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外国食材，调味中国 Seasoning China with Foreign Flavours美食点亮大银幕 Food Lighting Up the Big Screen
步入运动生活 Stepping into a Sporty Life
August 2010
13an idea of
FOODHEALTH AT 360°: NUTRITION IN SUMMER
Beijing Shanghai Guangzhou Shenzhen 北京 上海 广州 深圳
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From the Chairman来自会长的问候Dear Readers,It is with great pleasure I introduce to you all the new edition of Ifood, compiled with the precious contribution of Members and friends from the F&B industry. The topic for this quarter’s issue of Ifood concentrates on Food and Sports with a particular focus on the summer season: thanks to the opinions of experts in different fields we were able to analyze the importance of balancing eating habits and physical activity, in hopes of sharing our findings with our readers.
We start this quarter’s issue with an interesting interview with Professor Chai, a nutritionist and Professor at Beijing University, who gives our readers some interesting advice on nutrition and also updates them on current advancements in Chinese nutritional policies. His findings and studies are helping make a better healthier China, and we look forward to hearing more from him maybe in the future. The articles that follow mention types of nutritional food in China and even Italian food products found in China. From Yellow Croaker to imported Pastas we have the scoop on everything. Thanks to assistance from Duccio Alabiso, New Product Developer for Sinodis, we get the inside story on just exactly how Italian products make it to market in China. Proper nutrition is only one part to a healthy well being, and for this reason we have added the second part of the equation: physical
activity. In this part of Ifood we took advice from no other than Mr. Saccomandi, Chief Operating Officer of Technogym S.p.A., who suggests us –as an expert in the sports arena- how physical activity can help everyone to keep fit.As we all know eating right and physical exercise is very important, but we still need to enjoy what we eat and do. Thanks to help from Massimo Masili, Sommelier at L’Isola Restaurant in Beijing, China, we were able to put together some interesting wine advice on how to best match the ideal wine to light summer dishes.
The last articles have more of an artistic take on food, health, and well being; portraying the significance of food in Italian and Chinese cinema. After reading these articles don’t be afraid to go out and rent one of these movies, you won’t be disappointed.As always we hope you like this issue of Ifood, and feel inspired to try one of the many Authentic Italian Eateries in China (Beijing, Shanghai, and Guangdong) listed on the last page.
Enjoy the reading!
Franco CutrupiaCICC Chairman
亲爱的读者我非常荣幸向您介绍全新一期的Ifood杂志，本刊融合餐饮行业的会员和朋友的宝贵贡献创作而成，本季主题是夏天的食物与运动。综合来自不同行业的专家的观点，我们分析了饮食习
惯与体育锻炼平衡的重要性，我们希望能够与读者分享这些观点。 本期Ifood从对营养学家、北京大学公共卫生学院的柴教授的采访开始：他将给我们的读者带来一些有趣的营养学方面的建议，以及现代中国营养政策的最新动态。他的发现与研究有助于发展一个更好更健康的中国，我们期待将来能够从他那里学习到更多知识。接下来的文章提到一些中国的以及在中国可以找到的意大利营养食物。从黄花鱼到进口意大利面食，我们都有相关的独家报道。感谢西诺迪斯新产品开发资深经理Duccio Alabiso的帮助，我们得到了关于意大利产品是如何进入中国市场的一手故事。正确的营养只是造就健康体魄的一部分，因此我们加入了第二个部分：体育锻炼。我们从一位运动界的专业人士——Technogym S.p.A.首席运营官Saccomandi先生那里得到建议，教我们如何做运动来保持健康。众所周知，适当的饮食与体育锻炼非常重要，然而我们也需要享受美食。在北京著名意大利餐厅L’Isola的侍酒师Massimo Masili 的帮助下，我们可以学习到如何享受葡萄酒与夏季食物的理想搭配。最后的文章通过描绘意大利电影与中国电影里的食物，用艺术角度去剖析食物与健康之间的联系。看完这篇文章以后，您可以去租影碟来看看这两部电影，相信不会让您失望。跟以往一样，我们希望您喜欢这一期的IFood，也希望您去尝试一下在中国的意大利餐厅 ，在最后一页上我们为您列举推荐了北京、上海、广东三地的意大利餐厅。祝您拥有一个愉悦的阅读过程！
Franco Cutrupia 中国意大利商会长
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IndexFrom the Chairman
来自会长的问候
Health at 360°: Nutrition in Summer Talking about an healthy way of life with Nutritionist Chai
360°的健康：夏日营养营养学家柴教授关于健康生活方式的见解
Seasoning China with Foreign FlavoursOverview on F&B imported products in China
外国食材，调味中国与Duccio Alabiso一起看中国的进口食品
The Dish on the FishIntroduction to the precious qualities of the yellow croaker
鱼之味黄花鱼的珍贵之处
A Dive on a Glass of Winea Chat with the Sommelier Massimo Masili from l’Isola, Beijing
潜入一杯美酒的世界 与侍酒师Massimo Masili畅聊美酒
Stepping into a Sporty Life The recipe for wellness, by Manuel Saccomandi
步入运动生活 Manuel Saccomandi 的健康之道
Food Lighting Up the Big Screen Movie talk: the international language of food
美食点亮大银幕 看电影：美食是全球的共同语言
Recommended 推荐
“i-Food is a publication edited by China-Italy Chamber of CommerceFor co-operation and advertising please contact [email protected]”
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Health at 360°: Nutrition in Summer Talking about an healthy way of life with Nutritionist Chai
Chai Weizhong is a nutritional science expert, now professor and tutor for Master students at Beijing University’s Public Hygiene Institution, and also currently engaged in scientific research and teachings of nutrition and food hygiene. He graduated from Huining county No.1 School in 1979, in the same year he applied to Gansu Agricultural University, where he earned his bachelor degree. Later he went on to study at the China Agricultural University where he earned a Master and Doctorate degree. Even with his busy schedule, Chai Weizhong is very influential in pushing for the development of a beneficial government nutritional policy which provides a system of analysis on micro nutrition, while spreading the scientific knowledge of food ingredients to the Chinese People. 1. Which types of food would you suggest for summer? Which kind of food should we avoid? Is there any alimentary ‘rule’ suitable for the summer period? Which is the right distribution of meals throughout the day?
During summer time, when the temperature is high, we should avoid eating food too salty, too oily, too sugary, composed of too much protein or fat, otherwise it will over heat our body. Instead, we should eat more fruit and vegetables which contain trace elements that give more energy to the body. It’s good to eat fresh and cool food in this way you can keep in balance internal body temperature with the external environment. Also cold drinks can help to reduce the internal body temperature, but they can even negatively affect the stomach, especially on elderly and young, if used improperly. Daily meal portions should be divided in the following way: breakfast 30%, lunch 40%, and dinner 30%. Since peak temperature is reached around noon time, people can reduce the volume of lunch. Even so, we should still pay attention to the nutritional content of our meals; otherwise our disease resistance capacity will be reduced.
CICC Interview
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2. According to your professional experience and research, are there many differences between the Chinese and Italian cuisines? Thanks to the presence of Marco Polo in China, western (mainly Italian) and eastern culture have undergone a fusion. Italian people love to eat pizza, pasta and salad which to some extent could be found in China. Things such as baozi 包子 (steamed stuffed bun) and dumplings are quite similar with pizza, Chinese noodles has something in common with Italian pasta, but salad on the contrary is not very well appreciated in Chinese Cuisine so there are not many similar products. I think all the above-mentioned food is nutritional. In addition looking at the differences between Italian and Chinese food we can observe the following: a. Pizza, baozi, dumplings are all nutritional food thanks to their diversified food ingredients. However, nowadays people are starting to be more concerned about healthy nutrition and are increasing the consumption of vegetables (related to the food listed above) and this new trend will help decrease diseases concerning blood vessels.
b. Chinese noodles and Italian pasta can be cooked in similar ways. Italian pasta is usually accompanied with
tomato sauce and cheese. In this way I think Italian pasta should combine some cooking style of Beijing noodles. Beijing noodles, other than the one with minced meat, are prepared with 12 kind of pickled vegetables and soup, and this combination of ingredients makes the dish more nutritional.
c. Chinese cuisine should move towards the western one regarding the cooking method of vegetables. In China, the vegetables have always been over washed and over cooked, which minimizes the nutritional elements inside the vegetables. In this way Chinese people should eat more western salad.
