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FOOD IS THE SOCIAL CURRENCY in Hong Kong, and we play a vital role in its exchange, pioneering conversations relating to the dynamic world of eating and drinking.
OUR DINING UNIVERSE SOLIDIFIES
our presence in the food and wine world, one that we have
inhabited since 1984.
• A multi-platform solution to showcase your brand
• Passionate food and wine coverage• An insider look into the world of
gastronomy• Stories with a global outlook and
local relevance• Curated experiences to enrich our
community of discerning food lovers and affluent gourmands
T.DINING OFFERS…
“I’ve been lucky enough to work frequently with the T.Dining team over the past few years. They have constantly stepped outside the box of what people would expect of T.Dining and has become a well respected medium for foodies and industry people. They truly try to understand the essence of each chef, restaurant or place and think of ways to showcase it uniquely and eloquently. I have built a positive camaraderie with the team and feel that my personal endeavours or special projects would be written or understood in the form that I felt that it should be.” — MAY CHOW, Little Bao (Asia’s Best Female Chef 2017)
“I have always been a keen follower of T.Dining, and whilst working with the team on the production of five short videos for Taste of Hong Kong I witnessed firsthand the professionalism in producing high-quality and informative content. I was proud to be a part of this highly successful series and hope to have many more opportunities in the future to work with the team!” — RICHARD EKKEBUS, Culinary Director of Amber at The Landmark Mandarin Oriental
CHEF TESTIMONIALS
T.DININGASIA
CHINA
PHILIPPINESMALAYSIA
TAIWANHONGKONG
MACAUTHAILAND
INDONESIA
SINGAPORE
DIGITAL CONTENThktatlerdining.com serves everything a food lover needs to know – from appetising news bites to meaty features.
PRINT MAGAZINET.Dining covers the city’s diverse and dynamic food scene as well as offers and insider look at the global culinary landscape.
CURATED EVENTSUnique experiences centered on enjoying and learning more about food and wine, direct from tastemakers and trailblazers in dining.
MEDIA PARTNERSHIPSWe work with various top brands and chefs to create customised content and unforgettable events.
DIGITAL AUDIENCE SNAPSHOT
Monthly Unique Visitors 80,000Monthly Page Views 570,000Opt-in Newsletter Database 25,000Facebook Fanbase 17,978 (ENG)/15,036 (CHI)Instagram Followers 3,726YouTube Followers 4,056Twitter Followers 5,346
DIGITAL CONTENTFind the best of gastronomy in a single serving at hktatlerdining.com. Our dedicated dining section covers everything a food lover needs to know – from exclusive restaurant scoops to appetising news bites and meaty features. This is complemented by our weekly e-newsletter , exclusive video content and and daily social media coverage on all of T.Dining’s platforms.
• hktatlerdining.com• EDM• E-NEWSLETTER• SOCIAL MEDIA
Data as of May 2018
CUSTOMISED CONTENTFrom exclusive interviews to beautiful in-house videos, our customised features are a highly curated arena for topical and timely content centred around the trailblazers and tastemakers in the hospitality scene, the latest trends and food issues, and collections of the best restaurant experiences in town.
Supported by Taste of Hong Kong and Fukuoka City,
we produced a four-part video series following renowned chef
Richard Ekkebus as he sourced ingredients in Japan ahead of the event. With over 200,000
viewers reached, the series proved to be popular with readers and became T.Dining’s highest ranking custom
piece and has been picked up for syndication by Landmark Mandarin Oriental hotel and Etihad Airways.
CASE STUDY
T.DINING EVENTS
Conceptual Marketing Events
We team up with clients to organise concept-driven and
tailor-made events and campaigns that reach out to our
readers in unique and memorable ways
Event Partnerships
We support food & wine shows, fairs and conferences,
and product launches
Cross-Marketing Partnerships
We join forces with existing partners to bring unique reader engagement opportunities to
our audience
CURATED EXPERIENCESEvery year, we hold numerous events that center around the concept of deeply understanding and enjoying food and wine. Some of our events include:
T.Dining SeriesA series of culinary experiences that aim to celebrate the art of food and drink through the lens of renowned tastemakers in Hong Kong, such as T.Dining’s #DimSumDuets series
The First Supper
An exclusive preview of a curated dining experience – from a peek into a soon-to-open restaurant to a first taste of a new menu
T.Dining WorkshopsTalks and demonstrations led by a chef, sommelier or food expert covering topics such as wine, whiskey or specific cuisines
Off Menu Intimate gastronomic gatherings and culinary conversations tailored to a certain theme or collaborator, such as Taste of Hong Kong
BEST RESTAURANTS AWARDS NIGHT Since 2013, we have hosted the annual Best Restaurants Awards Night. During our awards evening, we award and pay tribute to the city’s most premier chefs, restaurateurs and industry ex-perts who paved the region’s culinary landscape. The event is an opportunity each year to bring people together and celebrate all that is great about our local food scene. To find out more, please visit: hktatlerdining.com
Past sponsors include...
