The explosive growth in consumer media is forcing consumer electronics manufacturers into a race to add new features, increase performance and connectivity, achieve green certification, and develop next generation designs on shortened design cycles while reducing product form factors and lowering overall costs. The result is shrinking market windows, eroding market share and lower profit margins. To succeed against these pressures, consumer electronics designers must continually differentiate in order to sustain a competitive advantage while lowering system and development costs with fewer engineering resources.

Spartan® FPGAs are a low risk solution that offer an optimal balance of cost, power, and performance enabling consumer electronics designers to successfully address market demands and pressures. Leveraging these devices, the Xilinx Targeted Design Platform methodology provides developers with the advanced silicon, design tools, market-specific IP cores, development boards, and pre-validated reference designs needed to get their product to market faster and focus on product differentiation.

Xilinx enables consumer electronics designers to spend less time integrating and developing unique, differentiated features into their next generation designs for:

• Digital displays

• Set-topboxes(STBs)

• Digitalcameras(DSC/DVC)

• Multi-functionprinters(MFPs)

• Portablehandheldelectronics

Challenges Facing Consumer Electronics Designers

• Developinnovativeproductsonshorterdesigncycles

• Anticipateconsumerdemandsandquicklyintegratefeatureswithinweeksinsteadofyears

• Standoutinthemarketwithdifferentiatedfeaturesandcapabilitiesandcompeteonmorethanjustprice

The Xilinx Solution

• Flexibleplatformsandadvanceddeviceportfolio,eliminatingtherestrictionsoflimitedmodificationinASSPs

• ExtensiveecosystemofthirdpartyIP,expertdesignservices,andtrainingsupporttoaccelerateproductioncycles

• Single-chipFPGA-basedsystemforreducedpower,space,andoverallbillofmaterialscost

FOCUSONPRODUCTDIFFERENTIATIONWITHXILINXCONSUMERELECTRONICSSOLUTIONS

INNOVATE.DIFFERENTIATE.SUCCEED.XILINXINCONSUMER

CONSUMER ELECTRONICS SOLUTIONSCONSUMER

CONSUMER CONSUMER ELECTRONICS SOLUTIONS

Portable Handheld Electronics

Introduce next-generation standards and features in reduced time

XilinxFPGAsandCPLDsareultra-lowpowersolutionsenablingrapidintegrationofnewfeatures,capabilities,andstandardsintonextgenerationportablehandhelddevices:

• Smartphones• Mobileinternetdevices(MIDs)• Personalnavigationdevices(PNDs)• Digitalphotoframes(DPFs)• Personalmediaplayers(PMPs)• Portablegamingconsoles

Low Power Smart Phone

Basic Celluar Phone

Smart Phone

PND/PMP/PDA

Host Interface

WiFi

Bluetooth

GPS

RFSubsystem

Keyboard

Video DAC

Power ManagementUnit

Battery

Display Color LCDor OLED

Baseband Processor Application Processor

FLASH SDRAM SDRAM

SD Card

FLASHor HDD

AnalogAudio

CameraSensor

SerialSerial

12C

12C

12C

CPUMemoryCustomerSpecific

MarketSpecific

DomainSpecific

BasePlatform

Glue Logic Area (Supported by Xilinx)

Multi-function Printers (MFPs)Reduce cost while adding enhanced features

Spartan-6FPGAsenableMFPdesignerstodevelopscalablesingle-chipimplementationsforreducedBOMcosts.HighspeedserialI/Ointhedevicesenableincreasedinterconnectcapabilitiesandintegrationoffunctionsontheprinterboardincluding:

• Maincontroller• Printerengine• Scannerengine• Imageprocessingandmechanicalcontrol

Enhanced Performance in High-end Office-class MFPs

CPUMemoryCustomerSpecific

MarketSpecific

DomainSpecific

BasePlatform

Glue Logic Area (Supported by Xilinx)