3. Which is the best sporting activity combined with the correct nutrition that can have major benefits on the human body? In your opinion which is the best nutritional behavior we can follow while training? This issue is relevant to sport and nutritional science, and in my opinion I think people should have a scientific knowledge about sport and nutrition to reach a “mutual balance on food/eat and exercises”. Disequilibrium can lead to a series of health problems including obesity, high-levels of blood glucose or even blood fat.People who like to do sports should take into consideration a proper nutrition, that’s why a professional sport team must have a professional nutritionist. Generally speaking, sports requiring explosive strength need to be combined with the food which can fast provide energy; meanwhile the endurance exercises need the foods which can steadily and for long periods of time provide energy. We must also take into account all the activities that we do during our daily life which consume energy, and make sure that we eat properly in order to fuel these activities. 4. Regarding elderly people and children’s nutrition: what kind of diet do you suggest for these different age groups? Elderly and young people’s apparatus function is relatively weak, so they should have more meals with less quantity each during a single day, for example, 5 meals per day, assimilating less amount of food each time which can reduce digestion pressure. Elderly and young people should therefore have meals composed of easily digestible food, such as: fish, rabbit meat, chicken meat.
5. Many of our readers are working in offices, and
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ber13 - August 2010when they return home they do not have enough time to prepare lunch for the following day. The choice for lunch usually falls on fast foods or bars or restaurants: what can you suggest for this season? Are there some eating habits they should follow (ex: what should they choose, what to avoid, should they try to bring some food from home)? Usually office workers spend long times sitting, looking at a computer with high pressure on them and that’s why they should supplement with a proper amount of vitamin A, E, and C, Melatonin, and drinks containing melatonins, probiotics. Office workers also have to arrange meals properly for all day long. If they have an abundant breakfast then lunch can be a simple one; fast-food is not always a bad choice; if in the afternoon workers have a large amount of work to handle, then they are supposed to have an abundant and rich lunch.If a worker chooses to prepare lunches by them selves, he/she should consider whether there is a fridge and heating device in the office; if a worker goes out for lunch in the long term, he/she should choose a clean, nutritional and reliable restaurant.In addition, workers who prefer snacks can carry cookies, cake, fruits and vegetables. 6. In recent years the Chinese way of cooking/habit of eating has faced some important changes. Are there any rules we can follow for a healthier nutrition? Nowadays, Chinese traditional eating habits have changed a lot; most young people now don’t eat the same food the older generations were eating. Previously Chinese people ate not only delicious and tasty food but even healthy types of food. This tradition should be conserved nowadays, but instead this younger generation of Chinese are eating a lot less healthy. They should learn more about cooking, especially in the traditional cooking style. With a scientific knowledge of nutrition and a combination of western and oriental food, a correct and healthy style of living can be reached in order to create a society and healthy citizens. The food and beverage business as well as the food culture is going to be more and more internationalized. In addition, concerning food product safety (hygienic safety and nutritional safety), there still needs to be placed a higher importance on these standards. People always
pay more attention to hygienic safety but ignore the nutritional safety, however both are important
360°的健康：夏日营养营养学家柴教授关于健康生活方式的见解
柴巍中讲解柴巍中，营养学博士（后），现为北京大学公共卫生学院教授，研究生导师，主要从事营养学与食品卫生学的科研和教学工作。1979年进入甘肃农业大学、随后进入中国农业科学院研究生院，中国农业大学研究生院完成学士、硕士和博士学位。目前研究重点为公共营养学。目前正从事学生营养改善政策研究、中国居民膳食微量营养素摄入系统分析、婴幼儿营养配餐科学体系研制等项目研究。
题目
1)这个季节您建议吃哪种食物？哪种食物我们不应该吃？夏天有没有一些特定的饮食规则？夏天吃三餐，应该怎么分配食物？
夏日高温，不宜食用高盐，高油，高蛋白，高脂肪，高糖的食物，否则会导致人体产生过高的热量；多食用水果和蔬菜等富含微量元素的食物，可使人体机能更加有效地运作；可以适量食用一些具有清凉解暑功效的食物，以平衡人体内部与外界环境的温差；“夏天喝冷饮解暑”这个想法没有错;因为我们的身体产生很高的热量，为了平衡这种热量，为身体内部降暑，可以适量饮用冷饮。但是肠胃功能不好的人，尤其是老人和小孩要注意适量食用。
通常来说，人每日三餐的比例为早饭30%，中饭40%，晚饭30%。夏天中午气温较高，因此可适当减少中饭的比例。即便这样，仍要注意营养均衡，否则会降低疾病抵抗能力。
2)根据您的专业意见和研究，中国菜和意大利菜有很大区别吗？
马可波罗访问中国，使得东西方文化有了交融。就我观察而言，意大利人爱吃披萨、意大利面和沙拉；在中国，与披萨类似的食物是包子、饺子，中国的面条与意大利面有相似之处，而中国人比较少吃沙拉。以上所提到的这些食品我认为都是有营养的。针对中意菜谱的区
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别和融合，我的看法是：
a. 披萨、包子、饺子由于食物原料多样化，都是富含营养的食物。现在人们也爱吃素包子，这可以在一定程度上减少患心血管疾病患病的可能。同样，意大利的披萨也应该多使用蔬菜和菌类作为原料。
b. 中国的面食与意大利面有共通之处，意大利面中用到西红柿酱和奶酪，我认为可更多地借鉴中国北京炸酱面的做法，加入更多材料。北京炸酱面除了有肉臊子，还有12种小菜和汤，多样化的搭配使其更有营养。
c. 有些中国菜谱应该向西方菜谱借鉴，如，中国菜在蔬菜处理方面并不科学，清洗过度，再加上高温烹饪，破坏了蔬菜的营养元素，中国人可以多吃西方的沙拉。
3)哪种体育活动和饮食结合起来能对人体最好？您认为我们在训练/运动的时候如何和营养饮食相结合？
这个问题涉及到了运动营养学，粗浅地讲，人应该做到科学地运动，合理地饮食，达到“吃和动互相平衡”。不平衡会造成肥胖，血脂血糖升高等一系列身体问题。喜欢运动的人必须考虑到营养，这也是为什么专业的运动队必须配备营养师的原因，一般来说爆发力运动需要补充那些能够快速产生能量的食物，而耐力运动需要补充那些可以长时间提供耐久性能量的食物。人们日常生活中所有活动都需要消耗能量，因此也应注意营养的补给。
4)针对老人和孩子的营养：您建议他们吃什么呢？
老人和小孩各器官的功能较弱，抵抗疾病能力差，因此可以少食多餐，如一日五餐，这样每次摄取到的营养量少，减少消化压力。另外老人小孩应多进食易消化的食品，如鱼肉、兔肉、鸡肉等。。
5)我们很多读者都是在办公室上班族，他们回到家后没有时间做健康的饭菜，所以大多数人的都选择快餐食品作为午餐，您对此看法如何？他们是否应该遵循一些健康的饮食习惯（例如：应该选择吃什么，不吃什么，是否应该从家里带来食物）？
上班族由于长期坐在位子上，面对电脑，工作压力大，应适量补充维生素A、维生素E、维生素C、脑白金，含褪黑素的食物、益生菌等。
上班族应该更注重于全天的膳食安排，如果早餐丰富，午餐就可以简单一点；如果下午有大量的工作要处理，午餐的种类和数量都要尽量丰富一点。如果自己准备午餐，就需要考虑办公室是否有储存和加热设备；如果长期外出就餐，就需要认真选择一个干净卫生、营养丰富的餐馆。另外上班族还应重视加餐，可自己携带饼干、蛋糕、蔬果等食品。
6） 现代中国的饮食习惯在近几年发生了不少的变化。您认为是否一些规则需要遵循？
如今，中国的传统饮食方式也改变了很多，很多小孩已经不吃爷爷辈的食物了。很多中国人的传统菜不仅美味而且健康，应该被保留下来。中国的年轻一代应该更多地去学习做饭，尤其是传统的中国菜做法。在这一方面，我也常常反问自己怎样成为一个地道的中国人。当然，科学的饮食方式、中西结合的烹调方式，对社会发展和国民健康是很重要的。食品企业和餐饮企业要推行国际化，尤其是饮食文明的国际化。另外食品的二元安全（卫生安全，营养安全）也应该被给予更多的重视。目前我们关注的更多是卫生安全，却忽略了营养安全。
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An Interview with DUCCIO ALABISO
Duccio Alabiso was born in Parma (an Italian city in the Emilia Romagna region), the place of origin of Parma ham and of the ‘real’ Parmigiano cheese. Since Duccio’s childhood he always had a great passion for food that followed him through life and into his career. After finishing his studies Duccio went on to attend a hotel school, and latter became an assistant kitchen chef training in a French pastry shop and in an Italian restaurant.
