Fleur De Lis - LSU Press Newsletter (spring 2012)

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e!

New Release Studies the Origin of Political Attack AdsLSU Press is delighted to announce the November release of Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Poli-tics, by Robert Mann, Manship Chair of Mass Communi cation and co-director of the Reilly Center for Media & Public Affairs here at LSU. In Daisy Petals and Mushroom Clouds, Mann offers a lively account of the background, genesis, and consequences of the infamous “Daisy girl” ad, which helped destroy Barry Goldwa-ter’s credibility as a presidential candidate in the 1964 race and contrib uted to John-son’s landslide victory. Aired only once as

a political spot, the ad was re broadcast innumerable times by national media and sparked a nationwide debate over the limits of campaign advertising. Mann’s engag-ing narrative provides a nuanced look at the effects of the Daisy girl ad on both the political climate of the 1964 election and future political campaigns.

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LSU Press Advisory Group

Elaine D. Abell, Attorney, Lafayette, LA

Jim Clinton, President and CEO, Central Louisiana Economic Development Alliance, Baton Rouge, LA

Gresdna Doty, Alumni Professor of Theatre Emerita, LSU, Baton Rouge, LA

Richard Ekman, President, Council of Independent Colleges, Washington, DC

Kathryn Grigsby, CEO, The Hospice of Baton Rouge, Baton Rouge, LA

Virginia Noland, Baton Rouge, LA

Oliver G. Richard III, President, Empire of the Seed, Lake Charles, LA

Michael D. Robinson, Senior Director of Development, LSU Foundation, Baton Rouge, LA

Ayan L. Rubin, Vice President, DRW Consultants, Baton Rouge, LA

Mary Ann Sternberg, Writer, Baton Rouge, LA

Jack R. Van Lopik, Director Emeritus, Louisiana Sea Grant, Baton Rouge, LA

James E. Yeldell, Attorney, Bastrop, LA

LSU Press Supporters, 2010–2011

1935 SocietyWilliam F. Borne

V. Ray Cardozier

DeeDee and Kevin P. Reilly, Sr.

Publisher’s CircleJohn and Virginia Noland

Director’s CircleDonna Guzman and Oliver G. Richard, III

Catherine A. Lawrence and Eric R. Papenfuse

Roberta S. Phillabaum

Ayan L. and Michael H. Rubin

PartnerJames E. Yeldell

LitterateurGresdna A. Doty and James G. Traynham

Carolyn H. Hargrave

Michael D. Robinson

BibliophileCarol S. Beaumont

Jane W. Byo

Author Ava Leavell Haymon Wins MIAL 2010 Award for Poetry LSU Press celebrates author Ava Leavell Haymon, winner of the Mississippi Insti-tute of Arts and Letters (MIAL) Award for Poetry, for her book Why the House Is Made of Gingerbread. Using elements from the fairy tale of Hansel and Gretel, this collection of poems contains elements both humorous and unsettling. Haymon’s award was presented at the annual MIAL gala on June 4, in Ocean Springs, Missis-sippi. The prestigious MIAL awards pro-mote Mississippi culture by recognizing great southern writers, artists, and musi-cians each year.

The award was judged by Charles Altieri, a scholar and critic of contemporary poetry and a member of the English Depart-ment at UC Berkeley. His comments on the book and on his selection can be read at lsupress.org.

Born in Greenville, Mississippi, Haymon teaches poetry writing in Baton Rouge and directs a writers’ retreat in the moun-tains of New Mexico. She is the author of two other poetry collections, Kitchen Heat and The Strict Economy of Fire.

Jeanne Leiby Memorial FundThe Leiby family has generously set up a memorial fund in honor of Jeanne Leiby, past editor of The Southern Review. You can contribute to the Jeanne Leiby Memorial Fund at

LSUFoundation.com/contribute.

Jeanne M. Leiby1964–2011

teacher • editor • writer

ContaCt: Portia Levasseur, Development, [email protected], 225-578-6416 lsupress.org

Saturday, October 29, in downtown Baton Rouge

L S U P R e S SPLease join LSU PreSS anD The SouThern review for the

9th annual

featuring authors seymour topping, robert Mann, shannon frystak,

and many more. Be sure to check out the special panel on “the

Best of LsU fiction,” featuring james Wilcox, olympia Vernon,

and David Madden, as well as Acadiana author Carl Brasseaux

and photographer Philip Gould on the Louisiana Bicentennial

Panel, moderated by General russel honoré.

