15

FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities
Page 2: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

FLASH REPORTVNITO CONFERENCE

From August 15th to October 31th, 2017

Page 3: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

• Both of the VNITO conference’s

conversation peaks have been

contributed by related articles on

News channel.

• The news of Prime Minister

stops promulgating software’s

importing/exporting

managament policy and the

opening of VNITO conference

were the topics that generated

most of the event’s

conversations.

SUMMARY

……OVERVIEWCONVERSATION ON

CHANNELS

• News channel acted as the major

buzz generator for VNITO

conference. This was due to the fact

that the event has been introduced

on many online news sites,

including well known pages like

dantri or kenh14.

• Most of the conversations on

Facebook channel have been

generated from tech universities

pages and tech fanpages (tinhte

FPT, etc.), as well as the

conference’s official fanpage.

Being published on many news sites have brought in a huge

amount of neutral conversations for VNITO.

Users sharing the articles about the event have contributed

to the major amount of positive buzz for VNITO. People

tagging their friends in the posts and showing affection

toward the event’s HR have also generated some positive

conversations for the conference.

CAMPAIGN SENTIMENT CONVERSATION

No negative conversations have been recorded.

Page 4: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

EVENT PERFORMANCE AT SNAPSHOT

STORYLINE BY VNITO EVENT SENTIMENT CONVERSATION BY CAMPAIGN

21.4%

0.0%

78.6%

POSITIVE FEEDBACK

NEGATIVE FEEDBACK

NEUTRAL FEEDBACK

317BUZZES

4

4.5%

9.2%

84.7% SHARING THE ARTICLE

TAGGING FRIENDS

FAVORING HR

21.4%POSIT IVE SENTIMENT

17-Aug 30-Aug 20-Sep 10-Oct 20-Oct 31-Oct

AUG 30th

OCT 20th

August 30th: Prime Minister stops

promulgating software’s

importing/exporting management policy

(link)

October 20th: Opening of VNITO (link).

NO NEGATIVE

CONVERSATIONS

VNITO CONFERENCE

2017

Page 5: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

OVERVIEW OF CONVERSATION BY VNITO CONFERENCE

Page 6: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

6

STORYLINE BY VNITO EVENT

17-Aug 24-Aug 30-Aug 6-Sep 20-Sep 2-Oct 10-Oct 15-Oct 20-Oct 25-Oct 31-Oct

Both of the VNITO conference’s conversation peaks have been contributed by related articles on News channel.

The news of Prime Minister stops promulgating software’s importing/exporting managament policy and the opening of VNITO conference were the topics that generated most of the event’s conversations.

OVERVIEW OF CONVERSATION BY VNITO CONFERENCE

Based on 317 buzzes on VNITO from Aug 15 to Oct 31, 2017

• Prime Minister stops

promulgating software’s

importing/exporting

management policy (link)

CAMPAIGN

• Opening of VNITO (link).

CAMPAIGN

KEYWORDS WHICH THE MOST

MENTIONED

Page 7: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

CONVERSATION ON CHANNELS

Page 8: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

K E Y F I N D I N G S

VNITO CONFERENCE’S CONVERSATION ON SOCIAL CHANNEL

Based on 317 buzzes on VNITO from Aug 15 to Oct 31, 2017

CONVERSATION ON CHANNELS

19.56

%

9.78%

70.35

%

0.32%

WALL'S CAMPAIGN

News channel acted as the major buzz generator for VNITO conference. This was due to the fact that the event has been introduced on many online news sites, including well known pages like dantri or kenh14.

Most of the conversations on Facebook channel has been generated from tech universities pages and tech fanpages (tinhte FPT, etc.), as well as the conference’s official fanpage.

FACEBOOK

FAN PAGE

NEWS

FACEBOOK

PUBLIC POSTS

KOLS POST

NEWS

FACEBOOK FANPAGE

FACEBOOK PUBLIC POST

VERBATIMS FOR CHANNEL TALKS

YOUTUBE

Page 9: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

SENTIMENT CONVERSATION

Page 10: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

Being published on many news sites have brought in a huge amount of neutral conversations for VNITO.

Users sharing the articles about the event have contributed to the major amount of positive buzz for VNITO. People tagging their friends in the posts and showing affection toward the event’s HR have also generated some positive conversations for the conference.

No negative conversations have been recorded.

VNITO CONFERENCE’S SENTIMENT CONVERSATIONSENTIMENT CONVERSATION

10

78.60%

21.40%

POSITIVE NEUTRAL NEGATIVE

317

BUZZES

84.7% SHARING THE ARTICLE

9.2% TAGGING FRIENDS

1.0%PR OPPORTUNITY FOR VIETNAM’S TECH INDUSTRY

317

BUZZES

21.40%

POSITIVE

Based on 317 buzzes on VNITO from Aug 15 to Oct 31, 2017

4.5%FAVORING

HR

NO NEGATIVE CONVERSATIONS

Page 12: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

TOP ACTIVE USERS & HOT TOPICS

Page 13: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

TOP ACTIVE USERS & HOT TOPICS

TOP ACTIVE USERS OF VNITO CONFERENCE

TOP USERS WITH THE HIGHEST COMMENTS

FB PUBLIC POSTS FANPAGE

USERNAME BUZZ USERNAME BUZZ

SaigonTech - Đại Học Mỹ tại Việt Nam 6 VNITO Alliance 62

Trinh Minh Phuong 5

Khu Công nghệ Phần Mềm - ĐHQG HCM - ITP 2

Antonio Lê 1

F319 Chứng Khoán 1

Rosalie Nguyễn 1

FPT 1

Vương Văn Vũ 1

Khoa Công Nghệ Thông Tin - Trường Đại Học Sài Gòn 1

Phu Nguyen Van 1

Based on 317 buzzes on VNITO from Aug 15 to Oct 31, 2017

Page 14: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

Việt Nam-Mỹ sẽ tăng cường hợp tác về nông nghiệp

Sáng 19-10, tại TP Hồ Chí Minh, Hội nghị Xuất khẩu Dịch vụ Công nghệ thông tin 2017

(Vietnam ITO Conference 2017) đã chính thức khai mạc.

Dừng ban hành quy định quản lý xuất nhập khẩu phần mềm

tin247SOURCEdaibieunhandanSOURCE ThesaigontimesSOURCE

TOP INTERACTIVE TOPICS OF VNITO CONFERENCE

14

TOP ACTIVE USERS & HOT TOPICS

Based on 317 buzzes on VNITO from Aug 15 to Oct 31, 2017

Page 15: FLASH REPORTvnito2019.vnito.org/storage/Vietnam ITO Conference... · dantri or kenh14. • Most of the conversations on Facebook channel have been generated from tech universities

3rd Floor, Robot Tower308C Dien Bien Phu Street, Ho Chi Minh [email protected]

THANK YOU