T.DINING MAGAZINE Since 1984, we have published our experts’ thoughts in an annual dining guide covering Hong Kong and Macau’s most essential culinary destinations. In November 2017, we took the brand to the next level with a redesign and new, innovative format to continue delivering the best in dining for both local and international readers. T.Dining covers the city’s diverse and dynamic food scene as well as offers an insider look at the global culinary landscape through compelling editorial and enticing photography. The new magazine includes:
• The latest culinary and dining news• Gastronomy trends from around the world• In-depth interviews with talented chefs and sommeliers• Intel on the best restaurant and gourmet experiences
CIRCULATION:
34,985CIRCULATION BREAKDOWN:16,435 Strategic Display Location7,000 Qualified VIPs6,000 Direct Subscriptions5,550 Copy Sales
DISTRIBUTION CHANNELS:21% VIP List18% Direct Subscriptions13% Retail Outlets25% 5-Star Hotels13% Airlines, Private Jets, Airport Lounges6% Clubhouses2% Luxury Services Apartments1% Banks, Health & Fitness, Spa & Beauty Salon1% Others* 1%
GENDER: 53% Female, 47% Male
AGE:Average age: 42.35% Under 25 23% 25 – 34 21% 35 – 44 32% 45 – 54 19% 55 or above
ANNUAL PERSONAL AVG INCOME:
HK$2.5 millionANNUAL HOUSEHOLD AVG INCOME:
HK$3.2 millionREADERHIP LOYALTY: 6yrs Avg
READERSHIP:5 avg number of times an issue is picked up1.2 hrs avg time each issue is read
AD AFFINITY: 90% of readers pay attention to the ads45% confirm they find the ads affecting their brand choice
*Others include: restaurants and cafés Source: Edipresse Media Hong Kong Reader Survey
PRINT READERSHIP
ADVERTISE WITH US We offer a range of advertising formats to suit your needs – from standard advertising to custom video and content solutions. Read on for further details.
TYPES NO./PAGES RATES (HK$)STANDARD ADVERTISINGFull Page (ROP) 1 100,700Double Page Spread (ROP) 2 201,400SPECIAL INSERTIONOutside Back 1 158,800Inside Back 1 120,600IFC Spread 2 263,3001st DPS 2 252,2002nd DPS 2 242,0003rd DPS 2 231,9004th DPS 2 221,9001st Ad facing TOC 1 116,3002nd Ad facing TOC 1 113,8003rd Ad facing TOC 1 108,800Masthead 1 105,600Editor’s Note 1 105,600
PRINT RATE CARD
GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading - Page facing editorial: 15% loading.
NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
BOOKING DEADLINE Six weeks preceding the month of publication.
CLOSING DEADLINE For non-prime position, closing date for all material is the first day of the month preceding the month of publication.
CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.
* 226(L) + 226 (L) ** Bleed size: Additional 3mm from each side For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
MAGAZINE SIZE MEASUREMENT IN MM (W X H)
SIZE TRIM BLEED** TYPE AREAFull Page 228 x 305 234 x 311 208 x 285Double Page Spread 456 x 305 462 x 311 208 x 285 each pageFront Cover Reverse Gatefold 456* x 305 458* x 311 206 x 285 each page
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
DIGITAL RATE CARD
AD TYPES HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS) DESKTOPCarousel Banner (1064x532) $1,500Interscroller (1230x600) $1,500Leaderboard (970x90) $600Billboard (970x250) $800Responsive Pop-up (1064x374) $1,500Slider Banner (970x550) $800Floating Banner (970x90) $600
Please contact our sales representativesMOBILEInterscroller 768x1230 $1,500 LREC 300x250 $600 Responsive Pop-up 300x250 $800Email Marketing One OffEndorsed eDM (Full database - 25,000) $45,000Endorsed eDM (Half database - 12,500) $25,000eNewsletter Banner (Full database - 25,000) $25,000
AD TYPESRESTAURANT LISTING PACKAGES ONE-OFFPromotion Package $20,000• Include restarurant page with basic information, images, menu and independent review• Include 12 promotion messages (once a month)Native Story Package• Include restarurant page with basic information, images, menu and independent review $50,000• Include 12 promotion messages (once a month)• Include write-up advertorialVideo Package• Include restarurant page with basic information, images, menu and independent review $60,000• Include 12 promotion messages (once a month)• Include video story with write-up
DIGITALRATE CARD
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
For editorial queries, please contact
CHARMAINE MOKEditorial Director, Food and Wine
For advertising queries, please contact
ANDY CHENGBusiness Director, Food and Wine
[email protected]+852 2859 4386