In 1995 Duccio traveled to China where he attended a Chinese school in Xi’an, to learn Putonghua. After his time at the Xi’an school, Duccio moved to Japan for 5 years, but eventually returned to China where, in February 2005, he joined forces with the Sinodis team. Duccio’s role in the company is developing new products: during his frequent travels abroad he searches for new producers and selects for Sinodis the best foreign products suitable to be sold in China. In 2006 Duccio’s work experience expanded when he also became a reviewer for the Shanghai edition of ‘Tatler’s Best Restaurants’.
An overview on foreign food in China.
Once upon a time in the Chinese market…
1995 marked Duccio’s first year in China, after moving to Japan for a few years he returned to China in 2004 to find many things had changed: one of the most noteworthy of these changes took place in the Dairy Sector. In his first year in China, back in 1995, it was almost impossible to find dairy products, but now these products seemed to be everywhere. The cause derived from the massive spread of McDonalds and Pizza Hut chains that use a significant amount of dairy product in the food they make, in particular cheese, which in turn helped to diffuse the concept of ‘cheese’ in China.
Italian products like olive oil, coffee, chocolate, and cheese are also increasing in term of market share in China. Some of these “Italian Products”, taking for example olive oil, have seen a very peculiar growth during Duccio absence. In 1995 olive oil was only available in perfumeries, seen more as a ‘precious gift’, so much so that consumers saw it as a souvenir revered more for its hydrating properties. Nowadays, Olive Oil has taken a big step, and can now even be found in super markets. Even if it is unknown as to how deep the consumer’s knowledge (such as the characteristics and distinctions between olive oils) of olive oil is, it could be said that the Chinese consumers have begun to appreciate it. Olive oil is very useful during summer, and is also a great nutritional addition to bread, vegetables, and salads. However, even after the depth in which olive oil has penetrated the market,
Seasoning China with Foreign FlavoursAn overview on imported products in China
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it is still not considered a product for the retail market. Sinodis plans to change these prejudices, and to make the uses of Olive Oil better known through a strategy which includes organizing cooking courses and have tastings in super markets: due to the high costs of Olive Oil, the Chinese consumer needs to be sure of the taste before making the purchase.
The chocolate and the ice-cream sector is another area that has been greatly impacted: in 1995 the chocolate was present in China but only as imported good, of late even local production and local brands are in existence. A few years ago only the Chinese ice cream –for example red bean flavor ice cream - was available and today we can find a lot more varieties of local products.
Italian food – ‘natural’ and ‘healthy’ also in summer
One of the most appreciated summer products all over the world is the Italian style ice-cream ‘gelato’, it is healthier than ice cream produced by American brands. It is also on the line with the emerging healthy trend followed by Chinese consumers in the last years. This has increased the healthy perception of Italian products: being characterized as ‘natural’ and ‘healthy’.
Foreign products ‘made in Italy’ and brought to China are very highly regarded and nowadays are more and more available in restaurants and supermarkets thanks to their naturalness and simplicity. By the way, it could be a surprise but cheeses are more available in restaurants, and are found to be very fresh and practical to eat during the summer seasons thanks to their qualities - most of them have to be eaten fresh, not cooked.
Talking about food and habits in general Duccio gives a very interesting suggestion: as for his experience instead of changing the ingredients of a dish or adapting them to Chinese taste, it would be better to work on eating habits. One of the most eaten dishes, even in summer is Pasta, the portion of a plate is usually 100 grams and it is considered to be the main dish of Italian tables. Chinese cuisine, however, is lacking the concept of a ‘main’ dish; instead it is made up of meals that usually consist of many different small portion dishes. Italian flavors are simple and pure meaning they only need to be served in the Chinese way in order to catch on to Chinese consumers. Among the Italian healthy flavors typical of the summer and replicable in China we can find different rice dishes (ex. Rice salads and Risotto), fresh salads, sorbet, ‘bruschette’ and ‘crostini’, a kind of roasted bread with olive oil and garlic, or with olive pate’, mushroom, cheese and tomato, sausage, salmon always remembering the rule: small portions and a lot of variety.
SINODIS:
Sinodis’s activity has been to import and distribute foreign products in China since 1996. The range of products it focuses on is quite wide: dairy products and other alimentary product (ex. pasta, salami, oil, vegetables, pizza). Their main clients are big retailers consisting of hotels, restaurants, caterers, and bakery/pastry chains in China. As for the Italian brands it commercializes in China we found Barilla, Carapelli, Galbani, Ponti, Beretta, Ciresa, Unigrà, Tartufitalia.
外国食材，调味中国与Duccio Alabiso一起看中国的进口食品 采访Duccio Albiso先生
Duccio Alabiso先生出生于意大利艾米利亚-罗马涅大区的帕尔马市，这里是帕尔马火腿和真正的帕尔马奶酪的故乡。童年的Duccio先生就对美食有着浓厚的兴趣，而这个爱好伴随了他一生，并成就了他的职业。在完成了自己的学业以后，Duccio先生前往酒店学校继续深造，之后又做了法式糕点店和意大利餐厅的主厨助理并在那里接受了培训。1995年，Duccio先生来到中国，在西安的一所中文学校里学习普通话。之后，Duccio先生前往日本并在那里生活了5年，最终Duccio先生于2005年2月回到了中国，加入西诺迪斯公司。在西诺迪斯，Duccio先生负责新产品的开发：通过频繁的海外出差，他为西诺迪斯寻找和选
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在中国来自外国美食在中国
很久以前在中国市场。。。
1995年是Duccio先生来到中国的第一年，在日本短暂停留了若干年之后，他于2004年再次回到了中国，发现了中国的巨大变化：其中最令人瞩目的就是奶制品行业的巨大变革。我们回到1995年，当时几乎不可能找得到奶制品，但是现在奶制品随处可见。原因就是麦当劳和必胜客连锁店的迅速扩张，因为这两家餐厅需要使用大量的奶制品来制作其食品，特别是奶酪，这也帮助了“奶酪”这个名字在中国的传播。
橄榄油、咖啡、巧克力、奶酪这样的“意大利商品”在中国的市场份额越来越大。其中的一些商品，如橄榄油，其消费在Duccio先生旅居国外期间增长迅猛。1995年，橄榄油只在化妆品店出售，更多的是作为一份珍贵的礼物，消费者对其保湿功能的崇拜使它成为一份珍贵的纪念品。现如今，橄榄油已经在大型超市里随处可见。尽管我们不确定消费者对橄榄油的认识有多深入（如：不同的橄榄油之间的特性和差别），但是中国消费者确实已经逐渐接受了它。夏天期间，橄榄油更有用，它是面包、蔬菜和沙拉不可缺少的营养伴侣。然而，橄榄油还是没有渗透到零售市场。西诺迪斯计划来改变这个现状，通过组织烹饪课程和在超市的试吃活动这个战略来帮助了解橄榄油的用法：鉴于橄榄油的价格不菲，
中国的消费者需要在购买前了解它的口味。巧克力与冰激凌市场也产生了很大的变化：1995 年，中国就有了这些产品，不过全部进口：现在已经本地化生产也有了自己的品牌。以前，市场上只有中国冰激凌，例如红豆口味，而现在我们可以找到不同种类在中国制成的冰淇淋。
意大利美食——让“自然”与“健康”留在夏天
全球最受推崇的盛夏美食之一就是意大利特有的冰淇淋“gelato”，它比美国制造的冰淇淋更健康。它也符合中国消费者近几年提倡的健康饮食的潮流。大大展示了意大利美食的健康特性：被烙上了“天然”和“健康”的烙印。
“意大利制造”在中国受到了广泛的好评。“天然”和“简单”的特性使意大利产品在餐厅和超市里越来越流行。另一个惊喜就是在餐厅更容易吃到奶酪了，而且非常的新鲜，在夏天食用对身体也非常好；现在更多的是食用新鲜奶酪，而非高温烹制过的。谈到饮食和习惯的时候，Duccio先生提出了一个有趣的建议：与其更换每道菜所用的材料或者改变它们去迎合中国人的口味，不如把更多的精力放在饮食习惯上。即使在夏天，最常吃的菜之一也同样是面食，一份面食的重量大概在100克左右，这是意大利餐桌上的主菜。然而，中国厨师没有意识到主菜的含义；中国的面食通常还有很多不同成分的辅料。意大利面食的辅料是简单而且单一的，这就意味着只需要按照中国的方式来就可以满足中国人的口味。在中国，关于意大利夏天健康的特色菜，我们可以吃到不同口味的米饭（如米饭沙拉，意大利汤饭），新鲜沙拉，果冰，跟橄榄、蘑菇、老奶、西红柿、香肠鲑鱼的意式烤面包（橄榄油与大蒜的面包），但是吃饭同时应该记得：每种少量，多种菜色一起进食。
西诺迪斯：
1996年西诺迪斯开始在中国从事外国食品的进口和销售，涉足产品范围广泛：奶制品与其他食物（如面食，萨拉米香肠，橄榄油，蔬菜，匹萨）。他们主要的顾客群包括酒店、饭馆、酒席承办人、面包店/糕点店。其中，在中国销售的意大利产品的品牌有百味来、卡拉佩利、格尔巴尼、彭体、百乐得、琦雷萨、Unigrà、Tartufitalia。
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The yellow croaker is a first grade product, and nowadays is one of the most common delicacies that we can find in Chinese households. The yellow croaker can be cooked in many ways: steamed, fried, stewed, roasted, boiled and served in a soup, with many ingredients, spices, vinegar, sweet and sour. Inside the fish head we can find two solid ‘stones’, called the stones of the brain of the fish (in chinese 鱼脑石: Yunaoshi): this fish is also known as ‘The fish with the stone head’ (in chinese 石首鱼: shishouyu).
