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2 0 O CT OB ER , 2 01 3 | PRAGATI MAIDAN, NEW DELHI, INDIA

16 Ye ar of Success in

Franchising

S c a l a b i l i t y | g r o w t h | p l a n n i n g | m a n a g e m e n t | l e a d e r s h i p | s u c c e s s

THE FRANCHISEMASTERCLASS

Inter nationalWorkshop On Franchising& B u si n es s G ro w th

th

11



T h e n ee d f o r d e ve l o p i ng a n e f f ec t i ve g r o wt h

s t ra t eg y i s a u n iv er s al n e ed f or e n te r pr i se s o f a l l

sizes.

T h e f r a n ch i s i ng co n c ep t h a s s t o od t h e t e s t o f t i m e

a nd h as g i ve n g oo d p ay ba ck s b ot h i n g oo d a nd

t u r b u le n t p h a s es o f t h e e c on o m y. H a v i ng

p a rt i ci p at e d i n t h e r a pi d g ro wt h o f t h e f r an c hi s in g

i n du s tr y in I n di a f or t h e l a st s i xt e en y ea r s, I ha ve

s e en h ow i t h a s n ev er b e en l i mi t ed b y e x te r na l it i es

a n d h a s de l iv er e d o n a m bi t io u s vi s io n a n d w el lw or k ed o u t s t ra t eg y. A s a s t ra t eg y , f r an c hi s in g h a s

a t i t s co r e th e p ri n c i pl e o f p a r t ne r s hi p . T h e

p a r t ne r s h ip c o nc e p t h e l p s b u i l d a r e s po n s i ve

n e tw or k t ha t a d ju s ts i t se l f b o th t o t h e ne ed s o f t h e

c en t ra l v i si o n a n d t h e gr o un d r e al i ti e s of e a ch

f r a n c hi s e d o u t l et a s i t h a r n es se s t h e s p i r i t o f

e n t re p r en e u r sh i p i n h er e n t i n a l l .

E v e n t h o u gh t h e ce n t r al p r i n ci p l e is s i mp l e t o

e n s u re r es u l t s a n d g r o wt h , t h e n e e d i s to w o r k o u t

t h e d e ta i l s . T h e I n di a n F r a nc h i se A s so c i at i o n i s

proud to announc e the Franc hise Knowledge Series

a p l a t fo r m w h e r e I n du s t r y l e a de r s w i l l d e l i be r a teo n h ow t o b ui ld g ro wt h t hr ou gh a f r an ch is e

network.

I a m p l ea s ed t o w el c om e o u r m em b er s a n d t o

e v er y b o d y i n t er e s te d i n b u i l d in g g r ow t h t o

partic ipate in the Franc hise Knowledge Series and

g a i n v a l u a bl e i n s i gh t o n t h e i m p o rt a n t a s p ec t s o f

franc hising.

G a u r av M a r y a

Chairm an

Indian Franc hise Assoc iation

Building Transferability

& T r ans p a renc y in Y o urBusiness

ABOUT THE CONFERENCE

WHO SHOULD ATTEND?

I n i t s 11 t h y e a r, F r a nc h i s e I n d i a K n ow l e dg e S er i e s - 2 0 13 s t a n ds

a s a p l a t fo r m f o r a l l b u s i ne s se s t h a t a r e a s so c i at e d w i t h t h e w o r ld

o f f r a nc h i si n g , o r a r e c o ns i d er i n g d o i ng s o . T h e k n ow l e dg e s e r i es

h a s b e e n d i v i de d i n t o v a r i ou s m od u l e s a n d l e ve l s t o f a c i li t a t e t h e

m a x i mu m l e a r n i ng b a s e d o n t h e u n d e rs t a n di n g a n d e x pe r i e nc e

o f t h e ve t e r an s wi t h f r a nc h i si n g . T h e se d is c u ss i o n f o r um s w il l b e

c h a ir e d b y em i n e nt p e rs o n a li t i e s a n d s u b j ec t m a t t er e x p er t s fr o mthe respe ctive fie lds, as well as pe e rs from the industry will share

t h e i r e x p er i e n ce s a n d i d e as o n f r a n ch i s i ng .

