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FlowRobe "/"' ��+�%(/���(��,�4�0��"/�,�",,"('
We connect people and clothes by giving prelovedrobes new lives!
�","('Our vision is to revolutionize the fashion industryby making secondhand the preffered shopping method.
¹.+��+(�.�-¹.+��+(�.�-FlowRobe’s app is a simplified marketplace for clothes.Swipe your favourite secondhand, upload leftovers inless than a minute and join the world’s future digital andsocial wardrobe.
Today’s Problem
�+(�.�-"('��-�+�¹7
�!�&"��%,
4(-�
�'�[2��+�(--('25M tons/yr
7.500 L/kg
15 kg/kg
3,5 kg/kg
Only oil/gasis is more polluting
than fashion
16 kg
120.000 L
240 kg
56 kg
6 years ofaverage shower,
jujust in water
�!��%(��%�(�%,Poverty, inequality and climate changes are a hugeproblem for our future and next generations.
��,-���,!"('Fast fashion businesses are leading in fieldssuch as mass production and neuromarketing.
¹.-��-���)%�-�(+&,¹.-��-���)%�-�(+&,7 of 10 Danes do not trade secondhand online because it is hard and time-consuming.
¹.+��+(�.�-The Solution
+(.'��+��$"' �X4(0Y> Swipe and focus on one single product without distraction> Get an overview of activities in the Marketplace> Upload in less than a minute with the background auto-removed
��/(%.-"('"3"' > Digitalize your wardrobe and enter a social fashion environment> > Reach more fair prices by price assistance and transparent demand> See only what you like with an intelligent clothing match
�(+%��!�' "' > Online charity shops and vintage events> Watch your footprint through My Green Impact> Worldwide sustainable shipping
Target Audience
�(.' �·�.%-,> 15-30 years old men and women> Millennials are unique and fashionable> Around 20% of a population
"�%(0,�--�+��(.'��-"('> Trendsetters, influencers and resellers> Ambassadors, test group and decision-makers
�(��+'��(-!�+,> 30-45 years old women> High household buying power and sustainable> Around 10% of a population
��+$�-)%���,> Outdated platforms> Facebook Marketplace, DBA, Trendsales etc.
67B DKK
�(�"%��·)),> Time-consumers> Social medias> Games
2.450B DKK
��,-���,!"('> Impulse purchases> ASOS, Zara, H&M, Only, Vila, Pieces etc.
2.600B DKK
The Market
���%�'� 4(+0�2 ���'�"'�/"� ���+%2��%"/"�0
�+�)�+� �����,�#�+ �'&�+$ ���+%2��%"/"�0
The Roadmap
Q4/2021Q2/2021Q1/2021
1.800.0008.000.000
“Flows”“Robes”
Q3/2021
Q4/2020
> Digitalize Charity> Sustainable Xmas> Adjust Strategy> Prepare Iceland
> Sustainable Xmas> Analyze Strategy> Adjust Strategy> Prepare Europe
> Go to Market> Recruitment> Go Breakeven> Prepare Norway
> Go to Market> iFlowsetters Foundation (Sus. Fas. Support)> Prepare Scandinavia
> Recruitment> Scandinavia 3.0 Release
40.000250.000
“Flows”“Robes”
Q3/2020
> FlowRobe MVP> Preseed Investment> Surveys and Traction> Løvens Hule Investment
> Team FlowRobe> National 2.0 Release
Q2/2020
> Understand Market> Innovate and Design> Wait for Timing> App Development
Past
Marketing Plan
�"1���·�-"/"-"�, �'H�))(�-(���+$�-> Storyline (SoMe posts)> #GiveawayRobes> iFlowsetters SusFas Fund> Sustainable Xmas
> Social environment> SuperFlowster (bonus)> My Green Impact> Your digital wardrobe
> Setup charity shops> Activate influencers> Cold canvas> Public-relations
The Team
InternsSotftware Developers
Sebastian LarvidiFlowsetters ManagerAdmin (reseller groups)
Oliver LarvidClothing AssistantTrendsetter (reseller)
Frederik Høj HansenG2M ManagerDMC Student
�)�(&�+,
Simon GharibSoftware DeveloperSoftware Student
Josephine Flohr FalbergCreative ManagerVisual Communication
Asger Storm KristensenSoftware DeveloperFirebase Expert
Ákos MolnárSoftware DeveloperMaster Student
�*.��
SeekingChief Sustainability OfficerSustainable Businesses
Simon Tykgaard HustedFounder & Chief Inno-Inspiration OfficerGreen Entrepreneur
Oluwatobi OyinlolaChief Technology OfficerIoT and Intel Ambassador
Henrik FlohrChief Operation OfficerProject Managementand Ex. Journalist
�!"��,
�'&�+$
���'�"'�/"�
�.+()�
·&�+"��
�(+%�
The Future
�%(0�(����The world’s wardrobe, digital charity shops andvintage events, sustainable drone shipping and more.There is an ocean of opportunities.
�&)��-If just 20% of clothes bought in Denmark weresecondhand, we would save the world around139M L water, 2.8M kg CO2 and 0.65M kg chemicals.
2020
2021
2022
2023
2024