There are two types of yellow croaker: the big kind and the small kind; these two kinds together with the ribbonfish are called ‘the three marine products of China’.The best period to eat the big yellow croaker is in summer, around the Dragon Boat Festival. The period in which we can eat the small yellow croaker is a few months prior to summer such as March and April. The skin of a high quality croaker is golden yellow, glossy, and all its scales are intact. The texture of its meat is solid and yet very elastic; its eyes are vivid and convex, with open corneas. The color of the fish gills should be scarlet or purplish red.
Effects and nutritional values The yellow croaker is rich in protein, trace elements,
and vitamins; it has very positive and effective curative properties for the human body, especially for debilitated bodies and elderly people.The croaker’s meat is rich and tasty, delicate, delicious flavourful, and most of all it is easy to digest. The yellow croaker’s meat is not the only source of the fish’s healthy properties, but its fish glue, meat, and guts can also be used to cure illnesses. A Chinese compendium called ‘Materia medica pharmacological compedium’ (Bencao Ganmu, written by Li Shizhen (1518-1593) also describes the yellow croaker for its sweet and mild taste and for its efficacy on improving eyesight, relieving tension, calming the mind, increasing the qi (气2), and stimulating the appetite. The nutrition experts also found out that the yellow croaker has a high content of protein and a large content of fats, calcium, phosphorus, iron, iodine as well as fatty acid omega 3, which are all highly regarded in a healthy diet.The yellow croaker contains abundant trace elements; it can reduce the production of free radicals, can delay effects of aging, and can be used as a preventative and potential cure against various kinds of cancer.
As you now know the Yellow croaker is very beneficial to the human body, but contrary to most other fish types, it is recommended that you consume farmed Yellow Croaker instead of the wild version.
The Dish on the FishIntroduction to the precious qualities of the yellow croaker
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Mentioning all of the benefits of this fish brings to mind a certain Chinese folk tale, that helps explain the true versatility of the Yellow Croaker.
The protagonist of this story is an old man, whom every time he eats a yellow croaker he takes out the stones (the brains), and does not eat them or use them as a form of medicine (Now as we mentioned previously these stones are often very important for their curative properties). Instead this man just collects all the “stones” in an iron box, for some peculiar reason.
Years later this old man had two children a son and a daughter, and when these children grew up they turned out to be very spiteful and rude; treating their father with no respect. Knowing how greedy his children were, every time one of his children would disrespect him, he would take the little iron box containing the “stones” and say to them, “this is the most precious thing I have, and when I die you can share between the two of you the contents of this box.” The children, not knowing the contents of the box, but only the weight and sounds it made, thought that inside laid tons of gold. For this reason every time the father enticed his children with the box, they would begin to treat him with the utmost respect, but little did they know they were being tempted with fish brains or also known as the “stones”.
Qi
“Qi is one of the most important concepts of the Chinese philosophy and culture. The literal meaning is ‘air” and ‘breath’, but we can say that the meaning goes beyond that; it is sort of a life force. Qi is also very important principle of Chinese medicine and Fengshui.A balanced and free-flowing qi in Chinese culture is a fundamental principle for a healthy and long life: it can be regulated through practices like breath control, massage or acupuncture”.
鱼之味黄花鱼的珍贵之处
黄花鱼介绍
黄花鱼是一级产品，现在是在中国家庭里可以找到的佳
肴之一。黄花鱼有很多的做法：蒸、炒、炖、烤、炖 、煲汤，也可搭配香料、糖、醋等调料调出多种口味。人们把鱼脑称为“石子”，这两个“石子”也被称为“鱼脑石”，因此黄花鱼也可以被称为“石首鱼”。黄花鱼有两种：大黄花鱼与小黄花鱼。这两种鱼与带鱼一起被称为“中国海洋三大产品”。吃大黄花鱼的最好时节是夏天，大概端午节的时候，而吃小黄花鱼的最好时节是夏天以前，如三月与四月。 高质量黄花鱼的鱼皮是金黄色的，有光泽，无鳞片确实。黄花鱼肉的质地坚硬也很灵活，眼睛鲜活突出，有张开的角膜。鱼鳃的颜色应该是鲜红或者猪肝色。
黄花鱼的营养价值与效果黄花鱼富于蛋白质、微量元素、维生素； 对人体，尤其对老弱病残人士有非常有效的治疗作用。黄花鱼的肉丰硕甘脆、鲜嫩多汁，最重要的是很易消化。除了黄花鱼肉，鱼胶、内脏也有一定的治疗作用。李时珍（1518/1593）的《本草纲目》中描写黄花鱼口味甘甜温纯，可提高视力，解除紧张，镇静心神，提“气”，开胃。营养学家也发现了黄花鱼富含蛋白质、钙、磷、铁、欧米茄3-脂肪酸，这些都是对健康有益的营养元素。 黄花鱼含有充分的微量元素，可以减少人体自由基的产生，延缓衰老，也可预防及治疗各种癌症。虽然黄花鱼对身体特别有益，但考虑到其珍稀程度，我们推荐食用养殖黄花鱼，而非野生黄花鱼。
如无石子，饿死老子提到黄花鱼就想起一个介绍黄花鱼多种功效的故事。故事的主角是一个老人，每次他吃黄花鱼，都要讲鱼脑（石子）取出，不食用或留作药用（本文之前也提到这些“石子”的药用价值）。他将“石子”放入一铁盒子中，保存起来。很多年后，老人有了一儿一女，可是他们对老人家不好，很不孝顺。老人知道孩子们很贪婪，因此每当孩子们对他不好的时候，老人 就拿起这个小铁盒，告诉他们：“这是我最宝贵的东西，有一天我去了，你们俩可以分享铁盒子里的东西。”孩子们虽不知道盒子里面装的是什么，可以听到它发出的声音，感觉到它的重量，他们都认为盒子里面装有黄金。他们开始装作对老人家很好，可是他们不知道盒子里装的是鱼脑，或者说“石子”。
气
“气”是中国哲学与文化的最重要概念之一。其字面意义是“空气”与“呼吸”，可是“气”的含义远远不止这些；“气”是一种生命的力量，在中国医学与风水学中是一种很重要的原理。平衡与自由流动的“气”在中国文化是健康与长寿的根本：“气”可以通过呼吸控制、按摩与针砭进行调整。
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An interview with Massimo Masili
When we think of China the first thought that comes to mind does not usually contain rolling hills covered from end to end with vineyards and Sommeliers tasting fine wines under the sun, but things are slowly chang-ing. In recent years China has seen an influx of interest in wine, and the numbers don’t lie. In fact from 2001 until 2006 China’s sales of wine have increased 42%, and such jumps in sales do not go unnoticed. Massimo Masili was one of those Sommeliers who saw this in-triguing opportunity and thought his superb skills as a Sommelier could be useful.
Massimo Masili, born in Italy, trained for many years in order to arrive at the level of expertise he is at today. While most people think Italians are naturally born with the proper appetence for wine, maybe true given Italy’s already notable wine culture, Massimo Masili furthered his knowledge with nearly 22 years of study and practice. Attending courses in Italy and even
London (Wine & Spirit Education Trust), he was able to perfect his skills which allowed for many more job opportunities.
In 2005 Massimo Masili made his big move to China, working in a fine dinning Italian restaurant called L’Isola. The restaurant was originally started by his brother Roberto, but the two saw the benefits of a successful partnership. To this day you can find them working at L’Isola one offering fine food and the other tasteful wines, but Massimo’s knowledge of pairing the two gastronomies is where the magic happens and it’s what makes his skill so priceless.