¢ E n t re p r en e u rs o p e ra t i n g 2 -1 0 s t o r es u n d e r a b r a n d n a m e a nd

l o o k in g t o g r ow t h ei r o u t l et s

¢ C E O’ s , C OO ’ s, o f r et a il a n d C on s um e r P ro d uc t G ro u ps

¢ M a n uf a c t ur e rs l o o k i ng t o g r ow t h e i r d i s t ri b u t io n o r D e a l er s h i p

base

¢ M a s t er f r a n ch i s ee s l o o ki n g t o d ev e l op a b u s i ne s s e xp a n si o n

blue print

¢ E c om m e rc e c o m p an i e s l o o k i ng t o g r o w t h e ir p h y si c a l f o r ma t s

¢ B r a nd H e a ds , D i r ec t o r o f M a r ke t i n g / R e t ai l / B u s i ne ss

De ve lopment from consume r goods busine ss

¢ National & State Franchise Manage rs looking for franchise

r e c ru i t m en t & s u p po r t i n s i gh t s

¢ P roduct & Business Deve lopme nt Manage rs looking for

Busine ss growth strate gie s

¢ S t u de n t s f r o m R e t ai l & M a n a g e me n t s c h oo l s

I t i s a gr e a t c o m pe t i t iv e p l a t fo r m f o r a l l s t a k e h o l d er s a c r os s

s e c to r s i n c l ud i n g:

¢ F o o d & B e v er a g es including Re staurants I Be ve rage

M a n uf a c t ur e r s I F & V & G r oc e r y I G o u r me t & o r g a n i c f oo d s t o re s

¢ C o n s um e r & B u s in e s s S e r vi c e s like Insurance I Financial

consulting I Real e state I Matrimonial I Cle aning

¢ E d u ca t i o n B u s in e s s i n c l ud i n g Ea r l y Ed u c at i o n I K 1 2 I C o ll e g es

& Unive rsitie s I Skill training institutes I Education Technology

¢ F a s h io n R e t ai l i n c l ud i n g A p p ar e l I j e w e l le r y I f o o t w ea r I

accessories I han dbags & Luggage

¢ Consumer Durables including Ele ctronics I Mobile I compute rs,

Tablets & Androids

¢ Home Retail including Furniture & Furnishings I Sanitary ware I

K i t c he n & H o m e w a re

¢ Auto Retail i n c l ud i n g D e a l er s h i ps I S e co n d h a n d c a r

s h o wr o o ms I C a r w a s h¢ H ea l th , B ea u ty & W e ll n es s R et a il i n c l ud i n g S a l on s I S p a I

Fitne ss ce nters I P harmacy &he alth store s I Be auty products &

cosme tic shops

¢ S p e ci a l ty B u s in e s s like stationary store s I books & Music

store s I gift shops I Florists

Most pre fe rred franchise business mode l(in%)

CoFo

15%Source: The Franchising World Magazine

INDIAN FRANCHISING AT A GLANCE

CoCo

5%FoFo

60%FoCo

20%



C O N F E R E N C E P R O G R A M M E

planning STRUCTURE YOUR

B U S IN E SS R O LL - O U T

S E SS I ON 1 : = Creating Organisational struc ture and the Readiness for

franc hise roll-out.

= Determ ining Territory Planning and the num ber of

outlets & Site Selec tion param eters.

SessionHighlights = E n s u ri n g t h a t l e g a l d o c um e n ts r e f l ec t B u s i ne ssA n sw e ri n g t he C r i ti c a l Q u es t io n W h y, W h en & H o w t o strategy.Franchise

= C a n y o u r B u s i ne s s m o d el b e re p l i ca t e d?U n d e rs t a n d in g I n i t ia l C a p i t al O u t la y f o r F r a nc h i s e

= H o w to d e c id e t h e r ig h t t i m e to F r a nc h i s e y o u rExpansion

Business?= T h e f i n a nc i a l B u s i ne s s P l a n f o r d e ve l o p in g a F r a nc h i s e

= A r e yo u l o o k in g f o r s o m eo n e w ho w i l l r e p l ic a t e yo u rsystem.

