Food Report CGI Hong Kong

B U S I N E S S O P P O R T U N I T I E S I N H O N G K O N G

Guide to Export Food Products to Hong Kong

l

Contact: M. Sridharan, Consul (Commercial)

Consulate General of India 16 D United Centre • 95 Queensway • Hong Kong

Phone 852 + 2528 4476 • Fax 852 + 2529 0421 [email protected] http://www.indianconsulate.org.hk

l January 2002

l This report is intended as overview information about the potentials of the market to pave way for in-depth analysis by the individuals.

References to other sources and organisations should not be construed as endorsement.

Table of Contents

EXECUTIVE SUMMARY ................................. 1

1. INTRODUCTION.......................................... 9

2. HONG KONG MARKET SCOPE............... 11

2.1 Overview of Hong Kong Food Market........ 11

2.2 Important Import Products........................ 12

2.3 Market Dynamics ...................................... 13 China's Accession to the WTO....................... 13 Health Scares................................................ 13

2.4 Customer Profile ....................................... 14 Private Customer........................................... 14 Public Customer............................................ 14

2.5 Size and Suppliers...................................... 15

3. INDIAN EXPORT OPPORTUNITIES ......... 17

3.1 Indian Food Export to Hong Kong ............. 17

3.2 India’s Share in Hong Kong’s Imports ....... 18

3.3 India vis-à-vis Major Exporters.................. 19

3.4 Indian Cuisine in Hong Kong..................... 22

4. HONG KONG MARKET DETAILS............ 23

4.1 Hong Kong Food Distribution Channels..... 23 Bulk Imports................................................ 23 Wholesalers.................................................. 23 Direct Sales.................................................. 24 Retail........................................................... 24 Sales Agents................................................. 25

4.2 Standards, Rules and Regulations .............. 25 Import Regulations........................................ 25 Reorganisation of Food Safety Agencies.......... 25 Food Safety Rules of Hong Kong.................... 26 Monitoring Pesticides Residue........................ 28 Rice Control and De-Licensing....................... 28

4.3 Labelling ................................................... 29 General Requirements................................... 29 GM Food Labels........................................... 30

4.4 Market Entry Strategies for Organisations..30 Market Access Init iative (MAI).......................30 Dissemination of Information..........................31

Business Opportunities in Hong Kong..........31 Business Opportunities in India....................31

Virtual Trade Fairs.........................................31 Food Commodity Trade Fairs in Hong Kong....32 Business Delegation.......................................34 Study............................................................34

4.5 Market Entry Strategies for Exporters........35 Trade Query..................................................35 Subscribing to Newsletter...............................35 Virtual Trade Fair for Food Export ..................35 Food Commodity Trade Fairs in India..............36 Food Commodity Trade Fairs in Hong Kong....37

4.6 Normal Business Practices in Hong Kong....39

5. INDIA’S FOOD EXPORT POTENTIAL.......41

5.1 Major Products..........................................41 Cereals.........................................................43 Meat and Poultry ...........................................43 Marine Products............................................43 Fruits and Vegetables.....................................44 Spices...........................................................44 Organic Spices..............................................44 Tea...............................................................45 Coffee..........................................................45 Milk and Milk Products..................................46

5.2 Policies and Programs for Food Export.......47 National Agriculture Policy............................47 First Report of Task Force on Agriculture.........48 Legal Framework for Food Industry.................49

Important Laws ..........................................49 Moves towards Harmonisation.....................49

Quality Control..............................................50

5.3 Food Processing Industry in India...............51

5.4 Indian Organisations for Food Export........53

6. RESOURCES .............................................57

6.1 Key Contacts and Support Services.............57 Hong Kong Contacts......................................57 India Contacts...............................................64

6.2 Useful Websites..........................................71

7. READER EVALUATION.............................72

G U I D E T O E X P O R T F O O D P R O D U C T S


Consulate General of India, Hong Kong 11

Guide to Export Food Products to Hong Kong

Executive Summary Market Scope Opportunities for Indian Exports India as a Food Exporter Hong Kong Market Details Market Entry Strategies

The report “Guide to export food products to Hong Kong” is meant to serve trade promotion organizations and individual companies that are involved in exporting Indian food products.

India has made lot of progress in agriculture in the past few decades in terms of growth in output and variety of products. It has gone through a Green Revolution, a White Revolution, a Yellow Revolution, and a Blue Revolution. Today India is the largest producer of milk, fruits, cashewnuts, coconuts and tea in the world, and the second largest producer of rice, wheat, vegetables, sugar, and fish.

Hong Kong imports about US$ 7 billion to US$ 8 billion worth of food products every year. India’s share in food imports of Hong Kong is only 0.6%. From this small base, Indian food exports to Hong Kong have grown from US$ 34 million in 1998 to US$ 46 million in 2000. Presently, it is growing at the rate of 32%. The scope of further improvement is vast and promising.

A. Market Scope 1. Hong Kong is Import Dependent

Hong Kong has a small area of 1098 sq. km. It has a population of 6.8 million with per capita GDP of US$ 23,987 and 0.1% of GDP coming from agriculture and fishing. Hong Kong depends heavily on imports for local food consumption. Hong Kong is also the gateway for Chinese food market. Despite China’s entry into WTO, Hong Kong will continue its role as a re-export centre for

high value processed food products flowing into the huge Chinese market.

Summary

4

Of the per capita GDP of US$ 23,987, only 0.1 % comes from agriculture and fishing.



2. Dynamics of the Market

• Hong Kong food market is continuously changing and international food items are gaining acceptance. The faster life-style, increasing median age of the population, growing number of women workforce, space constrained living quarters, etc. have increased the acceptance of Hong Kong population for variety and convenient food habits. • Hong Kong consumer market for food items is generally guided by the concept of ‘value for money’. • Hong Kong food market reacts sharply to the incidents of health scares like bird flu, E-coli etc. • Due to growing consciousness about health food through social dynamics and media, the Hong Kong market is demanding more health food. • The recent awareness about organically grown food items provides bright scope for Indian food items.

3. Customer Profile

Habitually Hong Kong shopper prefers to shop daily, especially fresh food items. Small-sized residences restrict refrigerating capacity. The low personal transport ownership and widespread availability of supermarkets embedded in the housing complexes are conducive for this habit.

As a public customer, the Stores and Procurement Regulations of HKSAR Government comply with WTO Agreement on Government Procurement.

4. Size and Supplies

During 2000, Hong Kong imported US$ 7364 million worth of food items. Meat, fish, vegetables and fruit, are major imports of Hong Kong. As one could see, these are potential export items of India. Presently, Hong Kong food market has only five countries enjoying up to 60% market share. China and USA have 40% share, while Thailand, Australia, and Japan have another 20%.

Opportunities for Indian Export 1. India’s Share in Hong Kong Food Imports

During the year 2000, India ranked as the 26th important food exporter to Hong Kong. Indian exports grew by a substantial 18% to reach US$ 46 million. Fresh fish form the major export items of India to Hong Kong food market (39%). During the year 2000, Indian export of fresh fish grew at +40% to reach a value of US$ 18 million. During the first half of 2000, this is growing at a rate of +129%. India is the 12th important exporter of fish to Hong Kong.

2. Indian Export items

Fresh fish, dried fish, crustaceans and fruit and nuts form more than 84% of Indian export of food and live animals to Hong Kong. Spices export is also showing substantial growth. During 2000, the value reached US$ 1.3 million



(+18%), and during first half of 2001, US$ 1.4 million (108%). Thailand is the top exporter of grains to Hong Kong (US$135 million in 2000).

Indian export of cereals and cereal preparations is still to reach even US$ 1 million. However, starting from a small base, it is growing at the rate of +229% during the first half of 2001. Indian export of coffee to Hong Kong is also seeing a positive growth of +112% after a negative growth for the last three years. Still the export base is just US$ 1.5 million.

3. Indian Food in Hong Kong

About 30,000 Indians live in Hong Kong. Indian food is still their main food preference. There are about half a dozen Indian provision stores in Hong Kong. Hong Kong has about more than 50 Indian restaurants, which enjoy not only Indian customers but also other nationals. The number of Indian tourists to Hong Kong is also growing at the rate of more than 22%. During January-November 2001, the number has reached 150,000, which saw a growth of 23.3 %. This also creates more demand for Indian food in Hong Kong.

India as a food exporter

India possesses a huge resource base for food export. The Ministry of Commerce has identified ten agricultural products for sizeable export promotion. These are rice, wheat products, coarse grains, spices, cashew, oil meals, sugar, horticultural products, floricultural products, and processed food. While waiting for the domestic middle class sector to mature for the value added food products, food-processing industry could focus on the immediately available export possibilities. Export focused re-orientation would certainly accelerate the growth of India food industry and pave way for its improvement in infrastructure and investments. As per a recent study on the food -processing sector, the turnover of the total food market is approximately US$ 69 billion, out of which value-added food products comprise US$ 22.2 billion. Size of the semi-processed and ready to eat packaged food industry is over US$ 1 billion. It is growing at over 20%. Processed food exports were at over US$ 3.2 billion in 1998-99. Out of these exports, rice accounted for 46%, whereas marine products accounted for over 34%.

Moreover, India has the largest livestock in the world with 50% of world’s buffaloes and 20% of cattle. However, only over 1% of meat production is converted into value-added products.

India has large marine and inland product and processing potential with varied marine food resources along the 8041 km. long coastline, 28000 km. of rivers and 3 millions of hectares of reservoirs and 1.4 million hectares of brackish water. Marine fishes found in Indian include prawns, shrimps, tuna, cuttlefish, squids, octopus, red snappers, ribbon fish, mackerel, lobsters, cat fish and countless other varieties. 60% of the production of fish in India is from marine sources.



India is the world’s second largest producers of fruit and vegetables. India produces large variety of fruit and vegetables – tropical, sub-tropical, or temperate. These include mangoes, banana, apple, oranges, chikoo, ber, pomegranates etc., and vegetables like potatoes, tomatoes, onions, cauliflower, cabbage etc. The total area under fruit and vegetables cultivation is estimated to be at 5.63 and 5.6 million hectares. However, hardly 2% of the fruit and vegetables of India is processed. Food habits and cost factors are seen to be the main reasons for this.

India is the land of spices producing all varieties worth over US$ 900 million amounting to 25-30% of world production, which is processed for value-addition and export. India grows over 50 different varieties of spices. Total production is around 2.7 million tonnes. Of this, about 0.25 million tonnes (8-10%) is exported to more than

150 countries. India dominates 46% in volume and 25% share in value of the world spices trade.

The world demand for organically produced food is growing rapidly, especially in developed countries. India has always been practicing the traditional ways of using indigenous technologies and inputs mostly in line with modern organic forming principles. This means it is very easy for Indian farmers to embrace organic supplies forming in its true sense. At present, India is exporting around 50 tonnes of different varieties of organic spices.

India is world’s single largest producer of tea. 870 million kgs of tea was produced in India in 1998. Being home to the world’s best tea, India is also one of the largest exporters of tea. In India, coffee growing is a process that the centuries have preferred to an art. Today, 293,000 hectares, almost entirely in South India, produce an average of 200,000 tonnes of coffee a year valued at US$ 500 million.

Policies and Programmes

The National Agriculture Policy that stands as the guiding document for Indian food exports emphasizes creating surplus for exports, value addition, increased production and creating globally competitive agricultural products. Task Force on Agriculture (TFA) set up by the Indian Prime Minister reported that globalisation of food market means more opportunities for Indian exports. India should improve its competitiveness through the key factors and quality and standards.

Our legal framework provides improved laws that govern the Indian food industry, for example, Prevention of Food Adulteration Act; Agricultural Products (Grading and Marking) Act, Essential Commodities Act, etc. However, the various departments creating and implementing these food laws are realizing the importance of harmonizing of legal framework for Indian food export.

Quality Control

There is an all round realisation at every level that quality production of international standard is the watchword for survival now. Consequently, the processors, small or big, have started taking steps to improve quality right from

India supplies 46 % in volume and 25 % share in value of the world spices trade.



the selection of the raw material and that of the ingredients. Side by side, steps have also been taken by them to upgrade the hygienic and sanitary conditions of the workers, plant, and machinery to ensure quality of the finished product. There is a much greater emphasis now to invest in research and development and in product innovation.

Indian Organisations for Food Export

In tune with the high priority given for the food export in India, the Government of India has created an organisational structure suited to facilitate further growth. Some of the important organisations are: Department of Food Processing Industries, Agricultural and Processed Food Product Export Organisation Authority (APEDA), Marine Product Export Development Authority, Spices Board, Tea Board, Coffee Board, Cashewnuts Export Promotion Council of India

Hong Kong Food Product Market Details 1. Channels of Distribution

Hong Kong food market has well-established range of channels for food distribution. Apart from the importers who import essentially for re-export purposes, local distribution channels include bulk importers, wholesalers, direct sales channels like retail through shops, supermarkets, etc.

2. Standards, Rules, and Regulations

Hong Kong is a free port and hence generally does not impose any import or export tariffs. Food exports to Hong Kong do not attract any import tariff except for liquor, spirits tobacco products, and hydrocarbon oil for fuel. Apart from these dutiable commodities, food products like meat, milk, and dairy products are also to be imported after getting import permits.

3. Re-organisation of Food Safety Agencies in Hong Kong

HKSAR Government had reorganized its food safety agencies on 1st January 2001. To create it, a new Environment and Food Bureau under which there are three departments, namely, Environmental Protection Department, Agriculture, Fisheries and Conservation Department; Food and Environmental Hygiene Department. Earlier, the food safety work used to be done by many departments under various bureaus. The reorganisation is seen as the effective way of dealing with food safety work.

4. Food Safety Rules of Hong Kong

The Public Health and Municipal Services Ordinance (Cap.132 – Pt. V- Section 54) provides that no food intended for sale in Hong Kong should be unfit for human consumption. Majority of these legislations are implemented by Food and Environment Hygiene Department. At present, there are 26 countries whose authorities for issuing hygiene certificate for food exports are recognized by Director of Food and Environmental Hygiene Bureau of Hong Kong. India is not one of the 26 countries. Hence, each Indian food export that requests license and also needs prior permission to be obtained by the licensed importer in Hong



Kong. India could provide necessary information to the Hong Kong side for getting recognition for the hygiene certificate issuing authorities of India.

5. Rice Control and De-licensing

Rice is the staple food for 90% of Hong Kong population. It imports about US$ 180 billion worth of rice every year.

According to the Reserved Commodities Ordinance (Cap. 296), rice is classified as a reserved commodity. At present, 55 licensed rice stockholders import rice for local consumption. However, none of them imports basmati rice to a significant level. However, since Hong Kong has a substantial number of Indian population, HKSAR Government permits the Indian provision stores to import basmati rice ‘out of quota’.

However, Hong Kong is planning to de-license the rice control by 2003-2004. This will free even the domestic rice market for direct import by any importer, providing more opportunities for Indian exporters.

6. Labelling

The Food and Drugs (Composition and Labelling) Regulations require that almost all food products sold in Hong Kong be labelled in a prescribed uniform and legible manner. The labelling regulations of Hong Kong allow for use of either of the official languages, namely, English or Chinese. Most of the items aimed for wider middle class customers do carry bilingual labels.

The debate on Genetically Modified (GM) food products is gaining awareness in Hong Kong market. HKSAR Government has formed a Consultative Committee in this regard. The voluntary labelling system is widely proposed for ‘GM free products’.

7. Normal Business Practices in Hong Kong

Business in Hong Kong is typically formal. Exchanging visiting cards (presented by holding it with both hands) is the customary first step. Shaking hands and wearing formal business suits are norms. Meetings are by appointments only.

Normal payment methods include Letter of Credit, Open Account, Sight Draft, and Documents against Payment. Exporters should contact Hong Kong importers with offers quoting c.i.f. or c.f. prices preferably in U.S. Dollars. Hong Kong is a free port and hence the Government does not enforce any credit or currency control.

Indian food exports should take special care about quality packaging. The general feedback about delay in Indian shipment is to be avoided, especially in fresh food export deals. Indian exporters can capitalize on low transport cost due to geographical closeness by improving the delivery schedules



Market Entry Strategies 1. Food Commodity Fairs in India

Indian food exporters can participate in important food commodity expos organized in India like Krishi Expo, Aahar, International Dairy and Food Technology Expo etc. The international food importers regularly visit these expos. Consulate General of India, Hong Kong would liaise with the organizers of these expos to popularise them in Hong Kong market as a sourcing opportunity.

2. Trade Queries

Indian food exporters can forward their company’s information including the export offers of their products to Consulate General of India, Hong Kong. Consulate General of India, Hong Kong would collect important importers of that particular food item and forward the same to the Indian exporter. Moreover, the details of this offer would be published in the Consulate’s publications, which are widely circulated to business community in Hong Kong. Indian exporters can send emails to [email protected] for further information.

The Consulate General of India, Hong Kong has a new website (http://www.indianconsulate.org.hk). This website has a new system of online trade query. Through this facility, visitors can search for business contacts in Hong Kong based on products traded, including food products. Moreover, Indian exporters can register their company details online. These details will be made available in the website of the Consulate General of India, Hong Kong.

3. Subscription to Newsletters

Indian food export organisations and exporters can subscribe to the fortnightly free e-newsletters of Consulate General of India, Hong Kong. The newsletter ‘Business Opportunities in Hong Kong’ provides current valuable information including important tender offers including food tenders, business contact particulars of Hong Kong importers including food importers etc. This could be subscribed individually by the company or by the organisations/agencies and then could be distributed to its members.

4. Virtual Trade Fair

At present APEDA’s website http://www.apeda.com provides an excellent opportunity for Indian food exporters to have a web presence. Indian food exporters can create their own virtual ‘exhibition stall’. This detail could be forwarded to prospective importers in Hong Kong so that they can see the products and get more information if necessary from the ‘exhibition stall’. Other organisations/agencies could also provide this facility in their websites.

5. Food Commodity Fairs in Hong Kong

Hong Kong trade fairs are gaining importance as important sourcing fairs for the Asian products. Moreover, most of the Hong Kong importers utilize these fairs to meet potential exporters in Asian countries. Indian food exporters could



participate in some of the food-commodity trade fairs in Hong Kong including Hong Kong International Food Expo, Asian International Exhibition of Hospitality Equipment, Supplies and Technologies, Food and Drink (HOFEX), Hong Kong International Food Fair, Beauty and Fitness Expo etc.

6. Market Access Initiative

The organisations/agencies could create specific Market Access Initiative (MAI) for the Indian food exporters to participate in these fairs. It could be structured so that over a period of three years, the exporters get the support to participate in these fairs by way of getting say 75%, 50%, and 25% of the cost of participation from the organisation or agency. After the third year, the individual company will be able to participate on its own having realized the potential of the market and the gained trade volume. Moreover, if all the Indian companies can come under a national pavilion, organized by these organisations/agencies, this would provide a greater business impact.

