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© GO2Educate https://homeschoolondemand.com/index.php/go2educate-business-it/
GO2Educate Page 1
FOLLOWING THE CCEA SPECIFICATION
GCSE Business Communication Systems
UNIT 2 Sample Pack
PRODUCT SAMPLE
Benefits of purchasing product packs from GO2Educate:
Affordable, classroom ready and user-friendly starter packs
Saving teachers’ endless hours of preparation
PowerPoints are editable so teachers can add their own content and images to meet the needs of children
Resources can be updated over the course of the specification
Resources can be used electronically within the school network by teachers and pupils in your school
Booklets can be printed and distributed to pupils in sections or as one complete resource
Pupil notes are kept in order for quick reference and revision
Practical activities include step by step screen capture guides are included using MS Office 2016, Windows
© GO2Educate https://homeschoolondemand.com/index.php/go2educate-business-it/
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Movie Maker, MS Outlook and Weebly
Release date: July 2017
THE SAMPLE CONTAINS:
- A snapshot of the layout and content in the student booklet, teacher booklet and PPoints
- Lesson activity examples (available in the student booklet/s)
- Outline lesson plans and web links for a topic (full version available in the teacher booklet)
THE FINAL PRODUCT WILL INCLUDE:
√ Scheme of work for Units 1 to 3
- Scheme Overview
- Time Plan
- Key Topics and Learning Intentions
- Starter & Plenaries
- Core Teaching & Learning Activities
- Resources List
- Assessment and Key Skills
√ Complete Student Booklet for Unit 2
- Key facts and definitions
- Theory lesson activities, including realistic case study scenarios
√ Complete Teacher Booklet for Unit 2
- Suggested lesson structure for each key topic
- Useful website hyperlinks - Starters and Plenaries
√ Teacher PowerPoint for Unit 2
- Learning intentions - Key facts and definitions - Starter activities
- Teacher answers to classroom activities (exception open ended and research tasks)
Teaching and Learning material is designed to be flexible and ready for use in the classroom. However, it
should be noted that resources are created to be adaptable for a number of reasons. It is expected that
different schools have different timetable allocations for student groups, courses evolve over time and
teachers teach a wide range of abilities with specific needs. Therefore, the teaching and learning material
should be considered as a basic starter pack designed to follow the content of the specification.
© GO2Educate https://homeschoolondemand.com/index.php/go2educate-business-it/
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FOLLOWING THE CCEA SPECIFICATION
GCSE BUSINESS COMMUNICATION SYSTEMS
UNIT 2 STUDENT THEORY WORKBOOK
SEPTEMBER 2017
Student Name: _________________
Registration Class: ______________
Teacher: ______________________
SITE LICENCE
Name of School:
© GO2Educate https://homeschoolondemand.com/index.php/go2educate-business-it/
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TOPIC TRACKER
Content Learning Outcomes Tick/Date as topics are completed
Types of business ownership
Students should be able to:
Explain why and how a business starts
Identify and describe the following main types of business ownership in the private sector: sole trader, partnership, private limited company and public limited company
Analyse and evaluate the main types of business ownership in the private sector
Stakeholders Students should be able to:
Define the term stakeholder
Demonstrate knowledge and understanding of the following stakeholder groups and explain their interest in a business: owners/shareholders, managers/employees, competitors, suppliers, consumers, financial institutions, trade unions, local community
Discuss how the aims of these stakeholders may be in conflict
Communication Students should be able to:
Demonstrate knowledge and understanding of why effective communication is important in business
Demonstrate knowledge and understanding of the following business documents: business report, business letter, agenda and minutes
Analyse and evaluate the following different ways in which a business can communicate digitally: social media, websites, intranet, video conferencing, Voice over Internet Protocol (VoIP) and E-Mail
Evaluate the impact digital technology has on business communication
Digital Trading Students should be able to:
Define the term digital trading
Analyse and evaluate digital trading for a business and customers
Recruitment Students should be able to:
Identify, describe and evaluate the following main methods of internal recruitment: notice board, newsletter, email and intranet
Identify, describe and evaluate the following main methods of external recruitment: media, internet, job centres, private recruitment agencies
Recommend the most suitable method or type of recruitment for a given situation
Selection Students should be able to:
Identify, describe and evaluate the following methods of selection: application form and/or digital application form, curriculum vitae, testing, interview and presentation
Identify and describe what makes an effective application
Identify and describe how to prepare for an interview and presentation
Training Students should be able to:
Demonstrate and apply knowledge and understanding of the following reasons for staff training: induction, health & safety, continuing professional development, changes in procedures, legislation and new technology
Etc.
