Five Elements of Communication

8/4/2019 Five Elements of Communication

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ELEMENTS OF

COMMUNICATION

SENDER

MESSAGE

CHANNEL

RECEIVERFEEDBACK


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SENDERThe sender/ source:

Is the humanoriginator of themessage

Defines the purposeof the message


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MESSAGE

This refers to the content whether verbal[written or spoken] or nonverbal [gestures,movements].


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Channel

This refers to the means through whichmessages are transmitted.

The channel answers the question of:how will my audience get the message I

wish to send?

EXAMPLES: post office, notice board,internet, telephone.


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MEDIUM

This refers to the message and the form ittakes.

EXAMPLES: letter, email, publicannouncement.


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RECEIVER

This refers to the ultimate goal ordestination of a message.

The receiver decodes and interprets andtranslates the message.


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FEEDBACK

This refers to the response whethernegative or positive given by the receiver

Feedback can be voluntary or involuntary


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ASPECTS OF THE

COMMUNICATION PROCESS

DESCRIBING THE PROCESS

CONCEPTUALIZATION

ENCODING

SELECTION OF CHANNEL AND MEDIUM

DECODING

INTERPRETATION

GIVING FEEDBACK


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CONCEPTUALIZATION

This refers to the initial stage of the messagefrom the minute the sender/ source thinks of

transmitting a message


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ENCODING

This involves codifying the message orputting the message in a form that can beunderstood by the intended audience.

The purpose of the communicationdetermines how the message is encoded

The audience also will determine how themessage is encoded.


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SELECTION OF CHANNEL

Once the message has been encoded and themedium has been chosen, the sender has toselect a channel through which that message

will be conveyed to the receiver [audience].

The selection of channel depends on:

the nature of the message [private or public]

the size of the audience

Whether or not feedback is required instantly


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Selection of channel Contd

Once the context of the situation has beenestablished then a decision must be made onthe type of channel selected to send the

message.


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DECODING

The receiver is the decoder.

The receiver uses past experiences, thelanguage, perceptions, opinions, and otherclues to decipher the message which hasbeen transmitted by the sender.


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INTERPRETATION

This again is an action done by thereceiver.

The receiver after decoding the message,

must interpret either to respond or storethe message for future use.

It is at this stage that the receiver

determines whether or not he understandsthe transmitted message and when thenext stage occurs.


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FEEDBACK

When the receiver decodes and interpretsthe message some feedback/response isgiven to the sender.

Feedback can be immediate or delayed,voluntary or involuntary.


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Feedback Contd

Information conveyed in feedback is just asimportant as the original message since it is thisfeedback which determines whether or not

further communication will take place.


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EFFECTIVE VS. INEFFECTIVE

COMMUNICATION


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FACILITATORS AND BARRIERS

BARRIERS

Noise is anything that detracts from themessage sent and prevents effectivecommunication.

In terms of the sender, noise may refer tothe senders attitudes, prejudices, frameof reference and language used.


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BARRIERS CONTD

In terms of channel, noise may be literalas in traffic noise or static but it may alsobe a persons speech impediment or lackof clarity in writing or speaking.

Anything that affects the understanding ofthe message is known as a barrier.


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FACILITATORS

Facilitators in the communication processrefer to those things that aid the passingof information and therefore facilitate amutual understanding.


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FACILITATORS CONTD

using the appropriate language, using aneffective medium, selecting an appropriatechannel and using additional prompts suchas visuals are effective facilitators ofcommunication.


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THE END ITS TIME TO DO

SOME WORK!!!!!!


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ASSIGNMENT

1. How is the selection of media/mediumsand channels influenced by technology?

2. How important is technology incommunication today? PLEASE DO NOTBE VAGUE!!!!!! I KNOW YOU WILL TRYREALLY HARD TO BE!!!!!!

Documents

Five Elements of Communication