Flint Hills Publication Workshop 2013 AdvAnced Redesign

newspApeR Flint Hills Publication Workshop 2013

Instructor- Jackie Scott

One of the most crucial parts of your ReDesign is the se-lection of your fonts. What fonts you choose to use make a statement about your publication. Your fonts subcon-sciously tell your readers whether or not your publica-tion is fun, serious, stylish or sloppy. They can also help

engage your readers or turn them off from your publica-tion completely. With that in mind, lets take a brief look at some typography terms and the basic rules for font selection.

Choosing Your Fonts

Type Terminology

4 Basic Type Classes

Tips for Using Type:

SerifFonts with the best read-ability. Perfect for body copy and captions.

Sans SerifFonts that are easy to read and have a clean, simple look. Good for headlines, subheads, by-lines, just about anything.

Decorative Display

These fonts should ONLY be used in moderation as a means of grabbing atten-tion or hooking the reader. They should always coor-dinate with the other fonts in your publication and your content.

Handscripted/ Lettered

These fonts should ONLY be used in moderation as a means of grabbing atten-tion or hooking the reader. They should always coor-dinate with the other fonts in your publication and your content.

Typ o gr a phy

San Serif

Serif

Acender

Decender

x-height

Kerning

1- Limit the fonts for your publications to 2-3 font families MAXIMUM

2-Choose fonts that create an appropriate sense of hierarchy.3- Choose fonts that are easy to read!

4- For headlines and subheads- try to choose fonts that have contrast so they will compliment each other, not clash.

5- For Headlines- have fun and play! Try chang-

ing the direction of your words, the color, the size, anything to help hook the reader into your content. As long as your headlines work with the content and other fonts and are easy to read ABSOLUTELEY ANYTHING GOES!

6- Do not make copy font bigger than 10pt.

7- Make sure captions are not bigger than copy.

AdvAnced RedesignnewspApeR Flint Hills Publication Workshop 2013

Instructor- Jackie Scott

Font Style Sheet:Our Headline Fonts will be: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our Subhead Font will be: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our by-line Font will be: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our photo credit Font will be: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our copy Font will be: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our Caption Font will be: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our Font will be: _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our Font will be: _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our Font will be: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________