What gender are you?

Male

Female

What is your age?

Under 12

12-20

21-30

31-40

41-50

51-60

61 +

Are you a parent?

Yes

No

What gender does our trailer predominantly target?

Male

Female

Both

What age range would you say the trailer targets?

12-18

15-30

15-40

18-55

What category of genre do you believe our film trailer is?

Horror/Supernatural

Sci-fi

Thriller

Comedy

Action

Romance

Shots No. of people that mentioned it

The hand moving across family portrait I

The father looking down at the teddy I

The mother waking up in bed II

The medium “Mummy” shot of the child III

The mother screaming in the mirror IIII II

Possessed mother in the chair III

The rocking chair moving by itself III

The father being grabbed in the

hallway

IIII

Teddy bear moving II

Smashed urn I

This table shows the shots that the focus group identified, and how many

times the shot was highlighted.

Describe 3 shots which particularly stood out to

you.

Can you identify the villain from the trailer?

Yes

No

Out of the 89% of people who said they could identify the villain, 78%

correctly identified this correctly.

Can you predict the story?

Yes

No

Out of the 78% of people who thought they could predict the story, 56% of

people predicted correctly.

Does the film trailer appeal to you?

Yes

No

Only one person said that the film trailer wouldn’t appeal to them. However,

this person was in the 41-50 age category and therefore this confirms that we

have successfully targeted our target age group.

Do you think the soundtrack compliments our use of shots in the trailer?

Yes

No

One person said that the soundtrack “Creates suspense and tension”.

Another person said “It is quite jumpy and provokes a reaction”.

Do you think the narrative is clear and understandable in the film trailer?

Yes

No

A comment we had from this question was “Yes. Narrative at the start is

brilliant – conventional horror narrative”.

What do you think of the main

character (the mother)? “Resonates with a ‘typical’ mother type. Very creepy

change in events.”

“Her transition from caring mother to being possessed

makes you want to see more.”

“She challenges the stereotypical nurturing mother.”