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Sarthi Capital Advisors Private LimitedBridging the Gaps
August, 2018Privileged and Confidential
Five Core Electronics Limited
Investor Presentation
Content Page
Corporate Overview 4 - 13
Operational Overview 15 - 21
Business Outlook & Strategy 23 - 25
Financials 27 - 29
IPO Valuation 31 - 32
Index
2
Corporate Overview
3
In House Manufacturing
Global Clientele
Business
Corporate Overview
1. The company was incorporated in the year 2002, as Five Core Electronics Ltd (FCEL).
2. FCEL is into manufacturing and exporting of Public Address Systems (PAS).
3. Company has a line of over 1100 products and each of the products is developed through extensiveR&D and customer feedback. Exports accounts for approximately 90% of the total sales.
Five core is exporting its PAS to 56 countries covering almost all of the America, Europe, Africa, Asia andMiddle east.
ISO certified company equipped with 3 modern manufacturing/assembling units, 1 in Delhi and 2 inBhiwandi (Rajasthan) to produce world-class P.A. Equipment equipped with state of art technology todevelop and create, reliable and value-oriented audio solutions to varied range of customers.
Product InnovationThe company houses highly-qualified R&D team of B-TECH’s and Electrical & Electronics Engineers, whichkeep on creating new products and searches the possibilities of extension in the products to maintain theleadership in the industry.
PresenceFCEL products are installed at Concert Hall, Petrol Pumps, Airport, Auditorium, Railway Stations, MusicBands, Outdoor Gathering, Stadiums, Malls, Stage Show, Hotels, Restaurants and many more.
4
Brief
FCEL and its Subsidiaries
• FECL is parent company and has five subsidiaries namely, 5 Core Acoustics Pvt
Ltd, Pan Arabian Venture FZE, Ems & Exports pvt ltd, Kaneer Industries Pvt Ltd and
South Asia Exim Pte Ltd.
• 5 Core Acoustics Pvt Ltd: Company was incorporated in the year 1995, with
manufacturing facility at Rajasthan, 5 Core is engaged in manufacturing and selling
of Public Address Systems
• Pan Arabian Venture FZE: Founded in 2017, company is engaged in selling of PAS in
Middle East.
• South Asia Exim Pte Ltd: Incorporated in the year 2016, It’s a Singapore based
subsidiary engaged in selling of PAS.
• Ems & Exports pvt ltd: Founded in the year 2017.
• Kaneer Industries Pvt Ltd: Incorporated in the year 20175
Key ProjectsAchievements
Key Achievements and Projects
Developed and installed 24 carat goldmicrophones and stand in Golden TempleAmritsar.
First to develop DJ columns in plastic and launchthem in India.
It has successfully installed and executed the P.A.System at the Kumbh Mela, Ujjain. This evententitled to be listed in Limca Book of Records forthe largest audio wiring in the world.
Has successfully supplied megaphones to Delhipolice and traffic police.
The only ones to develop speakers from 1” upto35” in size.
5 core is the largest manufacture of loudspeakersin India.
Company has successfully launched products one-commerce websites likeAmazon, Flipkart, Snapdeal, etc.
Nairobi Airport, Kenya
Golden Temple, Amritsar
Mosques in Mecca/Medina, Saudi Arabia
Bangladesh Garment Factories
SAARC Conference Center, Kathmandu – Nepal
Mashhad Mosque, Iran
South African Churches
Columbia Discotheques and Clubs
Sri Lankan Army
The United Nations Organisation Centre,
Ethiopia
And many More Prominent Places
6
Products – Public Address Systems
Amplifiers Mixing Console Microphones & Stands
7
Products – Public Address Systems
Speakers & Columns Outdoor PA PA Spare Parts
8
Man Power in FCEL
Sales & Marketing
59
R & D 6
Quality Control
6
Purchase17
Inventory6
Advertising 4
Import3
Export5
I T3
HR 4
Accounts16
Admin15
Banking17
Total Work Force
294
Production132
9
Top 10 Electronics ESC Member Exporters 2016-17
Five Core is among Top 10 Electronic Item Exporters
10
No. Company Exports Rs cr
1 Videocon Industries Ltd 372.2
2 Samsung India Electronics Pvt Ltd 220.9
3 Moser-Bear India Ltd 198.3
4 Five Core Electronics Ltd 114.4
5 Happy Acoustics Pvt Ltd 86.9
Certificates and Recognitions – 5 Core
ISO Certification NSIC Certificate for Purchase Enlistment
Export House Recognition
Export House Recognition to EMS & Exports
11
Other Business lines of the Group
Group also manufactures ConsumerElectronics Products and Car AudioProducts which includes: Computer Speakers Bluetooth Speakers Home Theatre Head Phones
Speakers
Car Bass Tubes
12
Operational Overview
13
Board of Directors
Amarjit Singh KalraHe is the Promoter and Managing Director of our Company. He holds a Diploma in Engineering. He has anexperience of around 30 years in production and marketing of electronic goods. He was appointed assecretary of All India Radio and Electronics Associations for several years. He was also appointed as anexecutive committee member in Federation of United Nations. He has been selected by the executivecommittee of Electronics Hardware & Software Export Promotion Council (ESC).