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The Business Environment: Communication
DAVID’S CAFE CASE STUDY Background From a young age, David was a keen cook and an aspiring chef. He studied GCSE Home Economics and went on to complete an apprenticeship as a chef in a local restaurant in a nearby town. David learned many skills as an apprentice and qualified chef including: cooking, baking, health and safety and customer service. Once David fully qualified as a chef, he attained full time employment working in the restaurant. David enjoyed his job immensely, however, his dream was to open his own business. Over a three year period David saved all his earnings and was finally able to turn his dream into a reality. He set up David’s Café as a sole trader in September 2016. David’s Cafe The cafe is located in his local village which is situated in a rural area with a population of approximately 5000 people. The accommodation is currently rented and includes a small flat upstairs which is being used as a make-shift office and staff area. David employs 2 full-time and 2 part-time members of staff who have been trained to make basic meals such as cooked breakfast and salads. Employees are also trained to waitress, serve customers at the till and use the hot drink facilities. The downstairs facility is where the main kitchen area and café are situated. It seats up to 60 customers, although also provides a take-away service. The cafe opening hours are from 09:00 to 17:00. David’s busiest times are between 9:00 and 10:00 am and 12:00 and 2:00 pm. The café is the only one of its kind in the local area. David’s main competition is the local Spar and garage. They also provide breakfast and lunchtime ready-cooked meals for passers-by. Despite the competition, David is doing surprisingly well and making a small profit in the first year of business. Key Issues David is an excellent chef, however, has very limited experience in dealing with all the business administration, management decisions and people management that come with entrepreneurship. His ICT skills are somewhat limited to simple typing tasks and basic use of email and internet facilities. David is growing increasingly frustrated by the amount of time he spends on paperwork such as cashing up at the end of the day, placing and collecting orders from suppliers, typing up receipts and payments, updating menus, typing up customer notices and organising staff rotas. David has ambitions for the business and would like to see profit increasing and the business product and services expand. Unfortunately, he is already working 10 hours per day and has been left with limited spare time to consider properly how he might put his ideas into action.
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STUDENT ACTIVITY GROUP THOUGHTSHOWER
Read the case study carefully. Produce a thought shower as a group, and then
complete your own individually in the space below to consider the following:
(1) Who are the key stakeholders the business will communicate with? (2) What
information (specific examples) are they most likely to communicate (3) What
types e.g. verbal, nonverbal, written AND methods e.g. e-mail, face to face,
telephone) of communications are David’s café most likely to use? Jot down as
many ideas as you can over the next 15 minutes.
Communication at
David’s Cafe
Customers
Suppliers
Verbal
Taking
customer
orders
Face to Face
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SCENARIO 1: David wants to advertise a new position available for an apprentice cook
Communication type: Method:
Reasons for your choice:
SCENARIO 2: A notification to customers about the today’s lunchtime specials
Communication type: Method:
Reasons for your choice:
SCENARIO 3: Compare prices to purchase flour in bulk from suppliers
Communication type: Method:
Reasons for your choice:
SCENARIO 4: A customer complaint that the meal is cold
Communication type: Method:
Reasons for your choice:
Write a tweet below (in less than 160 characters) stating your understanding
of what makes an effective communication
STUDENT ACTIVITY INDIVIDUAL TASK
Look at the following scenarios that occur at David’s cafe. Identify the most
appropriate type of communication method that he should use in each
situation, an appropriate method and reasons for your choice.
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COMMUNICATION: IMPACT OF DIGITAL TECHNOLOGY
BUSINESS
COMMUNICATION
Intranet
Disadvantages
Advantages
VOIP
Advantages
Disadvantages
Video Conf.
Disadvantages Advantages
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COMMUNICATION: IMPACT OF DIGITAL TECHNOLOGY
SCENARIO 1: The staff team building day boosted morale. The manager wants to share the photographs he has taken to promote the business as a fun place to work
Communication:
Reasons for your answer:
SCENARIO 2: An architect wants to show his draft plans to the customer
Communication:
Reasons for your answer:
SCENARIO 3: The secretary has been asked to write to suppliers to request a quote for materials
Communication: Reasons for your answer:
SCENARIO 4: The owner wants to update staff on health and safety procedures
Communication: Reasons for your answer:
SCENARIO 5: A local bank needs to call an urgent meeting with head office
Communication: Reasons for your answer:
SCENARIO 6: The shopping centre has extended its opening hours and wants to inform customers
Communication: Reasons for your answer:
Positive Impact Negative Impact
STUDENT ACTIVITY INDIVIDUAL TASK
Read the following business scenarios. Choose the most appropriate method of
digital communication and explain why you would recommend this method.
STUDENT ACTIVITY INDIVIDUAL TASK
Digital technology has both positive and negative impacts on business
communication. Discuss in groups and ask one representative to feedback.
Summarise your thoughts below.
