FISH BONE TECHNIQUE

PRESENTED BYASHA MATHEW – 03

ANKIT KANOJIA – 22

NIBHA NAIK - 35

Introduction• In 1943, Dr. Kauro Ishikawa, a Japanese quality

control statistician, invented the Fish Bone Technique.

• It is also called CAUSE AND EFFECT DIAGRAM and ROOT CAUSE ANALYSIS.

Fish Bone Diagram

Develop Successful Marketing/brand

Marketing LeafletActivity

Task 1Task 2

Task 1 Task 2

When a Fish Bone diagram is constructed it resembles a When a Fish Bone diagram is constructed it resembles a skeleton of the fishskeleton of the fish

12th Nov

Meet designer

ActivityActivity

TASK INVOLVED IN CONSTRUCTING A FISH BONE DIAGRAM

• Define the problem

• Brainstorming

• Identify cause

CASE STUDY

DROPDROP IN IN SALESSALES

MANAGEMENTMANAGEMENT

MACHINERYMACHINERY MATERIALMATERIAL

MANPOWERMANPOWER

MARKET CONDITIONMARKET CONDITION

LOW MAINTAINENCELOW MAINTAINENCE

OBSELETE TECHNOLOGYOBSELETE TECHNOLOGY

LACK OF PROPER LACK OF PROPER RESEARCHRESEARCH

AUTOCRATIC AUTOCRATIC MANAGEMENTMANAGEMENT

HIGH COSTHIGH COST

HIGH ATTRITION RATEHIGH ATTRITION RATE

UNSKILLED STAFFUNSKILLED STAFF

CHEAP CHEAP IMPORTSIMPORTS

COMPETITIONCOMPETITIONPOOR QUALITYPOOR QUALITY

METHODSMETHODS

MARKETINGMARKETINGAPPROACHAPPROACH

WHAT IS THE ROOT CAUSE ?

?

AUTOCRATIC BEHAVIOUR

OF

MANAGEMENT

WHEN TO USE ?

• To find the root cause

• Many possible causes

• Time consuming traditional approach

• Complicated problem

WHEN NOT TO USE ?

• Simple problem

• Small team size

• Communication problem

• Expert team

THANK YOU …..