7. Business Delegation

Indian food export organisations/agencies can organize a business delegation to Hong Kong comprising select exporters whose products have more relevance to Hong Kong market. Consulate General of India, Hong Kong could arrange business interactions with relevant government bureaus, agencies, food industry associations, food distribution channels including buying offices of supermarkets etc. Consulate General of India, Hong Kong could also arrange general business meetings with food traders who are members of other Chambers of Commerce. The delegations could be taken on a guided tour to see the food distribution channels including storage houses, supermarkets, retail markets including wet markets etc.

8. Study

Indian food exporter organisations/agencies could initiate a deeper study for individual products like fisheries, grains etc. These studies could be made comprehensive by collecting detailed information about that particular product from various sources including government bureaus and agencies, food industry associations, food importers, buying offices of supermarkets etc. International legal firms could be approached to get further information on ways of facilitating the common standard between India and Hong Kong.

Further Information

Extensive list of key contacts and support services both in India and in Hong Kong with reference to Indian export of food products to Hong Kong are given at the end of the report. Apart from the many email addresses and website addresses provided in the report, a separate list of important websites that would be useful for an Indian food exporter to Hong Kong market is also appended for ready reference. Consulate General of India would be happy to assist any individual exporter or Organisation in exporting food products to Hong Kong.

�



1. Introduction Vast and promising scope

onsulate General of India, Hong Kong is happy to bring out this Guide to Export Food Products to Hong Kong.

This report covers food products under Standard International Trade Code 0, and hence includes market potential for the items covered under Food and Live Animals. The ten products groups covered as sub categories are given in the following table:

Table 1.1 Sub categories covered under Food and Live Animals (SITC 0)

SITC Commodity

01 Meat and Meat Preparations

02 Dairy Products and Birds’ Eggs

03 Fish, Crustaceans, Molluscs and Aquatic Invertebrates and Preparations thereof

04 Cereals and Cereal preparations

05 Vegetable and Fruit

06 Sugars, Sugar Preparations and Honey

07 Coffee, Tea, Cocoa, Spices, and Manufactures thereof

08 Feeding Stuff for Animals

09 Miscellaneous Edible products

00 Live Animals

Hong Kong imports about US$ 7 to 8 billion worth of food products every year. India’s share in Hong Kong food market is steadily increasing from US$ 34 million in 1998 to US$ 46 million in 2000. Still, the scope for improvement is vast and promising.

India has made lot of progress in agriculture since independence in terms of growth in output, and variety of products. It has gone through a Green Revolution, a White Revolution, a Yellow Revolution, and a Blue Revolution. Today, India is the largest producer of milk, fruits, cashew nuts, coconuts and tea in the world, and the second largest producer of rice, wheat, vegetables, sugar, and fish.

Intro

1 C



This report aims to provide an overview of Hong Kong’s food market, the present position of India’s exports to this market. This report also attempts to cover India’s potential in the food export, especially in the areas relevant to Hong Kong’s food market. It analyses India’s present position vis-à-vis major suppliers to Hong Kong food market. Key contacts and support services in India are given. This would provide the essential first step for the Indian exporter to contact the relevant organisation or agency in India. Additionally, details about market entry

opportunities in India are also given. On the other hand, key contacts and support services in Hong Kong have been provided. This includes list of important importers of the commodities covered under the report. Additionally, a detailed section on market entry opportunities in Hong Kong is also given. We are confident that this report would offer good opportunity for an Indian organisation/exporter to take the first step towards their exploration into Hong Kong food market.

We have included a ‘Reader Evaluation Form’ at the end of the report. Kindly provide your valued feedback to us, which would help us in fine-tuning our future reports to suit to your needs.

�

We are confident that this report would offer good opportunity to take the first step towards exploration into Hong Kong food market.



2. Hong Kong Market Scope Overview of Hong Kong food market Important import products Market Dynamics Customer Profile Size and suppliers

2.1 Overview of Hong Kong Food Market

ong Kong has a small area1 of 1098 km2 and a population2 of 6.8 million. With a per capita GDP3 of US$ 23,987 and only 0.1% of GDP coming from agriculture and fishing4, Hong Kong depends heavily on imports for local food consumption. Hong Kong is also the gateway of

China. It plays dual roles of re-exporter of food items into China and re-exporter of food items from China.

Despite the dominance by the Chinese food, Hong Kong food market is continuously changing and the international food items are gaining acceptance. Factors like increased exposure to international cuisine, raising level of disposable income, availability of variety through supermarkets, changing food habits of the younger generation, etc., have contributed to this trend.

The average age of Hong Kong population is increasing. The median age of the population rose from 30 in 1988 to 36 in 1998. Coupled with this aging population, the increase in number of women workforce has contributed indirectly to the greater acceptance of fast food culture. Hong Kong household, limited by the space constraint, purchases its food needs in small quantities. Fresh food items are purchased habitually on daily basis. Average Hong Kong household spends about 12% of its income in

food items. Hong Kong consumer market for food items is generally guided by the concept of ‘value for money’.

1 Hong Kong in figures, p9, Information Services Department, HKSAR Government, March 2001. 2 Hong Kong in figures, p10 3 Per capita GDP at current market prices, 2000. Hong Kong in figures , p3 4 Hong Kong in figures, p15

Part

2

H

Hong Kong will continue its role as a re-export centre for high value processed food products for the huge Chinese market.



Imports of food to Hong Kong actually decreased during 19995. This decrease can be attributed to three factors: first, Hong Kong's reduced import of non-necessity and luxurious food products like chocolates, live edible coral fish, etc. during the economic downturn; second, the global decrease in agricultural product prices, in particular meat and vegetables; third, the global increase in direct exports to China. Negotiations for China's entry into the World Trade Organisation (WTO) are nearing completion. Hence, direct trade access will be further eased upon China being granted membership in the international organisation. WTO membership for China will lead to higher levels of direct trade exports, however Hong Kong will continue its role as a re -export centre for high value processed food products for the huge Chinese market.

2.2 Important Import Products Meats

The consumer market for meat in Hong Kong reacts sharply to the incidents of spread of diseases through food items. The recent years have seen down swing in demand for meat due to bovine spongiform encephalopathy (BSE) and E-coli (beef and pork – 1997) and avian flu virus (chicken – 1997 and 2001). The disease in one meat variety immediately drives the Hong Kong consumer to the next variety, though not to be the level of perfect compensation.

Repeated scare of flu virus has decreased the consumption of live poultry. However, the frozen poultry market is growing steadily. Driven by the functional ease and cost effectiveness, the hotels and restaurants have shifted from use of fresh meat to frozen meat. Supermarket chain stores have increased their competition to the local fresh meat markets by providing range of frozen meat varieties.

Hence, the consumer acceptance of frozen meat is on the raise. Presently, the frozen poultry supply from China is dominating the market due to its cost competitiveness. However, leading supermarkets provide frozen poultry from western countries like USA.

Fish and Seafood

Hong Kong is a promising market for seafood and fish. Hong Kong imports 40% of marine fish supply and 90% of fresh water fish supply. The major varieties of other seafood consumed by Hong Kong people are lobster, sea cucumber, shellfish, oyster, scallop, etc.

Processed Foods

Of the total re -export of canned fruits and vegetables from Hong Kong, more than 60% reaches China. However, due to increase of direct exports to china and

5 In 1998, Hong Kong imported food worth US$ 7.3 billion. In 1999, it declined to US$ 7.1 billion. Hong Kong’s international trade figures provided all through the report, unless specified otherwise, are based on figures by statistical service of Hong Kong Trade Development Council with inputs from the Census and Statistics Department of Hong Kong SAR Government.

The consumer market for meat reacts sharply to the incidents of spread of food based diseases



setting up of foreign manufacturing units in china, the re -export level is falling since 1993. On the other hand, the local consumption of canned food in Hong Kong is steadily growing at the average rate of 12%, except for a dip during 1997-98 due to the Asian financial crises.

Health Foods

Due to growing consciousness about heath food through social dynamics and the media, the market for health food in Hong Kong is on the rise. However, as in any other market, the definition of health food is vague in Hong Kong also. Products with eye-catching packaging, clearly highlighting the health benefits of consumption, with ‘value for money’ are gaining acceptance in Hong Kong. Food items for women are mainly focusing angles like slimming, beautifying etc. Western health foods like fish oil etc are also gaining acceptance apart from the Chinese health food like ginseng root products. Due to the mixed nature of the products, the health foods are marketed through various kinds of outlets, including supermarkets, drug stores, and shops selling health products.

2.3 Market Dynamics China's Accession to the WTO

Hong Kong’s role as a major re-exporter of food items to China is made possible due to its strategic advantage as a trading port supplemented by storage facilities, and distribution infrastructure. However, China's accession to WTO, which would result in de-regulation of import regime, increased transparency in the custom rules etc., would give a positive impetus to direct export of food

items to mainland China. This in turn, would encourage further improvements in storage facilities and distribution infrastructure for food items. Eventually, Hong Kong’s re-export of food items to China would decrease to certain extent.

Health Scares

The heavily import dependent Hong Kong food market reacts sharply to health scares around the world. International issues like mad cow disease and localised scares like avian flu, etc., have been shaping the market decisively. Governmental standards for the hygiene are on the rise especially after the 1993 health scares. However, the health scare in the beginning of 2001 once again proved the dramatic influence of these scares in the food market of Hong Kong. Hong Kong government ordered the destruction of Hong Kong’s entire poultry stock and blocked imports from Mainland China. Interestingly, due to the closer binding of Chinese food export for Hong Kong local consumption, the decline in Hong Kong’s intake of food imports directly affects the prices of food items in China. These factors collectively make more consumers to choose frozen food from the supermarkets. This preference for frozen meat is slowly making the frozen vegetables also more acceptable, despite the price difference.

China's accession to WTO would give a positive impetus to direct export of food items to Mainland China.



Apart from the health scares of meat varieties, the increasing disposable income of the population and the general preference for a ‘cleaner’ lifestyle is compelling more people to choose supermarkets instead of local wet markets. Despite the Government’s effort to make the wet markets hygienic, the consolidation of food markets through supermarket chain store could be seen as a definitive trend in Hong Kong. This could concomitantly create a more direct link in the food-product distribution chain, between the foreign exporter and the importer-retailers of Hong Kong.

2.4 Customer Profile Private Customer

‘Value for money’ would be one of the important considerations for a Hong Kong consumer. Even top brand labels are no more taken automatically to guarantee high quality. Rather, above-average quality products with nominal price are attracting the discerning Hong Kong consumer. This trend may see more private label quality inexpensive products in the market.

Habitually, the Hong Kong shopper prefers to shop daily, especially fresh food items. The small sized residences prevent a Hong Kong household to have a large refrigerator with huge freezer compartments. That explains the relatively low availability of large ‘family-pack’ food items, which would otherwise be cost effective. The low car ownership and widespread availability of supermarkets situated ‘inside’ the housing complexes make this frequent shopping habit to continue.

Public Customer

Hong Kong is a founding member of WTO. The Stores and Procurement Regulations -- under the Public Finance Ordinance, which complies with the WTO Agreement on Government Procurement, govern Hong Kong’s public-sector procurement. The following table gives the minimum levels at which various public sector purchases have to issue public tenders for procurement of products and services:

Table 2.2 Values for procurement through public tenders

Customer Contract value All government bureaus and departments US$188,500 Non-government public bodies (Authorities and Corporations) for product and service contracts

US$580,000

For construction service contracts US$7.2 million

Most of these are on open tender basis for local and international bidders. The tender information is disseminated through Government Gazettes, media, Internet, and through foreign representative offices. Indian exporters wishing to participate in these biddings can register in the approved suppliers and contractors list. Details of how to apply for inclusion on lists of qualified suppliers/contractors could be accessed through the website of HKSAR Finance Bureau: http://www.info.gov.hk/fb/tender/tender.htm.



2.5 Size and Suppliers

Hong Kong imports more than US$ 7 billion worth of Food and Live Animals (SITC 0) every year. In 1998, Hong Kong imported a total of US$ 7370 million worth of Food and Live Animals. In 1999, the import figures stood at US$ 7147 million, and bounced back again to US$ 7364 million in 2000.

Hong Kong imported US$ 1690 million worth of meat and meat preparations during 2000. This import has seen a growth of +4.5% over the last year. Hong Kong import of dairy products reached US$ 424 million (+1.6%) while its marine imports have seen a steep growth of +22.9% to reach a value of US$ 1941 million. Hong Kong’s cereal imports saw a minor decline (-2.6%) and yet the value of imports stood at US$ 425 million. Coffee, tea, and spices saw a growth of +5.7 million as the import value reached US$ 191 million.

Many other items have actually registered a decline. However, the import value remains quite substantial. These include, vegetable and fruit (US$ 1415 million [-4.6%]) , sugar and honey (US$ 207 million [-7.1%]), feeding stuff for animals (US$ 73 million [-2.1]), miscellaneous edible products (US$ 582 million [14.2%])and live animals (US$ 415 million [-9.4%]) The following table provides the break-up of Hong Kong’s imports in this sector and the growth in the respective headings:

Table 2.3 Hong Kong’s import of Food and Live Animals - 2000

SITC Commodity Imports in US$ million % Change

01 Meat and Meat Preparations 1,690 +4.5

02 Dairy Products and Birds’ Eggs 424 +1.6


1,941 +22.9

04 Cereals and Cereal preparations 425 -2.6

05 Vegetable and Fruit 1,415 -4.6

06 Sugars, Sugar Preparations and Honey 207 -7.1

07 Coffee, Tea, Cocoa, Spices, and Manufacturers thereof

191 +5.7

08 Feeding Stuff for Animals 73 -2.1

09 Miscellaneous Edible products 582 -14.1

00 Live Animals 415 -9.4

Major Suppliers to Hong Kong Food Market

Hong Kong remains the major gateway of Chinese products in Food and Live Animal (SITC 0). Hong Kong imported in 2000, Food and Live Animal from China worth US$ 1.7 billion. Chinese imports into Hong Kong formed 23% of Hong Kong’s total imports.

USA supplied in 2000 US$ 1.32 billion worth of Food and Live Animals to Hong Kong, which is 18% of the total imports of Hong Kong. Hence, China and USA supplied more than 40% of Hong Kong’s imports in this sector.



Few major players

Just five countries have more than 60% market share in Hong Kong food market. China and US have 40% share, Thailand, Australia, and Japan have another 20%

As seen from the table given below, Thailand (US$ 565 million), Australia (US$ 500 million), and Japan (US$ 352 million) supplied about 20% of Hong Kong’s import of Food and Live Animals. This is followed by Brazil (US$ 278 million), Indonesia (US$ 264 million), New Zealand (US$ 239 million), Netherlands (US$ 172 million), and Philippines (US$ 120 million).

Table 2.4: Major suppliers to Hong Kong food market – 2000

No. Major Suppliers Value US mn % Share % Change 1 China 1,680 22.8 +4 2 USA 1,320 17.9 -2 3 Thailand 565 7.7 -1 4 Australia 500 6.8 +7 5 Japan 352 4.8 -14 6 Brazil 278 3.8 +20 7 Indonesia 264 3.6 +7 8 New Zealand 239 3.2 +15 9 Netherlands 172 2.3 -18

10 Philippines 120 1.6 +25

Hong Kong is a free port, and hence, there is no effect of import duty on price. The only factor that decides the difference between the prices at the country of origin to Hong Kong is the transportation costs. In this, countries like China, Australia, etc., benefit most. India also has competitive advantage over many of the western and European countries.

�



3. Indian Export Opportunities Indian food export to Hong Kong Indian share in Hong Kong’s food export India vis-à-vis major exporters Indian cuisine in Hong Kong

3.1 Indian Food Export to Hong Kong

uring 2000, Indian was the 26th important food exporter to Hong Kong. During first half of 2001, India is Hong Kong’s 25 th important exporter of Food and Live Animals. In 1998, India exported Food and Live

Animals worth US$ 34 million to Hong Kong. In 1999, it grew to US$ 39 million. In 2000, Indian exports to Hong Kong grew by a substantial 18% to reach US$ 46 million. During the first half of 2001, this growth rate has doubled to reach 32% and the value of Indian food export to Hong Kong has reached US$ 25 million. As one could see, though the growth rate is impressive, the base is still negligible and far below the potential.

Top 10 Indian Food Exports to Hong Kong

In 2000, India exported US$ 46 million worth of Food and Live Animals to Hong Kong. Of this, fish, fresh (live or dead), chilled or frozen (SITC 034) occupies 39% of the total export. This export item grew during the year at the rate of +40% to reach a value of US$ 18 million. During January – June 2001, this item is growing at the rate of +129% and has reached the value of US$ 10 million.

Fish, dried, salted or in brine (SITC 035) is the next important item of Indian exports to Hong Kong. During 2000, this item grew at the rate of +16% and reached US$ 13 million in value. This forms 28% of the total Indian exports in this sector. During January – June 2001, it grew at +3% to reach US$ 7.7 million.

Crustaceans, Molluscs and aquatic invertebrates (SITC 036) is another important item which formed 16% of India’s exports of Food and Live Animals to Hong Kong in 2000 reaching a value of US$ 7.5 million. During January – June 2001, it has reached the value of US$ 3.4 million.

Fruit and nuts (SITC 057) export is also growing steadily at 11% rate and its value has reached US$ 5 million (growth +5.4%). During January – June 2001, India exported US$ 1.7 million worth of fruit and nuts.

Part

3

D



Hence, Fresh fish, dry fish, crustaceans, and fruits and nuts form more than 84% of Indian export of Food and Live Animals to Hong Kong.

Another promising product, namely, spices (SITC 075) is also showing substantial growth. During 2000, India exported spices worth US$ 1.3 million growing at the rate of +18.4%. However, during January – June 2001, this product is growing at the rate of +108% and has already reached the value of US$ 1.4 million, which has crossed the total spices export for 2000.

The following table gives the top 10 important items of Indian exports to Hong Kong in Food and Live Animals sector during 2000 and during the first half of 2001.

Table 3.1 Top 10 Indian food exports to Hong Kong - 2000 and first half of 2001 Value in US$ thousands

SITC Commodity 2000 %

Change Jan-June

2001 %

Change 034 Fish, fresh (live or dead), chilled or frozen 17953 +40.2 10466 +128.5 035 Fish, dried, salted or in Brine, smoked fish, flours,

meals and pellets of fish 12923 +16.3 7701 +2.6

036 Crustaceans, Molluscs and Aquatic invertebrates 1532 -3.1 3380 -6.9 057 Fruit and nuts (not including Oil Nuts), fresh or dried 5045 +5.4 1703 -24.2 075 Spices 1279 +18.4 1400 +108.3 012 Other meat, edible meat Offal, fresh, chilled or frozen 171 +105.3 133 +446.3 054 Vegetables, roots, tubers, fresh, chilled, frozen or

simply preserved 188 -3.0 107 +11.4

044 Maize (not including sweet corn), un-milled - - 64 - 056 Vegetables, roots and tubers, prepared or preserved,

Nes 183 -2.8 58 -40.4

017 Meat and edible meat offal, prepared or preserved - - 50 -

3.2 India’s Share in Hong Kong’s Imports

Interestingly, major import items of Hong Kong with fast growth are major export items of India. However, share of Indian export to total demand of Hong Kong is very small, providing the scope for vast and promising improvement.

