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SIT757 Research Report:
Modern Apartment Asset Folio
SIT757: Content Creation for Virtual Reality
Lecturer: Greg Bowtell
Author(s): Arthur Cheng 220309554
Date submitted: 07/08/2020
Word count: 1128 words
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio i
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Table of contents
Introduction ........................................................................................................... 1
Background of Concept ....................................................................................... 2
Justification ................................................................................................... 2
Focus Area .................................................................................................... 2
Interactive Elements ...................................................................................... 2
Reference Material ................................................................................................ 4
Overall Lounge Layout and Components ....................................................... 4
Couch ............................................................................................................ 6
Coffee Table .................................................................................................. 7
Lounge Chair ................................................................................................. 8
Lights ............................................................................................................ 9
Plants .......................................................................................................... 10
Plan for Assets .................................................................................................... 11
Visual .......................................................................................................... 11
Audio ........................................................................................................... 11
Production ................................................................................................... 12
Third Party Assets .............................................................................................. 13
Conclusion .......................................................................................................... 14
References .......................................................................................................... 15
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 1
Introduction
This report provides the background research and planning for the concept and
development of the Modern Apartment asset folio created by Arthur Cheng.
This asset folio was created as part of the unit assessment for SIT757 “Content
Creation for Virtual Reality” as part of the Graduate Diploma in Virtual &
Augmented Reality Course at Deakin University.
This report outlines the background research conducted for justification of the
folio concept, reference material sourced to demonstrate the concept image, as
well as planning for development of the asset folio in a given timeframe.
The final submission of the completed folio will be on 2 October 2020.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 2
Background of Concept
The concept for the asset folio was decided to be a ‘Modern Apartment’, featuring
assets that can be used for a virtual showroom/display house. These assets
could also be leveraged in Virtual Reality (VR) and Augmented Reality (AR)
applications of similar purpose.
Justification
Based on research, there are benefits to providing virtual showrooms and
displaying virtual living spaces on VR or AR platforms.
A study performed by Dayan & Sacks (2017, p. 571) found that cognition of
customers was significantly enhanced when using an immersive presentation of
yet to be built apartments in VR. This significant difference is rooted in the
underlying cause that “most customers are not construction professionals, hence
decision making is often a challenging and sometimes unpleasant task for them
due to insufficient product cognition.”
Furthermore, there appear to be significant benefits for visualisation of living
spaces and particularly furniture items on AR platforms. Peddie (2017, p. 126)
describes a typical AR application where shoppers are able to conveniently
visualise furniture and décor in their homes at full-scale, prior to making a
purchase.
Gallardo et al. (2018, p. 352 ) note that these types of applications show the
particular adaptability of VR and AR platforms to marketing, where sales can be
exponentially enhanced with the help of this technology.
Focus Area
Given a constrained timeframe, it was decided to focus on a specific area of a
typical modern-day apartment to limit the number of minimum essential visual
and audio assets to assemble into one coherent scene. This focused area would
be the Lounge / Living Room area.
Interactive Elements
Possible interactive elements in a modern-day apartment lounge room could
include:
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 3
A TV that can be switched on or off (sound system included)
Lights (ceiling or lamp stand) that can be switched on or off
An artificial fireplace that can be switched on or off
These are typical toggle systems that are interactive in virtual real estate
showrooms, which may enhance the overall immersive viewing experience and a
user’s understanding of their environment.
An example of a well-made, interactive VR showroom experience demonstrating
adjustable lighting and furnishing materials is featured in a YouTube video
created by Project2vr (2017). This video can be found via this link.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 4
Reference Material
Note: Further images may be found in the Moodboard section of the Asset Folio.