B u si n es s o r b e a n e x te n si o n w i ng t o y ou r b u si n es s?= C os t o f d ev el o pm e nt & a n ti c ip a te d R et u rn o n

= A n a l ys i n g y o u r B u s in e ss st r e ng t h s a n d h o w f a r i t i sI n ve s t me n t ( R O I ) f o r t h e c o m pa n y.

sc alable.= C a t eg o r i s in g f i n a n c i al r e qu i r em e n ts I n i t i a l C a p i ta l v s .

= Validating a new Franc hise system understanding theWorking Capital.

b e st t i me t o e x pa n d.= U s i n g I n t e rn a l s a v i ng o r e x te r n a l f u n d in g f o r g r o wt h

C an P E be a g oo d o pt io n?

= Franc hise financ ing benefits for Franc hisor and

Franchisee.S E SS I ON 2 :

T actical Franchise Format f or Your Business

= Single Unit Franc hising vs Multi-Unit Franc hising

= A r e a D e ve l o p me n t v s . A r e a R e p re s e nt a t i ve F r an c h i si n gSessionHighlights =M a s te r F r a nc h i si n g

= Setting the standards & c reating a Value Proposition= S t r i ki n g a b a l a nc e b et w ee n C o mp a n y -o w ne d &f o r F r a nc h i se e s i n t h e B u si n e ss .

Franc hisee-owned loc ations in the sam e m arket.= I d e nt i f y i ng t h e r o l e s a n d r e s po n s i bi l i t i es o f t h e

= Conversion of Franc hising & Refranc hising Models.F r a nc h i s or a n d F r a nc h i se e .= Retro-franc hising.

= Determ ining the proper fee struc ture Franc hise fee,R o y al t y o r p r o du c t m a r g in s .

= O p e r at i o n m a n ua l s a n d t r a in i n g p r o g ra m s T h e

Bac kbone of Franc hise Plan.

FRANCHISING 101 BUILDING A

FRANCHISING STRATEGY

THE BUILDING BLOCKS OF A STRATEGIC

FRANCHISE BUSINESS PLAN

NETWORKING TEA

NETWORKING LUNCH



C O N F E R E N C E P R O G R A M M E

managementB U I LD A N E F F E CT I V E S UP P O RT S Y ST E M

S E SS I ON 3 :

S E SS I ON 4 :

Session Highlights Session Highlights T he Franchisor-Franchisee Rel ationship MatrixG oing International Looking Beyond the Horizon

= T h e d i f f er e n t s t a g es of a F r a nc h i se e ' s l i f e a n d t h e= A d a p ti n g t o n e w m a r ke t a n d c o n ce p t s.d i ff er e nt t y pe s o f s u pp o rt n e ed e d d u ri n g e a c h s t ag e.= G r a n ti n g Te r r i t or i a l R i g h ts M a st e r o r A r e a D e ve l o p me n t

= H ow t o B u il d , Tr a ns fe r a n d M a in t ai n t h e s u pp o rt f r omA g r e em e n ts , a n d R e ne w i ng F r a nc h i se l a w &h e a dq u a r te r s t o t h e f i e l d ?agreem ents ac c ording to respec tive target c ountries.

= C o mp a r i n g pe e r p e r fo r m a nc e g r ou p s t o h e l p c r ea t e= Resourc es required to suc c essfully inc entivise key in-t o p p e r f or m e r s as w e l l a s h e l p s t r u gg l i n g F r an c h is e e s

h o u s e p e o p le fo r F o re i g n D e ve l o p me n t o f B u s i ne ss .r e a ch b e n c hm a r k .=O p t i n g f o r M & A o p p o r tu n i t ie s to o p t i mi s e an d

= Building strong team coherenc e and preparing theunderstand the new m arket.p e r fo r m i ng Fr a n c hi s e e f o r n e x t l e ve l o f g r o wt h .