India’s share in total import of Hong Kong under the category Fish, Crustaceans, Molluscs, etc., is 2%. Except

for this product, India’s share in all other sub categories of Food and Live Animals is less than one percent. For the sub category Coffee, Tea, Cocoa, and Spices, India’s share is 0.52%. India’s share in Vegetable and Fruit is 0.38%. India’s share in Meat and Meat preparations is 0.02% of Hong Kong’s total imports. Even for Dairy products and Birds’ eggs and Cereals and Cereal preparations, India’s share is only 0.02%. Under Sugar, Sugar preparations and Honey, again India has only 0.01% of the share. Indian share under the sub categories Feeding stuff for animals, Miscellaneous edible products and Live animals is negligible.

The following table provides Hong Kong’s imports under various food categories along with Indian exports under these categories:

The major import items of Hong Kong with fast growth are the major export items of India.



Table 3.2 Hong Kong total imports and Indian share in 2000 – a comparison Value in US$ million

SITC Commodity HK’s

Imports Change

% Indian Exports

Change %

India’s share%

01 Meat and Meat Preparations 1,690 +4.5 0.4 +371.8 0.02

02 Dairy Products and Birds’ Eggs 424 +1.6 0.09 -9.2 0.02


1,941 +22.9 39 +20.7 2

04 Cereals and Cereal preparations 425 -2.6 0.08 -32.5 0.02

05 Vegetable and Fruit 1,415 -4.6 5.5 +5.5 0.38

06 Sugars, Sugar Preparations and Honey 207 -7.1 0.03 -39.2 0.01

07 Coffee, Tea, Cocoa, Spices, and Manufacturers thereof

191 +5.7 1 -0.6 0.52

08 Feeding Stuff for Animals 73 -2.1 0.004 - -

09 Miscellaneous Edible products 582 -14.1 - - -

00 Live Animals 415 -9.4 - - -

3.3 India vis-à-vis Major Exporters Meat and Meat Preparations

Hong Kong imported Meat and Meat Preparations (SITC 01) worth US$ 1,690 million (+4.5%) during 2000. USA is the top exporter of meat and meat preparations to Hong Kong. Its exports reached US$ 625 million (-7.6%). USA is followed by China (US$ 290 million [+6.4%]) and Brazil (US$ 250 million [+19.0%])

The present Indian export of US$ 0.4 million grew at a rate of + 371.8% during 2000, and is growing at a rate of + 144% in 2001. The scope is substantial for the Indian exporters who are willing to meet the standards prevalent in the market. The wide range of poultry products in demand includes chicken fillet, chicken drumsticks, chicken mid-joint, chicken whole wings, etc. Though a niche market for fry-and-serve value added products like chicken nuggets are available, establishing a brand would be a slow process.

Commitment to quality even during peak seasons, direct and timely shipping, moderate prices, committing to long-term business relations, etc., would be valued in the Hong Kong market.

Dairy Products and Birds’ eggs

Hong Kong imported Dairy Products and Birds’ eggs (SITC 02) worth (US$ 424 million [+1.6%]) during 2000. New Zealand is the top exporter of dairy products and birds’ eggs to Hong Kong. Its exports reached (US$ 90 million [+18.1%]) followed by Republic of Ireland (US$ 48 million [+757.3%]) and China (US$ 70 million [+23.4%]).

Indian export of meat and meat preparations grew at the rate of + 371.8% during 2000, and is growing at a rate of + 144% in 2001.



Indian export of this commodity declined in 2000 (-9.2%) and the value was US$ 85,000. During the first half of 2001, it is however growing at a rate of +7.3% and has reached US$ 39,000.

Fish, Crustaceans, Molluscs and Aquatic Invertebrates

Hong Kong imported Fish, crustaceans, molluscs and aquatic invertebrates and preparations thereof (SIC 03) worth US$ 1941 million (+22.9%). China is the top exporter of fish, crustaceans, molluscs and aquatic invertebrates and preparations thereof to Hong Kong. Its exports reached US$ 321 million (+22.4%). China is followed by Australia (US$ 221 million [+21.0%]) and Japan (US$ 184 million [+8.5%])

India is the 12 th ranking important exporter of this commodity to Hong Kong. From an import value of US$ 25.5 million in 1998, India’s export has reached US$ 38.5 million in 2000. This registered a growth of 20.7%. During the first half of 2001, this commodity is showing a further

growth of 36.5% and has already reached a value of US$ 21.6 million.

Indian rich seafood variety and the adventurous appetite for the Hong Kong population for newer seafood could be complementary. India would have the advantage of lower expenditure in freight and shipping charges than most of the western suppliers in the current market. The acceptable product range is truly wide, including lobster, varieties of high value fishes, crabs (especially the larger ones), oysters, sea cucumbers, sea urchins, etc.

Cereals and Cereal Preparations

Hong Kong imported cereals and cereal preparations (SIC 04) worth US$ 424 million (-2.6%) during 2000. Thailand is the top exporter. Its exports reached US$ 135 million (-0.2%) followed by China (US$ 108 million [+4.8%]) and Japan (US$ 37 million [-12.2%]). During 2000, Indian export of cereals to Hong Kong actually declined steeply by – 32.5% and the value was US$ 76,000. However, during the first half of 2001, this commodity export is showing a remarkable bounce back by growing at + 229.1% and the value of export has already reached US$ 96,000, which is more than the total export during 2000.

Vegetables and Fruit

Hong Kong imported vegetables and fruit (SITC 05) worth US$ 1415 million (-4.6%) during 2000. USA is the top exporter of vegetables and fruit to Hong Kong. Its export reached US$ 430 million (+7.7%) followed by China (US$ 326 million [-4.9%]) and Thailand (US$ 143 million [-7.3%]). India exported a total of US$ 5.5 million worth of fruits and vegetables to Hong Kong during 2000, which saw a 5.5% growth.

India is the 12th ranking important exporter of fish to Hong Kong.

During the first half of 2001, Indian cereal export to Hong Kong growing at + 229.1% and the value of export has already crossed the total export during the year 2000.



Sugars, Sugar Preparations, and Honey

Hong Kong imported sugars, sugar preparations and honey (SITC 06) worth US$ 207 million (-7.1%). China is the top exporter of sugars, sugar preparations, and honey to Hong Kong. Its export reached US$ 54 million (+18.9%) followed by Republic of Korea (US$ 46 million [-9.2%]) and Japan (US$ 29 million [-4.8%]). India exported US$ 34,000 worth of sugar and honey to Hong Kong during 2000, which was actually a steep decline (-39.2%).

Coffee, Tea, Cocoa, Spices

Hong Kong imported coffee, tea, cocoa, spices, and manufactures thereof (SITC 07) worth US$ 191 million (+5.7%) during 2000. China is the top exporter of coffee, tea, cocoa, spices, and manufactures thereof to Hong Kong. Its export reached US$ 47 million (-10.9%) followed by USA (US$ 18 million [+11.3%]) and Singapore (US$ 22 million [+64.0%]).

India is the 15th ranking important exporter of coffee tea and spices to Hong Kong. It is actually regaining its ground in this sector as Indian export to Hong Kong saw a continuous decline during 1998 (-14.7%) and 1999 (-43.8%). Indian export of these commodities during 2000 showed a very slight decline (0.6%) and the value was US$ 1.4 million. However, during the first half of 2001, this sector shows a promising growth of + 111.8% and the

value of imports during these first six months have already crossed the total value of exports during 2000, to reach US$ 1.5 million.

Feeding Stuff for Animals

Hong Kong imported feeding stuff for animals (SITC 08) worth US$ 73 million (-2.1%) during 2000. China is the top exporter of feeding stuff for animals to Hong Kong. Its export reached US$ 27 million (-11.9%) followed by USA (US$ 16 million [+16.1%]) and Australia (US$ 6 million [+17.9%]). Indian export in this commodity is negligible.

Miscellaneous Edible Products

Hong Kong imported miscellaneous edible products and preparations (SITC 09) worth US$ 582 million (-14.1%) during 2000. Indonesia is the top exporter of miscellaneous edible products and preparations to Hong Kong. Its export reached US$ 128 million (+6.4%) followed by China (US$ 119 million [-12.7%]) and USA (US$ 91 million [-16.5%]). Indian export in this commodity is negligible.

Live Animals

Hong Kong imported live animals (SITC 00) worth US$ 414 million (-9.4%) during 2000. China is the top exporter of live animals to Hong Kong. Its export reached US$ 318 million (-0.4%) followed by Thailand (US$ 51 million (-45.0%) and Australia (US$ 18 million [-0.9%]). Indian export in this commodity is negligible.

Indian export of coffee to Hong Kong declined for the last 3 years. However, in 2001, it is growing at 111.8%.



Health Food and Convenience Food

With the established ‘brand’ of Indian natural health products, the market potential for health food is sizeable. The prominent product range includes products for beautifying, slimming, and hair-growing. Strong contenders for the market would be Japan, US, Australia and China. The Hong Kong consumers perceive Japanese health products as the trustworthiest products due to the consumers established trust in Japanese technology6. The presently limited market of dietary products may stay as a niche market. However, the potential for organic food products would increase with the concerns of biotechnology in the food industry. Indian exporters should have long-term goal to establish their brands in Hong Kong.

The ‘convenience’ factor is gaining importance in the Hong Kong food market. Sauces, butter, jam products packed for convenient uses and for single-time-use packets have good opportunity in Hong Kong.

3.4 Indian Cuisine in Hong Kong

About 30,000 Indians live in Hong Kong. Even though they have adopted their food habits to accommodate wider range of food, Indian food is still one of their preferred foods. The distinguishing feature of this market is that most of the customers have a high volume of disposable income through their successful business in Hong Kong. They are the main markets for the sale of high variety basmati rice in Hong Kong.

To cater to the needs of the Indians in Hong Kong, there are about half a dozen Indian provisions stores in Hong Kong. They sell typically Indian provision, almost all of them imported from India. However, as explained under the topic of rice control in Hong Kong, the import of basmati rice still operates on an ad-hoc basis, through a special permission for each consignment. Most of the

provision stores in Hong Kong import their rice directly from Indian importers.

Hong Kong has more than 50 Indian restaurants. The regular customers include not only Hong Kong Indian community, but also local Chinese community and the expatriate community of Hong Kong. The number of Indian tourists to Hong Kong during 20007 was 131,368, which saw a growth of 22.4%. During 2001, this figure crossed 150,000 and saw a 23.3% growth. This also adds to the demand for Indian food in Hong Kong. Indian food is becoming popular as a good change from the European food. Moreover, Indian food is seen as matching to the spicy needs of Chinese and Asian tastes.

�

6 Based on a report of Hong Kong polytechnic university’s market study 7 A statistical review of Hong Kong tourism 2000, Hong Kong Tourism Board, May 2001

There are about 30,000 Indians in Hong Kong. Indian food is becoming popular among non-Indians also.



4. Hong Kong Market Details Hong Kong food distribution channels Standards, rules and regulations Labelling Market entry strategies for organisations Market entry strategies for exporters Normal business practices in Hong Kong

4.1 Hong Kong Food Distribution Channels

hough the geographical area of Hong Kong for domestic food market is very limited, Hong Kong has developed a range of channels for food distribution. Apart from the importers who import essentially for re -

export, the following channels are important for local distribution of food products in Hong Kong.

Bulk Imports

Food imports of Hong Kong are normally imported in bulk, which is then distributed locally to wholesalers, retailers and even to bulk users like food establishments. This kind of food imports form about one-third of total food imports in Hong Kong.

Wholesalers

The wholesalers handle another one-third of the import of food items in Hong Kong. The wholesalers supply to bulk users like food establishments, retailers, including the supermarkets. The supply to supermarket is either to the individual shops (especially perishable and products requiring cold storage transportation) or to the central distribution centres of the supermarkets. In the later case,

the supermarkets charge for the distribution charges also. Normally the wholesalers enter into business on contractual basis, ranging for a few months.

Part

4

T

The wholesalers supply to bulk users like food establishments, retailers, including the supermarkets



Direct Sales

Bulk users and supermarkets sometime import food items and this category forms one-third of the total import of food items in Hong Kong. A direct sale to supermarkets normally comes with the clause of exclusive product retailing rights in Hong Kong market. Supermarkets purchase non-branded items like fruits, meat and vegetables directly as this is cost competitive. However, due to extreme polarisation of the Hong Kong food retailing

industry, the retailers wield an extremely hard bargaining power to demand price, terms and conditions, etc. Some of the food establishments also directly import certain food items.

It is said that the importers and wholesalers mark up c.i.f. (cost, insurance, and freight) prices on food up to 20%. Supermarkets, due to operational costs and rentals, mark up the prices even up to 35%.

Retail

For a small area as that of Hong Kong, the concentration of food retail outlets is on the higher side. Hong Kong has about 15000 general grocery stores, which handing 28% of the retail sales in Hong Kong, amounting to about US$ 1 billion. However, the 1300 supermarkets handle 37% of the sales, amounting to more than US$ 4 billion. Other than the outlets mentioned above, there are hypermarkets, other food outlets, cooperatives, convenience stores like 7-Eleven etc. Traditional wet markets, including fish shops, butchers, and vegetable stands, accounted for up to 22% of food sales in 1999, at US$ 2.5 billion.

Hong Kong supermarkets normally are smaller compared to the international standards. Hence, the stock – supply – sale cycle is shorter than the normal practices. This demands that the supplier should be able to send the shipments more frequently, in smaller quantities.

The supermarket industry in Hong Kong is facing a virtual duopoly between Wellcome and PARKnSHOP chains. Wellcome is a division of Dairy Farm, owned by Jardine. PARKnSHOP is part of the Hutchison conglomerate, owned by Li Ka Shing family. Wellcome has about 251 outlets while PARKnSHOP has about 196 outlets. CRC chain, (66 outlets), Dah Chong Hong (38 outlets) etc., are smaller players in this market. French giant Carrefour closed its operations in 2000 citing the bullying competition style of the duopoly, which exercises power through cutting the supplier-supermarket links by stipulating exclusivity

clause. The Mainland China owned Guangnan KK supermarkets closed their 43 outlets in 2001.

The niche independent Japanese-owned supermarkets like Seibu, Sogo, Jusco serve to the high-end clientele by offering premium products, not available in the

Due to extreme polarisation of the Hong Kong food retailing industry, the retailers wield an extremely hard bargaining power.

The stock – supply – sale cycle is shorter than the normal practices. This demands that the supplier should be able to send the shipments more frequently, in smaller quantities.



normal supermarket chains. Indian exporters aiming to market premium brands could consider this market seriously.

As most of the supermarkets in Hong Kong are situated in highly populated areas, the shelf space becomes costly. Informal estimates suggest that supermarkets mark-up the prices up to 35%. Convenient stores like 7-Eleven, mark- up to 50% and some high and food courts mark-up even as high as 100%. Hence, despite the number of outlets, it is difficult for a small or medium sized exporter to obtain shelf space. The Indian exporters may consider working with distributor, agent, or consolidator to reach the supermarket shelves. In addition, some smaller food retailers and inspection shops may encourage new products at nominal rates.

Sales Agents

An agent may be a useful tool for an Indian exporter to reach the marketing and distribution channels of food market of Hong Kong. The exporters should try to get details about agents’ contacts with the supermarkets, the company’s reputation, and distribution network. In addition, the agent selection should be based on whether the agent is equipped with delivery system with the required technology and quality for the product you want to export.

4.2 Standards, Rules and Regulations Import Regulations

Hong Kong is a free port and hence generally does not impose any import or export tariffs. Food exports to Hong Kong do not attract any import tariff except liquor, spirits, tobacco products, and hydrocarbon oil (for fuel). Beer and liquor with less than 30% alcohol by volume are subject to 40% duty. Liquor with more than 30% alcohol is subject to 100% duty. All wines are subject to 60% import duty. Any dutiable commodity will require that the importer apply for a licence from Hong Kong Customs and Excise Department. Every consignment has to be imported after applying for a permit. Commodities like meat, milk and raw frozen and dairy food products are also to be imported after getting import permits.

Frozen poultry is already subject to import permits from Food and Environmental Hygiene Department, especially to check the rising trend of smuggled-in frozen poultry from Mainland China.

Reorganisation of Food Safety Agencies

HKSAR Government reorganised its food safety agencies on 1 January 2001. The main feature of the reorganisation is the creation of the Environment and Food Bureau.



Environment and Food Bureau has consolidated various food safety and environmental hygiene responsibilities previously handled by three different government bodies, namely, the Health Department, the Agriculture and Fisheries Department, and the Municipal Councils. In the earlier set up, the food safety agencies were split between Economic Services Bureau and Health and Welfare Bureau. With this reorganisation, all agencies dealing with food safety in Hong Kong come under one Bureau, namely,

Environment and Food Bureau. The reorganisation aims for creating a structure that is more efficient and better coordinated.

The new Environment and Food Bureau is responsible for policy matters concerning food supply and food safety; environmental hygiene; environmental protection; conservation; and agriculture and fisheries. This new Bureau will oversee three departments:

§ Environmental Protection Department § Agriculture, Fisheries and Conservation Department § Food and Environmental Hygiene Department (newly created) The new Food and Environmental Hygiene Department takes over responsibilities from the municipal councils for environmental hygiene services such as licensing and inspection of food premises, food safety and control responsibilities such as food surveillance, food science and research, standards, labelling, nutritional surveys from Department of Health, and live poultry and food animal inspection from Agriculture and Fisheries Department. In other words, one department will administer food safety surveillance at all distinct levels.

The Agriculture and Fisheries Department has been renamed as Agriculture, Fisheries, and Conservation Department starting 1st January 2000. With the role of conservation added, this Department has transferred the following functions to the new Food and Environmental Hygiene Department: poultry inspection and control; food animal quarantine and health checks; livestock/poultry farm hygiene inspections etc.

The handling of the recent avian flu crisis of 2001, though caused by a more benign virus, was widely appreciated by the public and the media vindicating the reorganisation. The avian flu crisis of 1997 saw more widespread alarm, economic impact, and spread of disease leading to killing of human beings.