Plus, visit the LSU PReSS BOOtH

at the LOUISIANA BOOk FeStIvAL

to enter to win a

Kindle!to Make a Donation, PLease Go to LSUFoUndation.com/contribUte.

Daisy Petals and Mushroom Clouds Panel, October 24In conjunction with the book’s release, the Reilly Center for Media & Public Affairs at the Manship School of Mass Communication will sponsor a panel about the creation of the Daisy girl ad. Panelists include Robert Mann, Sid-ney Myers (art director of the firm that created the spot), and Monique Luiz—the Daisy girl herself.

The event will be held October 24 from 4:30 to 6:00 in the Holliday Forum of LSU’s Journalism Building.

DID YOU kNOW?

Inspirational Writing: Susan tucker Helps OutIn a revealing collection of oral-history narratives, LSU Press author Susan Tucker explores the complex bond between black female domestic workers and their white employers, from the turn of the twentieth century to the civil rights revolution of the 1960s. Originally published in 1988, Telling Memories Among Southern Women is based on interviews with forty-two southern women of both races. These narratives express the full range of human emotions and convey the ties that united —and the tensions and conflicts that separated—these two mutually dependent groups of women.

Tucker’s work inspired a fictional iteration of the theme in Kathryn Stockett’s New York Times–bestselling novel, The Help. The popular novel follows a group of black domestic maids in 1960s Jackson, Mississippi, and the trials and triumphs of their lives working for upper-class south-ern whites. Stockett thanks Tucker in her endnotes, praising the surprising and touching accounts shared in Telling Memories Among Southern Women. The feature film based on Stockett’s book hit movie theaters in August.

Director Marykatherine Callaway, AAUP 2011–2012 President LSU Press congratulates Director MaryKatherine Callaway, who took office on June 4 as President of the Association of American University Presses (AAUP) for the coming year. In her inaugural address at the AAUP annual conference, Callaway stressed the importance of collaboration with parent institutions as she advised uni-versity presses to develop fuller, closer relationships with their campuses. She also announced the creation of an AAUP task force specifically devoted to publisher-uni-versity relations. Thanks to donor support, six LSU Press staff members attended the conference, held June 2–5, 2011. They joined more than 730 publishing professionals to set an AAUP attendance record at the Baltimore meeting.

Q & A with MkWhat is AAUP?AAUP is the Association of American University Presses, an organization of around 130 nonprofit publishers established in 1937. The members strive to advance scholar-ship through their publications, and the AAUP assists them by promoting that work and providing cooperative opportunities, advice, and a way for members to exchange ideas.

What does the AAUP President do?The President serves as the spokesperson for the organization’s member presses. I’ll also preside over the association’s board meetings.

What is your platform for your term?Better collaboration with home universities. Every university is suffering from tight budgetary times, and that affects their presses. We need to work closely with our par-ent institutions, as we play a key role in the academic process. We can work together to find efficiencies in what we do and also begin to contribute in new ways.

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Support LSU PressLevels of Giving, Discounts, and Benefits1935 Society—$25,000 and above35% off all LSU Press books, annual recognition in the Press’s newsletter, invitations to special author events, recognition on the Press’s website, indi-vidualized recognition in a book selected in accordance with your area of interest, and an option to establish an endowed fund to perpetuate support of one of our distinguished publishing programs.

Publishing Patron—$10,000–$24,99930% off all LSU Press books, annual recognition in the Press’s newsletter, invitations to special author events, recognition on the Press’s website, and individualized recognition in a book selected in accordance with your area of interest.

Publisher’s Circle—$5,000–$9,99930% off all LSU Press books, annual recognition in the Press’s newsletter, invitations to special author events, and recognition on the Press’s website.

Director’s Circle—$1,000–$4,99925% off all LSU Press books, annual recognition in the Press’s newsletter, invitations to special author events, and recognition on the Press’s website.

Partner—$500–$99920% off all LSU Press books, annual recognition in the Press’s newsletter, and invitations to special author events.

Litterateur—$250–$49915% off all LSU Press books, annual recognition in the Press’s newsletter, and invitations to special author events.

Bibliophile—$100–$24910% off all LSU Press books.

Reader—$50–$99 Email notices about forthcoming books and complimentary newsletters and catalogs.

Your gift makes a difference!❑ My check is enclosed, payable to LsU foundation/LsU Press, in the

amount of $_______________.

❑ Please charge my credit card in the amount of $_______________.

