LCA Graduate Party

OUGD 303Final Major Project

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Ollie SawardGraphic Design

BRIEF

Design and produce the promotional materials for the Graduate End of Year Party 2011. This promotion must reference the End of Year Show branding but remain distinctly different.

AUDIENCE

Graduating students 2011.

TONE

Fun, classy, celebratory.

LCA Graduate Party

OUGD 303Final Major Project

2/2

Ollie SawardGraphic Design

T H E F AV E R S H A MT H U R S D AY J U N E 2 3 R D

1 0 P M U N T I L 3 A M

T I C K E T S £ 1 0

F R E E D R I N K S R E C E P T I O N D R I N K S D E A L SC H O C O L A T E F O U N T A I N C R E A T I V E P H O T O B O O T H V I S U A L S

D J S F R O M S O M E O F Y O U R F AV O U R I T E N I G H T S I N L E E D S

F R E E B A D G E W I T H T H E F I R S T 1 0 0 T I C K E T S S O L D

Tickets available from the Students’ Union Of�ce at Blenheim Walk

E N D O F Y E A R

P A R T Y

C L A S S O F 2 0 11

ART DIRECTION

Because the brief asked for the design to directly reference the End of Year Show branding the same imagery and type treatment has been used. The other request of the brief is that it also looks completely different to the End of Year Show branding - this is why a duotone image ahs been used

The art nouveau boarder ties in with the duotone image and provides the event with a feeling of prestige whilst also referencing alternative art and culture.

In addition to designing the A2 / A3 posters and A6 invitation a series of badges have been designed to commemorate the event. These also utilise the type treatment of the End of Year Show Promotion.