= H o w to c o a ch F r a nc h i s ee s t o M o d i fy b e h av i o u r ,

B e c o m in g a M a s t er F r a n c h i se e o r B u i l d i n g a F r a n c hi s eIm plem ent c hanges and Ac hieve suc c ess?Congl omerate Successf ul l y

=M a k i ng M u l t i -U n i t & M u l t i Br a n d s u cc e ed m i n im i z eAuditing Franchise System & Franchisee Perf ormanceb r a n d o ve r l a p & m a x i m iz e c o ve r a g e

= B u i l d in g a n d s u s ta i n i ng a c u l t ur e o f a c co u n t ab i l i t y b y= C r e at i n g o p er a t i on a l f u n c ti o n a l it y b a s ed o n t h e B r an df i n a nc i a l s a t is f a c ti o n s u s ta i n e d.

arc hitec ture.= B e s t t o o l s t o a u d i t F r a nc h i s ee s f i n a nc i a l p e r fo r m an c e

= I n t e gr a t in g f o r wa r d a n d b a c k wa r d o p e r at i o n s toscorecard.m axim ise Franc hise support.

= R ol e o f i n te r na l a n d e xt e rn a l A u di t a g en c ie s i n= C r e at i n g t he r i g h t B r a n d m i x d e t er m i n in g t h e re a c hanalysing perform anc e.

a nd r ol e o f e ac h b ra nd .

= I d e n ti f y i n g r e d u nd a n t e n t i ti e s a n d d o i n g a w a y w i t hH o w to B u i l d C a p a b il i t i e s i n t h e F r a n c hi s i n g B u s i n es s :them .T r a i n in g i n F r a n c hi s i n g T h e K e y t o S u c c es s

= D e ve l o p in g t h e a rt o f c r e at i n g o r b u y i n g ne w b r an d s .= T h e i m p or t a n ce of t r a in i n g i n a F r a nc h i se d n e t wo r k .= Training is whose responsibility?

=W h a t n e e ds t o b e t r a i ne d Te c h ni c a l v s . N o n - Te c h ni c a l

training?

= Training an ongoing proc ess.

BUIDLING THE RIGHT FRANCHISOR-

FRANCHISEE RAPPORT

LEVERAGE YOUR STATUS-QUO

NETWORKING TEA



REGISTRATION:

Na ge n dr a S i n gh @ | E m ai l @ [email protected]

Himanshu @ | Email @ [email protected]

H o tl i ne N o : | Website expo.franchiseindia.com

09311051953

08595350505

09312687253

CALL TODAY!

I n di a n F ra n ch i se A ss o ci a ti o n i s I n di a ’s p re m ie r , n o n- p ol i ti c al , n ot -

for-profit body representing Indian Franchise Sector. IFA’s endeavor

i s t o p ro m ot e , p ro m ul g a te a nd p o pu l ar i ze t he c on c ep t o f

f r an c hi s i ng a s a m o de o f d o in g b u si n es s a c ro ss t h e i n du s tr y

v e rt i ca l s a nd t o n ur t ur e t h e e n tr e pr e ne u ri a l s k i ll o f e ve r y I nd i an .