Surinder Kaur Kalrais the Promoter and Non-Executive Director of our Company. She is a graduate from TribhuvanUniversity, Nepal. She has a rich experience of more than 25 years in production and marketing of electronicgoods. She has planning and organization skills and is aware of the rapid technological changes as per thedemands of the international market which contributes in the overall development of the business. Themajor goal of her career is manufacturing and producing fewer more bespoke products with less emphasison high volume manufacturing.
Raj kumar Projapatiis the Non - Executive & Independent Director of our Company. He is a commerce graduate. He has morethan 32 years of experience in the field of accounts and taxation. He is also an independent director in FiveGroup Company, Five Core Exim Limited.
14
Organisation Structure
Board of Directors
Managing Director
Production Factory Head
Sales & Marketing
International
Domestic
Online
Government Tender
System IntegrationHRDRecruitmentCompliances
Export & Import
Procedure & Documentation
Accounts & Finance
Company SecretaryBanking
Account/Finance/Tax Team
Admin
Inventory
Quality
Input Quality ControlProcess Quality ControlOutput Quality Control
Information Technology
Purchase
Import
Local
Commodities
Advertising
Print Media
Digital
Media
R & D New Product Development
Feature Enhancement
15
Domestic Foot Print – Five Core Group
Domestic
Dealers & Distributers
Online
Institutional
System Integration
16
Global Foot Print – Five Core Group
Over 55 Nation’s
North & South America
Africa
Australia
Europe
Asia
17
Domestic and Export Contribution to Sales
18
FY16
Domestic Sales
Export Sales
11%
89%
FY18
Domestic Sales
Export Sales
16%
84%
FY17
Domestic Sales
Export Sales
14%
86%
Digital Presence
19
Manufacturing Facility
20
Business Outlook & Strategy
21
Why Five Core
Cutting Edge
Wide Range of products for various uses like in office, outdoor, Largeand Small Establishment, Malls, Religious places, Home etc.
More than 1100 items sold under the Brand ‘ 5 Core ‘.
Competitive pricing compared to large MNC likeHarman, JBL, Shure, Peavey, Sennheiser etc.
Global reach in more than 55 countries.
Quality products, equipped and manufactured with latesttechnologies to suit different arena and requirement whether it ispublic domain or at the home.
USP’s
22
SWOT Analysis
Promoters' extensive experienceled to strong relationships withcustomers and suppliers.
Established market position andbrand position with wide productportfolio.
Growing and stable business withimprovement in sales andoperating margins .
Strength
Strengthening the domesticfootprints
The group may expand its reach toother countries which will help itsbusiness to grow.
Opportunities
Working capital requirement.
Weakness
Industry in highly fragmented. Lower bargaining power compared
to large players
Threat
23
Long Term Business Strategy
Scaling up the Business and
new Footprints
In the past the sales has grown over ~ 25% CAGR over the past years andFCEL would continue to accelerate it further in the years ahead.
At present FCEL has footprints in 56 countries, 6 continents and wouldfurther enter to the new geographies / countries adding new distributorsthat would top the volume growth and capture market share.
Company would also benefit from the existing dealer network who placerepeat and increased orders and by cross selling of products.
Company has laid out dealer network in India which will also contributeto growth.
Organic Growth
New Acquisitions/
Consolidation of unlisted entities
FCEL would step in to the strategic investment / acquisition of any smallcompany that suits the business segment.
Will lead to entry to new market and new clients. May also explore consolidating the current unlisted businesses under
the listed entity.
Inorganic Growth
24
Financials
25
Financial Snap Shot – Standalone Five Core Electronics
FY 18 reflects consolidated numbers including Subsidiaries.
