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Learn how to fundraise better online

FIRSTFare 2012 Piggybackr

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Page 1: FIRSTFare 2012 Piggybackr

Learn how to fundraise better online

Page 2: FIRSTFare 2012 Piggybackr

OUR TEAM

Andrea Lo Keenahn Jung Fundraising since age 7 1 yr on the ground research B.S. Business Admin, UC Berkeley Haas

Coding professionally since age 16 Founded Tandem - a gamified motivational app B.S. Comp Sci & Cog Sci, UC Berkeley

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PROBLEM

$1 per bracelet 32 bracelets = $32

Chelsea, age 12

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PROBLEM

Michael, Age 17 High School in CA

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PROBLEM

Despite advances in technology…

2012 2002 1992

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Fundr a iser Ideas

•  Grants •  Battle of the Bands •  Gold Outing •  Refreshment Stand •  Light bulb sales •  LAN Party •  Mini Carnival •  Sell School Pocket Calendars •  Cardboard Boat Race •  T-shirt Ads •  Car Wash •  Bake Sale •  Business Sponsors

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Online Fundraising with •  Set up a team account •  Best Practices •  Q&A

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OUR SOLUTION

We’re a fundraising platform that teaches students how to raise money better & learn how to self-fund!

With so many competing causes, people want to give to:

1.  Someone they know. (not parents)

2.  Someone who works hard.

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1. LEARN HOW

PERFORM TANGIBLE TASKS USE OUR RESOURCES

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2. GET MOTIVATED

EARN POINTS THROUGH EFFORT LEVEL UP BY APPLYING SKILLS

WORK AS A TEAM

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3. RAISE MORE

CONNECT WITH FRIENDS & FAMILY INVOLVE BUSINESSES WITH A CLICK

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4. PROVIDE VALUE

HELP LOCAL TEAMS, SPONSORS, & COMPANIES MUTUALLY BENEFIT

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The Importance of Effort

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DONORS

We surveyed 500 people:

Most Important Factor When Giving to A Young Person?

A.  What the Cause is B.  Who Else Gave C.  How the Money Will Be Spent D.  How Many People Will Benefit E.  They Are Working Hard

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DONORS

Most Important Factor When Giving to A Young Person?

A.  What the Cause is B.  Who Else Gave C.  How the Money Will Be Spent D.  How Many People Will Benefit E.  They Are Working Hard

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FAILURE

#1 Reason Fundraisers Failed?

•  People didn’t try! •  People didn’t ask!

•  People just posted their fundraiser to Facebook.

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Setting Up

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Oregon Fundraising Directory

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Create an Account 1 Per Team

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Role of the Team Leader Keep Everyone on Track

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Visit www.piggybackr.com

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Step 1. Fill out Basic Info

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Tell your Story Use your own words

Use a compelling picture

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Giving is Emotional

Save the Cats Campaign!

Vs

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Choose a Good Picture

Vs.

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Step 2. Set your Goal

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What’s realistic?

$50,000 = $5,000/each

$5,000 = $500/each

Choose an achievable goal! You can always set it higher later.

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Short deadlines = MORE URGENCY

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Step 3. Provide Value

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Making Sponsorships Paper-less

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Choose a good range of sponsorship opportunities. Include High & Low

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Make Sure They’re Things You Can Deliver On!

Vs.

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Step 4. Payment

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Get Started

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Sending Emails = IMPORTANT

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People give when they are personally asked

FACEBOOK Doesn’t COUNT

Adults use EMAIL!

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We Provide Templates

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Dynamic Task List

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Short Cuts for Team Leaders

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Manage & Poke Team

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Post Updates

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Ask BUSINESSES

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Link Your Website

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Steve Jobs on Ask ing

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Q&A

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Questions? [email protected]

Or Chat us