Overall Lounge Layout and Components
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 5
It can be noted that typical modern-day apartment lounge areas include certain
key elements:
Couch
Couch pillows/cushions
Coffee table
Lounge chair(s)
Rug
TV (typically wall-mounted)
Plant for décor
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 6
Couch
Trends for couch styles in modern apartments appear to lean in favour of L-couch
designs. These consist primarily of padding using defined solid shapes, typically
made of linen/cotton upholstery with defined, and contrasting wooden legs.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 7
Coffee Table
Coffee table designs vary widely, depending on the aesthetics and style of the
overall room. This is usually an item that is selected to complement the styles of
other furniture pieces.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 8
Lounge Chair
Lounge chair designs in modern day lounges seem to be intended to provide
some contrast in colour, while keeping some consistency in materials and
shading.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 9
Lights
Lighting design can vary tremendously depending on the style and design of the
lounge. Some examples show very basic, unobtrusive down lighting, while others
boast a unique design, seemingly intentionally drawing attention to the fixture as
a feature piece of the room.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 10
Plants
There does not seem to be any recognisable pattern or trend in choice of plant
type used in apartment lounges. If anything, the height of the plant may be taken
into consideration to complement or contrast surrounding furniture items.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 11
Plan for Assets
Visual
The finalised scene will show a ‘corner’ view of the assembled lounge area,
consisting all the key elements described in the previous section. To do so, in
addition to the furniture and fixture elements, a floor and walls with textures will
need to be created to complete the surrounding environment. A window may
additionally be needed to provide completeness and a source of natural lighting
for the scene.
Example of corner view
Audio
Audio assets in the interim will primarily consist of elements that enhance the
immersive experience or support user interactivity, such as:
Switching lights on or off
Switching the TV on or off
Opening an interactive User Interface (UI) menu
Closing the interactive UI menu
Selecting buttons on the UI menu
Background music for ambience
(Potentially) switching a fireplace on or off
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 12
Production
The production of the visual and audio assets should be prioritised and ranked in
order of complexity to model or produce. This will provide an ongoing indication of
capacity to complete all assets in time for final submission.
Ideally the finalised scene will be assembled and rendered in a 3D environment
or be able to be imported into a game engine.
Note: Further details on plans for folio development can be found in the Folio
Description and Folio Timeline sections of the Asset Folio.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 13
Third Party Assets
It is likely that third party assets would be used as part of the asset folio, or as a
basis for editing. These may include:
Royalty-free sounds for audio assets (e.g. background music or UI sound
effects)
Texture materials for various furniture items and décor
Texture materials for floors and walls
All third party assets used in the making of this folio will be appropriately
referenced and credited.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 14
Conclusion
The Modern Apartment Asset Folio has justified beneficial uses in both VR and
AR platforms, such as in virtual showrooms that provide better visualisation for
interested parties.
The assets produced in this folio will focus on the Lounge / Living Room area of a
typical modern apartment, consisting of key visual elements:
Couch
Couch pillows/cushions
Coffee table
Lounge chair(s)
Rug
TV (typically wall-mounted)
Plant for décor
Audio assets will primarily consist of elements that enhance the immersive
experience or support user interactivity, such as UI sound effects or light and TV
toggle switches.
Production of assets will be prioritised in order of complexity to create, to provide
an ongoing indication of capacity to complete the assembled and finalised 3D-
rendered scene before the final submission date on 2 October 2020.
220309554: Arthur Cheng
SIT757 Research Report: Modern Apartment Asset Folio 15
References
Dayan, A & Sacks, R 2017, ‘Cognition Enhancement using Virtual Reality in Apartment Customization’, Proceedings of the Joint Conference on Computing in Construction (JC3), Volume 1, pp. 571-578.
Gallardo, C, Rodriguez, S P, Chango, I E, Quevedo, W X, Santana, J, Acosta, A G, Tapia, J C, Andaluz, V H 2018, ‘Augmented Reality as a New Marketing Strategy’, in L T De Paolis & P Bourdot (eds), Proceedings of the 5th Augmented Reality, Virtual Reality, and Computer Graphics International Conference, AVR, Otranto, Italy, pp. 351-362.
Peddie, J 2017, Augemented Reality: Where We Will All Live, Jon Peddie Research Inc., Springer International Publishing AG, Tiburon, CA, USA.
Project2vr - Interactive Virtual Reality for Architecture UE4 2017, YouTube, Project2vr, 18 March, retrieved 7 August 2020, <https://www.youtube.com/watch?v=kRiIu89nIEI>.