A Sommelier’s Market
Massimo Masili may have studied and trained in learn-ing the “Aromatic flavor” or “Bouquet” of a wine, but he is no stranger in understanding the “depth” of the
A Dive on a Glass of Winea Chat with the Sommelier Massimo Masili from l’Isola, Beijing
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ber13 - August 2010market or “richness” of the wine business in China. Giv-en his already vast knowledge in the wine market mixed with 5 years of accumulated experience in the Chinese market this bestows upon Massimo Masili a compelling in-sight into wine and China.
Marketing wine is not an easy task in any country; it requires an understanding of the taste preferences of the particular target market. In terms of the Chinese people’s taste and preference to certain foods, Massimo Masili, sees this as very important in creating the right mix for the right person. The Chinese people already have a good understanding of such famous Italian wine producers such as Antinori, Masciarelli and Gaia, and they are also very partial to the red wines like the famous Barolo. Information such as this is essential in pushing wines that have growth potential.
In terms of the Business aspect of wines in Italy, Massimo Masili, has stressed the importance of the “Made in Italy” brand and the focal locations of interest. He believes that in order for all Italian brands in China to enjoy such pros-perous times as during the Olympics they need to focus on “Quality” and not “Quantity”. Massimo Masili notes that the French wines may have higher sales, (60%-80%) more than Italian wines, but it is due to the French’s fo-cus on “Quantity” and “Quality”, and that Italians should focus on “Quality” and “Quality” only. Location of profit inflows is also important in Massimo Masili’s eyes, as he indicates that most “Made in Italy” brands focus their attention mainly on the coastal cities of China, but that those markets are too saturated. For real growth these Italian brands should direct their attention to the inner cities, where interest in Italian products is high and prod-uct choices are low.
The Sip to Match the Bite
The art of being a Sommelier is not limited to tasting wines, but a true Sommelier is also able to pair a wine with food in order to create an unforgettable experience. Massimo Masili has just that ability and he puts it to work everyday. In case you ever decide to eat at L’Isola there are some suggestions you might want to know before hand, be it wine with a meal or a light Italian summer dish, he could recommend nearly anything.
Along the list of courses that are served at a usual Italian dinner Massimo Masili has a wine for each step of the way. To start the evening a dry firm white wine or Prosecco is a great little starter before the meal begins. Later on
in the night when we start seeing the meat and fishes, things can get a little tricky. Meats, contrary to usual beliefs, could go great with red or white wines; however, fish depends on how it’s cooked. Grilled fish usually goes well with a white wine, but if cooked in another way even a red wine, such as a Barolo, could go well and not interfere with the flavors of the sauce. Finally when the meal is coming to an end, and you’re not sure just exactly how to finish it Massimo has some crowd pleasing ideas, especially for the ladies, a little Moscato or Brachetto is a great way to end the night.
After hearing about all of that food and all of those courses you may be a little scared to eat Italian food, especially in the heat of the summer in a city such as Beijing. Though you should not give up on Italian food there are other options as Massimo Masili has pointed out. Some other foods that are great for summer and still go good with wines could solve the problem of just exactly what to eat on a hot day. Things such as fresh mozzarella cheese, many different types of salads, and even a nice dish of Spaghetti ai Frutti di Mare could go great with a glass of wine and fill you up without over doing it.
I guess after all of this there is only one thing to do, try some wine and eat some delicious food, but if you ever need any advice at least now you know where to look for it.
潜入一杯美酒的世界 与侍酒师Massimo Masili畅聊美酒
Massimo Masili: 一个意大利侍酒师的品味
想到中国，出现的第一个念头并不会是布满葡萄园的连绵不断的山丘以及侍酒师在阳光下品尝美酒，不过如今事情正在渐渐地发生变化。近年来中国人对葡萄酒的兴趣是越来越浓厚，数据就是真相。事实上从2001年到2006年中国的葡萄酒销售额增加了42％，这种销售跨越是不可忽视的。Massimo Masili正是看到这个奇妙的机遇并认为其高超技巧能够发挥作用的众多侍酒师中的一位。
Massimo Masili，出生于意大利，通过多年的训练达到今天的专业水平。大多数人认为意大利人对葡萄酒有天生的本能，没错意大利的确拥有著名的葡萄酒文化，不过Massimo Masili还是通过近22年的研究和实践使他对酒的认识更进一步。通过参加意大利和伦敦的课程（关于葡萄酒及烈酒教育），他对自身的技艺进行完善，从而获得更多的就业机会。
2005年，Massimo Masili做了一个重大的决定，来到中国，在一个叫L’lsola的意大利餐厅工作。餐厅最先是由他的哥哥罗伯托开的，但他们发现了合作会带来更多的好处。今
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天你可以在L’lsola发现，两兄弟一个在提供美食，一个在提供美味的葡萄酒，但Massimo将美酒和佳肴配在一起的技能正是奇迹的发生，也是他的技术如此无价的原因。
侍酒师的市场
Massimo Masili不但在品味葡萄酒的“芳香气息”方面受到过专业训练，而且他更熟知中国葡萄酒市场的潜力。他对葡萄酒市场的渊博的知识，加上他在中国市场有5年的经验，项技能让Massimo Masili对中国的葡萄酒市场有很有强洞察力。
葡萄酒的销售在各个国家都不是简单的任务，这需要了解特殊目标市场的味道喜好。从中国人对食物的喜好来看，Massimo Masili认为，为不同的人创造不同菜肴是非常重要的。中国人已经熟悉著名的意大利葡萄酒制造商如Antinori,Masciarelli,Gaia等，也了解著名的意大利红葡萄酒品牌如Barolo。此类的信息对推动葡萄酒业的发展重要。
就意大利葡萄酒的商业方面而言，Massimo Masili强调“意大利制造”的品牌与人们兴趣的聚焦的重要性。意大利品牌如果想有如奥运会时期的繁荣，就需要把重点放在“质量”，不是在“数量”。Massimo Masili注意法国葡萄酒有比较高的销路（比意大利葡萄酒的销路高出60%-80%），可是这是因为法国葡萄酒把重点放在“质量”与“数量”，而意大利葡萄酒的重点只放在且必须
放在“质量”。按照Massimo Masili的看法，资金流入的地理位置也非常重要，他表明大部分的意大利品牌把重点放在中国的沿海城市，可是这些市场处于饱和状态。要有真正的增长，这些意大利牌子应该把注意力集中在内陆城市，这里人们热衷于意大利品牌，同时可供选择的牌子偏少。
美酒配佳肴
侍酒师的工作不限制在品尝葡萄酒，一个真正的侍酒师能够搭配葡萄酒跟美食，从而创造出一段令人难忘的经历。 Massimo Masili真正拥有这种能力并且把能力付诸于每天的工作中。如果您决定去L’Isola餐厅的话，你也许希望事先了解一些关于用哪种葡萄酒搭配某一餐或者某一道意大利夏季食谱的建议，您都能够从他那里获取意见。
Massimo Masili对意大利晚餐中的每一个步骤都搭配了一种葡萄酒。开始晚餐前，白干葡萄酒或者起泡酒是很好的开胃酒。接下来，晚餐中可能会出现肉和鱼，情况也许会变得棘手一点。与普遍的观点不同，肉与白葡萄酒和红葡萄酒都很搭配；然而，鱼肉则应该根据如何烹制来决定搭配什么酒。烤鱼平常搭配白葡萄酒，可是如果使用另外的烹调技巧，鱼也可以搭配红葡萄酒，比如Barolo，这并不影响汤汁的味道。在晚餐快要结束的时候，如果你不不知道怎么结束，Massimo有一些很好的意见，特别是对女士，用一杯Moscato或者Brachetto来结束这顿晚餐是一个很好的选择。
看完那么多关于食品与菜式的介绍后，您可能对意大利菜有点恐惧了，特别是在北京那么炎热的夏天。可是 Massimo Masili认为你不该放弃意大利菜，有一些食物极适合在夏天食用，并且也能很好的搭配葡萄酒，这可以解决炎热的天气我们到底吃什么的问题。马苏里拉奶酪、各种各样的沙拉、还有一盘美味的“海鲜意面”都特别适合搭配一杯葡萄酒，让你不会产生吃得太饱的感觉。
我想看这篇文章以后，你只有一件事情需要做，大胆去尝试葡萄酒和美食，另外如果你需要任何建议，现在你知道去哪里了。
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Fitness on the Inside and Out
As for Mr. Saccomandi’s experience with Technogym in China, the actual sport and gym business is mainly focused on the sales of exercise machines to private and industrial purchasers, fuelled by the company’s great exposure as official supplier of the 2008 Beijing Olympic Games. Technogym is also involved in the development of projects related to the health sector like‘HC&P’ (‘Health Corporate and Public’)，aimed at promoting the concept of wellness and health within corporate organizational structures. The idea came about in the hopes of counteracting the effects of growing pressure and arising ailments felt nowadays by the workforce.Mr. Saccomandi goes on to strongly underline that in order to talk about wellness and physical activity we can not skip over the importance of proper nutrition:
wellness is reachable through a conscious physical education, good nutrition, proper management of activity time, and appropriate rest throughout the day. As for his indications the approximate amount of kilo calories to be burnt in a week to avoid a cardio vascular disease is around 2000, which equals a moderate physical activity schedule. The role of a proper nutrition On proper nutrition people should learn to nourish their bodies with a right balance of macro-elements such as carbohydrates, proteins and fibers. Nowadays, in this sense, it is relevant and necessary to invest in an education that aims at developing a deep education and awareness of healthy nutrition and general well being.
