FMG/Simmons Labor Day 2015 Wyndham 2-Night Getaway Promotion

August 27, 2015Through

September 15, 2015

Is there a national Simmons advertising campaign supporting this event?

No.

This event is exclusively for FMG member retailers that carry Simmons Beautyrest mattresses and foundations.

Which Beautyrest products are included in the event?

Consumers qualify for a weekend getaway certificate by purchasing one of the following Simmons Beautyrest mattress and foundation sets:

Beautyrest RechargeBeautyrest Recharge World ClassBeautyrest Recharge HybridBeautyrest BlackComforPedic IQComforPedic Memory Foam

Note: Promotional Simmons products not included.

Point of Sale Flyer

Each store will be sent flyers for this event which should be made available to sales associates and consumers.

The flyer details the qualifying items that must be purchased in order for a customer to receive the 2 night stay voucher.

The flyer clearly states the dates of the event. The event is for customers making a qualifying purchase between August 27, 2015 and September 15, 2015.

Reminder: This offer is only available to FMG members. Other Simmons Beautyrest dealers in your trading area will not be making this offer.

Wyndham Hotel Group Includes: Wyndham Grand, Wyndham Garden, Wyndham Hotels, Ramada,Days Inn,Wingate, Hawthorn, Microtel, Baymont, Howard Johnson, Travelodge, Knights Inn

Flyer1 (8.5” x 11”)

What has to happen for the customer to get the 2-Night Getaway certificate?

Here are the steps(continued):

1. Customer makes purchase. Store provides Customer a flyer explaining how to go about getting their 2 Night Wyndham Getaway Certificate. (see back of flyer, right). Stores will receive flyers to be given customers at time of sale. If, for any reason, flyers are not available, it is possible to go to the Current News page at www.fmgbuyinggroup.com (password required) or www.fmgbuyinggroup.com/currentnews.aspx (no password needed) to download and print a copy of the flyer which can be given to the customer.

Back page of flyer- text for customers that have made a purchase.

What has to happen for the customer to get the 2 Night Getaway certificate?

Here are the steps(continued):

2. Record of qualifying sale.At the conclusion of the event, each participating retailer must provide to FMG a listing of all Customers that have made a qualifying purchase during the event.This simple spreadsheet requires a modest amount of information--name, address, phone, retailer, branch, date and items purchased.

Go to http://www.fmgbuyinggroup.com/Home.aspx (password required) Current News or http://fmgbuyinggroup.com/currentnews.aspx (no password required) to view and download the spreadsheet.

What has to happen for the customer to get the 2 Night Getaway certificate?

Here are the steps (continued):

3. Upon completion of sale (purchased items are delivered to the customer) store is to notify FMG using the Dealer Worksheet (see prior page) that the Customer should be sent a voucher. FMG will notify Capitol Marketing that the voucher is to be released to the Customer.

DRAFT

Voucher REQUEST must submitted by retailer to FMG/Capitol Marketing

on or before March 31, 2016.

What has to happen for the customer to get the 2 Night Getaway certificate?

Here are the steps (continued):

4. Customer receives the voucher from Capitol Marketing. The voucher can be completed in writing and returned to Capitol Marketing by mail OR completed on-line by visiting www.simmonspyt.comand entering the voucher certificate number.

What has to happen for the customer to get the 2 Night Getaway certificate?

Here are the steps (continued):

5. Customer chooses a hotel and two night period.

Customer redeems the voucher by following the instructions on the voucher certificate. Certificates are good for 12 months from the date of issue.

Limitations: 12-month redemption period All trips are fully transferable 35-day advance notice required for all hotel destination Black Out Dates – Weeks of Thanksgiving, Christmas & New Years, Labor Day Weekend, July

4th & Memorial Day Weekend

How is the event being supported?

Vinyl 24 x 62.5" banner signs have been designed for all FMG stores. The banners are designed to accommodate grommets so that they can be used on X-stands, mounted to a wall, or hung from the ceiling. The graphic design files for banner signs are available at www.fmgbuyinggroup.com/currentnews.aspx Higher resolution image may be obtained by contacting betsyc@fmgbuyinggroup.com

Printed card stock inserts have also been ordered. Card stock inserts will be distributed by Simmons representatives.

Each store will be responsible to have flyers available for customers that purchase a qualifying product between August 27, 2015 and September 15, 2015. Flyers are being sent to stores in advance of the event. A .pdf of the flyer is also available at www.fmgbuyinggroup.com/currentnews.aspx and may be downloaded by stores as needed.

Vinyl Banner

Suggested information for use in any advertising your store might produce.

Receive 2 Night Wyndham Getaway certificate by mail. Customers will receive a voucher for a 2 Night Wyndham Getaway certificate from Capitol Marketing/Meridian upon completion of the sale. The voucher is to be completed by the consumer either by mail or on-line. Offer valid for purchases made between August 27, 2015 and September 15, 2015 at participating dealers only. Only one 2-Night Wyndham Getaway certificate per voucher. Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the 2 Night Wyndham Getaway certificate directly to the purchasing consumer in 2 to 4 weeks. In case of a return or cancellation, the value of the travel certificate will be deducted from any refund. Certificates are completely transferable, but may not be resold under any circumstances. Certificates will only be mailed to the original purchaser. Voucher REQUEST must submitted by retailer to FMG/Capitol Marketing on or before March 31, 2016. All taxes are the responsibility of the person receiving the redemption. Prior sales excluded.

Still have a question?

The Weekend Getaway promotion is intended to help your store get sales at little or no cost additional cost. Please consider that the Wyndham Weekend Getaway is being provided at no charge. And marketing support materials will be provided at little or no cost. If you have a question regarding this event, please go to the Current News page at the FMG website www.fmgbuyinggroup.com or contact

Bonnie Wallace or Dennis Hoy336.885.0866 336.885.0866bonniew@fmgbuyinggroup.com dennish@fmgbuyinggroup.com