Food Safety Rules of Hong Kong

In Hong Kong, the legal framework of food safety control is laid down in Part V of the Public Health and Municipal Services Ordinance, Cap 1328. The basis

8 Main ordinance and relevant subsidiary legislation can be browsed on http://www.infogov.hk/justice/laws/index/htm

All agencies dealing with food safety in Hong Kong come under one Bureau, namely, Environment and Food Bureau.



requirement, as stipulated in Section 54 of the Ordinance, is that no food intended for sale should be unfit for human consumption.

Food and Environment Hygiene Department is responsible for implementing territory-wide policies of food safety control and enforcing the food legislation. To this end, this Department is authorised by law to take food samples at points of entry for various kinds of tests, including bacteriological examination and chemical analysis.

Food importers are responsible for ensuring that the imported food items comply with local legislation. It is advisable that the Indian exporter obtains health certificates issued by health authorities of India to accompany their exports.

Exporting of Game, Meat and Poultry

Under the Import and Export Ordinance, Cap 60, import of frozen or chilled beef, mutton, pork, and poultry is subject to import licensing control. Food and Environmental Hygiene Department is responsible for issuing import licenses for these foods.

At present, there are 26 countries whose authority for issuing hygiene certificate for the food items are recognised by Director of Food and Environmental Hygiene Bureau of Hong Kong. The countries are Argentina, Australia, Botswana, Brazil, Canada, China, Denmark, France, Germany, Japan, Kenya, Republic of Korea, Malawi, Namibia, Netherlands, New Zealand, Poland, Singapore, South Africa, Sweden, Thailand, United Kingdom, United States of America, Uruguay, Zambia, and Zimbabwe.

Indian organizations are in touch with Hong Kong Government for getting recognition for Indian certificate issuing authorities. Meanwhile, Indian exporters are advised to attach the Indian hygiene certificate along with their exports and liaise with their importing counterpart in Hong Kong in this regard. It is to be noted that the Hong Kong importer will liaise with Hong Kong authorities before each consignment of transhipped meat or poultry. All exports of game, meat, and poultry are to be entered through Man Kam To Checkpoint or through the Hong Kong International Airport.

Exporting Marine Products

At present, when the consignment of marine products arrives at entry points of Hong Kong, it may be subject to inspection or sampling by the Department. If the importer concerned is not able to present a health certificate during inspection, the Department will take samples from the consignment for examinations before its release.

Exporting Meat and Poultry (Frozen / Chilled)

According to Food and Environmental Hygiene Department, the definition of meat includes beef, mutton, pork, veal or lamb, and the offal of any animal from

Import of frozen or chilled beef, mutton, pork, and poultry is subject to import licensing control.

Indian exporters are advised to attach the Indian hygiene certificate along with their exports and liaise with their importer.



which such meat is derived. The poultry includes the carcass of a domestic fowl, duck, goose or turkey or any part of such a carcass, and any part of a bird mentioned above which is edible or used in the preparation of food.

Indian exporters may note that each consignment of this meat and poultry (frozen or chilled) will be imported by their importers with import licence authority for one time only. A valid health certificates must support licence applications. Please note that import licences for these items are given or issued only to firms registered with Food and Environmental Hygiene Department. One of the licensing conditions for issue import licenses requires imported consignment of meat and poultry are to be stored in authorised cold storages only.

Monitoring Pesticides Residue

The Public Health and Municipal Services Ordinance, Cap 132 stipulates that no person shall sell or process or consign for the purpose of selling any food that are unwholesome, adulterated or unfit for human consumption.

On a routine basis, Food and Environmental Hygiene Department takes samples of different foods for analysis for verification if the pesticide residues are within the ‘tolerance levels’.

HKSAR currently adopts the Maximum Residue Limits (MRLs) and Extraneous Maximum Residue Limits (EMRLs) for pesticides recommended by Codex Alimentarious Commission of the WHO/FAO.

Rice Control and De-Licensing

According to the Reserved Commodities Ordinance (Cap. 296), rice is classified as a reserved commodity and its supply and prices are subject to control. This system is in force since 1955. For this, the Rice Control Unit issues licences for the ‘stockholders’ who import and hold the stock. At present, there are 55 licensed rice stockholders9.

The Reserved Commodities Unit of Trade and Industry Department used to control import of rice, frozen meat and poultry for local consumption in Hong Kong. In August 2000, the Department of Food and Environment Hygiene has taken over the responsibility for issuing licences for import of frozen meat and poultry. Hence, the Reserved Commodities Unit of Trade and Industry Department is now called as Rice Control Unit.

However, the HKSAR Government has been practising ‘out of quota’ basmati rice importing system for special considerations. Since 197710, provision stores that cater to the local Indian community are importing basmati rice directly from India, Pakistan and a small quantity from Brazil and Italy outside the quota. Officials report that this practice was initiated because hardly any of the licensed ‘stock holders’ is keen to import and maintain stock of basmati rice for local

9 Figures provided by Rice control unit, HKSAR Government. 10 Rice Control Unit records.



consumption. While Hong Kong imports around 320,000 tonnes of rice per year, the import of basmati rice is only around 300 to 400 tonnes per year.

Hong Kong is planning to de-licence the import of rice for local consumption by 2003-4. Once this licensing system is abolished, anybody can import any kind of rice, including basmati rice, directly. It is to be noted that only retailing rice for local consumption in Hong Kong is under control and not trading in rice for re-exporting.

Basmati rice importers are free to import from any country of their choice. Presently, the low quality Pakistani rice, which is about 30% cheaper than the high quality Indian rice, is being imported more, even by the Indian provision stores. Indian rice exporters with cheaper-variety Basmati rice can utilise this exiting market opportunity of about 300 to 400 tonnes.

Rice is staple food for 90 percent of the Hong Kong population. Despite the increase in population, Hong Kong’s total annual rice consumption has remained more or less stable at around 330,000 to 350,000 tons since 1975. With a more diverse diet due to improved living standards, per capita rice consumption has declined from 78 kgs in 1975 to 48 kgs in 1998. With an annual import value of US$180 million, the loosening of import quota administration will definitely attract newcomers. Large supermarkets with numerous retail outlets will naturally explore new opportunities in order to cut costs. Reportedly, PARKnSHOP, one of the two major supermarket chains in Hong Kong, has already indicated interest in importing rice directly from overseas suppliers. With more competition on the supply side, rice prices can be expected to drop in the short term following liberalisation of quota allocation.

All the rice consumed in Hong Kong is imported. In 1998, Hong Kong’s primary suppliers were Thailand (76 percent), Australia (20 percent), China (3 percent), and Vietnam (1 percent). Rice imports are sourced according to price, quality, and flavour. As a free port, Hong Kong maintains no import duty on rice.

4.3 Labelling General Requirements

The Food and Drugs (Composition and Labelling) Regulations require that all11 food products sold in Hong Kong be labelled in a prescribed, uniform and legible manner. The label of all pre -packaged food items must provide the following information:

Name of food List of Ingredients ‘Best before’ or ‘use by’ date

11 Exceptions provided under law are, Individually wrapped confectionary products, fruit sold as single items, food for sale to catering businesses for immediate consumption; and food items containing more than 1.2% alcohol by volume



Special requirements for storage conditions and/or usage of item Name and address of manufacturer and packer Number, net weight, or net volume of item.

The labelling regulations of Hong Kong allow for use of either of the official languages, namely, English or Chinese. However, this discretion is more product-specific. If the exported items require detailed instructions for usage, the instructions should preferably be Chinese. Otherwise, English labelling normally carries the prestige stamp also. Most of the items aimed for wider middle-class customer do carry bilingual labels.

GM Food Labels

As mentioned above, Hong Kong relies upon imports for food supply and hence the debate on genetically modified (GM) crops or livestock is gaining importance in this market. In July 2000, Hong Kong Government has formed a consultative committee comprised of representatives from the food and beverage industry, food wholesalers and retailers, and consumer and pressure groups, to discuss a labelling regulation for GM food products. Though the voluntarily labelling system is widely proposed, the re-export opportunities to other western markets and presumed consumer preference for products with “GM free” label may provide a more specific market sector for these products.

In September 2001, one of the biggest supermarket chains, PARKnSHOP has voluntarily announced that it would not use GM food items for its own brand distributions. This is expected to be followed by other players too.

4.4 Market Entry Strategies for Organisations Market Access Initiative (MAI)

Indian food export organisations / agencies could provide impetus to the focus on Hong Kong food market by planning MAI’s for Indian exporting companies. To participate in food commodity trade fairs in Hong Kong, MAI could be structured so that over a period of three years, the exporters get the support to participate in Hong Kong food commodity trade fairs by way of getting, say 75%, 50%, 25% of the cost of participation from the organisation / agency. After the third year, the individual company will be able to participate on its own having realized the potential of the market and the trade volume.

Even though the number of Indian companies participating in the exhibition could improve on its own by the potential of the market, if all the Indian food exporting companies can come under a National Pavilion organized by the food exporting organisations/agencies of India, this would provide a greater business impact. All these stalls would be decorated with an Indian theme and this would project the size of Indian participation in the exhibition and India’s interest in Hong Kong food market.



Dissemination of Information

Business Opportunities in Hong Kong

Indian food export associations and agencies can subscribe to the free email newsletter published by the Consulate General of India, Hong Kong called “Business Opportunities in Hong Kong” on a fortnightly basis. This newsletter contains business information including the following:

§ Current economic developments in Hong Kong § Trade queries received from Hong Kong traders for all items including

food commodities § Tender notices received from the Government departments for all the

items including food commodities § Introduction and contact details about important commercial associations

of Hong Kong § Forthcoming important business conferences and trade fairs in Hong

Kong in all sectors including food industry This valuable business information could be disseminated to the members of the organisations in two ways:

§ This could be directly emailed to the members’ email addresses § If the organisation/agency has a website, a separate web page could be

created to provide business opportunity information like trade queries and tenders with relevant links to get further information.

In case the Indian food organisation/agency is not receiving our free fortnightly email newsletter “Business Opportunities in Hong Kong”, they can subscribe by sending an email to [email protected]

Business Opportunities in India

Indian food export associations can utilize the effective tool of another free e-news letter published on fortnightly basis to project the capabilities of the associations/agencies in catering to the needs of an importer from Hong Kong food market. The role and functions of the associations with full contact details could be provided. This information would be circulated to important business organisations and associations, apart from individual business people of Hong Kong.

This newsletter can also be utilized to advertise various business events and fairs organised in India for the food commodity export. Indian food export associations/agencies can write to Consulate General of India, Hong Kong with full details about the event, which could be highlighted in the newsletter.

Virtual Trade Fairs

At present, Agricultural and Processed Food Products Export Development Authority (APEDA) website (http://www.apeda.com) provides a special feature called “Virtual Trade Fairs” (VTF). This feature provides opportunity for



effective online interaction between Indian food exporters and potential buyers globally to promote Indian agricultural and processed food export.

Every individual Indian food exporter could be provided the facility to create a unique ‘trade fair booth’. Here the company can provide its background information, the products it offers, the cost range and contact details. Every Indian company, which has created its own ‘trade fair booth’ in this VTF, can include this information when they send trade queries or offers to potential buyers abroad. This would facilitate the buyer to visually see the product and get more information, if necessary on the website itself.

Food Commodity Trade Fairs in Hong Kong

Hong Kong hosts a number of important international conferences and trade fairs for all the sectors, including the food commodities. These fairs provide good opportunities for the Indian trade promotion organisations to take the initiative in helping their members entering Hong Kong food market as these shows attract the local distributors and importers in large number.

Food Expo

This expo for food and beverage is an annual event conducted by Hong Kong Trade Development Council (http://www.tdctrade.com). Normally organised during August every year, this event is gaining popularity among the business community. In 2000, 222 exhibitors participated and 217,583 visitors attended the event.

Important products displayed in the expo include Baby food, bakery products, beers, beverages, biscuits, bread, cakes, canned food, cereals and cereal products, cheese, Chinese tea, confectionery, convenience food, dairy products, delicatessen, desserts and dessert mixes, edible oil, food preparation apparatus, fruit (fresh/canned/dried), fruit juices, frozen food, ginseng, health food, honey products, ice-cream, kitchen utensils, mineral water, natural food, noodles and pasta, sauces and seasonings, sausages, snacks, soups, vegetables, wines and spirits, yoghurt, etc.

The Food expo 2002 is to be held during 15 to 19 August 2002. For further information on participation fee, package, application, etc, please log on to http://foodexpo.tdc.org.hk/

HOFEX

This important fair called Asian International Exhibition of Hospitality Equipment, Supplies and Technologies, Food and Drink is conducted once in two years. The next fair is to be organised during 6-9 May 2003. HOFEX is organised by Hong Kong Exhibition Services Ltd. The items exhibited in the fair include beverage, confectionery, dairy products, flour and wheat, frozen food, fresh fruit, liqueur, meat and meat products, nut, oil and oil products, organic products, seafood, tea, wine and hospitality equipment, supplies and technology.

Indian trade promotion organisations desiring to participate in the HOFEX 2003 may contact Consulate General of India, Hong Kong at the e-mail address



[email protected]. For further information the organisations may also contact the following address:

Hong Kong Exhibition Services Ltd., Unit 2010, 20/F China Resources Building 26 Harbour Road Wan Chai, Hong Kong Tel: +852 - 2804 1500 Fax: +852 - 2528 3103 Web: http://www.hkesmontnet.com.hk Email: [email protected]

Hong Kong International Food Fair

This annual fair is conducted by Neway International Trade Fairs Ltd. About 500 exhibitors participate in this food fair, which is attended by around 15,000 visitors. The items exhibited are confectionery, biscuits and pastry, canned food, dairy products, delicatessen, frozen and prepared food, fruit and vegetable products, green and organic food, health and dietetic food, noodle and pasta, coffee and tea, spirits, wine, natural beverages, health drinks, condiments, additives, maintenance equipment, processing/dispensing equipment, packaging/display/retain supplies and equipment, guest amenities.

The next Hong Kong international food fair is to be organised during January 24-27, 2002. Indian trade promotion organisations desiring to participate in the fair may contact Consulate General of India, Hong Kong at the e-mail address [email protected]. For further information the organisations may also contact the following address:

Neway International Trade Fairs Ltd., 9/F, Fortis Tower, 77 Gloucester Road, Wan Chai, Hong Kong Tel: +852 - 2561 5566 Fax: +852 - 2811 9156 Web: http://www.newayfairs.com Email: [email protected]

Beauty and Fitness Expo

This Expo focuses on beauty and fitness products including health food. Around 100 exporters participate in this Expo, which is attended by 50,000 visitors. Even though this Expo aims at a niche market, the growing health and beauty conscious younger generation is normally provided with a substantial disposable income. Indian exporters interested in diet food, health food etc. may consider participating in this Expo.



The products exhibited in this Expo include diet food and equipment, cosmetics, skin care products and courses, health food and products, fitness courses and equipment, Chinese and Western diet medicine, fitness centres and magazines etc.

Indian trade promotion organisations desiring to participate in the HOFEX 2003 may contact Consulate General of India, Hong Kong at the e-mail address [email protected]. For further information the organisations may also contact the following address:

HK (Asia) Exhibitions Co. Ltd., Room 601-3 Gigna Tower, 482 Jeffee Road Wan Chai, Hong Kong Tel: +852 - 2591 9823 Fax: +852 - 2573 3311 Web: http://www.hka.com.hk Email: [email protected]

Business Delegation

Indian food export organisations/agencies can organize a business delegation to Hong Kong. This delegation could be composed of select exporters whose products have more relevance to Hong Kong market. If complete information about the members of the delegation along with their trade interest were made available, Consulate General of India, Hong Kong would arrange business interactions with relevant government bureaus and agencies, food industry associations, food importers, buying offices of supermarkets etc. Consulate General of India, Hong Kong can also arrange general business meetings with food traders who are members of other chambers of commerce in Hong Kong.

These delegations could be taken on a guided tour to see the food distribution channels in Hong Kong food market including the storage houses, the supermarkets, the retail markets including Indian provision stores, etc. Delegations can interact with government bureaus and agencies to know first hand the standards, rules and regulations to be followed when Indian food commodities are exported to Hong Kong. Technical details in the two standard regimes between India and Hong Kong could be discussed and options for creating common standards could be explored.

Study

Indian food exporting organisations/agencies could initiate a deeper study for individual products like fishes, grains etc. These studies could be made comprehensive by getting detailed information about the food market for the particular product from various sources in Hong Kong including Government bureaus and agencies, food industry associations, food importers, buying offices of supermarkets etc. International trade legal firms could be approached to get further information about ways of facilitating the common standard between the two countries.



4.5 Market Entry Strategies for Exporters Trade Query

Important contact details of importers of food items in Hong Kong are given at Part 6 of this report. However, if any Indian food exporter wants to narrow the search for a suitable importer for a specific export item, they can write to Consulate General of India giving details about their products. The Consulate would search our database and send a list of relevant food importers in Hong Kong, including phone, fax and email addresses.

Subscribing to Newsletter

Consulate General of India, Hong Kong brings out a fortnightly free e-newsletter called “Business Opportunities in Hong Kong”. This newsletter reaches the subscribers through their email. This newsletter contains business information including the following:

§ Current economic developments in Hong Kong § Trade queries received from Hong Kong traders for all items including

food commodities § Tender notices received from the Government departments for all the

items including food commodities § Introduction and contact details about important commercial associations

of Hong Kong § Forthcoming important business conferences and trade fairs in Hong

Kong in all sectors including food industry Interested Indian exporters can send an email to [email protected] to subscribe to this useful newsletter. This periodic current business information will provide excellent opening for Indian exporters to exploit the trade opportunities in Hong Kong food market.

Virtual Trade Fair for Food Export12

Virtual Trade Fair (VTF) is an on-line project by APEDA to provide an opportunity for effective on-line interaction between Indian food exporters and potential buyers globally to promote Indian agricultural and processed food exports. The salient features include the following:

§ Information on domestic and international trade fairs, both ongoing and forthcoming, until 2002, constantly updated.

§ The Auditorium zone, which provides a stage for online seminars, discussions, celebrity, etc. The regi stered visitors to the VTF are informed of celebrity and online seminars.

12http:// www.apeda.com



§ An Exhibition Hall, which displays links to all exhibitors at the VTF. This section also provides for the facility to search for companies and products.

§ A Trading Zone, which is the core of the trade fair. This is the section where companies can post their offers, their demands, and match up their requirements. Registered international buyers/buying agents can view offers for all APEDA-related agro products.

§ A News Centre, where regular updates on food-processing related news, APEDA newsletters and other business news are available.

§ An online chat facility called APEDA Chat. This helps communication between buyers and exporters, and is divided according to area – cereals, floriculture and seeds, processed fruits and vegetables, fruits and vegetables, other processed foods and animal products.

Indian food exporters may create their own ‘stalls’ in this virtual trade fair. They can include this particular web address in their company profile and send the information to interested importers in Hong Kong.

