Font Suggestions

8/13/2019 Font Suggestions

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19 lesser known, buthighly readable

TYPEFACES

Images and text: Wikipedia Images and text: Wikipedia Images and text: Wikipedia Images and text: Wikipedia Chosen by: Monica Thomas @Chosen by: Monica Thomas @Chosen by: Monica Thomas @Chosen by: Monica Thomas @ PrettySmartSites.com PrettySmartSites.com PrettySmartSites.com PrettySmartSites.com


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Akzidenz Akzidenz Akzidenz Akzidenz----GroteskGroteskGroteskGrotesk andandandandGeorgia are the officialGeorgia are the officialGeorgia are the officialGeorgia are the officialfonts of thefonts of thefonts of thefonts of the American American American AmericanRed CrossRed CrossRed CrossRed Cross....


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Albertus Albertus Albertus Albertus is used for the streetis used for the streetis used for the streetis used for the streetname signs in thename signs in thename signs in thename signs in the City ofCity ofCity ofCity ofLondonLondonLondonLondon, City of London, City of London, City of London, City of LondonCorporation and LondonCorporation and LondonCorporation and LondonCorporation and LondonBorough of Lambeth.Borough of Lambeth.Borough of Lambeth.Borough of Lambeth.

Albertus Albertus Albertus Albertus has frequently beenhas frequently beenhas frequently beenhas frequently been

used by the bandused by the bandused by the bandused by the band ColdplayColdplayColdplayColdplay. The. The. The. Thefont was for instance used on thefont was for instance used on thefont was for instance used on thefont was for instance used on thecovers of Parachutes,.covers of Parachutes,.covers of Parachutes,.covers of Parachutes,.

Nearly all ofNearly all ofNearly all ofNearly all of John Carpenter'sJohn Carpenter'sJohn Carpenter'sJohn Carpenter'sfilmsfilmsfilmsfilms begin and end with whitebegin and end with whitebegin and end with whitebegin and end with white----onononon----black credits, set in theblack credits, set in theblack credits, set in theblack credits, set in the Albertus Albertus Albertus Albertus typeface, without anytypeface, without anytypeface, without anytypeface, without anyscrolling.scrolling.scrolling.scrolling.


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The font is used widely inThe font is used widely inThe font is used widely inThe font is used widely indocuments issued by thedocuments issued by thedocuments issued by thedocuments issued by theUniversity of BirminghamUniversity of BirminghamUniversity of BirminghamUniversity of Birmingham....

A modified version of A modified version of A modified version of A modified version ofBaskerville is also prominentlyBaskerville is also prominentlyBaskerville is also prominentlyBaskerville is also prominentlyused in the Canadianused in the Canadianused in the Canadianused in the Canadiangovernment's corporategovernment's corporategovernment's corporategovernment's corporateidentity programidentity programidentity programidentity programnamely, innamely, innamely, innamely, inthe 'Canada'the 'Canada'the 'Canada'the 'Canada' wordmarkwordmarkwordmarkwordmark....


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More recently,More recently,More recently,More recently, BemboBemboBemboBembo is theis theis theis the

typeface used for volumes intypeface used for volumes intypeface used for volumes intypeface used for volumes inthethethethe Everyman's LibraryEveryman's LibraryEveryman's LibraryEveryman's Library series.series.series.series.

It is also the principalIt is also the principalIt is also the principalIt is also the principaltypeface in thetypeface in thetypeface in thetypeface in the Rough GuidesRough GuidesRough GuidesRough Guidesseries of travel books.series of travel books.series of travel books.series of travel books.


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BodoniBodoniBodoniBodoni has been used for a widehas been used for a widehas been used for a widehas been used for a widevariety of material, ranging fromvariety of material, ranging fromvariety of material, ranging fromvariety of material, ranging from18th century Italian books to18th century Italian books to18th century Italian books to18th century Italian books to1960s periodicals. In the 21st1960s periodicals. In the 21st1960s periodicals. In the 21st1960s periodicals. In the 21stcentury, the late manner versionscentury, the late manner versionscentury, the late manner versionscentury, the late manner versionscontinue to be used incontinue to be used incontinue to be used incontinue to be used inadvertising, while the earlyadvertising, while the earlyadvertising, while the earlyadvertising, while the earlymanner versions aremanner versions aremanner versions aremanner versions areoccasionally used for fine bookoccasionally used for fine bookoccasionally used for fine bookoccasionally used for fine bookprinting.printing.printing.printing.