W e c a ta l ys e s c h an g e b y w or k in g c l os e l y w i th s t ak e ho l d er s a nd

policymakers on policy issues, en h ancin g efficien cy,

competitiven ess an d expan din g business opportun ities for

f r an c hi s e s e ct o r t hr o ug h a r a ng e o f s p ec i al i ze d s e rv i ce s a n d g l ob a l

l i nk a ge s . I FA a l so p ro vi d e s a p l at f or m f or F ra n ch i se s e c to r

con sen sus buildin g an d n etworkin g.

www.franchiseindia.org

Fran ch ise In dia Holdin gs Limited is Asia's leadin g

i n t e gr a t ed f r a nc h i s e a nd r e t ai l s o l u ti o n c o mp a n y s i nc e

1 9 9 9 a n d h a s an a b s ol u t e a u t h or i t y o n F r a nc h i si n g ,

L i c en s i ng , R e t ai l i n g, R e a l E s t a te an d M a r ke t i n g. F I H L h a s

h e l p e d h u n dr e d s o f i n ve s t o rs i n s e l e c ti n g t h e r i gh t

o p p or t u ni t y a n d i n t u r n a s si s t e d v a r i ou s o r g an i s at i o n s in

I n t e rn a t i on a l a n d d o m e st i c f r an c h is e e x p an s i o n. W i t h i t s

s t r a te g i c al l y f o r m ed d i v i si o n s , F I H L h a s c r e at e d i t s o w n

n i c he i n t h e i n d us t r y

F r an c or p i s a c k n ow l e d ge d a s t h e w o rl d ' s l e a d e r i n

f r a n ch i s i ng . S i n ce 1 9 7 6 F r a nc o rp h a s p ro v i de d f u l l

d e v el o p m en t p r og r a ms t o h e l p e n s u re t h e f r a n c h is e

s u c ce s s o f o ve r 2 , 0 0 0 b u s in e s se s . F r a nc o rp ' s c r e d i bi l i t y

a n d t r a c k re c o rd a r e u ns u r pa s s ed . F r a nc h i s e In d i a a n d

Fran corp's combin ed & exten sive expertise makes it th e

s a f es t o p t io n f o r f r a nc h i s in g s o l u t i o ns a c r o s s t h e w o r l d

Www. francorp. i n

S u p po r t i n g B y

ENTREPRENEUR INDIAADVISORS

K n o wl e d g e P a r t ne rO rganised by

S u p p or t i n g M e d ia

“Ab h amare hawale watan is Fran ch ise

I n d i a' s C S R i n i t ia t i ve t o i n s p ir e y o u t h

t o t a k e u p e n t e rp r i s e a n d g r ow t h

c h a ll e n g e a s a m e a ns o f b u i l di n g t h e

n a t io n . ” N a t i on a l p r i d e, o r t h e sp i r it

t ha t b in ds u s t og et he r a s a c ol l ec ti ve

s o ul , d o es n ot h av e a p e rm a ne n t h om e

i n o ur h ea rt s a nd m in d. Fo r m os t of u s i t re sp on ds t o t he s ti mu lu s

o f a c r ic ke t m a tc h, o n n at i on a l h o li d ay s or s i tu a ti o ns o f a r me d

c on f li c t. M o st o f t h e t i me s w e a r e f i l le d w i th m i xe d e m ot i on s .

I t i s t i me o n ce a g a in t o c om e t o ge t he r t o c e le b ra t e &

a c k n ow l e d g e c o nt r i bu t i o n o f I n d i a' s m o s t d y n a mi c

in dustries. Fran ch ise Awards 2013 are In dia's Topmost

H o n or i n F r a nc h i s in g . N o w r u n ni n g i n i t ' s n i n th c o ns e c u ti v e

y e a r , t h e F ra n c hi s e A w ar d s p ut s t a nd a r d s, e t h i cs a n d b e s t

p ra c ti ce a t t h e t op o f t h ei r a g en d a. Nominate Today!

1311

M a r k in g 1 1 s u c ce s s fu l y e a rs o f B u s in e ss B u y i ng a n d S e l l i ng ,

F r an c hi s e I n di a 2 0 13 w i ll r et u rn B i gg e r a n d D i ve r si f ie d ,

showcasing every Possible Franchise & Business Opportunity

u n d er o n e r o of t o c h o os e fr o m R e t ai l , C o ns u m e r S e r v ic e s ,

Man ufacturing an d Licen sin g B usin esses.

