Focus Group Questionnaire Results

Question 1What gender are you?

MaleFemale

78%

22%

Question 2What is your age?

Under 12 12-2021-3031-4041-5051-6061 +78%

11%

11%

Question 3Are you a parent?

YesNo

89%

11%

Question 4What gender does our trailer predom-

inantly target?

MaleFemaleBoth78

%

11%11

%

Question 5What age range would you say the

trailer targets?

12-1815-3015-4018-5578

%

22%

Question 6What category of genre do you believe

our film trailer is?

Horror/SupernaturalSci-fiThrillerComedyActionRomance

100%

Question 7 Shots No. of people that mentioned

itThe hand moving across family portrait

I

The father looking down at the teddy

I

The mother waking up in bed IIThe medium “Mummy” shot of the child

III

The mother screaming in the mirror

IIII II

Possessed mother in the chair IIIThe rocking chair moving by itself IIIThe father being grabbed in the hallway

IIII

Teddy bear moving IISmashed urn I

This table shows the shots that the focus group identified, and how many times the shot was highlighted.

Describe 3 shots which particularly stood out to you.

Question 8Can you identify the villain from the

trailer?

YesNo

89%

11%

Out of the 89% of people who said they could identify the villain, 78% correctly identified this correctly.

Question 9Can you predict the story?

YesNo

78%

22%

Out of the 78% of people who thought they could predict the story, 56% of people predicted correctly.

Question 10Does the film trailer appeal to you?

YesNo

89%

11%

Only one person said that the film trailer wouldn’t appeal to them. However, this person was in the 41-50 age category and therefore this confirms that we have successfully targeted our target age group.

Question 11Do you think the soundtrack com-pliments our use of shots in the

trailer?

YesNo100

%

One person said that the soundtrack “Creates suspense and tension”. Another person said “It is quite jumpy and provokes a reaction”.

Question 12Do you think the narrative is clear and

understandable in the film trailer?

YesNo100

%

A comment we had from this question was “Yes. Narrative at the start is brilliant – conventional horror narrative”.

Question 13

What do you think of the main character (the mother)?

“Resonates with a ‘typical’ mother type. Very creepy change in events.”

“Her transition from caring mother to being possessed makes you want to see more.”

“She challenges the stereotypical nurturing mother.”