LCDController

DDR2Controller

DDR2Controller

PCIe

LVDS Tx

SATA

LVDS Rx

10/100Ethernet

USB

PCIe

RTC

UART

DDR2Controller

LVDS Tx

LVDS Rx LVDS Tx

DDR2Controller

PWM

LVDS Rx

PWM

DDR2Controller LVDS Tx

MPU

MPU

MPU

MPU

DDR2Flash

DDR2Flash

DDR2

Flash

DDR2

Flash

DDR2FlashHDD

CCD

ADC/DAC Moter Drivers

ADC*

Sensors

AFE

Image ProcessorFormat ConverterJPEG/JBIG Encoder

Image EnhancementEngine

(3M ASIC Gate)

Printer Engine(1M ASIC gate)

CCD Scanning

Sorter/Feeder

Image Processing

MainController

Channel Link (LVDS) Channel Link (LVDS) Channel Link (LVDS)

*12 channels 10-12 bits 3MHz ADC

Mechanics Control

Scanner Engine Printer Engine

GettomarketfasterwithXilinxConsumerVideoSolutions

Features:

• SpartanFPGA-basedvideoIPsuite

• GerberfilesandBOMfordaughtercardreproduction

• Complexvideoalgorithmsfor:• Dynamiccontrastenhancement• Colorenrichment• Edgeenhancement• Gammacorrection

• Contrastadjustment

* Runs on a small daughter card (LVDS I/O)

ConsumerVideoEnhancementReferenceDesign

Differentiateandsurpassthecompetitionwithimpressivevideoenhancementcapabilities

Kit Features:

• Spartan-6FPGALX150TBaseboard

• Fourdaughtercardoptionstosupport:

• DisplayPort• V-by-OneHS• HDMI• Highspeed

LVDS

Spartan-6FPGAConsumerVideoKit

Theultimateplatformfordevelopingnextgenerationvideodesigns

• EvaluationversionofISE®DesignSuite

• Demosoftware

• Pre-validatedreferencedesign

• Userguide

• Quickstartguide

• Cablesandpowersupply

Formoreinformation,pleasevisit www.xilinx.com/s6cvk

Increase picture quality

Spartan-6FPGAsofferacost-efficientalternativetoASICsandenableDTVmanufacturerstorapidlydevelopanddeliverdisplaysofferingasuperiorviewingexperiencewithinever-shrinkingproductlifecycles.

• AchievetoughperformanceandEMItargetseasilywithlow-jitterspread-spectrumclocking

• Reducepowerconsumption,simplifythermalmanagement,increasereliability,andreducecostwithhigh-capacity,low-powerFPGAs

• IncreaseimagequalitywitharichlibraryofimageenhancementIPsuchasdynamicgammacorrection,motionadaptivetemporalnoisereduction,anddynamicrangecompression

• Simplifyhigh-bandwidthinterfaceswithflexibleSelectIO™technology,anintegratedmemorycontrollerblock,andDisplayPort-enabled3.125GbpsGTPtransceivers

High-Resolution Video Flat-Panel Display with Dynamic Backlight Control

Digital Displays

Digital Cameras/Camcorders Customize image processing designs end-to-end

Spartan-6FPGAsalongwiththeXilinxImageProcessingPipelineLogiCORE™IPofferdesignersaflexibleplatformfordigitalcameraapplications,performing:

• Imageenhancement• Autofocus• Autoexposure• Whitebalancing• Imageprocessing• Lensmodulecontrol(D-SLR)

CPUMarketSpecific

MicroBlaze™Processor

DPCDriver

AutoExposure

AutoExposure

ColorTemperatureCorrection

CCMDriver

GammaDriver

AutoWhite

Balance

2D FIRDriver

DefectivePixel

Connection

Color FilterArray

Interpolation

ColorCorrection

Matrix(CCM)