E X H I B I T I O N | C O N F ER E N C E | A W A R D S

2013 th

11 I n t e r na t i o na l F r a n ch i s e a n d R e t a il S h o w



growthG RO W YO U R B U SI N ES S

For emerging franchisor s For growin g fran chisors

¢ B u il d a f r an c hi s e b u si n es s p l an a n d l a un ch a f r a nc h is e ¢ G e tt i ng i n to f a st t r ac k g ro wt h w i th a p r op e r f r an c hi s e

model recr uitment plan¢ D e ve l o p a p r o f i le fo r f r a n ch i s e e c a n di d a te a nd m a s te r ¢ B e n ef i t s a n d r i s k s o f m u l ti - u n it f r a n ch i s i ng

t h e a r t o f f r a n ch i s e s a l es ¢ Understanding the proc edure and norm s for external

¢ G e t a c qu a i n te d w i t h l e g a l d o c um e n ta t i o n i n f r a nc h i s e f u n d s a v a i l ab l e

system ¢ R e al i z i n g su p p o r t s t r u ct u r e in a g r o wi n g s y st e m

¢ B u il d a n i n te g ra t ed f r an c hi s e m a r ke t in g p l a n t o r e ac h

o u t t o p o te n ti a l f r a nc h is e es For matu re fran chisors

¢ I d e n ti f y t h e g e o gr a p h ic a l a r ea s f o r e x p a ns i o n ¢ Exploring new m arkets in the international arena

¢ R ev i e wi n g o f C o nt r a c ts : r ev i e w o n g oi n g s u p p o rt & f e e

struc ture for the franc hisor

¢ Understanding IPOs in franc hise system s

¢ E f f ec t i ng i n n o v a ti o n t o k e ep t h e f r a n c hi s e s y s te m f r e s h

HOW WOULD FRANCHISE KNOWLEDGE SERIES BENEFIT YOU

The franc hise knowledge series would provide ac tionable insights to all stages of franc hise system s inc luding

e m e rg i n g , g r ow i n g a n d m a t ur e f r a n c h i so r s .

“ R ou n d t a bl e

d i sc u ss i on w a s m o st

i n te r es t in g a n d t h re w u p

m a ny p r ac t ic a l i ss u es &

solutions, thereof.”GO DREJ & BO YCE MFG.

“ I t w a s v e r y

u se fu l t o a ce rt ai n

e x te n t. A l l s e ss i on s

were quite informative

a n d e f f ec t i ve . ”TATA TEA

“The

program m e was

f u nd a me n ta l a n d w a s v er y

w el l p re se nt ed . L ea rn t a l ot

o n p r i ci n g f a ct o r, f r an c hi s e

m anagem ent, franc hise

agreement.”

DTDC

“The whole

i d ea o f e xi s ti n g

f r a n c hi s o rs a n d t h e

new franc hisors was

wonderful.”

GITANJALI

GROUP

“ Th e session

o n s t r u ct u r i ngfran ch isee support &

D u t i es o f f r a nc h i s or a n d

fran ch isee was most

e f fe c ti v e. I t h e lp e d i n

brush in g up few areas.”

MOTILAL OSWAL

“Franc hising

fundam entals with

exam ples were good.

R o un d t a bl e h a d p u t f o rt h

the new c hallenges.”

H INDUSTAN

UNILEVER

“ Ha ve a g oo d

m i x o f p a rt i ci p an t s

from different

b a ck g ro u nd s & p r es e nt a s

w el l a s p o te n ti a l f r an c hi s es

providing varied insights.”

PIDILITE INDUSTRIES

LTD

“I think the

w o r ks h o p w a s q u i te

b a la n ce d i n t e rm s o f

growing a c onc eptual

knowledge.”INSH APE

“Speakers

w e re c o m p e t en t i n

t h e i r s u b j ec t a r e as a n d

i n fo r ma t io n g i ve n b y

them was very

signific ant.”

RICH MOND

GLOBAL

WHATOUR PAST

DELEGATESHAVE

TO SAY

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