Food Commodity Trade Fairs in India

India organises a number of important international conferences and trade fairs in the food export sector. These exhibitions are drawing substantial number of food importers from other countries. These could provide a good opening for an Indian food exporter. Here, basic details of some of these fairs are given.

Krishi Expo

This Annual Fair is conducted by India Trade Promotion Organisation. The product range includes agriculture and related products. The Krishi Expo is normally held at Pragati Maidan, New Delhi.

Interested Indian exporters can participate in this Expo by contacting the organisers at the following address:

India Trade Promotion Organisation Contact: General Manager (DFD) Pragati Bhavan, Pragati Maidan New Delhi 110 001 Tel: 91-11-337 1582/ 331 5277/ 337 1814/ 332 2819 Fax: 91-11-37 1869/ 331 1842/ 331 8135 Email: [email protected] Web: http://www.krishiexpoindia.com

Aahar

This important exhibition displays food industry products including processed foods, processing, packing and refrigeration machinery, agricultural products, and hotel and restaurant equipment.



Aahar is normally organized at Pragati Maidan, New Delhi. Interested Indian exporters may contact the organisers at the following address:

India Trade Promotion Organisation Contact: General Manager (DFD) Pragati Bhavan, Pragati Maidan New Delhi 110 001 Tel: 91-11- 337 1582/ 331 5277/ 337 1814/ 332 2819 Fax: 91-11-337 1869/ 331 1842/ 331 8135 Email: [email protected] Web: http://www.aharaindia.com

International Dairy and Food Technology Expo (IDFT)

IDFT is an annual Expo featuring multi-faceted dairy and food technology products of India. The displays range includes health, animal housing and management, fodder; feedstuff and storage, packaging, storage and distribution; milking refrigeration and cooling technology; food processing machines and equipment; food preservation and storage; processed and extruded; food packaging machines and equipment; measuring, testing and material handling equipment and systems; liquid food processing. IDFT is organised by Tafcon Projects (India) Pvt. Ltd., and is sponsored by Ministry of Agriculture (Department of Animal Husbandry and Dairying).

Interested exporters may contact the organisers:

Tafcon Projects (India) Pvt. Ltd Contact: Mr. K. Ravi Varma or Mr. V. K. Sharma C-60, Nizamuddin East New Delhi 110 013 Tel: 91-11- 463 3881/ 463 3889/ 469 2182 Fax: 91-11-463 5215/ 464 4077 Email: [email protected] Web: http://www.tafcon.com/dairy.htm

Food Commodity Trade Fairs in Hong Kong

Hong Kong hosts a number of important international conferences and trade fairs for all the sectors, including the food commodities. These fairs provide good opportunities for the Indian exporter to take the initiative in entering Hong Kong food market as these shows attract the local distributors and importers in large number.

Food Expo

This expo for food and beverage is an annual event conducted by Hong Kong Trade Development Council (http://www.tdctrade.com). Normally organised during August every year, this event is gaining popularity among the business



community. In 2000, 222 exhibitors participated and 217,583 visitors attended the event.

Important products displayed in the expo include Baby food, bakery products, beers, beverages, biscuits, bread, cakes, canned food, cereals and cereal products, cheese, Chinese tea, confectionery, convenience food, dairy products, delicatessen, desserts and dessert mixes, edible oil, food preparation apparatus, fruit (fresh/canned/dried), fruit juices, frozen food, ginseng, health food, honey products, ice-cream, kitchen utensils, mineral water, natural food, noodles and pasta, sauces and seasonings, sausages, snacks, soups, vegetables, wines and spirits, yoghurt, etc.

The Food expo 2002 is to be held during 15-19 August 2002. For further information on participation fee, package, application, etc, please log on to http://foodexpo.tdc.org.hk/

HOFEX

This important fair called Asian International Exhibition of Hospitality Equipment, Supplies and Technologies, Food and Drink is conducted once in two years. The next fair is to be organised during 6-9 May 2003. HOFEX is organised by Hong Kong Exhibition Services Ltd. The items exhibited in the fair include beverage, confectionery, dairy products, flour and wheat, frozen food, fresh fruit, liqueur, meat and meat products, nut, oil and oil products, organic products, seafood, tea, wine and hospitality equipment, supplies and technology.

Indian exporters desiring to participate in the HOFEX 2003 may contact the organisers at the following address.

Hong Kong Exhibition Services Ltd., Unit 2010, 20/F China Resources Building 26 Harbour Road Wan Chai, Hong Kong Tel: +852 - 2804 1500 Fax: +852 - 2528 3103 Web: http://www.hkesmontnet.com.hk Email: [email protected]

Hong Kong International Food Fair

This annual fair is conducted by Neway International Trade Fairs Ltd. About 500 exhibitors participate in this food fair, which is attended by around 15,000 visitors. The items exhibited are confectionery, biscuits and pastry, canned food, dairy products, delicatessen, frozen and prepared food, fruit and vegetable products, green and organic food, health and dietetic food, noodle and pasta, coffee and tea, spirits, wine, natural beverages, health drinks, condiments, additives, maintenance equipment, processing/dispensing equipment, packaging/display/retain supplies and equipment, guest amenities.



The next Hong Kong international food fair is to be organised during 24-27 January 2002. Interested Indian exporters may contact the organisers at the following address:

Neway International Trade Fairs Ltd., 9/F, Fortis Tower, 77 Gloucester Road, Wan Chai, Hong Kong Tel: +852 - 2561 5566 Fax: +852 - 2811 9156 Web: http://www.newayfairs.com Email: [email protected]

Beauty and Fitness Expo

This Expo focuses on beauty and fitness products including health food. Around 100 exporters participate in this Expo, which is attended by 50,000 visitors. Even though this Expo aims at a niche market, the growing health and beauty conscious younger generation is normally provided with a substantial disposable income. Indian exporters interested in diet food, health food etc. may consider participating in this Expo.

The products exhibited in this Expo include diet food and equipment, cosmetics, skin care products and courses, health food and products, fitness courses and equipment, Chinese and Western diet medicine, fitness centres and magazines etc.

Indian exporters wishing to participate in this exhibition may contact the organisers at the following address:

HK (Asia) Exhibitions Co. Ltd., Room 601-3 Gigna Tower, 482 Jeffee Road Wan Chai, Hong Kong Tel: +852 - 2591 9823 Fax: +852 - 2573 3311 Web: http://www.hka.com.hk Email: [email protected]

4.6 Normal Business Practices in Hong Kong

Business in Hong Kong is typically formal. When interacting with Hong Kong business people, exchanging business cards (visiting cards) is a customary first step. The card is presented by holding it with both hands. Shaking hands and wearing formal business suits are norms. Meetings are always by appointments and punctuality is strictly maintained. Meetings normally are of 45 minutes to 1 hour duration.



Normal payment methods include Letter of Credit, open account, sight draft, and documents against payments. Documents covering a shipment normally include an invoice, health certificate, and bill of lading/airway bill. For air -freight shipment, exporter should send the documents to the importer as soon as the shipment is effected.

Indian food exporters should take special care about the quality packaging while maintaining the ‘value for money’ considerations for an average Hong Kong customer. Indian exporters should contact Hong Kong importers with offers quoting c.i.f (cost, insurance and freight) or c.f (cost and freight) prices preferably in US currency (HK dollar is pegged to US dollar at US$ 1 = HK$ 7.8). Hong Kong is a free port and hence the government does not enforce any credit or currency control.

The general feedback about delay in Indian shipment is to be avoided especially in the fresh food export deals. Indian exporters can capitalise on the low transport costs due to geographical closeness by improving the delivery schedules.

�



5. India’s Food Export Potential Major products Policies and programmes for food exports Food processing industry in India Indian organisations for food export

5.1 Major Products

ndian agricultural potential is growing remarkably. It has gone through a green revolution, a white revolution, a yellow revolution, and a blue revolution. Today, India is the largest producer of milk, fruits, cashew nuts,

coconuts and tea in the world, the second largest producer of rice, wheat, vegetables, sugar and fish.

The Indian Ministry of Commerce has identified 10 agricultural products for sustainable export promotion. These are: rice, wheat products, coarse grains, spices, cashew, oil meals, sugar, horticultural products, floriculture products and processed foods. The Ministry plans to have a consistent policy for the export of basmati and non-basmati rice, wheat products and pulses. Rice meant for export may be exempted from levy obligation. While the imports and exports of rice and pulses can be freed, special efforts may be made to cultivate a sustainable export market for tea, coffee, vegetables, and oil meals.

Ten products identified for sustainable export promotion

Rice, wheat products, coarse grains, spices, cashew, oil meals, sugar, horticultural products, floriculture products and processed foods.

India possesses a huge resource base for food export. While waiting for the domestic middle class population to consume more value added food products, Indian food-processing industry could focus on the immediately available export possibilities. Export focused re-orientation would certainly accelerate the growth of Indian food industry and pave way for its improvements in infrastructure and investments. As per a recent study on the food-processing sector, the turnover of the total food market is approximately US$ 69.4 billion, out of which value-added food products comprise US$ 22.2 billion. Size of the semi-processed and ready to eat packaged food industry is over US$ 1 billion. It is growing at over 20%.

Part

5

I



Processed food exports were at over US$ 3.2 billion in 1998-99. Out of these exports, rice accounted for 46%, whereas marine products accounted for over 34%13.

In the recent years, the following major products have been performing well in the export market:

Table 5.1 Indian export of agricultural and processed food product Qty In MTs. Value in Rs. Lakhs

1997-98 1998-99 1999-00 Item

Qty Value Qty Value QTY Value

Floriculture and Seeds 5850.88 13714.01 6062.38 16294.90 8179.89 18909.77

Fruits and Vegetables

Fresh onions 333348.96 20246.09 215693.61 17604.72 260475.27 20270.14

Other Fresh Vegetables 98348.91 11407.08 64654.63 10233.37 115626.37 14414.62

Dried Nuts (Walnuts) 3889.60 5647.60 5327.90 6892.22 4992.83 6055.6

Fresh Mangoes 42894.93 7359.61 45407.59 7913.67 34631.18 7154.89

Fresh Grapes 23808.12 6601.28 11525.41 3788.60 14082.58 5554.65

Other Fresh Fruits 64605.09 7265.84 44820.43 7172.90 72969.80 11271.62

Total for Fruits and Vegetables

566895.61 58527.50 387429.57 53605.48 502778.03 64721.52

Processed Fruits and Vegetables

Dried and Preserved Vegetables

200262.70 47988.99 145049.55 38305.29 235637.74 58989.61

Mango Pulp 45874.53 12531.22 38133.73 13856.43 72384.22 19652.66

Pickle and Chutney 24372.27 7670.51 21138.05 7595.68 26737.60 8998.49

Other Processed Fruits and Vegetables

28421.80 7958.95 34322.16 10811.15 39152.26 11723.14

Total for Processed Fruits and Vegetables

298931.30 76149.67 238643.49 70568.55 373911.82 99363.90

Animal Products

Buffalo Meat 176328.68 72930.39 153956.15 69129.43 167291.41 70642.92

Sheep / Goat Meat 7546.60 6265.66 8648.45 7847.88 12419.44 9089.85

Poultry Products 11040.46 8884.14 7390.89 5172.91 8367.93 5425.44

Dairy Products 2378.24 1338.71 2568.42 1365.06 6134.42 3721.6

Animal Casings 371.22 1195.84 382.06 1359.09 352.65 1169.76

Processed Meat 264.77 222.02 297.96 299.25 815.77 458.5

Total for Animal Products 197929.97 90836.76 173243.93 85173.62 195381.62 90508.07

Other Processed Foods 523719.77 149488.81 226519.41 113458.86 352156.22 149449.28

Cereals

Non Basmati Rice 1796279.55 168502.69 4365841.58 187690.92 638380.14 178033.83

Basmati Rice 592678.26 168596.89 597756.43 440384.53 1257747.51 134558.38

Wheat 0.00 0.00 1761.00 135.79 3.15 0.26

Other Cereals 15348.53 1259.40 9513.30 9513.30 6045.05 991.3

Total for Cereals 2404306.34 338358.98 4974872.31 637724.54 1902175.85 313583.77

GRAND TOTAL 3997633.87 727075.73 6006771.09 976825.95 3334583.43 736536.31

(Source: DGCIS, annual volume)

13 Department of food processing industries website, http://mofpi.nic.in/



Cereals

Indian green revolution is highlighted as one of the most successful cereal programs in the world. India has grown from the level of self-sufficiency to the level of one of the important exporters of cereals in the world.

According to DGCIS figures, Indian cereal export was 2404306.34 MTs in 1997-98. The value of cereal export during this period was about US$ 787 million. This grew to US$ 1483 million during 1998-99, with cereal export quantity reaching 4974872 MTs.

Indian cereal export is dominated by rice. Basmati and non-basmati rice exports form about 90% of Indian cereal exports. Of this, the value of Basmati rice is about 70% and that of non-basmati rice is about 20%.

Meat and Poultry

India's livestock population is largest in the world. India has 50% of world's buffaloes and 20% of cattle. Indian livestock population is 470 million, including 205 million cattle and 90 million buffaloes. The country produces about 450 million broilers and 30 billion eggs annually. However, only about 1% of total meat production is converted to value added products.

The production of meat and meat products has shown impressive growth. The details of production of meat and meat products, in thousand tonnes, from 1994 to 1998 are as under:

Table 5.2 Indian production of meat and meat products

Commodity 1994 1995 1996 1997 1998

Mutton and Goat Meat 637 647 669 670 675

Pork Meat 366 420 420 420 420

Poultry Meat 422 578 480 580 600

Cattle Meat (Beef) 1290 1292 1202 1292 1295

Buffalo Meat 1200 1204 1204 1205 1210 (Source-Annual Report 1999-2000,DFPI)

The total meat production in the country is 4 million tonnes, which includes beef, buffalo meat, mutton, goat meat, and pork and poultry meat. Of this, only about 1% is converted into value added products like sausages, ham bacon, luncheon meat, kebabs, meatballs etc. The total meat export during 1999-2000 was Rs.845 crores consisting mostly of mutton and buffalo meat out of which 70% was contributed by export of buffalo meat.

Marine Products

India has large marine and inland product and processing potentials. It has varied fish resources along the 8041 km. long coastline, 28000 km. of rivers and 3 millions hectares of reservoirs and 1.4 million hectares of brackish water. Marine fishes found in India include prawns, shrimps, tuna, cuttlefish, squids, octopus, red snappers, ribbon fish, mackerel, lobsters, cat fish and countless other varieties. Sixty per cent of the production of fish in India is from marine sources.



Processed fish products for export include conventional block frozen products, individual quick frozen products (IQF), minced fish products like fish sausage, cakes, cutlets, pastes, surimi, texturised products and dry fish etc.

Fruits and Vegetables

India is the world's second largest producer of fruits and vegetables. India produces large variety of fruits and vegetables ---- tropical, sub-tropical, or temperate. These include mango, banana, apple, orange, chikoo, ber, pomegranates, etc., and vegetables like potato, tomato, onion, cauliflower, cabbage, etc. The total area under fruits and vegetables cultivation is estimated to be at 5.63 and 5.6 million hectares respectively. However, hardly 2% of the fruits and vegetables of India is processed. Food habits and cost factors are seen as the main reasons for this.

India in a small way, has been in the export market for almost 30 years. Among the popular items in export are mango chutneys, pickles, fruit juices, canned and dehydrated mushrooms, frozen and canned fruit and vegetables. In the year 1997-98, the exports of processed fruit and vegetables were in the order of 299 thousand tonnes valued at US$ 200 million.

Spices

Within the past one decade, the international trade in spices has grown rapidly. An estimated 500,000 tonnes of spices and herbs are now imported globally every year.

India is the land of spices producing all varieties worth over US$ 900 million amounting to 25-30% of world production, which is processed for value-addition and export. India grows over 50 different varieties of spices. Total production is around 2.7 million tonnes. Of this,

about 0.25 million tonnes (8-10 per cent) is exported to more than 150 countries. India dominates 46% in volume and 25% share in value of the world spices trade.

In recent years, export of Indian spices has been taking giant leaps. The Indian export of spices has crossed the US$ 400 million mark during 1998-99 and has reached US$ 420 million. This remarkable achievement is born of changes in the industry scenario. From traditional commodity exports, Indian spices have evolved into a state-of-the-art industry. In tune with this trend, the industry is adopting itself in many ways including absorbing technology, broad basing its products range, developing value added products, identifying niche markets, forging strategic alliances, clinching global collaborations and joint ventures, etc.

Organic Spices

The world demand for organically produced foods is growing substantially in developed countries. Worldwide, food trends are changing with a marked health orientation. Since organic foods are free from chemical contaminants, the demand for these products should steadily increase in the new millennium. Moreover, there is a definite shift towards traditional / ethnic medicines. Since

India supplies 46% in volume and 25% in value of the world spices trade.



spices form part of many of these medicines, the demand for organically produced spices should grow. According to the UN agency figures, more than 130 countries produce certified organic foods. 100 of them are from Asia and Africa.

India has always been practising the traditional ways of using indigenous technologies and inputs mostly in line with modern organic farming principles. The per capita consumption of fertilizers and pesticides in India is far below that of developed countries. Which means, it is very easy for Indian farmers to embrace organic spice farming in its true sense. In recent years, organic agriculture has been gaining considerable importance. Many farmers today show interest in organic cultivation. Several of them have begun switching to this traditional method of cultivation as a means to produce safe foodstuffs and preserve the environment. The concept of sustainable farming has caught on in India.

Export of organic spices from India has started in right earnest. The country at present exports around 50 tonnes of different varieties of organic spices. Exports will get a significant boost in the coming years as more farmers switch to organic methods. Spices Board has prepared a document on production of organic spices. It features the organic concepts, principles, basic standards, production guidelines, documentation, inspection, and certification.

Tea

India is world's single largest producer of tea. 870 million kgs of tea was produced in India in 199814. Being home to the world's best teas, India is also one of the world's largest exporters of tea. Almost every tea-drinking nation in the

world imports some varieties of Indian tea. Some of the premium vari eties available throughout the world are inevitably Indian apart from the value-added Tea Bags and Instant Tea.

In 1997, India exported an estimated 203 million kgs of tea, valued at Rs. 1.8 crores and in 1998, our export of tea reached 206 million kgs, worth Rs. 2.2 crores.

Coffee

In India, coffee growing is a process that the centuries have preferred to an art. Today, 293,000 hectares, almost entirely in South India, produce an average of 200,000 tonnes of coffee a year valued at US$ 500 million.

The principal varieties of the Indian coffee are Arabica and Robusta: India is one of the few countries to offer both these varieties. Indian coffee is today rated as one of the finest "mild" coffees in the international market.

14 Tea board website, http://tea.nic.in/

India is world's single largest producer of tea.



