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LEARN MORE AT WWW.PLATFORMBOOK.COMDesigned by Principle Design Group. www.PrincipleDesign.com
WOW
PREPARE TO
TRIBEENGAGE YOUR
BUILD YOUR
START WITH
STEP FIVE
STEP THREE
STEP TWO
STEP FOUR
Create a compelling product
Bake in the WOW
Don’t settle for less thangreatness
Wrap the WOW in style
EXPAND YOUR
HOME BASE
Get more blog comments
Monitor your brand
Don’t feed the trolls
Monetize your blog
Kiss marketing good-bye
Build your subscriber list
Give stuff away
Employ consistent branding
Understand the model
Start a blog (or restart one)
Protect your intellectual property
Forget about metrics (for now)
FIVE STEPS TO BUILDING YOUR
PLATFORM
REACH
LAUNCHAccept personal responsibility
Think bigger...no, BIGGER!Assemble your pit crew
Get a great head shot
STEP ONE