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Focusing on core competencies to fulfill customer needs in health and wellness Joice Pranata Research Associate Health and Wellness Track May 10, 2016

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Page 1: Focusing on core competencies to fulfill customer needs in

Focusingoncorecompetenciestofulfillcustomerneedsinhealthandwellness

JoicePranata

ResearchAssociate

HealthandWellnessTrack

May10,2016

Page 2: Focusing on core competencies to fulfill customer needs in

  Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding

Customerneedsatthecenterinthehealthandwellnessspace

2

Technology

PartnershipMarketing

CustomerNeeds

Page 3: Focusing on core competencies to fulfill customer needs in

  Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding

Customerneedsatthecenterinthehealthandwellnessspace

3

Technology

PartnershipMarketing

CustomerNeeds

HealthandWellness

=$$$billion

Page 4: Focusing on core competencies to fulfill customer needs in

  Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding

Customerneedsatthecenterinthehealthandwellnessspace

4

Technology

PartnershipMarketing

CustomerNeeds

Page 5: Focusing on core competencies to fulfill customer needs in

  Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding

Customerneedsatthecenterinthehealthandwellnessspace

5

Technology

PartnershipMarketing

CustomerNeeds

Page 6: Focusing on core competencies to fulfill customer needs in

  Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding

Customerneedsatthecenterinthehealthandwellnessspace

6

Technology

PartnershipMarketing

CustomerNeeds

Page 7: Focusing on core competencies to fulfill customer needs in

Oatlyrebrandsforgrowth

7

Oat-baseddrink

Dairy-likeproducts

EnzymaticTechnology

Heart-health

Technology

PartnershipMarketing

CustomerNeeds

Page 8: Focusing on core competencies to fulfill customer needs in

Oatlyrebrandsforgrowth

8

2001:Oatlydairy

alternativebrand

launched

0

5

10

15

20

25

30

35

40

45

2000 2002 2004 2006 2008 2010 2012 2014 2016

Revenue(million$)

Year

~10%

growth

1993:Oatlyfoundedwithfocusonlactoseintolerance

Page 9: Focusing on core competencies to fulfill customer needs in

Oatlyrebrandsforgrowth

9

2012:Brandrepositioningtohealth

andwellness

2010:EFSAapprovesbetaglucanclaim

2001:Oatlydairy

alternativebrand

launched

0

5

10

15

20

25

30

35

40

45

2000 2002 2004 2006 2008 2010 2012 2014 2016

Revenue(million$)

Year

~10%

growth

1993:Oatlyfoundedwithfocusonlactoseintolerance

Page 10: Focusing on core competencies to fulfill customer needs in

Ganeden’spartnerwithcustomersincreatingproducts

10

Probioticingredients

BC30brand,patentedBacilluscoagulansstrain

Over120partners,over170products

Technology

PartnershipMarketing

CustomerNeeds

Page 11: Focusing on core competencies to fulfill customer needs in

Ganeden’spartnerwithcustomersincreatingproducts

11

Ganeden’scustomerswantto

capturetheirconsumers’interestinhealth

Ganeden’sCustomers

OriginalProducts

Page 12: Focusing on core competencies to fulfill customer needs in

Ganeden’spartnerwithcustomersincreatingproducts

12

NewProducts

Throughpartnershipswithitscustomers,Ganedenco-

developsproductscontainingits

flagshipprobiotics

Ganeden’sCustomers

Page 13: Focusing on core competencies to fulfill customer needs in

2004 2005 2006 2008 2010 2015 Today

AB-Bioticsinvestsintechnologyplatform

13

Technology

PartnershipMarketing

CustomerNeeds

Spun-outoftheAutonomousUniversityofBarcelona

Focusedonbiotechnologyforcheese-making

FunctionalIngredients

PharmacogeneticTesting

Page 14: Focusing on core competencies to fulfill customer needs in

2004 2005 2006 2008 2010 2015 Today

AB-Bioticsinvestsintechnologyplatform

14

FunctionalIngredients

PharmacogeneticTesting

Technology

PartnershipMarketing

CustomerNeeds

Pivotedtowards

healthandwellness

Spun-outofAutonomousUniversityofBarcelona

Page 15: Focusing on core competencies to fulfill customer needs in

2004 2005 2006 2008 2010 2015 Today

AB-Bioticsinvestsintechnologyplatform

15

Pivotedtowards

healthandwellness

Generatedrevenuethrough

contractR&D

Spun-outofAutonomousUniversityofBarcelona

FunctionalIngredients

PharmacogeneticTesting

Technology

PartnershipMarketing

CustomerNeeds

Page 16: Focusing on core competencies to fulfill customer needs in

2004 2005 2006 2008 2010 2015 Today

AB-Bioticsinvestsintechnologyplatform

16

Pivotedtowards

healthandwellness

Firstpatentinironforti-fication

Spun-outofAutonomousUniversityofBarcelona

FunctionalIngredients

PharmacogeneticTesting

Technology

PartnershipMarketing

CustomerNeeds

Wentpublic

Page 17: Focusing on core competencies to fulfill customer needs in

AB-Bioticsinvestsintechnologyplatform

17

Pivotedtowards

healthandwellness

Wentpublic;firstpatent

Filedover130patents;builtalibraryofover1,000probiotic

strains

Spun-outofAutonomousUniversityofBarcelona

FunctionalIngredients

PharmacogeneticTesting

Technology

PartnershipMarketing

CustomerNeeds

2004 2005 2006 2008 2010 2015 Today

Page 18: Focusing on core competencies to fulfill customer needs in

AB-Bioticsinvestsintechnologyplatform

18

Pivotedtowards

healthandwellness

Wentpublic;firstpatent

Filedover130

patents

Multiplerevenuestreams:contractR&D,partnerships,

products

Spun-outofAutonomousUniversityofBarcelona

FunctionalIngredients

PharmacogeneticTesting

Technology

PartnershipMarketing

CustomerNeeds

2004 2005 2006 2008 2010 2015 Today

Page 19: Focusing on core competencies to fulfill customer needs in

AB-Bioticsinvestsintechnologyplatform

19

Sethealthtarget Determinationofmetabolicneeds

Identificationoffittingstrains

Validationtrials

SecondGenerationProbioticsScreening

Page 20: Focusing on core competencies to fulfill customer needs in

  Customerneedsdrivethehealthandwellnessspace

  Differentapproaches

  Focusoncorecompetencies

Differentapproachesleveragecorecompetenciestocapturecustomerneedsinhealthandwellness

20

Technology

PartnershipMarketing

CustomerNeeds

Page 21: Focusing on core competencies to fulfill customer needs in

LuxResearchInc.100FranklinStreet,8thFloorBoston,MA02110USAPhone:+16175025300Fax:+16175025301www.luxresearchinc.com

Thankyou

[email protected] +18572845682


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