ColorSpace

Converter(CSC)

iPipeStatus &Control

GammaCorrection

DarkNoise

Reduction

NoiseReduction 1

StatisticsGeneration

NoiseReduction 2

ChromaResampler

PictureEnhance

VFBC/PIM

Sensor

SensorGain

LensFocus

YUVR’ G’ B’RGB

ManageMarketRiskwiththeRightBalanceofPerformance,Cost,andPowerXilinx Spartan® FPGAs deliver the high performance and processing capabilities for dynamic high-resolution video, image-processing, and connectivity demanded in leading consumer electronics – while being cost and power efficient. Xilinx devices are used by original equipmentmanufacturers(OEMs)globallyforhigh-volumeconsumerapplications.

Typical STB Today Possible FutureAdditions

Host Interface

Smart Card I/Fwith Conditional

Access

Femtocell

Gigabit Ethernet

PCI Bridge

AV Co-processor

I/O

On ScreenDisplay

QPSK Decoderand FEC

QAM Decoderand FEC

QAM Decoderand FEC STB SOC

WLAN802.11b/g/n

ADSL2/VDSL2IAD

DDR2FlashFlash DDR2SATA Satellite

Smart Card

IEEE 1394a

USB 2.0

RJ-45

HDMI

Audio/Video Out

Cable

Terrestrial

CPUMemoryCustomerSpecific

MarketSpecific

DomainSpecific

BasePlatform

Glue Logic Area (Supported by Xilinx)

Set-Top Boxes

Future Femtocell Capabilities in a Typical Set Top Box

Integrate new features

Spartan-6FPGAsareidealforSTBdesignerswhomustincorporatethelatestfeaturesandcapabilitiesintotheirdesignsaheadofASICorASSPimplementations.Theinherentlyflexibledevicesenableeasyadoptionofemergingprotocolsandstandardssuchas:

• Forwarderrorcorrection(FEC)• I/Oexpansion• Smartcardinterfacing• Memoryandperipheralcontrollerfunctions• Powermanagement• MPEGdecoding• Customonscreenoverlay

Xilinx Image Processing Pipeline LogiCORE IP comprised of five major blocks: Defective Pixel Correction, Color Filter Array Interpolation, Color Correction Matrix, Gamma Correction, and Color-Space Conversion

Corporate HeadquartersXilinx,Inc.2100LogicDriveSanJose,CA95124USATel:408-559-7778www.xilinx.com

EuropeXilinxEuropeOneLogicDriveCitywestBusinessCampusSaggart,CountyDublinIrelandTel:+353-1-464-0311www.xilinx.com

JapanXilinxK.K.ArtVillageOsakiCentralTower4F1-2-2Osaki,Shinagawa-kuTokyo141-0032JapanTel:+81-3-6744-7777japan.xilinx.com

Asia Pacific Pte. Ltd.Xilinx,AsiaPacific5ChangiBusinessParkSingapore486040Tel:+65-6407-3000www.xilinx.com

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Take the NEXT STEPFormoreinformationonXilinxconsumerelectronicsplatformsandsolutions,visitwww.xilinx.com/consumer

ExtensiveIPLibraryforCompleteSystems

Anextensivelibraryofintellectualproperty(IP)availablefromXilinxanditsAlliancememberscanbeleveragedasthefoundationforcomplete consumer electronics designs.

Pleasevisitwww.xilinx.com/esp/consumer/available_ip.htmforacompletelistofavailableIPforconsumerapplications.

Sample IP for Digital Display and Video:

• Color Optimizer - Adaptive color saturation enhancement of pixels using the luminance and chrominance values, resulting in increased color based image contrast and enhanced image detail.

• Contrast Enhancer-Real-timecontrastenhancementbasedonadvancedalgorithmthatperformsadaptivesmartstretching according to image content.

• Adaptive Image Enhancement - Space-varying dynamic range correction to still images and real-time video, using proprietary algorithms based on the human visual system.