMPORTANT
People give when they are personally asked
FACEBOOK Doesn’t COUNT
Adults use EMAIL!
We Provide Templates
Dynamic Task List
Short Cuts for Team Leaders
Manage & Poke Team
Post Updates
Ask BUSINESSES
Link Your Website
Steve Jobs on Ask ing
Q&A
Questions? [email protected]
Or Chat us