BailadorTechnologyInvestmentsLtdABN:38601048275SydneyNSW2000

Important Notice: Bailador Investment Management Pty Ltd A.C.N. 143 060 511 (‘Manager’) has prepared the information in this announcement. This announcement has been prepared for the purposes of providing general information only and does not constitute an offer, invitation, solicitation or recommendation with respect to the purchase or sale of any securities in BTI nor does it constitute financial product or investment advice nor take into account your investment, objectives, taxation situation, financial situation or needs. An investor must not act on the basis of any matter contained in this announcement in making an investment decision but must make its own assessment of BTI and conduct its own investigations and analysis. Past performance is not a reliable indicator or future performance.

Follow-On Investment: Stackla February 2016

Sydney, Australia – Stackla announcedtodaythatfundingthroughitsSeriesAroundhas reached $6.1m. Bailador TechnologyInvestments (ASX: BTI) is delighted toannounce its participation with a further$2.5m investment. This follows an initialinvestmentof$2.5minSeptember2015.BTIhasledtheSeriesAroundwithatotal$5.0minvestmentoverthetwotranches.

Stackla is a leading content marketingplatform that puts the authenticity of user-generated content (“UGC”) at the heart ofbrandcommunications.Itenablesmarketersto harness the trusted content created bycustomers and fans and use it across everytouch point (web, email, social, eComm,DOOH) to improve marketing effectivenessandbrandauthenticity.

Paul Wilson, Partner at Bailador and aDirector on Stackla’s Board, commented ontheround,“Stacklahasgonefromstrengthtostrength since our original investment,helping some of theworld’s leading brandsutilise customer media content in effectivecommercialways.Wearepleasedtobeableto back such a high calibre team in thisexplosivegrowthspace.”

ThecompanyhasdemonstratedverystrongKPIs with year-to-date growth in AnnualRecurring Revenue (“ARR”) of 98% p.a.Stacklagenerates60%ofitsrevenueoutside

Australia, andhas attracted an impressive listof new customers since BTI’s initialinvestment, such as Intel, Unilever, JamieOliver, FitnessFirst, Ford,Helloworld,GordonRamsayandWarnerBros.Pictures.

Damien Mahoney, CEO, commented, “Thefollow-on investment from Bailador is greatvalidation not only for Stackla’s recentprogress, but for the underlying value weprovide digital marketers every day throughour leading technology.” “We look forward toworking alongside Bailador during our nextexciting growth phase, whichwill include theestablishment of a Singapore office andexpansionofourUSandEMEAoperations.”

Stackla was founded in Sydney in 2012. Thecompany is now headquartered in SanFranciscoandhasofficesinLondonandNYC.Itcurrentlyemploys50peopleworldwide.

Stackla’s platform, with its open applicationprogramming interface (“API”) approach, isone of the company’s key differentiators. Itenables customers to curate and design thepresentationoftheircontent,andtheextentofits personalisation for the targeted viewer,providingunparalleledflexibility.

Withastableofgloballyrecognisedbrandsascustomers and a truly differentiated product,StacklaiswellpositionedtodeliveronitsgoalofbeingtheUGCmarketingplatformofchoicefortheenterprise.

Follow-on Investment: Stackla

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BTI’s initial investment in StacklaIn Sep-15, BTI invested $2.5m in Stackla, a leading platform that aggregates and integrates UGC throughout the marketing tech stack

•  Stacklaraisedthefirst$3.1mpartofits‘SeriesA’roundinSeptember2015;BTIledtheroundwitha$2.5minvestment.PartIIwastargetedforQ3/Q4FY2016

•  Stackla’sperformancesinceBTIfirstengagedwiththecompanyinJune2015hasexceededBTI’sforecasts–withmaterialdevelopmentinkeymetricsandstronggrowthinrevenues

•  ThecompanyhasfurthercementeditsposiRoningintheUSmarket,winningkeyblue-chipcustomersfromincumbentsandboasRnganexcepRonalA-gradeteam

•  BTIhascompletedafurtherinvestmentof$2.5mtoleverageStackla’stracRonintheUSandfurtherdeveloptheSales/MarkeRngandCustomerSuccessteams

Impressive growth in Stackla’s key metrics

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Jun-15 Jul-15 Aug-15Sep-15 Oct-15Nov-15Dec-15

ARR has increased 98% p.a in 6 months, placing it on track to achieve 100% growth during FY 2016, underpinned by strong growth in ACV

49%Growth(98%p.a.)

(AUD)

Annual Recurring Revenue (“ARR”)

(AUD)

Average Contract Value (“ACV”)

Jul2015 Dec2015

29%Growth

Stackla: strategic developments since July 2015

A huge leap forward with the launch of Plugins

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•  Oct-15:Customercontentisbeingusedto‘supercharge’everymarkeRngtouchpoint,fromwebandemailtopersonaliseddigitalads,outdooradverRsing,broadcast,events,loyaltyprogramsetc.