❑ Visa ❑ MasterCard

Account #

ExpirAtion DAtE cVV #

SignAturE DAtE

nAmE

ADDrESS

city/StAtE/zip

tElEphonE (homE)

tElEphonE (work)

E-mAil

mAil to: Portia Levasseur, Director of Development LsU Press 3990 West Lakeshore Drive Baton rouge, La 70808 [email protected]

to give online, visit lsupress.org/give.

Check out our new online home at lsupress.org! Don’t miss our redesigned website

at lsupress.org, featuring user-

friendly access to our titles and

additional materials!

Legacy is PowerfulWhen john kennedy toole wrote a

novel featuring an unlikely character

called ignatius reilly, he probably did

not imaging how broad an impact his

work would have. toole’s mother final-

ly persuaded Walker Percy, a visiting

professor at Loyola University in new

orleans, to read the manuscript that

several new York publishing houses

had turned down. “the lady was per-

sistent,” Percy recalls in the book’s

foreword, “and it somehow came

to pass that she stood in my office

handing me the hefty manuscript.

there was no getting out of it . . .

i read on. and on. first with the sink-

ing feeling that it was not bad enough

to quit, then with a prickle of interest,

then a growing excitement, and finally

an incredulity: surely it was not pos-

sible that it was so good.” Percy sent

the manuscript to LsU Press, and we

published A Confederacy of Dunces in

1980. the book won the Pulitzer Prize

for fiction and has been translated

into 23 languages around the world. A

Confederacy of Dunces is considered

a canonical work of modern literature

and turns up repeatedly on “best of”

and “most important” book lists.

to learn more about how you can leave

a lasting legacy in support of LsU Press

and The Southern Review, please visit

lsu.giftlegacy.com.

LSU Press Welcomes The Southern Reviewthis spring, LsU Press welcomed

The Southern Review staff to our

publishing team. the distinguished

literary journal merged with the

Press on May 2. Under the direc-

tion of Marykatherine Callaway,

this new partnership will combine

publishing initiatives on campus

in an effort to share knowledge,

experience, and resources.

Well read

and Well fed!

Thank you To BisTro Byronz and our

many supporTers who came ouT To dine

wiTh us on sepTemBer 12!

a portion of the proceeds from the event was donated to

LsU Press and The Southern Review.

ContaCt: Portia Levasseur, Development, [email protected], 225-578-6416 lsupress.orglsupress.org ContaCt: Portia Levasseur, Development, [email protected], 225-578-6416

DID YOU kNOW?

Inspirational Writing: Susan tucker Helps OutIn a revealing collection of oral-history narratives, LSU Press author Susan Tucker explores the complex bond between black female domestic workers and their white employers, from the turn of the twentieth century to the civil rights revolution of the 1960s. Originally published in 1988, Telling Memories Among Southern Women is based on interviews with forty-two southern women of both races. These narratives express the full range of human emotions and convey the ties that united —and the tensions and conflicts that separated—these two mutually dependent groups of women.

Tucker’s work inspired a fictional iteration of the theme in Kathryn Stockett’s New York Times–bestselling novel, The Help. The popular novel follows a group of black domestic maids in 1960s Jackson, Mississippi, and the trials and triumphs of their lives working for upper-class south-ern whites. Stockett thanks Tucker in her endnotes, praising the surprising and touching accounts shared in Telling Memories Among Southern Women. The feature film based on Stockett’s book hit movie theaters in August.

Director Marykatherine Callaway, AAUP 2011–2012 President LSU Press congratulates Director MaryKatherine Callaway, who took office on June 4 as President of the Association of American University Presses (AAUP) for the coming year. In her inaugural address at the AAUP annual conference, Callaway stressed the importance of collaboration with parent institutions as she advised uni-versity presses to develop fuller, closer relationships with their campuses. She also announced the creation of an AAUP task force specifically devoted to publisher-uni-versity relations. Thanks to donor support, six LSU Press staff members attended the conference, held June 2–5, 2011. They joined more than 730 publishing professionals to set an AAUP attendance record at the Baltimore meeting.

Q & A with MkWhat is AAUP?AAUP is the Association of American University Presses, an organization of around 130 nonprofit publishers established in 1937. The members strive to advance scholar-ship through their publications, and the AAUP assists them by promoting that work and providing cooperative opportunities, advice, and a way for members to exchange ideas.

What does the AAUP President do?The President serves as the spokesperson for the organization’s member presses. I’ll also preside over the association’s board meetings.