Nirvana's logoNirvana's logoNirvana's logoNirvana's logo is written withis written withis written withis written withBodoniBodoniBodoniBodoni....

LadyLadyLadyLady Gaga'sGaga'sGaga'sGaga's logotypelogotypelogotypelogotype is currentlyis currentlyis currentlyis currently

set in Bauerset in Bauerset in Bauerset in Bauer BodoniBodoniBodoniBodoni withwithwithwithgenerous spacing.generous spacing.generous spacing.generous spacing.


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In 2003 theIn 2003 theIn 2003 theIn 2003 the New York TimesNew York TimesNew York TimesNew York Times

introduced a more unifiedintroduced a more unifiedintroduced a more unifiedintroduced a more unifiedCheltenham typographicCheltenham typographicCheltenham typographicCheltenham typographicpalette for its headline use inpalette for its headline use inpalette for its headline use inpalette for its headline use inthe print edition.the print edition.the print edition.the print edition.

IDG'sIDG'sIDG'sIDG's ...for Dummies...for Dummies...for Dummies...for Dummies seriesseriesseriesseries

of howof howof howof how----to books are set into books are set into books are set into books are set inITC Cheltenham.ITC Cheltenham.ITC Cheltenham.ITC Cheltenham.


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The cover ofThe cover ofThe cover ofThe cover of Pet SoundsPet SoundsPet SoundsPet Sounds, the, the, the, theBeach Boys albumBeach Boys albumBeach Boys albumBeach Boys album

The cover ofThe cover ofThe cover ofThe cover of LA WomanLA WomanLA WomanLA Woman bybybybyThe DoorsThe DoorsThe DoorsThe Doors

The cover ofThe cover ofThe cover ofThe cover of On the Corner On the Corner On the Corner On the Corner by Miles Davisby Miles Davisby Miles Davisby Miles Davis

EasyJetEasyJetEasyJetEasyJet, the low cost airline., the low cost airline., the low cost airline., the low cost airline.

Oxfam GBOxfam GBOxfam GBOxfam GB uses this for theiruses this for theiruses this for theiruses this for theirBe Humankind brandingBe Humankind brandingBe Humankind brandingBe Humankind branding


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The filmThe filmThe filmThe film RockyRockyRockyRocky's's's's title istitle istitle istitle isFranklin Gothic HeavyFranklin Gothic HeavyFranklin Gothic HeavyFranklin Gothic Heavy

Cardiff UniversityCardiff UniversityCardiff UniversityCardiff University usesusesusesusesFranklin Gothic as its mainFranklin Gothic as its mainFranklin Gothic as its mainFranklin Gothic as its maincorporate typeface.corporate typeface.corporate typeface.corporate typeface.

Bank of America'sBank of America'sBank of America'sBank of America's logo useslogo useslogo useslogo usesFranklin Gothic Condensed.Franklin Gothic Condensed.Franklin Gothic Condensed.Franklin Gothic Condensed.

LadyLadyLadyLady Gaga'sGaga'sGaga'sGaga's cover text on hercover text on hercover text on hercover text on her

second album,second album,second album,second album, The FameThe FameThe FameThe FameMonster.Monster.Monster.Monster.


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The National Health ServiceThe National Health ServiceThe National Health ServiceThe National Health Service ininininthe UK currently uses thethe UK currently uses thethe UK currently uses thethe UK currently uses the Frutiger Frutiger Frutiger Frutiger font as its standard typeface.font as its standard typeface.font as its standard typeface.font as its standard typeface.

The Citizens AdviceThe Citizens AdviceThe Citizens AdviceThe Citizens Advice service usesservice usesservice usesservice usesFrutiger Frutiger Frutiger Frutiger as its official typeface.as its official typeface.as its official typeface.as its official typeface.