•  Exis-ngproblem:Marketersuseonaverage17differenttoolstodelivertheirmarkeRngprograms.Itisachallengetoleveragethepowerofuser-generated-contentacrossallthosetools,teamsandworkflows.

•  Problemsolved:StacklaPluginsprovidesone-clickintegra.onstoeasilyincorporateUGCintotheirFacebookanddigitalretargeRngads,acrosstheirpreferredpladorms,inbroadcastdisplaysandmore.

•  Stacklalaunchedits“StacklaPluginDirectory”thatspansemailtoe-commerce,socialadverRsingtosocialmanagement,broadcasttobillboards,withkeyintegraRonsincluding:Drupal,Adroll,WordPress,Hootsuite,Salesforce,CampaignMonitor,Mailchimp,Gmail,Twijer,YammerandShopify.

Targeting social campaigns with Brand Networks

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•  Oct-15:ThenewBrandNetworkspluginforStacklamakesiteasyformutualcustomerstopowertheirsocialadcampaignswithrights-manageduser-generatedcontent(“UGC”)curatedviaStackla.

•  “ThecombinaRonofStacklaandBrandNetworksgivescustomersanincrediblypowerfulpladormforcuraRnglargevolumesofrelevantsocialcontent,taggingit,andmatchingittosegmentswithintheirsocialadverRsingcampaign.”saidWayneSt.Amand,VicePresidentofGlobalMarkeRng,BrandNetworks.

•  CustomersusingtheBrandNetworkspluginforStacklahavereporteddramaRcimprovementsincampaignmetrics.

•  BrandNetworksdeliversrelevance-drivensocialmarkeRngandadverRsingto650Enterprisecustomers.ItisbackedbyAEAPrivateEquity,whohaveinvestednearlyA$100mintothecompany.

Delivering personalised experiences with Sitecore

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•  Oct-15:UsingStackla’spluginforSitecore,mutualcustomerscandeliverpersonalisedcontentexperiencesthroughtheSitecoreExperiencePladorm.Together,thesecompanieshelpmarketerscurateahighvolumeofrelevant,engagingUGCtosupportpersonalisaRon.

•  “ThecombinaRonofStacklaandSitecoreisapowerfulone”saidAlexisSitaropoulos,GroupMarkeRngDirectorofConRkiHolidays.“WealreadyknowthatourcustomersengagemorewithUGC–andnowthistechnologywillmakeiteasyforustoservethemostrelevant,interesRngUGCforeachuserthatcomestooursite.UGCandpersonalisaRonarebothpowerfultoolsontheirown,butusingthemtogetherwilltaketheireffecRvenesstoanotherlevel.”

•  SitecoreisamarketleaderforWebContentManagementandmulRchannelmarkeRngautomaRonsonware.ItisbackedbyUSfundTechnologyCrossoverVentures(“TCV”).

Stackla ranked #25 in Deloitte Technology Fast500

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•  Dec-15:StacklahasbeenrankedbyDeloijeasthe#25fastest-growingtechnologycompaniesinAsiaPacific.

•  DamienMahoney,StacklaCEO,creditssolidproduct-marketfitandthecompany’swillingnesstoajackoverseasmarketsforthecompany’sconsistentrevenuegrowthoverthepast3years.“Wearesolvingagenuineproblemformarketers–onethatwasn’tbeingaddressedbyanyothercompanyintheAPACregion.”

•  DespitemarketleadershipinAPAC,StacklawentontoaddresstheUKandUSmarkets.“[This]hasdeliveredinspadesforthecompany.”saidDamienMahoney.“Ourgloballistofcustomersissomethingwe’reveryproudofandconRnuestovalidatewhatwedo.”

•  “MakingtheDeloijeTechnologyFast500iscommendableintoday’shighlycompeRRvetechnologyindustry,”saidIchiroNakayama,theLeaderoftheprogramatDeloije.“WecongratulateStacklaonbeingoneofthe500fastest-growingtechnologycompaniesintheregion.”

Partners with Simpleview to better address DMOs

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•  Dec-15:StacklaannouncedapartnershipwithSimpleviewtohelpdesRnaRonmarketerseasilyleveragethepowerofUGCthroughouttheirmarkeRng.

•  StacklaandSimpleviewarecreaRngsoluRonsdesignedtohelpDesRnaRonMarkeRngOrganisaRons“DMOs”easilyfind,filter,anddisplaygreatUGC,andachievenewlevelsofauthenRcityandtrusttocampaigns,drivingimpressiveROI.

•  “StacklahasmasteredthechallengeofturningsocialmediaintocontentthattrulydrivesmeasurableROI,”saidSimpleviewCEORyanGeorge.“That’swhat’sattheheartofthispartnershipandwhatwewanttobringtoourcustomers.”

•  Simpleviewistheworld’sleadingproviderofsalesandmarkeRngsoluRonsfordesRnaRonmarkeRngorganizaRons(DMOs).Itsclientsincludemanyoftheworld’smostsought-anerdesRnaRons,fromPhoenixtoDubai.