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FOLLOWING THE CCEA SPECIFICATION
Business Communication Systems
(BCS) Unit 2
TEACHER BOOKLET
SEPTEMBER 2017
Teacher’s Name: _________________
SITE LICENCE
Name of School:
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COMMUNICATION AND DIGITAL TRADING
Topic Starter Activity Lesson Activities Plenary Activity
Demonstrate knowledge and understanding of why effective communication is important in business
PowerPoint Introduction What is communication? Main types and methods of communication Student Group Activity Create an emoji bookmark *Guidance will be required on what is allowed and what is not allowed for each type of communication Teacher will need to create a set of written instructions for pupil groups https://www.youtube.com/watch?v=U21FQ9gRz2Q *Use link above for guidance. Paper, Scissors, Glue and Pens required
Student Booklet Verbal, Written and Non-Verbal Communication Pages 13 to 14 Group feedback Pupils feedback on the allocated method of communication and fill in the gaps in their table on Page 14 David’s Café Case Study Pages 15 to 16 Thought Shower Group feedback Types and Methods of Communication at David’s Café
Scenario Activities and Class Feedback Page 17 Tweet Pupils write a tweet stating their understanding of what makes an effective communication.
Demonstrate knowledge and understanding of the following business documents: Business Report Business Letters Agenda & Minutes
PowerPoint Introduction Professional Business Documents and Examples Q & A Can you think of any others?
Investigating Company Reports and Feedback Page 19 Group Task School Council Task Page 20
Group Feedback Minutes of Meeting Reported back to the class
Analyse and evaluate the following different ways in which a business can communicate digitally: Social Media, Websites, Intranet, Video Conferencing, VOIP and E-Mail
Guess the method of Digital Communication Page 21
Independent Research and Class Feedback Key Features of Digital Technology Page 22 Teacher PowerPoint Impact of Digital Technology Student Task Thought Shower Pages 23 to 24
Scenario Activities, Positive/Negative Impact AND Class Feedback Page 25
Etc.
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Digital Technology Features
E- Mail: electronic communication from one computer to another
Address book facility Can send instant messages, mark as important Can attach files e.g. documents, PowerPoints, images, video Can send the same message to several recipients at once – cc, bcc, groups Automated messages can be set up if on holiday Provides a permanent record for sender and receiver Accessible via the internet on most mobile devices May be used for internal, external, formal and informal communications
Intranet: a private online network
Internal Network Area Only accessible through a user name and password Can share software, files and resources Useful for group projects and to communicate May provide online interactive training facilities, Virtual Learning Environments Chat and messaging facilities Blog and forum facilities 24/7 accessibility
Video Conference: technology used to create a visual live connection
Real-time two-way communication (face to face, audio, live video streaming) Whiteboard features allowing collaboration using drawing tools, text etc. Desktop sharing facilities so that computer desktop view can be shared Virtual view of your audience individually and/or around the table Most have a recording facility allowing members to re-play the meeting Some meetings can be scheduled instantly and others are done in advance Relies on a high broadband internet connect and speeds
Website: connected web pages under a single domain
Has a domain name and URL Displays multi-media e.g. text, images, sound, video Navigation buttons and hyperlinks Forms Embedded features e.g. Google Maps, Surveys E-Commerce Facility Social Media Integration Mobile friendly options 24/7 accessibility
Voice Over Internet Protocol e.g. SKYPE: Using the internet for telephone or video chat
Live two-way communication – transmits voice and multimedia Internet rates may be lower than using the telephone via WIFI Increased functionality over the telephone that only allows audio Unlike video conferencing, specialist hardware is not required – simply a desktop, laptop or mobile device and a connection to the internet Relies on a high broadband internet connect and speeds Quality of service can vary with call interruptions or delays
Social Media: a website that allows users to communicate and share content
Online communication channel Users can post messages, images and multimedia Instant chat option available Conversations saved for future reference Accessible from any mobile device with internet connection Blur of personal and business can cross over, therefore requires careful useage
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Digital Technology Possible Answers to Scenarios
SCENARIO 1: The staff team building day boosted morale. The manager wants to share the photographs he has taken to promote the business as a fun place to work
Communication: Social Media e.g. Facebook
Reasons for your answer: Informal communication, gets message across Easy access, Accessible via the internet 24/7 Images can be put in a video library Can be viewed by all followers and/or potential employees and customers if there is a link to the social media page on the website
SCENARIO 2: An architect wants to show his draft plans to the customer
Communication: Video Conferencing OR Skype (VOIP)
Reasons for your answer: Face to face, live, two-way communication Draft plans can be shown on the screen allowing discussions and immediate response
SCENARIO 3: The secretary has been asked to write to suppliers to request a quote for materials
Communication: E-Mail
Reasons for your answer: Email is the quickest method as it is sent instantly The same email can be sent to multiple suppliers at the same time Issues and response provide a permanent record, can be printed
SCENARIO 4: The owner wants to update staff on health and safety procedures
Communication: Intranet
Reasons for your answer: Policies and procedures can be accessed by all staff and read at their convenience. Only accessible to internal members of network
SCENARIO 5: A local bank needs to call an urgent meeting with head office
Communication: Video Conference
Reasons for your answer: Face to face, live, two-way communication Urgent issues can be discussed and a plan of action formulated
SCENARIO 6: The shopping centre has extended its opening hours and wants to inform customers
Communication: Website
Reasons for your answer: Instant information available on the website for customers Accessible at convenience 24/7
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EXAMPLE OF POWERPOINT SLIDES