26
122.9170.7
335.9
0.0
100.0
200.0
300.0
400.0
FY16 FY17 FY18
Sales in Rs cr
0.9 1.4
14.1
0.0
5.0
10.0
15.0
FY16 FY17 FY18
PAT in Rs cr
4.6 7.0
27.5
0.05.0
10.015.020.025.030.0
FY16 FY17 FY18
EBITDA in Rs cr
3.8 5.7
25.2
0.0
10.0
20.0
30.0
FY16 FY17 FY18
EBIT in Rs cr
27
Financial Statements in Rs cr
Balance Sheet FY16 FY17 FY18Equity Share capital 5.50 5.50 9.29Reserve & Surplus 16.38 17.69 58.10Shareholders Funds 21.89 23.19 67.39Minority - 0.01 -Pending Share Application Money - 12.34 -Long Term Loan 6.80 13.51 16.50Other long term liabilities - 0.12 0.10
Current LiabilitiesShort Term Borrowings 15.23 22.47 34.60Trade Payables 1.10 1.63 27.09Other Current Liabilities 3.32 3.26 3.80Short term provisions 0.19 0.44 2.30Total Current Liabilities 19.84 27.79 67.79Source of Funds 48.52 76.96 151.78
Fixed Assets 4.07 11.65 24.57Loans & Advances 6.04 0.01 0.09Other Assets 0.17 0.30 0.32
Current Assets:Inventories 24.87 36.24 61.38Debtors 0.41 8.30 19.90Cash & Equivalents 6.21 12.48 23.37Loans & Advances 6.75 7.98 22.15Total Current Assets 38.24 65.00 126.78Application of Funds 48.52 76.96 151.78
Income Statement FY16 FY17 FY18
Sales 122.94 170.65 335.90
Expenditure:
Operating Expenses 107.49 148.91 284.98
Employee Expenses 5.73 7.51 10.40
Other Expenses 5.12 7.28 13.05
Total Expenditure 118.34 163.70 308.43
EBITDA 4.60 6.95 27.47
Depreciation 0.81 1.22 2.27
EBIT 3.79 5.73 25.20
Finance Cost 2.33 3.70 7.60
EBT 1.46 2.03 17.60
Taxes 0.51 0.67 3.49
PAT Before Minority 0.95 1.36 14.11
Less Minority 0.00 0.00 0.00
PAT After Minority 0.95 1.36 14.11
FY 18 reflects consolidated numbers including Subsidiaries.
Ratio Matrix
28
Ratio Analysis FY16 FY17 FY18
EBITDA Margin 3.7% 4.1% 8.2%
EBIT Margin 3.1% 3.4% 7.5%
EBT Margin 1.2% 1.2% 5.2%
PAT Margin 0.8% 0.8% 4.2%
RoCE 17.3% 24.6% 37.3%
RoNW 4.3% 5.9% 20.9%
Total Debt/Equity 1.01 1.55 0.76
FY 18 reflects consolidated numbers including Subsidiaries.
Quarterly Data
29
Income Statement 31-Mar-18 30-Jun-18 Growth %
Sales 90.33 109.01 21%
Expenditure:
Operating Expenses 76.06 93.21
Employee Expenses 2.37 3.05
Other Expenses 4.49 3.83
Total Expenditure 82.91 100.09
EBITDA 7.42 8.91 20%
Depreciation 0.50 0.53
EBIT 6.93 8.39 21%
Finance Cost 2.68 2.04
EBT 4.25 6.35 49%
Taxes 0.42 0.67
PAT 3.83 5.68 48%
Ratio Analysis 31-Mar-18 30-Jun-18
EBITDA Margin 8.2% 8.2%
EBT Margin 4.7% 5.8%
PAT Margin 4.2% 5.2%
30
Price Data as on 31st July, 2018 INR
Face Value 10
Equity Shares Outstanding (Cr) 1.26
EPS as per FY 18 15.2
Market Price 140.10
Market Cap (INR Cr) 176.81
Trailing PE 9.4
Promoters70%
Others30%
Shareholding Pattern as on June, 2018
Capital Market Data
Disclaimer
All data and information is provided for informational purposes only and is not intended for any factual use. Itshould not be considered as an offer of sale of services mentioned in this information memorandum. NeitherSarthi Capital Advisors Pvt. Ltd. (SCAPL) nor any of its group companies, directors, or employees shall be liable forany of the data or content provided for any actions taken in reliance thereon. Sarthi Capital Advisors Pvt. Ltd. isSEBI registered Category-1 Merchant Banker.
This document has been prepared by Sarthi Capital Advisors Pvt. Ltd. as a part of research only. In rendering thisinformation, we assume and relied upon without independent verification, the accuracy and completeness of allinformation that was publicly available, the information has been obtained from the sources we believe to bereliable as to the accuracy or completeness. This information is given in good faith and we make norepresentations or warranties, express or implied as to the accuracy or completeness of the information and shallhave no liability to you or your representatives resulting from use of this information.
This document contains certain “forward-looking statements”. These forward-looking statements can generally beidentified by words or phrases such as“aim”, “anticipate”, “believe”, “expect”, “estimate”, “intend”, “objective”, “plan”, “project”, “shall”, “will”, “willcontinue”, “will pursue” or other words or phrases of similar meaning. Similarly, statements that describestrategies, objectives, plans or goals are also forward-looking statements. Sarthi Capital Advisors Pvt. Ltd. cannotassure investors that the expectation reflected in these forward-looking statements will prove to be correct. Giventhese uncertainties, investors are cautioned not to place undue reliance on such forward-looking statements andnot to regard such statements as a guarantee of future performance.
31
For Private Circulation Only 32
Corporate Headquarters:Mumbai159/11, Amar Brass Compound, Vidya Nagari Marg,Kalina, Santacruz(E), Mumbai-400098Landline: (022) 26528671-72, Fax: (022) 26528673
Regional Office:New Delhi
411, Pratap Bhawan, 5 Bahadurshah Zafar Marg,New Delhi - 110002
Landline: (011) 23739426 – 27, Fax: (011) 23739424
HAPPY TO HELP
SARTHI CAPITAL ADVISORS PRIVATE LIMITEDBridging the Gap