India produces around 200,000 tonnes of coffee, of which it domestically consumes 55-60,000 tonnes. Of the Indian coffee exports, 85% is green coffee, 1% is roasted coffee, and 14% is instant/soluble coffee. Indian Robusta is stated to be the best coffee for espresso coffee blends. India mainly exports washed coffee, which is of top quality. Indian coffee is exported from the ports of Cochin, Tuticorin, Bombay, and Vizag. Indian coffee is exported in green bags of 60kgs. Exports are both containerised (18-tonne containers) and non- containerised. India also exports Instant Coffee, which is offered in consumer packs of 50gms and 100gms, and in bulk packs of 25kgs. At present, only spray-dried instant coffee is being offered for export from India.

The following table provides the Indian coffee export from 1995 to 2000 compared with the world coffee trade:

Table 5.3 World coffee export and Indian share – a comparison

Production Exports

Year World India India's Share (%) World India India's Share (%)

1995-96 93232 3717 3.99 74729 3572 4.78

1996-97 102637 3417 3.33 81422 2476 3.04

1997-98 96028 3805 3.96 76972 3534 4.59

1998-99 105140 4417 4.2 79030 3527 4.46

1990-00 ** 114218 4867 4.26 91296 4288 4.7

* Production and exports of ICO members * * Provisional.

Milk and Milk Products

India is the largest milk producer in the world and about 15% of the total milk production is processed through the organised sector. India is set to retain its position as the world’s largest milk producer in 1999-2000 with the output expected to touch 78 million tonnes mark, up from 74.5 million tonnes last year. The large increase in milk production has been the result of frozen semen technology, progeny testing and programme resulting in genetic up-gradation of cows and buffaloes. There has been increase in the estimated production of milk powders including

Infant milk food from 2.22 lakh tonnes in 1998 and the estimated production of malted food product has increased from 65.000 tones in 1998 to 66.000 tonnes in 1999. The production of cheese in the organised sector in1999 has been estimated as 5,000 tonnes, the estimated production of condensed milk has increased from 9000 tonnes in 1998 to 11,000 tones in 1999.

India is set to retain its position as the world’s largest milk producer in 1999-2000 with the output expected to touch 78 million tonnes mark.



5.2 Policies and Programs for Food Export National Agriculture Policy

India’s National Policy on Agriculture recognises the importance of export efforts of the food commodities. The following are relevant parts of the policy that stands as the guiding document for Indian food exports15:

The establishment of an agrarian economy which ensures food and nutrition to India’s billion people, raw materials for its expanding industrial base and surpluses for exports, and a fair and equitable reward system for the farming community for the services they provide to the society, will be the mainstay of reforms in the agriculture sector.

The National Policy on Agriculture seeks to actualise the vast untapped growth potential of Indian agriculture,.….promote value addition, accelerate the growth of agro business, ….. and face the challenges arising out of economic liberalisation and globalisation.

…..growth that is demand driven and caters to domestic markets and maximises benefits from exports of agricultural products in the face of the challenges arising from economic liberalisation and globalisation.

A major thrust will be given…..for augmenting food supply, exports and generating employment in the rural areas.

…..systematic development of horticulture having emphasis on increased production, post-harvest management, precision farming, bio-control of pests and quality regulation mechanism and exports.

Development of animal husbandry, poultry, dairying and aqua-culture will receive a high priority…..and for generating exportable surpluses.

Since animal disease eradication and quarantine is critical to exports, animal health system will be strengthened and disease free zones created.

Consequent upon dismantling of Quantitative Restrictions on imports as per WTO Agreement on Agriculture, commodity-wise strategies and arrangements for protecting the grower from adverse impact of undue price fluctuations in world markets and for promoting exports will be formulated. …..Exports of horticultural produce and marine products will receive particular emphasis. A two-fold long term strategy of diversification of agricultural produce and value addition enabling the production system to respond to external environment and creating export demand for the commodities produced in the country will be evolved with a view to providing the farmers incremental income from export earnings. A favourable economic environment and supportive public management system will be created for promotion of agricultural exports…..

15 Emphasis added.



…..build up a substantial base for production of value added agro-products for domestic and export markets with a strong emphasis on food safety and quality.

Grading and standardisation of agricultural products will be promoted for export enhancement. Application of science and technology in agriculture will be promoted through a regular system of interface between SandT institutions and the users/potential users, to make the sector globally competitive.

First Report of Task Force on Agriculture

Prime Minister of India constituted a Task Force on Agriculture (TFA) on 12th September 2000. The Task Force was assigned terms of reference including assessing the impact of WTO commitments on Indian agriculture and to suggest steps to safeguard the interests of the sector, while exploiting the opportunities presented by this treaty; to make recommendations to integrate the use of information technology and other emerging technologies in the agricultural sector; to make recommendations for effective risk management in agriculture including in production systems, insurance, price mechanisms, future trading etc.

The conclusions of the task force included the following:

The WTO has opened a new horizon of opportunities for increased access for which domestic production system has to gear itself for deriving maximum benefits…..

The competitiveness of Indian agriculture has to be enhanced to realise new market access opportunities. The development of product specific regions linked to export channels, tapping the potential of organic farming and development of value addition chain and post harvest infrastructure in tune with global needs will go a long way in establishing India in the international trade scenario. Concurrently, the domestic market reforms also have to be speeded up to unshackle Indian agriculture from restrictions of movement, storage, sale, purchase and exports.

In this process, the issue of quality of produce and its standardisation as per international standards needs high priority. Besides the production, the quality issues should also cover the subsequent value addition chain. The quality consciousness has to percolate to the grass root levels.16

Task force on agriculture says:

1. WTO means more opportunities 2. India should improve its competitiveness 3. Quality and standards are the keys

16 Further information on the Task Force report could be accessed at http://agricoop.nic.in/taskagr.htm



Legal Framework for Food Industry

There are a number of food laws being implemented by various Ministries/departments. These are primarily meant for two purposes namely (1) Regulation of Specifications of food and (2) Regulation of Hygienic condition of Processing/Manufacturing. Some of these food laws are mandatory and some are voluntary.

Important Laws

The following is a brief list of important laws, which govern the Indian food industry.

1. Prevention of Food Adulteration Act (Ministry of Health)

The Act lays down specifications for various food products and is mandatory. The Ministry of Health in 1995 had constituted a Task Force under the chair of Shri E.S. Venkataramaiah, Chief Justice of India (retired). The Task Force recommended that there should be emphasis on good manufacturing practices instead of detection of adulteration and prosecution. It also expressed concern about lack of laboratory equipments and quantified persons. In addition, it also suggested that the name of PFA Act be changed to Food Safety Act.

2. Agriculture Produce (Grading and Marking) Act (Ministry of Rural Development)

This Act is commonly known as AGMARK and is voluntary. The Act lays down the specifications for various agricultural commodities including some processed foods.

3. Laws being operated by Bureau of Indian Standards (BIS)

BIS is the largest body for formulating standards for various food items. These standards are also voluntary.

4. Essential Commodities Act

A number of quality control orders have been issued under Essential Commodities Act such as FPO, MMPO, Meat Product Order, and Vegetable Oils Control Order. These orders are mandatory and primarily meant for regulating the hygienic conditions. They need to be clubbed under one order, which may be called Food Products Order.

Moves towards Harmonisation

The review of multiple laws is necessary to have a uniform and logical approach for regulating the quality of food. The following actions are being taken by various Ministries:

1. The Ministry of Civil Supplies and Consumer Affairs has brought out a paper for consideration of Committee of Secretaries (COS). The paper recommends that BIS should formulate standards for all food items in the country. This will be a major step towards harmonisation of food laws and is still under consideration of COS for finalisation.



2. The Task Force constituted by the Prime Minister under the chair of Shri Nulsi Wadia has submitted its report, which is under the consideration of the Government. The Task Force had advocated promotion of food safety and quality. The Task Force has further made following suggestions:

• Food Regulation Authority (FRA) to be set up to formulate and update food standards for domestic and export market. FRA should replace the PFA to conform to international standards. The Task Force has given ten specific recommendations such as provision of storage simplicitor, simplification of sampling procedure, simplification of procedure for nominee, time limit for prosecution, standard methods of analysis to be prescribed, penalty should graded according to the gravity of offences and provision of adequate/infrastructure and laboratories.

• Harmonisation of Indian standard with quality norms of Codex and WTO.

• The Central Committee of food Standard (CCFS) should be replaced by FRA Governing Body for expeditious decisions.

Quality Control

There is an all round realisation at every level that quality production of international standard is the watchword for survival now. Consequently, the processors, small or big, have started taking steps to improve quality right from the selection of the raw material and that of the ingredients. Side by side, steps have also been taken by them to upgrade the hygienic and sanitary conditions of the workers, plant, and machinery to ensure quality of the finished product. There is a much greater emphasis now to invest in research and development and in product innovation.

APEDA gives subsidy to upgrade the laboratory facilities for quality control measures. It has also brought out a practical guide on ISO 9000 on the food industry, which includes comprehensive details about documentation, installation, certification of quality management systems, etc.

The union government is likely to make the implementation of Hazard Analysis and Critical Control Point (HACCP) mandatory for the food sector. It has already asked the Bureau of Indian Standards (BIS) to identify the areas. The BIS is likely to recommend perishable foods, dairy products, marine products, spices,

meat products, poultry products, and processed food for mandatory implementation of HACCP. The BIS has already prepared and brought out a specification of IS:15000-1998, which is based on HACCP guidelines and recommendations made by the Food Hygiene Committee of FAO/WHO Codex Alimentarius Commission.

India is likely to make the implementation of HACCP mandatory for the food sector.



5.3 Food Processing Industry in India

The Food Processing Industry sector in India is one of the largest in terms of production, consumption, export, and growth prospects. The government has accorded it a high priority, with a number of fiscal relief and incentives, to encourage commercialisation and value addition to agricultural produce, for minimising pre/post harvest wastage, generating employment and export growth.

Until February 2000, proposals for projects of over US.13.4 billion have been proposed in various segments of the food and agro-processing industry. Besides this, Government has also approved proposals for joint ventures, foreign collaboration, industrial licenses, and 100% export oriented units envisaging an investment of US$ 4.80 billion during the same period. Out of this, foreign investment is over US$ 2.28 billion.

Apart from the huge unorganised primary food processing industry, the organised sector has over 820 flourmills, 418 fish processing units, 5198 fruit/vegetable processing units, and 171 meat processing units.

Meat and Poultry Processing

Only 1% of the 4 million tonnes meat production is converted into value added products like sausages, ham bacon, luncheon meat, kebabs, meatballs, etc. About 70% of Indian meat export is contributed by buffalo meat.

Poultry processing is still in its infancy. There are only seven modern integrated poultry processing plants.

However, there are a good number of small poultry processing units engaged in production of poultry meat products. There are five egg-processing units engaged in exporting egg products.

The country has 3600 slaughterhouses, 9 modern abattoirs, and 171 meat processing units licensed under Meat Products Order. A few modern pork processing plants are also coming up in the country.

Fish Processing Sector

Indian fish processing units mostly exist in the small-scale sector as proprietary/partnership firms or fishing community co-operatives. Over the last decade, the organised corporate sector has become increasingly involved in preservation, processing, and export of coastal fish. However, the wide variety of fish resources found in Indian inland waters, coastal areas and deep seas comprising India's Exclusive Economic Zone, remain largely under utilised. Processing of produce into canned and frozen forms is carried out almost entirely for the export market. In all, there are about 393 freezing units, 13 canning units, 160 ice-making units, 12 fishmeal units, and about 476 (as on 30 November 1999) cold storage units.

Only 1% of the 4 million tonnes meat production is converted into value added products.



Fruit and Vegetable Processing Sector

Fruits and vegetable processing industry has potential to develop into a Sunshine Industry of the country. In spite of the fact that India is the second largest producer of fruit and of vegetables in the world, the commercial processing of fruit and vegetables is less than 2%. So far, 1120 proposals of industrial licenses and 100% export oriented units were approved17 and about 248 such proposals have already been implemented. The important countries with which the joint ventures have been signed are USA, U.K., Netherlands, Switzerland, and Germany. The proposals include in the fields like technology transfer, financial and/or marketing tie-ups. These tie-ups include production of items like canned mushrooms, banana and mango puree, fruit concentrates, dehydration of vegetables particularly of onion. A few proposals of frozen fruit and vegetables have also been approved.

While the traditional cottage units of fruits and vegetables processing industry have capacity of 250 tonnes per annum, the modern Indian and multinational companies in the sector have large capacities in the range of 30 tonnes per hour. A few very modern plants to produce mango pulp, tomato paste etc. in aseptic packing, freeze drying of many fruit and vegetables including mushroom is being taken up. The installed capacity that was 1.1 million tonnes, in December 1993 increased to 2.1 million tonnes at the end of 1999.

Changing face of Indian food processing industry

While the traditional cottage units of fruits and vegetables processing industry have capacity of 250 tonnes per annum, the modern Indian and multinational companies in the sector have large capacities in the range of 30 tonnes per hour.

The important items manufactured in the country are fruit pulps particularly of tomatoes and mangoes, ready to serve juices, canned fruits, jam, pickles, squashes, etc. Recently, items like frozen fruits, pulps, dehydrated and freeze-dried vegetables, and canned mushrooms etc. are being produced. In the coming years new items as carbonated fruit drinks, dehydrated and freeze dried fruits, fruit juice concentrate are expected to be manufactured.

Milk and Milk Products Sector

Dairy development in India has been acknowledged the world over as one of modern India's most successful developmental programme. India is the second largest milk producing country with anticipated production of about 78 million tons during 1999-2000.

17 Till February 2000. DGFT figures.



The milk surplus states in India are Uttar Pradesh, Punjab, Haryana, Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu. The manufacturing of milk products is concentrated in these milk surplus States.

Cheese and condensed milk production stands at 5000 and 11000 tonnes respectively. Some plants are coming-up for producing lactose, cassein and improved cheese varieties.

5.4 Indian Organisations for Food Export

In tune with the high priority given for the food export in India, the Government of India has created an organisational structure suited to facilitate further growth. Contact details are available at the end of the report.

Department of Food Processing and Industries

The Department of Food Processing Industries, set up in July 1988, is the main central agency of the Government responsible for developing a strong and vibrant food processing sector, with creating surplus for exports as one of its focus.

Important sub sectors in food processing industries dealt by the department are fruit and vegetable processing, fish-processing, milk processing, meat and poultry processing, packaged/convenience foods, alcoholic beverages and soft drinks and grain processing etc. The DFPI also deals with specialized packaging for food processing industries, and

technical assistance and advice to food processing industry.

Agricultural and Processed Food Product Export Development Authority - APEDA

APEDA is an autonomous organisation attached to the Ministry of Commerce of the Government of India. The main function of APEDA is to build links between Indian producers and the global markets. APEDA undertakes the briefing of potential sources on government policy and producers.

APEDA deals with important agricultural and processed food products like floriculture, fruits and vegetable seeds, fresh and processed fruits and vegetables, meats, poultry products, dairy products, animal casings, processed meat, groundnuts, guar gum, jaggery and confectionery, cocoa products, cereal preparations, alcoholic beverages, miscellaneous preparations, basmati rice, non basmati rice, wheat, etc.

APEDA undertakes many development programmes including development of database on products, markets and services, publicity and information dissemination, organisation of buyer-seller meets and other business interactions, etc.

DFPI also deals with specialized packaging for food processing industries.



APEDA offers financial assistance under various schemes, which seek to promote and develop agro exports. Financial assistance under these schemes is available to exporters, growers, trade associations, and governmental agencies. Some of the activities that are eligible for financial assistance are strengthening of market intelligence and data base through studies and surveys, quality upgradation,

development of infrastructure, research and development, development of packing quality, human resource development, upgradation of meat processing facilities, etc.

APEDA brings out useful publications aimed at India exporters of food commodities. The following suggested list of publications by APEDA would be of use for exporters of food items to Hong Kong.

1. India export directory - Agricultural and Processed Food Products - 1997. Rs.1200 2. Export statistics of Agro and Processed food products for 1997-98 Rs.300 3. Quality assurance manual for export of grapes Rs.250 (Similar titles available for mangoes, lychees, kinnow, grapes, etc) 4. Report on packaging development for fresh fruits Project I and II-Alphonso mangoes and Kesar, Chausa, Dusheri and Banganapalli mangoes Rs.75 5. Report on packaging development for fresh fruits Project III and IV, V-Chikoo, Lychees and Grapes Rs.75 6. ISO9000 on the food Industry – a practical guide. (Including documentation, installation, certification of quality management system, etc)

Marine Product Export Development Authority

The Marine Products Export Development Authority (MPEDA) was constituted in 1972. The role envisaged for the MPEDA under the statute is comprehensive - covering fisheries of all kinds, increasing exports, specifying standards, processing, marketing, extension and training in various aspects of the industry.

MPEDA functions under the Ministry of Commerce, Government of India and acts as a coordinating agency with different Central and State Government establishments engaged in fishery production and allied activities. The plan schemes of the Authority are implemented under four major heads, namely, export production - capture fisheries; export production - culture

fisheries; induction of new technology and modernisation of processing facilities and market promotion.

MPEDA’s work programme includes registration of infrastructure facilities for seafood export trade, collection and dissemination of trade information, projection of Indian marine products in overseas markets by participation in overseas fairs and organising international seafood fairs in India, implementation of development measures vital to the industry like distribution of insulated fish

Financial assistance is available for quality upgradation efforts.

MPEDA’s focus is on capture fisheries, culture fisheries, new technology and modernisation.



boxes, putting up fish landing platforms, improvement of peeling sheds, modernisation of industry such as upgrading of plate freezers, installation of IQF machinery, generator sets, ice making machineries, quality control laboratory etc, promotion of brackish water aquaculture for production of prawn for export, promotion of deep sea fishing projects through test fishing, joint venture and equity participation, etc.

Spices Board

The Spices Board India, established in 1987, is the apex body for the export promotion of Indian spices. The Board is a link between the Indian exporters and the importers abroad.

Its broad-based activities include formulation and implementation of quality improvement systems, research and development programmes, education and training of farmers, processors, packers and exporters on post harvest handling, registration, and licensing of traders and exporters.

It acts as a data bank and communication channel for importers and exporters and promotes Indian spices abroad.

The Board has close association with international agencies like International Trade Centre (ITC) Geneva, United Nations Development Programmes (UNDP), International Pepper Community (IPC) Jakarta, American Spice Trade Association (ASTA), European Spice Association (ESA), All Nippon Spice Association (ANSA) Japan, International Spice Group (ISG), Food and Agricultural Organisation (FAO), Commonwealth Secretariat (COMSEC) London, International General Producers Association (IGPA), United Nations Industrial Development Organisation (UNIDO).

The Spices Board has adopted two major strategies for quality improvement. One is the introduction of the Indian Spices Logo; the other the Spice House Certificate. For details, Indian exporters may contact Spices Board at the address given at the end of the report.

