Flipchart Sketches From the October 2010 Unique Genius “Your

Call To Adventure” Retreat In Los Angeles

Choose A Side(Safety & Comfort = Staying the Same, “Comfortably Miserable”)

The Hype Cycle(“Peak of Expectations”, “Trough of Despair” – Don’t Give Up!)

What Other Puzzle Pieces Can You Rediscover?

A “Purpose Funnel”

All levels are ‘correct’Money comes as you get

more specific

Authenticity (Past, Present &

Future) =

More Fulfillment + More Money

3 Marketing Tricks To

Turn Features

Into Benefits/Val

ue

Unique Genius Sweet Spot =

Blending Strength,

Compassion and

Authenticity