What is your platform for your term?Better collaboration with home universities. Every university is suffering from tight budgetary times, and that affects their presses. We need to work closely with our par-ent institutions, as we play a key role in the academic process. We can work together to find efficiencies in what we do and also begin to contribute in new ways.



FOLD

FOLD

Support LSU PressLevels of Giving, Discounts, and Benefits1935 Society—$25,000 and above35% off all LSU Press books, annual recognition in the Press’s newsletter, invitations to special author events, recognition on the Press’s website, indi-vidualized recognition in a book selected in accordance with your area of interest, and an option to establish an endowed fund to perpetuate support of one of our distinguished publishing programs.








Your gift makes a difference!❑ My check is enclosed, payable to LsU foundation/LsU Press, in the

amount of $_______________.



Account #

ExpirAtion DAtE cVV #

SignAturE DAtE

nAmE

ADDrESS

city/StAtE/zip

tElEphonE (homE)

tElEphonE (work)

E-mAil

mAil to: Portia Levasseur, Director of Development LsU Press 3990 West Lakeshore Drive Baton rouge, La 70808 [email protected]

to give online, visit lsupress.org/give.

Check out our new online home at lsupress.org! Don’t miss our redesigned website

at lsupress.org, featuring user-

friendly access to our titles and

additional materials!

Legacy is PowerfulWhen john kennedy toole wrote a

novel featuring an unlikely character

called ignatius reilly, he probably did

not imaging how broad an impact his

work would have. toole’s mother final-

ly persuaded Walker Percy, a visiting

professor at Loyola University in new

orleans, to read the manuscript that

several new York publishing houses

had turned down. “the lady was per-

sistent,” Percy recalls in the book’s

foreword, “and it somehow came

to pass that she stood in my office

handing me the hefty manuscript.

there was no getting out of it . . .

i read on. and on. first with the sink-

ing feeling that it was not bad enough

to quit, then with a prickle of interest,

then a growing excitement, and finally

an incredulity: surely it was not pos-

sible that it was so good.” Percy sent

the manuscript to LsU Press, and we

published A Confederacy of Dunces in

1980. the book won the Pulitzer Prize

for fiction and has been translated

into 23 languages around the world. A

Confederacy of Dunces is considered

a canonical work of modern literature

and turns up repeatedly on “best of”

and “most important” book lists.

to learn more about how you can leave

a lasting legacy in support of LsU Press

and The Southern Review, please visit

lsu.giftlegacy.com.

LSU Press Welcomes The Southern Reviewthis spring, LsU Press welcomed

The Southern Review staff to our

publishing team. the distinguished

literary journal merged with the

Press on May 2. Under the direc-

tion of Marykatherine Callaway,

this new partnership will combine

publishing initiatives on campus

in an effort to share knowledge,

experience, and resources.

Well read

and Well fed!

Thank you To BisTro Byronz and our

many supporTers who came ouT To dine

wiTh us on sepTemBer 12!

a portion of the proceeds from the event was donated to

LsU Press and The Southern Review.

ContaCt: Portia Levasseur, Development, [email protected], 225-578-6416 lsupress.orglsupress.org ContaCt: Portia Levasseur, Development, [email protected], 225-578-6416

Save

the

dat

e!

New Release Studies the Origin of Political Attack AdsLSU Press is delighted to announce the November release of Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Poli-tics, by Robert Mann, Manship Chair of Mass Communi cation and co-director of the Reilly Center for Media & Public Affairs here at LSU. In Daisy Petals and Mushroom Clouds, Mann offers a lively account of the background, genesis, and consequences of the infamous “Daisy girl” ad, which helped destroy Barry Goldwa-ter’s credibility as a presidential candidate in the 1964 race and contrib uted to John-son’s landslide victory. Aired only once as

a political spot, the ad was re broadcast innumerable times by national media and sparked a nationwide debate over the limits of campaign advertising. Mann’s engag-ing narrative provides a nuanced look at the effects of the Daisy girl ad on both the political climate of the 1964 election and future political campaigns.

fa l l 2 0 1 1Fleur de lis

Non-Profit Org.