The London School ofThe London School ofThe London School ofThe London School ofEconomicsEconomicsEconomicsEconomics service usesservice usesservice usesservice uses Frutiger Frutiger Frutiger Frutiger as its official typeface.as its official typeface.as its official typeface.as its official typeface.

The British bandThe British bandThe British bandThe British band MuseMuseMuseMuse useuseuseuseFrutiger Frutiger Frutiger Frutiger in their band logo.in their band logo.in their band logo.in their band logo.


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FuturaFuturaFuturaFutura remains an importantremains an importantremains an importantremains an importanttypeface family and is usedtypeface family and is usedtypeface family and is usedtypeface family and is usedon a daily basis for print andon a daily basis for print andon a daily basis for print andon a daily basis for print anddigital purposes as both adigital purposes as both adigital purposes as both adigital purposes as both aheadline and body font.headline and body font.headline and body font.headline and body font.

The font is also usedThe font is also usedThe font is also usedThe font is also usedextensively in advertisementsextensively in advertisementsextensively in advertisementsextensively in advertisementsand logos, notably byand logos, notably byand logos, notably byand logos, notably by IKEA IKEA IKEA IKEA (until 2010),(until 2010),(until 2010),(until 2010), Volkswagen Volkswagen Volkswagen Volkswagen,,,,Shell PetrolShell PetrolShell PetrolShell Petrol andandandand HPHPHPHP in theirin theirin theirin theirprint ads. For example, theprint ads. For example, theprint ads. For example, theprint ads. For example, thefont is used for the title logofont is used for the title logofont is used for the title logofont is used for the title logo

of the 1999 filmof the 1999 filmof the 1999 filmof the 1999 film American American American AmericanBeauty.Beauty.Beauty.Beauty.


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WhenWhenWhenWhen British RailwaysBritish RailwaysBritish RailwaysBritish Railways waswaswaswascreated by nationalisation increated by nationalisation increated by nationalisation increated by nationalisation in1948, Gill Sans was used in1948, Gill Sans was used in1948, Gill Sans was used in1948, Gill Sans was used inmuch of its printed output,much of its printed output,much of its printed output,much of its printed output,including timetables.including timetables.including timetables.including timetables.

Other users includedOther users includedOther users includedOther users included PenguinPenguinPenguinPenguinBooks' iconic paperbackBooks' iconic paperbackBooks' iconic paperbackBooks' iconic paperbackjacket designsjacket designsjacket designsjacket designs from 1935,from 1935,from 1935,from 1935,and Gill Sans becameand Gill Sans becameand Gill Sans becameand Gill Sans becameMonotype's fifth best sellingMonotype's fifth best sellingMonotype's fifth best sellingMonotype's fifth best sellingtypeface of the twentiethtypeface of the twentiethtypeface of the twentiethtypeface of the twentiethcentury.century.century.century.


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Original materials forOriginal materials forOriginal materials forOriginal materials for thethethetheObama campaignObama campaignObama campaignObama campaign used the serifused the serifused the serifused the serifPerpetuaPerpetuaPerpetuaPerpetua. Later, however, upon. Later, however, upon. Later, however, upon. Later, however, uponhiring Johnhiring Johnhiring Johnhiring John SlabykSlabykSlabykSlabyk, and Scott, and Scott, and Scott, and ScottThomas, the campaign madeThomas, the campaign madeThomas, the campaign madeThomas, the campaign madethe change to Gotham, and thethe change to Gotham, and thethe change to Gotham, and thethe change to Gotham, and thefont was used on numerousfont was used on numerousfont was used on numerousfont was used on numeroussigns and posters for thesigns and posters for thesigns and posters for thesigns and posters for thecampaign.campaign.campaign.campaign.

The International Herald TribuneThe International Herald TribuneThe International Herald TribuneThe International Herald Tribunepraised the choice for its "potent,praised the choice for its "potent,praised the choice for its "potent,praised the choice for its "potent,if unspoken, combination ofif unspoken, combination ofif unspoken, combination ofif unspoken, combination ofcontemporary sophistication (acontemporary sophistication (acontemporary sophistication (acontemporary sophistication (anod to his suits) with nostalgianod to his suits) with nostalgianod to his suits) with nostalgianod to his suits) with nostalgiafor America's past and a sense offor America's past and a sense offor America's past and a sense offor America's past and a sense ofduty."duty."duty."duty."