Tea Board

Tea Board India, under the Ministry of Commerce, acts as a facilitator for the development of the tea industry in India. The Board promotes tea research and exports of tea worldwide, collects and disseminates statistical data aimed at ensuring the health and vibrancy of the world’s largest producer of tea. It was established in 1953 by an Act of Parliament, and headquartered at Calcutta.

Coffee Board

The coffee Board is a statutory body, representing various interests of coffee industry, namely, growers, traders, curers, labourers, consumers, and the government. With complete liberalisation of marketing of coffee, the Coffee Board is actively devising new roles for the changed free market situation. These include research and development, transfer of technology through extension

Strategies for quality improvement: Indian Spices Logo and Spice House Certificate.



network, quality upgradation, sales promotion - domestic and international, development of free market by providing market intelligence and information, platform for international negotiations and agreements, etc

Cashew nuts Export Promotion Council of India

The Cashew Exports Promotion Council of India (CEPC) was established by the Government of India in the year 1995, with the active co-operation of the Cashew industry for promoting exports of cashew kernels and cashew nut shell liquid from India. The council provides the necessary institutional framework for performing the different functions that serve to intensify and promote exports of cashew kernels, cashew nut shell liquid, cardanol and allied

products.

The council publishes two periodicals viz. "Cashew Bulletin" (monthly, circulated in India) and Indian Cashew Journal (quarterly, circulated abroad).

The Cashew Export Promotion Council of India has set up a Quality Upgradation Laboratory and technical consultancy Division of international standards. The services of this laboratory and technical consultancy division will be available not only to cashew industry in India, but also to the entire food processing industry in India and abroad.

The Council's laboratory has the most modern state-of-the-art equipments procured from India and abroad, which are not currently available in other R and D laboratories, especially in south India. The council’s laboratory is of semi-commercial nature, mainly for serving the cashew industry, from picking of raw cashew nuts to packing of cashew kernels in different forms. However, the services of the laboratory are available to the entire range of agricultural and food processing industries like fruits, vegetables, spices, sea foods, oils, cereals, cereal products, food and beverages and the like. Interested exporters can contact the laboratory at the following address:

The Principal Scientist, Technical Consultancy Division CEPC Laboratory, 5th Floor Ponnamma Chambers 2 Hospital Road, Kollam –691001, Kerala. Tel / Fax: 91-474 – 742 704

�

CEPC’s laboratory services are available to the entire range of agricultural and food processing industries.



6. Resources Key contacts and support services Useful websites

6.1 Key Contacts and Support Services Hong Kong Contacts

§ Govt bureaus and agencies § Food industry associations § Food importers § Supermarkets § Indian provision stores § Indian restaurants Government Bureaus and Agencies.

FOOD AND PUBLIC HEALTH BRANCH

Contact: M Y H Ma Food and Environmental Hygiene Department 43/F, Queensway Government Offices 66 Queensway, Hong Kong Tel: +852 - 2867 5586/ 2867 5582 Fax: +852 - 2521 4784

RICE CONTROL UNIT

Contact: Mr So Man Trade and Industry Department Room 401, Trade and Industry Department Tower 700 Nathan Road Kowloon Tel: +852 - 2398 5569 Fax: +852 - 2398 3747

AGRICULTURE, FISHERIES AND CONSERVATION DEPARTMENT

5/F, Cheung Sha Wan Government Offices, 303 Cheung Sha Wan Road, Kowloon, Hong Kong Tel: +852-2150 6666 Fax: +852-2311 3731 Email: [email protected]

Web: http://www.info.gov.hk/afcd

GOVERNMENT GAZETTE PRINTING DEPARTMENT

14/F Cornwall House Taikoo Place, 979 King's Rd. Quarry Bay, Hong Kong Tel.: +852 - 2564 9500/ 2565 1145 Fax: +852 - 2147 4821 Email: [email protected] Web: http://www.info.gov.hk/pd

CUSTOMS AND EXCISE DEPARTMENT

8/F Harbour Building 38 Pier Rd. Central, Hong Kong Tel.: +852 - 2852 3324 Fax: +852 - 2542 3334

Food Industry Associations .

THE HONG KONG FOOD TRADES ASSOCIATION LTD

Contact: Mr. Ip Yeuk Lam, President CMA Building, 1/F 64-66 Connaught Road Central, Hong Kong Tel: +852 - 2542 8619 Fax: +852 - 2541 8154

Part

6



Email: [email protected] Web: http://www.hkfc.org.hk

HONG KONG DRIED SEA FOOD AND GROCERY MERCHANTS ASSOCIATION LTD

Contact: Mr. Mak Ching Po, President 1/F, 218 Des Voeux Road West Hong Kong Tel: +852 - 2547 1912 Fax: +852 - 2517 6883

HONG KONG FRESH FRUITS IMPORTERS ASSOCIATION LTD

Contact: Mr. Patrick Kam, Chairman 401-3, Prosperous Bldg 48 Des Voeux Road Central, Hong Kong Tel: +852 - 2521 1228 Fax: +852 - 2868 4402

KOWLOON FRESH MEAT RETAILER’S ASSOCIATION LTD

Contact: Mr. Lau Shiu Man Blk A, 10/F, 746 Nathan Road Kowloon Tel: +852– 2394 8316 Fax: +852–2394 8316

ORGANIC FARMING ASSOCIATION

C/o Kadoorie and Botanic Garden Lam Kam Road Tai Po New Territories Hong Kong Tel: +852 - 2483 9787 Fax: +852 - 2488 3035

FEDERATION OF HONG KONG RESTAURANT OWNERS LTD

Contact: Mr William Mak Rm 202, Lap Fai Bldg 6-8 Pottinger St Central Hong Kong Tel: +852–2523 2617 Fax: +852–2868 4210

THE HONG KONG AND KOWLOON PROVISIONS, WINE AND SPIRIT DEALERS ASSOCIATION

2/F, Blk B, Fu Lok Bldg 131-133 Wing Lok St Hong Kong Tel: +852 -2854 2544/ 2854 2514 Fax: +852 -2854 3816

HONG KONG HOTELS ASSOCIATION

Rm 508-511 Silvercord Tower II 30 Canton Rd Tsim sha tsui

Kowloon Tel: +852 – 2375 3838 Fax: +852 – 2375 7676 Email: [email protected] Website: hrttp://www.hkta.org/hkha

Food Importers of Hong Kong.

EBSEN AND CO LTD

Contact Mr. H.M. Jebsen Managing Director Mr. Gavin Jones Manager 28th Floor, Caroline Centre 28 Yun Ping Road Causeway Bay, Hong Kong Tel: +852 - 2926 2222 Fax: +852 - 2882 1787 Email: [email protected] Web: http://www.jebsen.com

ANANDA FOOD LIMITED

Contact: Mr. Yeuk-Pun Chan Director Mr. Chun-Nam Cheung Manager 14th Floor, Room 1402 Ananda Tower 57-59 Connaught Road Central Central, Hong Kong Tel: +852 - 2853 5111 Fax: +852 - 2854 0433

L V M ASIA PACIFIC LTD

Contact Mr. Husson Remy, Finance Director Taikoo Place, 34th Floor Dorset House 979 King’s Road Quarry Bay, Hong Kong Tel: +852 - 2968 9288 Fax: +852 - 2968 9222

THE GARDEN CO. LTD.

Contact: Mr. Steven S Y Cheung, Managing Director Miss Regina Leung, Marketing Manager Ground Floor – 7th Floor 58 Castle Peak Road Sham Shui Poi, Kowloon Hong Kong Tel: +852 - 2386 4231 Fax: +852 - 2387 4344 Email: [email protected]

SWIRE COCO-COLA HK LTD

Contact: Mr. Guy Bradley, Director and General Manager Miss Irene Lo, Manager,



Corporate Communications Siu Lek Yuen 17 –19 Yuen Shun Circuit Sha Tin, New Territories, Hong Kong Tel: +852 - 2636 7888 Fax: +852 - 2637 9784

ANGLISS CHINA COMPANY LTD

Contact: Mr. Charles Ling, Managing Director 47-51 Kwai Fung Cres Kwai Chung, New Territories, Hong Kong Tel: +852 - 2481 5111 Fax: +852 - 2489 8861

EUROASIA HOLDINGS LIMITED

Contact: Mr. Peter Lee, Director Room 1101-3, 11th Floor The Leader Commercial Building 534 Hillwood Road, Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2366 9309 Fax: +852 - 2721 5021

MERCHANTLINK INTERNATIONAL LTD

Contact: Mr Fritz C Wong, Director Unit 12A, Prudential Assurance 79 Chatham Road Tsim Sha Tsui, Kowloon, Hong Kong Tel: +852 - 2750 8036 Fax: +852 - 2318 1354 Email: [email protected]

MOON KEE CO.

Contact: Mr. Kam-Wai Chu, Manager G/F, Shop 8, Block A, Shun Lee Bldg 240 Ferry Street Kowloon, Hong Kong Tel: +852 – 2770 7385 Fax: +852 – 2770 0074

MINGSON INDUSTRIES LTD.

Contact: Mr. Andrew Lee, Managing Director Unit F-J, 3rd Floor, Block 1 Kwai Tak Industrial Centre Kwai Tak St., Kwai Chung Hong Kong Tel.: +852 - 2420 0308 Fax: +852 - 2480 4466

WORLDWIDE SEAFOOD LTD.

Contact: Mr. Joseph Lee,

Director Flat A1, Wah Ha Factory Building G/F., 1069-1073, King's Road Quarry Bay, Hong Kong Tel: +852 – 2911 4981 Fax: +852 – 2563 0300

Supermarkets.

PARK N SHOP O/B A S WATSON GROUP (HK) LIMITED

Contact: Mr. Noel Shielq, Commercial Manager Watson House 9th Floor, 1-5 Wo Liu Hang Road Sha Tin, New Territories, Hong Kong. Tel: +852 - 2606 8833 Fax: +852 - 2602 2914 Email: [email protected]

DAH CHONG HONG LTD

Provisions Division Contact: Mr. Arthur Tsol, General Manager 20 Kai Cheung Road, 8th Floor Kowloon Bay, Kowloon Hong Kong Tel: +852 - 2768 3152 Fax: +852 - 2953 0163 Email: [email protected] Web: http://www.dch.com.hk

WELLCOME CO. LTD

Contact: Mr. Jeff Shaw, Chief Executive Officer Devon House 5th Floor 979 King’s Road, Tai Koo Place Quarry Bay, Hong Kong Tel: +852 - 2299 3838 Fax: +852 - 2299 2838 Email: [email protected] Web: http://www.wellcomehk.com

DAIRY FARM COMPANY LIMITED – 7 ELEVEN

Contact: Mr. Sunny Ng, Manager Devon House 4th Floor 979 King’s Road, Tai Koo Place Quarry Bay, Hong Kong Tel. +852 - 2299 1711 Fax: +852 - 2299 4099 Web: http://www.dairyfarmgroup.com

CHINA RESOURCES SUPERMART (HK) CO. LTD

Contact: Mr. Dong-Sheng Qin Deputy General Manager



China Resources Building 32nd Floor, 26 Harbour Road Wan Chai, Hong Kong Tel: +852 - 2827 8333 Fax: +852 - 2827 9975

SOGO HONG KONG LTD

Contact: Mr. Tsuneo Hirota, General Manager 12th Floor, New Wing East Point Centre 555 Hennessy Road Causeway Bay, Hong Kong Tel: +852 - 2833 8338 Fax: +852 - 2838 2030 Email: [email protected] Web: http://www.sogo.com.hk

INTERNATIONAL DEPT STORE AND SUPERMARKET LTD

Contact: Mr. Louis Kwong, Managing Director Miss Tong Lai Wah, Director 124-130 Ngs Tsin Wai Road Ground and Mezzanine Floor Kowloon City, Kowloon Hong Kong Tel: +852 - 2382 2211 Fax: +852 - 2383 2830 Email: [email protected]

UNY HK CO. LTD

Contact: Mr. Takakide Harada, Managing Director Mr. Benjamin Wong, Manager 18 Tai Koo Shing Road City Plaza 2 Quarry Bay, Hong Kong Tel: +852 - 2885 0331 Fax: +852 - 2885 8081

WATSON’S THE CHEMIST

Contact: Mr. Philip Ingham Managing Director Mrs. Maylong Mounger Merchandise Director 10th Floor, Watson House 1-5 Wo Liu Hang Road Sha Tin, New Territories Hong Kong Tel: +852 - 2606 8833 Fax: +852 - 2601 5942

THE WING ON DEPARTMENT STORES (HK) LTD

Contact: Mr. Mark Kwok, Managing Director

Miss Maria Bong, General Manager Merchandising Division 1st Floor, Wing On Godown Building 1 Wang Kee Street Kowloon Bay, Kowloon Hong Kong Tel: +852 - 2318 2318 Fax: +852 - 2543 6465 Email: [email protected] Web: http://www.wingonet.com

HONG KONG NEW WORLD DEPARTMENT STORE CO. LTD

Contact: Mr. Bobby Auw, Regional Director (HK) 1st Floor East Wing New World Centre 24 Salisbury Road Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 3113 2888 Fax: +852 - 3113 2889

YUE HWA CHINESE PRODUCTS EMPORIUM LTD

Contact: Mr. Kwok-Chun Yu Chairman and Managing Director Mr K F Fan Senior Manager 15th Floor, Champion Building 301-309 Nathan Road Yau Ma Tei, Kowloon Hong Kong Tel: +852 - 2384 0084 Fax: +852 - 2385 8383 Email: [email protected] Web: http://www.yuehwa.com.hk

CITY SUPER LTD

Contact: Miss Nathaile Chan, Buyer Tower 2, Room 3509-3511 The Gateway, 25 Canton Road Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2306 3826 Fax: +852 - 2956 0336 Email: [email protected] Web: http://www.citysuper.com.hk

NEW WORLD DEPARTMENT STORES LTD.

Contact: Mr. Philip Cheung, Managing Director Miss Johanna Lau, Commercial Director East Wing, 12th Floor, Unit 1218 New World Office Building 20-24 Salisbury Road



Tsim Sha Tsui, Kowloon Hong Kong Tel. +852 - 2753 3988 Fax: +852 - 2318 0884 Email: [email protected]

MARKS AND SPENCER (ASIA PACIFIC) LIMITED

Contact: Mr. Jim Mcdonald Regional Chief Executive 8th Floor, Room 822 Ocean Centre 5 Canton Road Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2926 3318 Fax: +852 - 2730 0170 Web: http://www.marks-and-spencer.com

JUSCO STORES (HK) CO. LTD

Contact: Mr. Ben P.W. Tse, Senior Buyer 3/F, Stanhope House 738 King's Road Quarry Bay, Hong Kong Tel: +852 – 2565 3600 Fax: +852 – 2563 8654

CIRCLE K CONVENIENCE STORES (HK) LTD

Contact: Mr. Wallace Tse, Buying and Marketing Manager 10th Floor, CNT Group Building 822 Lai Chi Kok Road Kowloon, Hong Kong Tel: +852 - 2991 6318 Fax: +852 - 2991 6317

Indian Provision Stores in Hong Kong.

INDIAN PROVISION STORE AND SUPERMARKET

Contact: Mr. B S Brar, Proprietor 65-66 Chung King Arcade, Ground Floor 36-44 Nathan Road Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2368 2158 Fax: +852 - 2724 2050 Email: [email protected]

NEW DELHI STORE

Contact: Mr. Kulbir S. Dhaliwal Manager Shop 23 and 26, Ground Floor 36-44 Nathan Road Tsim Sha Tsui, Kowloon Hong Kong

Tel: +852 - 2369 3038 / 2369 0571 Fax: +852 - 2366 9488 Email: [email protected]

KIRAN’S TRADING CO

Shops 45 and 5, 1st Floor 58 Nathan Road Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2723 6781 Fax: +852 - 2723 6193

MAHARAJA INDIA EMPORIUM

Mr. V C P Jain, Proprietor Mr. Mohammed Arif 1st Floor, No. 1 Hanoi Road Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2756 5611 Fax: +852 - 2756 5693 Email: [email protected]

RANISON

Ms. Rani M Ramchandani, Proprietor 1st Floor, 17 Mody Road Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2367 3754 Fax: +852 - 2367 3744 Email: [email protected]

INDIAN PROVISION STORES

34 Bowrington Road, Ground Floor Wan Chai, Hong Kong Tel: +852 - 2891 8024/ 2891 8324 Fax: +852 - 2572 5073

Indian Restaurants in Hong Kong.

TANDOOR INDIAN RESTAURANT

Contact: Mr. B. S. Rana Manager 3/F, On Hing Building 1-9 On Hing Terrace Central Hong Kong Tel: +852 - 2845 2299 Fax: +852 - 2845 2282

CURRY POT

Contact: Mr. Hari Karki Executive Director 68-70 Lockhart Road Wanchai Hong Kong Tel: +852 - 2865 6099 Fax: +852 - 2527 4931



TAJ MAHAL RESTAURANT

Contact: Mr. Jasbir Singh Gill Proprietor 80A, G/F, 36-44, Nathan Road, Chung King Mansion, Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2724 4000 / 2555 8494 Fax: +852 - 2332 3072

KOHINOOR RESTAURANT

Contact: Ms Roopa Mehta P.O. Box 95592 Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2722 0831 /2722 0673 Fax: +852 - 2366 0879

KOH-I-NOOR RESTAURANT

103 California Entertainment Building, 34 D'Aguilar Street Central Hong Kong Tel: +852 - 2877-9706

KOH-I-NOOR RESTAURANT 1/F, 3-4 Peninsula Mansion 16C Mody Road Tsim Sha Tsui Kowloon Hong Kong Tel: +852 - 2368-3065

MUGHAL RESTAURANT Contact: Mr. Christopher Sikdar 1/F Carfield Commercial Building 75-77 Wyndham Street Central Hong Kong Tel: +852 - 2524 0107 Fax: +852 - 2845 2473

GUNGA DIN’S CLUB

Contact: Mr. Ganga Managing Director Lower Ground Floor 57-59 Wyndham Street, Central, Hong Kong Tel: +852 - 2523 1439 / 2523 1276

HOLIDAY INN GOLDEN MILE HONG KONG

Contact: Ms Kenneth Yong Assistant Food and Beverage Manager 50 Nathan Road Tsim Sha Tsui, Kowloon Hong Kong Tel: +852 - 2315 1272 (Direct) Tel: +852 - 2369 3111

Fax: +852 - 2369 8016 Fax: +852 - 2366 6221 (Direct) Email: [email protected] Web: http://www.goldenmile.com

CONRAD HONG KONG

Contact: Mr. Garry Ng Procurement Manager 88 Queensway Pacific Place Hong Kong Tel: +852 - 2521 3838 / Ext 8815 Fax: +852 - 2521 3888

ASHOKA RESTAURANT G/F, 57-59 Wyndham Street Central Hong Kong Tel: +852 - 2524 9623

BRANTO INDIAN PURE VEG FOOD

1/F, 9 Lock Road Tsim Sha Tsui Kowloon Hong Kong Tel: +852 - 2366 8171

CLUB SRI LANKA

Basement, 17 Hollywood Road Sheung Wan Hong Kong Tel: +852 - 2526 6559

GAYLORD INDIAN RESTAURANT

223-225 Ashley Road Tsim Sha Tsui Kowloon Hong Kong Tel: +852 - 2376 1001

THE HIGHER TASTE VEGETARIAN DINING CLUB V

6/F, 27 Chatham Road South Tsim Sha Tsui Kowloon Hong Kong Tel: +852 - 2723 0260

INDIA TODAY

26-30 Elgin Street Central Hong Kong Tel: +852 - 2801 5959

NEW MAHARANI

Shop H, 2/F Winner Building 27-37 D'Aguilar Street Central Hong Kong



Tel: +852 - 2891 6525

ROYAL NEPALESE CUISINE

G/F, Staunton Road Soho Central Hong Kong Tel: +852 - 2869 6212 / 2521 9108 Email: [email protected]

SOUTH INDIAN RESTAURANT

Shop D1 3/F, Chung King Mansion Tsim Sha Tsui Kowloon Hong Kong Tel: +852 – 2368 1834

SWAGAT INDIAN RESTAURANT Shop 103 and 104, 1/F Chung King Mansion Tsim Sha Tsui Kowloon Hong Kong Tel: +852 - 2723 7618 Fax: +852 - 2366 0879

WOODLANDS VR

Room 5-6, G/F Mirror Tower 61 Mody Road Tsim Sha Tsui East Kowloon Hong Kong Tel: +852 - 2369 3718 / 2366 1945

General Trade Organisations.