U.S. Postage

P A I D

Permit No. 733

Baton Rouge, LA

LSU PreSS 3990 W. Lakeshore DriveBaton Rouge, LA 70808

FOLD

FOLD

PeRFORAte AND FOLD

PeRFORAte AND FOLD




Gresdna Doty, Alumni Professor of Theatre Emerita, LSU, Baton Rouge, LA


Kathryn Grigsby, CEO, The Hospice of Baton Rouge, Baton Rouge, LA










V. Ray Cardozier









Carolyn H. Hargrave

Michael D. Robinson


Jane W. Byo

Author Ava Leavell Haymon Wins MIAL 2010 Award for Poetry LSU Press celebrates author Ava Leavell Haymon, winner of the Mississippi Insti-tute of Arts and Letters (MIAL) Award for Poetry, for her book Why the House Is Made of Gingerbread. Using elements from the fairy tale of Hansel and Gretel, this collection of poems contains elements both humorous and unsettling. Haymon’s award was presented at the annual MIAL gala on June 4, in Ocean Springs, Missis-sippi. The prestigious MIAL awards pro-mote Mississippi culture by recognizing great southern writers, artists, and musi-cians each year.

The award was judged by Charles Altieri, a scholar and critic of contemporary poetry and a member of the English Depart-ment at UC Berkeley. His comments on the book and on his selection can be read at lsupress.org.

Born in Greenville, Mississippi, Haymon teaches poetry writing in Baton Rouge and directs a writers’ retreat in the moun-tains of New Mexico. She is the author of two other poetry collections, Kitchen Heat and The Strict Economy of Fire.

Jeanne Leiby Memorial FundThe Leiby family has generously set up a memorial fund in honor of Jeanne Leiby, past editor of The Southern Review. You can contribute to the Jeanne Leiby Memorial Fund at


Jeanne M. Leiby1964–2011

teacher • editor • writer

ContaCt: Portia Levasseur, Development, [email protected], 225-578-6416 lsupress.org

Saturday, October 29, in downtown Baton Rouge

L S U P R e S SPLease join LSU PreSS anD The SouThern review for the

9th annual

featuring authors seymour topping, robert Mann, shannon frystak,

and many more. Be sure to check out the special panel on “the

Best of LsU fiction,” featuring james Wilcox, olympia Vernon,

and David Madden, as well as Acadiana author Carl Brasseaux

and photographer Philip Gould on the Louisiana Bicentennial

Panel, moderated by General russel honoré.

Plus, visit the LSU PReSS BOOtH

at the LOUISIANA BOOk FeStIvAL

to enter to win a

Kindle!to Make a Donation, PLease Go to LSUFoUndation.com/contribUte.

Daisy Petals and Mushroom Clouds Panel, October 24In conjunction with the book’s release, the Reilly Center for Media & Public Affairs at the Manship School of Mass Communication will sponsor a panel about the creation of the Daisy girl ad. Panelists include Robert Mann, Sid-ney Myers (art director of the firm that created the spot), and Monique Luiz—the Daisy girl herself.

The event will be held October 24 from 4:30 to 6:00 in the Holliday Forum of LSU’s Journalism Building.




Gresdna Doty, Alumni Professor of � eatre Emerita, LSU, Baton Rouge, LA


Kathryn Grigsby, CEO, � e Hospice of Baton Rouge, Baton Rouge, LA










V. Ray Cardozier









Carolyn H. Hargrave

Michael D. Robinson


Jane W. Byo

Jeanne Leiby Memorial Fund� e Leiby family has generously set up a memorial fund in honor of Jeanne Leiby, past editor of � e Southern Review. You can contribute to the Jeanne Leiby Memorial Fund at


JEANNE M. LEIBY1964–2011

TEACHER • EDITOR • WRITER

Carol S. Beaumont

Jane W. Byo

Support LSU PressLevels of Giving, Discounts, and Benefi ts1935 Society—$25,000 and above35% off all LSU Press books, annual recognition in the Press’s newsletter, invitations to special author events, recognition on the Press’s website, indi-vidualized recognition in a book selected in accordance with your area of interest, and an option to establish an endowed fund to perpetuate support of one of our distinguished publishing programs.








Your gi� makes a di� erence!❑ My check is enclosed, payable to LSU Foundation/LSU Press, in the

amount of $_______________.



ACCOUNT #

EXPIRATION DATE CVV #

SIGNATURE DATE

NAME

ADDRESS

CITY/STATE/ZIP

TELEPHONE (HOME)

TELEPHONE (WORK)

E-MAIL

MAIL TO: Portia Levasseur, Director of Development LSU Press 3990 West Lakeshore Drive Baton Rouge, LA 70808 [email protected]

To give online, visit lsupress.org/give.

Support LSU PressSupport LSU PressLevels of Giving, Discounts, and Benefi ts

Support LSU Press

Documents

Fleur De Lis - LSU Press Newsletter (spring 2012)