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FlowRobe (ANAF?".J=DGN=< 0G:=K"S=O"$AN=K #AKKAGF We connect people and clothes by giving preloved robes new lives! 4AKAGF Our vision is to revolutionize the fashion industry by making secondhand the preffered shopping method. ÌMJ".JG<M;L ÌMJ".JG<M;L FlowRobe’s app is a simplified marketplace for clothes. Swipe your favourite secondhand, upload leftovers in less than a minute and join the world’s future digital and social wardrobe.

Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

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Page 1: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

FlowRobe "/"' ��+�%(/���(��,�4�0��"/�,�",,"('

We connect people and clothes by giving prelovedrobes new lives!

�","('Our vision is to revolutionize the fashion industryby making secondhand the preffered shopping method.

¹.+��+(�.�-¹.+��+(�.�-FlowRobe’s app is a simplified marketplace for clothes.Swipe your favourite secondhand, upload leftovers inless than a minute and join the world’s future digital andsocial wardrobe.

Page 2: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

Today’s Problem

�+(�.�-"('��-�+�¹7

�!�&"��%,

4(-�

�'�[2��+�(--('25M tons/yr

7.500 L/kg

15 kg/kg

3,5 kg/kg

Only oil/gasis is more polluting

than fashion

16 kg

120.000 L

240 kg

56 kg

6 years ofaverage shower,

jujust in water

�!��%(��%�(�%,Poverty, inequality and climate changes are a hugeproblem for our future and next generations.

��,-���,!"('Fast fashion businesses are leading in fieldssuch as mass production and neuromarketing.

¹.-��-���)%�-�(+&,¹.-��-���)%�-�(+&,7 of 10 Danes do not trade secondhand online because it is hard and time-consuming.

Page 3: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

¹.+��+(�.�-The Solution

+(.'��+��$"' �X4(0Y> Swipe and focus on one single product without distraction> Get an overview of activities in the Marketplace> Upload in less than a minute with the background auto-removed

��/(%.-"('"3"' > Digitalize your wardrobe and enter a social fashion environment> > Reach more fair prices by price assistance and transparent demand> See only what you like with an intelligent clothing match

�(+%��!�' "' > Online charity shops and vintage events> Watch your footprint through My Green Impact> Worldwide sustainable shipping

Page 4: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

Target Audience

�(.' �·�.%-,> 15-30 years old men and women> Millennials are unique and fashionable> Around 20% of a population

"�%(0,�--�+��(.'��-"('> Trendsetters, influencers and resellers> Ambassadors, test group and decision-makers

�(��+'��(-!�+,> 30-45 years old women> High household buying power and sustainable> Around 10% of a population

Page 5: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

��+$�-)%���,> Outdated platforms> Facebook Marketplace, DBA, Trendsales etc.

67B DKK

�(�"%��·)),> Time-consumers> Social medias> Games

2.450B DKK

��,-���,!"('> Impulse purchases> ASOS, Zara, H&M, Only, Vila, Pieces etc.

2.600B DKK

The Market

Page 6: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

���%�'� 4(+0�2 ���'�"'�/"� ���+%2��%"/"�0

�+�)�+� �����,�#�+ �'&�+$ ���+%2��%"/"�0

The Roadmap

Q4/2021Q2/2021Q1/2021

1.800.0008.000.000

“Flows”“Robes”

Q3/2021

Q4/2020

> Digitalize Charity> Sustainable Xmas> Adjust Strategy> Prepare Iceland

> Sustainable Xmas> Analyze Strategy> Adjust Strategy> Prepare Europe

> Go to Market> Recruitment> Go Breakeven> Prepare Norway

> Go to Market> iFlowsetters Foundation (Sus. Fas. Support)> Prepare Scandinavia

> Recruitment> Scandinavia 3.0 Release

40.000250.000

“Flows”“Robes”

Q3/2020

> FlowRobe MVP> Preseed Investment> Surveys and Traction> Løvens Hule Investment

> Team FlowRobe> National 2.0 Release

Q2/2020

> Understand Market> Innovate and Design> Wait for Timing> App Development

Past

Page 7: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

Marketing Plan

�"1���·�-"/"-"�, �'H�))(�-(���+$�-> Storyline (SoMe posts)> #GiveawayRobes> iFlowsetters SusFas Fund> Sustainable Xmas

> Social environment> SuperFlowster (bonus)> My Green Impact> Your digital wardrobe

> Setup charity shops> Activate influencers> Cold canvas> Public-relations

Page 8: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

The Team

InternsSotftware Developers

Sebastian LarvidiFlowsetters ManagerAdmin (reseller groups)

Oliver LarvidClothing AssistantTrendsetter (reseller)

Frederik Høj HansenG2M ManagerDMC Student

�)�(&�+,

Simon GharibSoftware DeveloperSoftware Student

Josephine Flohr FalbergCreative ManagerVisual Communication

Asger Storm KristensenSoftware DeveloperFirebase Expert

Ákos MolnárSoftware DeveloperMaster Student

�*.��

SeekingChief Sustainability OfficerSustainable Businesses

Simon Tykgaard HustedFounder & Chief Inno-Inspiration OfficerGreen Entrepreneur

Oluwatobi OyinlolaChief Technology OfficerIoT and Intel Ambassador

Henrik FlohrChief Operation OfficerProject Managementand Ex. Journalist

�!"��,

Page 9: Flow /' + %(/ ( , 4 0 · 2020-05-11 · Firebase Exper t Ákos Molnár Software Developer Master Student *. Seeking Chief Sustainability O hcer Sustainable Businesses Simon Tykgaard

�'&�+$

���'�"'�/"�

�.+()�

·&�+"��

�(+%�

The Future

�%(0�(����The world’s wardrobe, digital charity shops andvintage events, sustainable drone shipping and more.There is an ocean of opportunities.

�&)��-If just 20% of clothes bought in Denmark weresecondhand, we would save the world around139M L water, 2.8M kg CO2 and 0.65M kg chemicals.

2020

2021

2022

2023

2024