Stepping into a Sporty Life The recipe for wellness, by Manuel Saccomandi
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It is very important to find the right balance between training and nutrition, according to Saccomandi’s suggestions the right amount of physical activity both outdoors and indoors represents a fundamental ingredient for the wellness recipe: it is a way to boost the body’s fat burning engine. Combining this physical activity with an education in nutrition can help achieve a physiological and psychological equilibrium. Some tips for a healthy day Summing up the interview Mr. Saccomandi gave us a few general suggestions on how to live a typical ‘healthy’ day. The most appropriate time to do physical activity is after waking up and before eating breakfast: even if there is not a long time available it is recommended to stretch and do some exercises to awake body muscles, followed by a healthy breakfast rich in fruits and fibres (try to avoid fried foods). The lunch composition depends on the kind of job we do. Dynamic activities demand that we eat foods rich in calories, and foods of sustenance. Static activities demand that we consume a poor amount of calories, made of few carbohydrates, but rich in proteins like white meat and fish. At the end of the day before dinner, especially for people who sit in an office all day, a quick workout in a gym is recommended to keep our muscles active. We should also pay particular attention to what we ingest after 10 p.m., in particular during the week end: the fun activity of spending leisure time in KTV should not be accompanied by too much alcohol. Dancing activities may keep the metabolism high, but it is still highly recommended to once again avoid drinking too many alcoholic drinks. Technogym profile Technogym’s image in China is much diffused; thanks to their direct link with famous soccer teams, Formula 1 teams, and being the official supplier to the Beijing Olympic Games in 2008 Technogym has gained a lot of visibility in both the b2b channel and b2c channel.
内外的健康
根据Saccomandi先生在Technogym中国经验，实际上
体育与健身房产业主要集中在向私人或工业采购者出售健身仪器，特别是在成为2008年北京奥运会官方供应商以后。该公司也参与推动了一些健康领域的项目，例如HC&P（健康企业与公众），目的在于在企业内部推动健康的概念。该理念源自如今上班族希望消抵工作带来的渐增压力和疾病的美好愿望。 Saccomandi先生强调，在讲究健康与体育锻炼的同时，我们不能忽略营养的重要性：健康通过有意识的体育锻炼、良好的营养、适当的活动时间以及全天恰当休息是可以获得的。每个星期应该燃烧掉大概2000千卡的热量，即安排始终的锻炼日程，可以避免心血管疾病。
步入运动生活 Manuel Saccomandi 的健康之道
正确营养的作用
在正确营养的方面，应该学会怎么用平衡的常量元素架构来补充身体营养，例如碳水化合物、蛋白质、纤维之间的平衡。如今，在这个方面，非常重要也非常有必要投资开展相关教育，来加深对健康营养和整体健康体质的认识。找到训练和营养之间的正确平衡点非常重要。根据Saccomandi先生的建议，正确的运动量（不论室内运动还是室外运动）应该是帮助我们拥有健康的基本规则：这是一条促进体内脂肪消耗的引擎。将运动和合理的饮食结合在一起，可以达到心理和生理的共同均衡。
健康每一天小贴士
总结采访的内容，Saccomandi先生给予我们一些关于如何度过健康的一天的建议。一天内的锻炼身体最好时间是起床后和早饭前之间的时间：即使时间不长，建议做一些伸展运动等练习来唤醒我们的肌肉，然后吃一个健康的、富有水果与纤维的早饭（尽量少食油炸食品）。午饭的饮食结构依据工作种类的不同而有所区别。活动量大的工作需要我们食用富含卡路里、可持续提供能量的食物。活动量小的工作要求我们食用那些卡路里含量较低的食物，含少量的碳水化合物但是富含蛋白质的食物，如白肉和鱼。在一天结束的时候（晚饭前），尤其针对久坐人群，在健身房的练习能确保我们的肌肉灵活。同样，我们也应该注意晚上10点后的饮食，尤其是周末的时候：在KTV的娱乐消遣活动不应伴随着过度饮酒。跳舞可以保持高速的新陈代谢，但是必须再次强调应避免过度饮用酒精饮料。
Technogym介绍
Technogym在中国的知名度很高；借助与著名足球队、F1车队建立直接联系以及成为2008年北京奥运会的官方赞助商，Technogym在B2B和B2C领域的知名度都得到了大大的提高。
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Love on a Diet (Johnnie To & Wai Ka-Fai, 2001)
There are usually two types of people in this world when it comes to the love of food; people who live to eat and people who eat to live. The “love of food” is a strong emotion and sometimes even used to forget or replace another feeling. No film does better to express such a “love” for food as does the film ‘Love on a Diet’, by Johnnie To and Wai Ka-Fai.
One of the fundamental themes emerging from ‘Love on a Diet’ is the relationship between food, diet and love. The protagonist of the movie, Mini Mo, wants to conquer the love of a boy by doing everything she can to lose weight. Ironically this same boy and the loss of his love was the reason behind her new infatuation with food.
Worried that her new portly state will affect her quest in winning back her former love the protagonist Mini Mo must combat her “Love of Food” in order to gain the “Love of a Man” she once had. Along with the help
of a new friend, Fatty, who is similarly in the same mal-state as Mini Mo are all characters in this story that help to show the constant emotional struggle between food and dieting, and the rare element of food’s socialization power which can divide or bring people together as it happens to the protagonist and the boys she meets.
‘Love on a Diet’ is consistently funny, from start to finish, and really brings all of his directorial strengths to the table. Though To leans on fat jokes which are unavoidable, given the premise, he still uses believable characters and a great directing performance to win over the audience.
7 chili in 7 giorni (Luca Verdone, 1986)
There is an Italian movie titled “7 Chili in 7 Giorni” (English Title: “7 kilos in 7 days”), ironically this title is also the slogan of the Weight Loss Clinic featured in the film, which is run by the two protagonists of the movie. The film pokes fun at the ‘Lose Weight Quick
Food Lighting Up the Big Screen Movie talk: the international language of food
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Trend’, something that is still very popular to this day, and could easily be found in any TV or newspaper ad. This concept of ‘propinquity’, already highly stressed in western societies, is now beginning to influence the life style of many other countries around the world. This concept can also be extended to physical wellness, reachable only through hard work and a well balanced nutrition; it is now more than ever seen as something obtained overnight.
The idea of the protagonists in the film, is a drastic diet - based on non eating at all instead of eating healthy - as the only way to lose weight quickly. This movie is a supplementary demonstration that eating healthy and integrating a proper physical activity into your daily schedule is the only method of staying healthy. The only results from the ‘non-eating’ diet in the movie are clients that become insanely obsessed for food, which creates some entertaining results. In one scene we see how food could enforce sexual desires, when a beautiful girl decides to give in to the protagonist’s advances for a slice of bread with butter. While in another scene food is treated as a ‘treasure’, when a boy hides delicacies inside his bedroom in case of emergency. All these funny events ironically highlight that the only way to reach physical wellness is the right balance between eating habits and physical activity, as indicated more than once within this publication.
Ending in a typical comedic Italian style and culture: the two protagonists realize that their method to run the Weight Loss Clinic is not working, so they ingeniously come up with a new plan in the true Italian tradition of eating, deciding that if they have a bunch of fat clients why not open a restaurant to feed them.