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Its use has includedIts use has includedIts use has includedIts use has included the Tubethe Tubethe Tubethe Tubemap, nameplates andmap, nameplates andmap, nameplates andmap, nameplates andgeneral station signinggeneral station signinggeneral station signinggeneral station signing, as, as, as, aswell as much of the printedwell as much of the printedwell as much of the printedwell as much of the printedmaterial issued by thematerial issued by thematerial issued by thematerial issued by theUnderground Group and itsUnderground Group and itsUnderground Group and itsUnderground Group and itssuccessors; also by thesuccessors; also by thesuccessors; also by thesuccessors; also by thenationalised British Roadnationalised British Roadnationalised British Roadnationalised British RoadServices in the immediateServices in the immediateServices in the immediateServices in the immediatepostpostpostpost----war era.war era.war era.war era.


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The typeface Optima is usedThe typeface Optima is usedThe typeface Optima is usedThe typeface Optima is usedfor the Vietnam Veteransfor the Vietnam Veteransfor the Vietnam Veteransfor the Vietnam VeteransMemorial and was used byMemorial and was used byMemorial and was used byMemorial and was used bythe 2008 John McCainthe 2008 John McCainthe 2008 John McCainthe 2008 John McCainpresidential campaignpresidential campaignpresidential campaignpresidential campaign....Optima is also used as theOptima is also used as theOptima is also used as theOptima is also used as theofficial branding typeface forofficial branding typeface forofficial branding typeface forofficial branding typeface forEstEstEstEsteeee Lauder CompaniesLauder CompaniesLauder CompaniesLauder Companies, the, the, the, the

University of Calgary, byUniversity of Calgary, byUniversity of Calgary, byUniversity of Calgary, by Aston Martin. Aston Martin. Aston Martin. Aston Martin.


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It remains one of the mostIt remains one of the mostIt remains one of the mostIt remains one of the mostwidelywidelywidelywidely----used (and copied) textused (and copied) textused (and copied) textused (and copied) texttypefaces, has been adaptedtypefaces, has been adaptedtypefaces, has been adaptedtypefaces, has been adaptedto virtually every type ofto virtually every type ofto virtually every type ofto virtually every type oftechnology. It is one oftechnology. It is one oftechnology. It is one oftechnology. It is one ofseveral related typefaces byseveral related typefaces byseveral related typefaces byseveral related typefaces byZapf, each showing influenceZapf, each showing influenceZapf, each showing influenceZapf, each showing influenceof the Italian Renaissanceof the Italian Renaissanceof the Italian Renaissanceof the Italian Renaissanceletter forms.letter forms.letter forms.letter forms.


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It is used inIt is used inIt is used inIt is used in ParisParisParisParis MMMMtrotrotrotro,,,,tramways, buses and RERtramways, buses and RERtramways, buses and RERtramways, buses and RERparts operated by the RATP inparts operated by the RATP inparts operated by the RATP inparts operated by the RATP in

lelelele----dededede----France.France.France.France.


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SabonSabonSabonSabon is used as the officialis used as the officialis used as the officialis used as the officiallogo typeface oflogo typeface oflogo typeface oflogo typeface of StanfordStanfordStanfordStanfordUniversityUniversityUniversityUniversity.... It remains aIt remains aIt remains aIt remains a

favourite among thefavourite among thefavourite among thefavourite among thediscerning and it looksdiscerning and it looksdiscerning and it looksdiscerning and it looksparticularly good the biggerparticularly good the biggerparticularly good the biggerparticularly good the biggerone uses it, which is whyone uses it, which is whyone uses it, which is whyone uses it, which is whymagazines likemagazines likemagazines likemagazines likeVogue Vogue Vogue Vogue andandandandEsquire Esquire Esquire Esquire use a slightlyuse a slightlyuse a slightlyuse a slightly

modified version of it formodified version of it formodified version of it formodified version of it forheadlinesheadlinesheadlinesheadlines


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