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OVERVIEW:Enterprise Florida, Inc., in its mission to make Florida the most sought-after address for business, has developed a new marketing campaign that launches January 29, 2016. The campaign is designed to convey the unique combination of business fundamentals that Florida offers so companies of all kinds can find their competitive advantage here.

OBJECTIVES:The primary objective of the campaign is to tell the Florida business story and increase awareness of Florida’s position as the premier business destination. Secondarily, the campaign seeks to increase competitiveness and generate opportunity for job creation in the state.

SOME STATES WILL PROMISE YOUR BUSINESS THE MOON.WE CAN ACTUALLY DELIVER IT.

Florida is the place where technology, creativity and exploration converge. Known as the world’s premier gateway to space, we’re also one of the largest exporters of high-tech goods and home to 26,000 IT companies. And when you consider 16,000 new STEM graduates enter our workforce every year, it’s easy to see that

Florida isn’t just ready for the future; we are the future. Discover what a future in Florida means for your business at floridathefutureishere.com.

WE HAVE AN EDUCATED, TALENTED AND DIVERSE WORKFORCE EAGER TO CHANGE THE WORLD. IMAGINE WHAT THEY’LL DO FOR YOUR BUSINESS.

The only thing as impressive as our current workforce of 9.7+ million is our future one. Home to three of the ten largest universities in the country, our colleges and universities are among the nation’s top performers of R&D and commercialization of technologies. So while we’re helping you succeed with

today’s talent, we’re also preparing tomorrow’s. Discover what a future in Florida means for your business at floridathefutureishere.com.

MANY STATES STRUGGLE TO REDUCE THE BARRIERS TO DOING BUSINESS.WE JUST ELIMINATED THEM ALTOGETHER.

Consistently ranked one of the best states for business, Florida is committed to keeping regulatory requirements and business taxes low. That, along with a strong economy and zero personal state income tax, makes it a great place to do business. We won’t stand in the way of your success. We’ll pave the way

for it. Discover what a future in Florida means for your business at floridathefutureishere.com.

WITH 15 DEEPWATER PORTS, INCLUDING A SUPER POST-PANAMAX PORT, FLORIDA WILL OPEN UP A WHOLE NEW WORLD FOR YOUR BUSINESS.

Success today requires global access. And no other state can expand your reach like Florida. We offer one of the most extensive multi-modal transportation systems in the world, and we are home to one in five U.S. exporters. Because when your business can be everywhere, there’s no limit to how far you can take it.

Discover what a future in Florida means for your business at floridathefutureishere.com.

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CAMPAIGN PLATFORM:In today’s business environment, companies have to continually evolve to stay relevant. Leaders have to keep one eye on the future and another on the present. They need more possibilities and fewer limitations. They need a workforce that is smart, motivated and eager to make a difference. They need reliable access to resources, suppliers and customers who demand solutions anytime and everywhere. And they need people and places willing to share in their investment in what’s next. In short, they need a place with “boundless” potential. They need Florida. The Future Is Here.

ELEMENTS:EFI will introduce its new campaign to audiences around the state, the nation and the world through a multi-media, multi-channel marketing & communications plan. Campaign messaging will speak to site location consultants and business decision-makers, using the context and channel that is most relevant to each. All elements will drive people online to the campaign microsite, floridathefutureishere.com, where they will find more in-depth information, including facts, stats and stories about business leaders and companies who have found their edge in Florida.

US B2B AND TARGETED INDUSTRIES MEDIAReach – C-Suite, Site Consultants and Decision Makers

INTERNATIONAL MEDIAReach – C-Suite, Influencers, Decision Makers

FLORIDA MEDIAReach – all 10 DMAs to target Florida Business Leaders, Business Travelers, In-State CEOs

ON-GOING SOCIAL MEDIAReach – C-Suite and Business Leaders

Digital Print

Network Cable

Events DirectPublic Relations

Public Relations

Public Relations

Paid SocialLinkedIn and Twitter

Paid SocialLinkedIn and Twitter

Search Engine MarketingOOH

OOH

Digital

Digital

Print

Print

TV

Major and Private AirportsRadioNPR

floridathefutureishere.com

floridathefutureishere.com

floridathefutureishere.com

OUT-OF-HOME/BILLBOARDS WEBSITE

For more information, contact: Joe Hice, Chief Marketing OfficerEnterprise Florida, Inc. | (407) 956-5604 | jhice@enterpriseflorida.com