美食点亮大银幕 看电影：美食是全球的共同语言
《瘦身男女》 有人把对食物钟爱的人分为两种,一种人为了生存而吃饭，另一种人是为了吃饭而生存。对食物的钟爱是一种很强烈的情感，有时候甚至是可以被用来忘记或者代替另一种情感。由杜琪峰与韦家辉指导的电影《瘦身男女》便是最好的诠释。
食物、瘦身与爱情的关系是电影中最基本的主题之一. 该电影的女主角名叫 Mini Mo，她为了征服一个男人的爱情而竭尽全力地减肥。可笑的是她失去与他的爱情的真正原因也正是她对食物的贪恋。
Mini Mo 因为担心自己肥胖的体型会影响她重新征服昔日情人。为了获得失去的爱情, 她打算抑制对食物的热爱。她借助了一位新朋友Fatty（也很胖）的帮助开始瘦身。电影里所有的角色的故事都在诠释美食与瘦身之间的矛盾共同体现象。食物原本微弱的社交力量竟能拆分人与人的关系，也能增进人与人的感情，正如电影的女主角与她遇到的那些男生的故事。《瘦身男女》电影自始至终都很诙谐，它展现了各种不同角色的百态人生。虽然杜琪峰只是运用了肥胖与令人忍俊不禁的笑话为素材, 他还是通过出色的导演才能赢得了观众的好评。
七天内七公斤
有一部意大利电影叫《七天内七公斤》：这部电影名字是片中一个纤体中心的口号，两位主角是纤体中心的经营者。电影讽刺“速效减肥”的潮流，这种潮流直至今日也在电视与报纸广告里广泛被宣传。减肥概念的“刻不容缓性”，在西方社会里已被过分强调，现在也已经开始影响世界上很多国家的生活方式。这个概念也可以扩展到通过努力运动与平衡膳食来实现良好的体态；它比以往任何时候都更被认为是一夜之间可以获取的。电影中主角的想法非常极端，正如所有希望快速减肥的人一样，希望通过完全不进食，来达到减肥的目的。这部电影向我们阐明了合理膳食与适当锻炼身体才能保持健康体态的真谛。“不进食”的唯一后果，反而是对食物的疯狂迷恋，这也是该电影为我们创造的有趣的娱乐效果。我们看到有一个场景展示食物屈从于性：一个漂亮的女孩为了一片面包和黄油决定屈服于主角的性企图。另外一个场景则是一个男孩把食物当作珍品藏在自己的房间以备急用。
所有这些有趣的现象强烈地并具讽刺意味地向我们表明了一个道理：达到身体健康的途径只有一个：掌握均衡饮食与体育锻炼之间的平衡。
电影的结局体现了典型意大利风格与文化：两个主角意识到他们经营纤体中心的方法对减肥毫无效果，所以他们产生了新的创意：开设一个迎合肥胖客人，具有意大利传统风味的餐馆。
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Beijing
Restaurants
L`Isola Italian Restaurant201, 2/F, Pacific Century Place, 2A Gongti Beilu, Chaoyang District朝阳区工体北路甲2号盈科中心2层201Tel: +86 (010) [email protected]
Hotels
Renaissance Beijing Capital Hotel北京富力万丽酒店Renaissance Beijing Capital Hotel 61 dongsanhuan middle road, Chaoyang district , BeijingTel: +86 (10) 58638203www.marriott.com
ShanghaiRestaurants
L`Isola Italian Restaurant201, 2/F, Pacific Century Place, 2A Gongti Beilu, Chaoyang District朝阳区工体北路甲2号盈科中心2层201Tel: +86 (010) [email protected]
Hotels
Renaissance Beijing Capital Hotel北京富力万丽酒店Renaissance Beijing Capital Hotel 61 dongsanhuan middle road, Chaoyang district , BeijingTel: +86 (10) 58638203www.marriott.comwww.marriott.com/hotels/.../bjsbc-renaissance-beijing-capital-hotel/
Da Papà Mario 苏州在爸爸马里奥餐饮有限公司上海分公司No. 374 Dagu Road Jing An District, Shanghai大沽路374号静安区上海Tel: +86 (21) [email protected]
Isola Ristorante Italiano上海意索娜餐饮管理有限公司L4-17 International Financial Centre Mall,No.8 Century Avenue Pu Dong, ShanghaiL4-17上海国际金融中心裙楼世纪大道8号浦东上海Tel: +86 (21) [email protected], www.isolashanghai.com
Pizza Marzano ( Shanghai ) Co., Ltd.比薩馬上諾380 Huang Pi Nan Lu, Xintiandi South Block Luwan District, Shanghai 黄陂南路380号, 新天地南里卢湾区上海Tel: +86 (21) [email protected] www.pizzamarzano.cn
Shanghai Rosso Italiano F/B Management Co., Ltd上海红意餐饮管理有限公司Room 218 Building 1 No. 10 Shajing Rd Honkou Shanghai1-218室 Building 1, 沙径路10号 虹口区, 上海+86 (021) 65138708+86 (021) [email protected]
That`s AMORE Italian Restaurant上海安吉乐餐饮有限公司5/F No. 1 Building, No. 200 Taikang Rd, Shanghai5楼1号楼, 泰康路200号上海Tel: +86 (21) [email protected]
The Langham Xintiandi, Shanghai上海新天地朗廷酒店99 Madang Road Lu Wan District, Shanghai馬當路 99 號盧灣區上海Tel: +86 (21) [email protected]
The Kitchen Salvatore Cuomo Y’s Table Shanghai Co., Ltd.和伊授桌餐饮管理（上海）有限公司 浦东滨江店Lu Jia Zui(W) Rd. ,ShanghaiD座2967号陆家嘴西路浦东新区上海Tel: +86 (021) [email protected] www.ystable.co.jp
Va Bene Shanghai上海华万意餐饮管理有限公司Xintiandi, House 7, North Block Lu Wan District, Shanghai, China 太仓路181弄新天地北里7号楼, 卢湾区, 上海Tel: +86 (21) [email protected]
Hotels
Ramada Plaza Gateway Shanghai上海嘉汇华美达大酒店325-329 Ramada Plaza Gateway Shanghai, Tianyaoqiao Rd. Xujiahui, Shanghai 325-329嘉汇国际广场天钥桥路327徐家汇上海Tel: +86 (021) [email protected]
Jia Shanghai 上海家合酒店管理有限公司No.931, West Nanjing Road Jing An District, Shanghai931号南京西路静安区上海Tel: +86 (21) [email protected]
The St. Regis Shanghai上海瑞吉红塔大酒店No. 889 Dongfang Rd. Pu Dong District, Shanghai,东方路889号浦东新区上海Tel: +86 (21) [email protected]/shanghai
Other Products
Tramezzino (Shanghai) Food & Restaurants Management Co., Ltd媚滋诺（上海）餐饮管理有限公司222 Boshan Road Pudong, Shanghai博山路222号浦东新区上海Tel: +86 (21) [email protected]
Salvatore Pasta (Shanghai) Co., Ltd沙华多利意式面食（上海）有限公司No.3896 Hong Mei Road, Shanghai虹梅北路3896号, 上海Tel: +86 (021) [email protected]
Guangdong Restaurants
Buongiorno Italian Restaurant邦奴意大利餐厅 3F, Yi An Plaza,No 33, Jianshe No 6 Road，Yuexiu，Guangzhou，Guangdong宜安广场3楼建设六马路33号越秀区广州广东Tel:+86 (20) 83633587 [email protected] www.buongiorno.com.cn
Hotels
Grand Hyatt Guangzhou广州富力君悦大酒店12 Zhujiang West Road, Pearl River New City, Tianhe, Guangzhou珠江新城珠江西路12号, 天河, 广州Tel: +86 (20) [email protected]
Great China Sheraton Shenzhen Hotel Co., Ltd深圳大中华喜来登酒店有限公司Great China International Exchange Square, Fuhua Road Futian District, Shenzhen大中华国际交易广场, 福田路, 福田区, 深圳Tel: +86 (755) [email protected]/shenzhen
Shangri-la Hotel Guangzhou广州香格里拉大酒店Huizhan East Rd., Haizhu District, Guangzhou会展东路1号海珠区, 广州Tel: +86 (20) [email protected]
RecommendedRestaurants and Hotels
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RecommendedThe Ritz-Carlton, Guangzhou广州富力丽思卡尔顿酒店3 Pearl River New City, Xing An Road Tianhe District, Guangzhou3号珠江新城兴安路天河区广州Tel: +86 (20) 38136688Fax: +86 (20) [email protected]
Beijing
Food and Beverage
MGM Mondo del VinoRoom 805 Tower B, Bogong International Center, Chaoyangmen Waida Street, 3 Chaoyang district, Beijing805室 铂宫B座,朝阳门外大街3号 朝阳区, 北京, 中国 Tel: +86 (10) [email protected]
Beijing Miragel Food and Beverage Co.,Ltd北京秘乐街餐饮有限责任公司 No.24,Baijia Zhuang Xili, Chaoyang District, Beijing 百家庄西里24号朝阳区北京 Tel:+86 (10) 65922978 [email protected] www.gustomenta.com.cn
YiShang Gourmet Foods & Beverages Co.,Ltd意大利餐饮（北京）有限公司 N.1112,SOHO Shangdu, SOHO Dongdaqiao Road, Chaoyang District, Beijing 1112号尚都东大桥8号朝阳区北京Tel:+86 (10) [email protected] www.emporioitaliano.cn
ShanghaiFood and Beverage
ASC Greater China圣皮尔大中华 Rm 808 Tian An Center No. 338 Nanjing Xi Lu Huangpu District, Shanghai 808室天安中心大厦南京西路338号黄浦区上海Tel: +86 (21) 64453214 [email protected] www.asc-wines.com
Bormioli Rocco Asia意大利波米欧利罗克股份有限公司上海代表处Rm 704, Eton Plaza, Tower B, #555 pudong avenue, Shanghai 704室伊顿广场B座浦东大道555号浦东新区上海Tel:+86 (21) [email protected] www.bormiolirocco.com
CASA VINICOLA FRATELLI NISTRI SAS 卡萨 UNIT 2, 504, Building 14, No.16 Zhengyangdong Lu, Chengyang District, Qingdao, Shandong
2单元504 14号楼正阳东路16号 城阳区青岛山东Tel:+86 (532) [email protected]
Fabbri (Shanghai) Food Trading Co., Ltd.法布芮(上海)食品贸易有限公司RM 1105 NO.58 Wuhua Road, Hongkou District, Shanghai物华大楼1105 物华路58号, 虹口区, 上海Tel:+86 (21) [email protected]
FeiDan 飞蛋 Room 401, Kunming Rd 572#, B district, Shanghai区401室荣广商务中心昆明路572号上海 Tel:+86 (21) [email protected] www.feidanfood.com
Ferrero Trading (Shanghai) Company Limited费列罗貿易(上海)有限公司 Unit 706-707 China Fortune Tower, 1568 Century Avenue, Pudong District, Shanghai706-707室中建大厦,世紀大道1568号,浦東新區上海Tel:+86 (21) [email protected] www.ferrero.com.cn
Food Vending China Co., Ltd.富文食品（上海）有限公司 1F, Building 55, Lianxi Road, Pudong, Shanghai1层号楼 1280莲溪路1280号浦东新区上海Tel:+86 (21) 68940773 [email protected] www.dorando.cn
Granda Trading Company深圳市歌迪貿易有限公司Pu Cheng Ao Ping Hu Zhen Longgang, Shenzhen岐嶺工業區輔城坳平湖鎮龍崗深圳Tel +86 (755) [email protected]
Grandi Salumifici Italiani Spa意大利肉制品股份有限公司 No. 100 Lane 2355 Lianhua Rd(S), Shanghai莲花南路2355弄100号,上海 ShanghaiTel: +86 (21) 33506839helmut.senfter@grandisalumificiitaliani.itwww.grandisalumificiitaliani.it
Hohenstaufen (Shanghai) LTD豪尔斯道芬食品(上海)有限公司10/F 427 Nu Jiang North Road, 10/F 427 Cao Yang Commercial Building Nu Jiang North Road Pu Tuo District, Shanghai怒江北路427号10楼F座 曹杨经贸大厦10楼F座, 怒江北路 普陀区, 上海Tel: +86 (021) [email protected]
Pengxuejin - Pengo Caffe彭学谨 - Pengo CaffeRoom 804, Lane 1415 No. 28 Jiangning Rd, Putuo District804室江宁路1415弄28号普陀区上海[email protected]
Perfetti Van Melle Confectionery (China) Co., Ltd.不凡帝范梅勒糖果（中国）有限公司Minghang,318 Lu Chun Road,Shanghai 318号，绿春路，闵行开发区，上海Tel: +86 (21) [email protected]
Shanghai Airest Catering Co Ltd上海爱莱特餐饮有限公司Room 28C Building T2, No 2601 Xietu Road Xuhui district, Shanghai28C室2号楼2601斜土路徐汇区上海Tel: +86 (21) [email protected] www.briccocafe.net
Shanghai Iceason Food Co. Ltd 上海仟果企业管理有限公司 No. 8 Building, No. 400 Tong Bei Road, Yang Pu, Shanghai 3楼8号楼通北路400号杨浦区上海 Tel:+86 (21) 65351973 [email protected] www.iceason.com
Shanghai m3&a intl. trading co. ltd. 上海艾舒礼安商贸有限公司 rm. 107, bldg. 11 (creative garden), longhua road, Shanghai107室创意大院11幢2577龙华路2577号上海Tel: +86 (21) 61212021 [email protected] www.mokador.sh.cn
Shanghai SinoDrink Trading Co., Ltd上海华饮贸易有限公司 Room K, 8th Floor Liao You Mansion, No. 1100 Ding Xi Road, Shanghai 8楼K座辽油大厦定西路1100号上海市Tel:+86 (21) 62267586 [email protected] www.sino-drink.com
William George Asia Ltd. 威廉乔治亚州有限公司 RM 913, No 500 XiangYang Rd (S), Xuhui District, Shanghai913室襄阳南路500号徐汇区上海 Tel: +86 (21) [email protected] www.williamgeorge.cn
Yishang Wine Business Consulting Co., Ltd.上海意尚商务咨询有限公司 Unit 101-102, No.169 Mengzi Road, Luwan District, Shanghai101和102室3号楼蒙自路169号卢湾区上海Tel:+86 (021) 61030080 [email protected]
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Yuber Food (Maanshan) CO., Ltd. 马鞍山雨润百瑞食品有限公司 No.17,Yurun Road, Jianye D.C, Nanjing, Jiangsu 雨润路17号建邺区南京江苏 Tel:+86 (25) 86781070 [email protected] www.fratelliberetta.comwww.yurun.com.cn
GuangdongFood and Beverage
Dante Wines Brunori Daniele但丁葡萄酒 No. S69-71, Zhengfenghaoyuan, Qiaotou Town, Dongguan City No.S69-71, Zhengfenghao yuan, Qiaotou Town, Dongguan City, Guangdong广东省东莞市桥头镇正丰豪苑S69-71 广东省东莞市桥头镇正丰豪苑S69-71东莞广Tel:+86 (769) 82362166 [email protected] www.dantewines.cn
DENIS FRERES (SHENZHEN) CO., LTD丹尼菲尔贸易（深圳）有限公司Unit 904 Modern International Building，3038, Jintian road, Futian district Shenzhen904室现代国际大厦9层金田路3038号福田区深圳Tel，+86 (755) [email protected]
Granda Trading Company 深圳市歌迪貿易有限公司 Pu Cheng Ao Ping Hu Zhen Longgang Shenzhen Guangdong 岐嶺工業區輔城坳平湖鎮龍崗深圳广东Tel:+86 (755) 84013559 [email protected] www.grandagroup.com
Massimo Ceccarelli per Innovative ImportR23C China Travel Commercial Building, Lin Le Rd Tian He District, GuangzhouTel: +86 (20) [email protected]
Montanari Gigi - Guangzhou Gili Consulting Co., Ltd Montanari Gigi广州纪力商品信息咨询有限公司 UNIT 15F, Wing Kin Square, Jian She Liu Road,Yuexiu, Guangzhou, Guangdong 15F室荣建大厦建设6马路越秀区广州广东Tel:+86 (20) 83191435 [email protected] www.cennatoio.it
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an idea of
Segretario Generale Elena Tosana
In redazione
Siyu Lin Gianluigi Negro
Design
Alberto Paoletti
Beijing Unit 2607, Full Tower
9 Dong San Huan Zhong RoadChaoyang District, 100020,
Beijing P. R. ChinaTel: 0086-10-85910545Fax: 0086-10-85910546
Shanghai Unit 3605-3606A, The Center,
989 Changle Road 200031 Shanghai, P. R. China
Tel: 0086-21-54075181Fax: 0086-21-54075182
Guangzhou Unit 1401, International Financial Place,
8 Huaxia Road, Pearl River New City, 510623
Guangzhou, P. R. ChinaTel: 0086-20-85160147Fax: 0086-20-85160149
Shenzhen Room 220, 2/F,
Int l̀ Chamber of Commerce Tower3 Fuhua Road,
Futian District, 518048 Shenzhen, P. R. China
Tel. 0086-755-88311675Fax: 0086-755-88312127