INDIAN CHAMBER OF COMMERCE

Contact: Mr. V. Santha Ram, Secretary General Hoseinee House, 2nd Floor 69 Wyndham Street Central, Hong Kong Tel: +852 - 2523 3877 Fax: +852 - 2845 0300 Email: [email protected]

HONG KONG TRADE DEVELOPMENT COUNCIL

Contact: Ms. Jessica Kwan Executive Assistant, External Relations 38/F, Office Tower, Convention Plaza, 1 Harbour Road Wan Chai, Hong Kong Tel: +852 - 2584 4496 Fax: +852 - 2824 0249 Email: [email protected] Web: http://www.tdct rade.com

HONG KONG GENERAL CHAMBER OF COMMERCE

Contact: Ms. Mabel Yao Assistant Manager (International Business) 22/F, United Centre 95 Queensway, Hong Kong Tel: +852 - 2529 9229 Fax: +852 - 2527 9843

FEDERATION OF HONG KONG INDUSTRIES

Contact: Mr. Joseph Y K Li Membership Director 4th Floor, Hankow Centre 5-15 Hankow Road Kowloon, Hong Kong Tel: +852 - 2732 3188 Fax: +852 - 2721 3494

CHINESE GENERAL CHAMBER OF COMMERCE HONG KONG

Contact: Ms. Lavinia Chan Senior Secretary (External Affairs) 4th Floor, 24-25 Connaught Road Central, Hong Kong Tel: +852 - 2525 6385 Fax: +852 - 2845 2610



Key Contacts and Support Services India Contacts

§ Govt ministries and agencies § Food industry associations § Food research institutions § Recognised laboratories § State agencies § Food packaging institutes § General trade associations Govt Ministries and Agencies.

DEPARTMENT OF FOOD PROCESSING INDUSTRIES

Contact: Mr. A.N.P. Sinha Joint Secretary Ministry of Agriculture Krishi Bhavan, New Delhi 110001 Tel: +91 – 11 - 649 2475 Fax: +91 – 11 - 649 3228 Email: [email protected]

MINISTRY OF FINANCE

Department of Economic Affairs Contact: Mr. K. K. Pathak Deputy Secretary (EE) Room No. 66-B, North Block New Delhi 110011 Tel: +91 – 11 - 301 1247 Fax: +91 – 11 - 301 2477 / 379 3422 Email: [email protected]

DEPARTMENT OF ANIMAL HUSBANDARY AND DAIRYING

Contact: Dr. K. R. Viswanathan Deputy Commissioner, Room No. 235, Krishi Bhavan New Delhi 110001 Tel: +91 – 11 - 338 4553 Fax: +91 – 11 - 338 6674 / 338 4146

DEPARTMENT OF AGRICULTURE AND COOPERATION

Contact Mr. S. N. Khurana, Plant and Protection Nodal Officer, Room No. 233, Krishi Bhavan New Delhi 110001 Tel: +91 – 11 - 338 9441 Fax: +91 – 11 - 338 2137

INDIA TRADE PROMOTION ORGANISATION

Contact: Mr. J. Vasudevan Chairman and Managing Director Pragati Bhavan Pragati Maidan New Delhi 110001 Tel: +91 – 11 - 337 1540 / 337 1836 Fax: +91 – 11 - 331 8142 / 331 7896 Email: [email protected]

AGRICULTURAL AND PROCESSED FOOD EXPORT DEVELOPMENT AUTHORITY

(Ministry of Commerce, Govt. of India), NCUI Building 3, Siri Institutional Area, August Kranti Marg, New Delhi 110016 Tel: +91 – 11 - 651 3204 / 651 4572 Fax: +91 – 11 - 653 4870 Email: [email protected] Web: http://www.apeda.com

SPICES BOARD

(Ministry of Commerce, Govt of India) Sugandha Bhavan, N.H. Bypass, P.B. No. 2277, Palarivattom P.O., Cochin, Kerala 682025 Tel: +91 – 484 - 333 610 / 333 616 Fax: +91 – 484 - 331 429 / 334 429 Email: [email protected] Web: http://www.indianspices.com

CASHEW EXPORT PROMOTION COUNCIL OF INDIA

Contact: Mr. P.Bharathan Pillai Chairman Dr. K. G. Nayar Secretary P.B.No. 1709, Karakkat Road, Ernakulam South, Kerala Tel: +91 – 484 - 353 357 / 361 459



Fax: +91 – 484 - 351 973 / 370 973

MARINE PRODUCTS EXPORTS DEVELOPMENT AUTHORITY (MPEDA)

Contact Mr. K. Jose Cyriac Chairman Mr. V. Venkatesan, Director MPEDA House, PB No. 4272, Panampilly Nagar Avenue, Cochin Kerala 682036 Tel: +91 – 484 - 331 979 / 331 803 Fax: +91 – 484 - 313 361

COFFEE BOARD

Contact: Ms. Lakshmi Venkatachalan, Chairman Mr. Nitin R. Gokran Director 1 Dr. B. R. Ambedkar Veedhi P.O.Box 5366 Bangalore 560001 Tel: +91 – 80 - 226 6992 / 225 9459

COCONUT DEVELOPMENT BOARD

Contact: Dr. P. Rethinam Chairman Ministry of Agriculture Kerala Bhavan Kochi, Kerala 682011 Tel: +91 – 484 - 371 266 / 371 267 Fax: +91 – 484 - 371 902 Email: [email protected]

TEA BOARD

Contact: Mr. N. K. Das Chairman Mr. Anup Kumar Matilal Secretary 14, B.T.M.Sarani (Brabourne Road) P.O. Box 2172 Kolkata 700001 Tel: +91 – 33 – 235 1411 (8 lines) Fax: +91 – 33 – 221 5715 Email: [email protected] [email protected] [email protected] Web: http://tea.nic.in

NATIONAL AGRICULTURAL COOPERATIVE MARKETING FEDERATION OF INDIA (NAFED)

Contact: Ms. Priyadarshini Thakur Managing Director Nafed House, Ashram Chow Ring Road, New Delhi 110014 Tel: +91 – 11 - 684 0019 / 683 1810 Fax: +91 – 11 - 622 4311

STATE TRADING CORPORATION OF INDIA

Contact: Mr. Deepak Prasad Director (Marketing) Jawahar Vyapar Bhavan Tolstoy Marg, New Delhi 110001 Tel: +91 – 11 - 370 1018 Fax: +91 – 11 - 332 6741

Food Industry Associations .

ALL INDIA FOOD PROCESSORS' ASSOCIATION

Contact: Contact: Mr. P P S Dhillion, President Nestle India Ltd. D L F Centre, Sansad Marg, New Delhi 110001 Tel: +91 – 11 - 373 0943 / 372 2741 Fax: +91 – 11 - 372 2756

FRAGRANCE OF FLAVOR ASSOCIATION OF INDIA

Contact: Mr. Sudhir Jain President Gupta and Co. Ltd 14/284, Delhi Toliwali Sadar Bazaar Delhi 110006 Tel: +91 – 11 - 777 4742 / 354 0210 Fax: +91 – 11 - 751 9215

HOTEL ASSOCIATION OF INDIA

Contact: Mr. S S H Rehman President 9A -- USO Road Qutab Institutional Area New Delhi 110030 Tel: +91 – 11 - 685 0242

INDIAN CONFECTIONARY MANUFACTURERS ASSOCIATION

Contact: Mr. K Sivamohan Reddy President Contact: Chief Executive Officer Nutrine Confectionary Pvt. Ltd. Chittoor, Andhrapradesh 517001 Tel: +91 – 85721 – 26287 / 23221

THE VANASPATI MANUFACTURERS ASSOCIATION OF INDIA

Contact: Mr. Pramod Dugar Chairman Contact Peson: Contact: Mr. S K Chadha The Vanaspati Manufacturers Association of India 903, Akasdeep Building 26-A Barakhamba Road New Delhi 110001 Tel: +91 – 11 - 331 2640 / 331 0758



Fax: +91 – 11 - 331 5698 Email: vmai.vanaspati @smy.sprintrpg.ems.vsnl.net.in

INDIAN TEA ASSOCIATION

Contact: Mr. Ranjit Das Secretary General Royal Exchange, 6 Netaji Subhas Road, Kolkata 700001 Tel.: +91 – 33 - 220 8383 (14 lines) Fax: +91 – 33 - 243 4301

INDIAN TEA PLANTERS’ ASSOCIATION

Contact: Mr. R. K. Maheswari Hony. Secretary P.O.Box NO. 74, Jalpaiguri 735101 Tel: +91 – 3561 - 220 82 Fax: +91 – 3561 - 222 70

THE SEAFOOD EXPORTERS ASSOCIATION OF INDIA

Contact: Mr. Sandu Joseph Secretary Seafood House, Wellington Island Cochin, Kerala 682003 Tel: +91 – 484 - 666 152 Fax: +91 – 484 - 667 470

INDIAN SUGAR MILLS ASSOCIATION

Contact: Mr. S.L. Jain Director General Sugar House, 39 Nehru Place New Delhi 110019 Tel: +91 – 11 - 646 2096 / 647 2554 Fax: +91 – 11 - 647 2409 Email: [email protected]

ALL INDIA FOOD PRESERVERS ASSOCIATION

Executive Secretary 206,Aurobindo Place 2nd Floor Aurobindo Marg, New Delhi 110016 Tel: +91 – 11 - 651 8848 Fax: +91 – 11 - 651 0860

CONFEDERATION OF INDIAN FOOD TRADE AND INDUSTRY

Secretary Federation House, Tansen Marg, New Delhi 110001 Tel: +91 – 11 - 373 8760 (10 lines) Fax: +91 – 11 - 333 2071 / 372 1504

FEDERATION OF BISCUIT MANUFACTURERS' OF INDIA

New Delhi.

Tel: +91 – 11 - 686 3801 Fax: +91 – 11 - 686 3135

INDIAN CONFECTIONERY MANUFACTURERS' ASSOCIATION,

New Delhi Tel: +91 – 11 - 641 6711 Fax: +91 – 11 - 647 2409

ROLLER FLOUR MILLERS' FEDERATION,

New Delhi. Tel: +91 – 11 - 683 0139 Fax: +91 – 11 - 683 6198

Food Research Institutions .

CENTRAL FOOD TECHNOLOGICAL RESEARCH INSTITUTE (CFTRI)

Director, CFTRI Mysore 570013 Tel: +91 – 821 - 565 760 / 521 713 Fax: +91 – 821 – 565 603

CENTRAL INSTITUTE OF FISHERIES TECHNOLOGY

Cochin, Kerala Tel: +91 – 484 - 666 845 Fax: +91 – 484 - 668 212

DEFENCE FOOD RESEARCH LABORATORY (DFRL):

Director, DFRL, Mysore Tel: +91 – 821 - 33053 Fax +91 – 821 - 33052

INDIAN VETERINARY RESEARCH INSTITUTE

Izzat Nagar Uttar Pradesh Tel: +91 – 581 - 442 056 Fax: +91 – 581 – 457 284

NATIONAL RESEARCH AND DEVELOPMENT CENTRE,

New Delhi Tel: +91 – 11 - 641 7942 Fax: +91 – 11 - 646 0506 Web: www.nrdcindia.com

Government Recognised Laboratories.

M/S.GEO-CHEM LABORATORIES PVT. LTD

26/27/28/34, Raja Industrial Estate 1 Floor, Purushottam Kheraj Marg, Mulund (West), Mumbai 400080 Tel: +91 - 22 - 569 0611 / 564 2021 Fax: +91 - 22 - 565 3641



M/S. VIMTA LABS LLD

142, IDA, Phase -II, Cherlapa11y Hyderabad 500051 Tel: +91 - 40 - 726 4141 Fax: +91 - 40 - 726 3657 Email:[email protected]

M/S.RELIABLE ANALYTICAL LABORATORIES,

221, Amar Gian, Opp. S.T. Workshop, L.E.S. Marg, Thane Mumbai 400601 Tel: +91 – 22 - 547 6801 Fax +91 – 22 - 547 0968

SHRIRAM INSTITUTE FOR INDUSTRIAL RESEARCH,

19, University Road, Delhi 110007 Tel: +91 – 11 - 725 7267 Fax: +91 – 11 - 725 7676

SHRIRAM INSTITUTE FOR INDUSTRIAL RESEARCH,

14-15, Sadarmangla Industrial Area, Whitefield Road, Banaga1ore 560048 Tel: +91 – 80 - 845 2166 Fax: +91 – 80 - 845 2734

MAHATAMA PHULE KRISHI VIDYAPETH,

Rahauri -413722, Distt. Ahmednagar Maharashtra Tel: +91 - 2426 - 43240

NATIONAL HORTICULTURE RESEARCH AND DEVLOPMENT FOUND ATION

Post Box No.61, Kanda Batata Bhavan 2954 E, New Mumbai Agra Road Nashik, Maharashtra 422001 Tel.: +91 – 253 – 592 523 / 592 531 Fax: +91 – 523 – 596 606

INSECTICIDE AND RESIDUETESTING LABORATORY

Krishi Bhavan Shijaji nagar Pune 411005 Maharashtra. TeleFax: +91 – 20 - 324 348

State Agencies for Food Export.

ANDHAMAN AND NICOBAR ISLANDS

Contact Address: Director Andaman and Nicobar Island Agriculture, Port Blair Tel: +91 – 3192 – 33257

Web: http://andaman.nic.in

ANDHRA PRADESH

Secretary Agriculture andCooperation Department Secretariat Building Hyderabad 500022 Tel: +91 – 842 – 231 798 Web: http://www.andhrapradesh.com

ARUNACHAL PRADESH

Chief Secretary, Government of Arunachal Pradesh Itanagar Tel: +91 – 3781 - 22595

ASSAM

Secretary Department of Industries Government of Assam Guwahati Tel. +91 – 361 – 560 400 Web: http://assamgovt.nic.in

BIHAR

Industrial Development Commissioner Department of Industries Government of Bihar Vikas Bhavan Patna 800001 Tel. +91 – 361 - 560400 Web: http://goidirectory.nic.in/bihar.htm

CHANDIGARH

Director Industries and Tourism Chandigarh Administration Chandigarh Tel: +91 – 172 - 707 343 Web: http://chandigarh.nic.in/

DADRA AND NAGAR HAVELI

District Industries Centre Dadra and Nagar Haveli Collectorate Silvasa 36210 Tel: +91 – 2638 - 42367 Fax +91 – 33221 - 5715

DAMAN AND DIU

Deputy Director of Agriculture Secretariat, Moti Daman 396220 Tel: +91 - 2638 - 54875

DELHI

Commissioner (Industries) C/o Commissioner of Industries Delhi Administration



Kashmiri Gate Delhi Tel: +91 – 11 - 296 8144 Web: http://delhi.nic.in

GOA

Development Commissioner Government of Goa Panaji Tel: +91 – 832 – 223 196 Fax: +91 - 33221 - 5715 Web: http://www.nic.in/goa

GUJRAT

Industries Commissioner Udyog Bhavan Sector-11 Gandhi Nagar Gujarat 382016 Tel: +91 – 2712 - 25833 Web: http://www.gujaratindia.com

HARYANA

Managing Director Haryana Agro Industries Corporation Haryana Tel: +91 – 172 – 707 343 Web: http://www.nic.in/haryana

HIMACHAL PRADESH

Director of Industries Government of Himachal Pradesh Shimla Tel: +91 – 177 - 213414 Web: http://himachal.nic.in

JAMMU AND KASHMIR

Jammu and Kashmir State Industrial Development Corporation Government of J and K Drabu House Ram Bagh Srinagar Tel: +91 – 194 - 30036 Web: http://jammukashmir.nic.in

KARNATAKA

Technical Consultancy Services Organisation of Karnataka (TECSOK) Directorate of Industrial Commerce, Aastrothana Parishat Bhavan, Nrupathunga Road Bangalore Tel: +91 – 80 – 226 6134 Web: http://kar.nic.in/govt

KERALA

Secretary Department of Agriculture)

Government of Kerala Trivandrum 695001 Tel: +91 – 471 - 67376 Web: http://www.keralagov.com LAKSHDWEEP

Managing Director Lakshadweep Development Corporation Second Floor, Near Padma Junction, M.G.Road) Ernakulam Cochin, Kerala 682035 Tel: +91 – 484 – 373 665 / 371 724 Web: http://www.nic.in/lakshadweep/

MAHARASHTRA

Managing Director Maharashtra Agro Industries - Development Corporation Ltd Rajan House Prabha Devi Mumbai Tel: +91 – 22 – 430 8211 Web: http://www.maharashtra.gov.in/

MEGHALAYA

Director of Industries Industries Department, Government of Meghalaya Meghalaya Tel: +91 – 364 - 22523 Web: http://www.nic.in/meghalaya

MIZORAM

Head Quarters Food and Allied Industries Corporation Ltd 26020 (MIFCO) Aizwal Tel: +91 – 389 - 23860

MADHYA PRADESH:

State Agro Industries Development Corporation 'Panchanan' Third Floor, Malvia Nagar Bhopal Tel: +91 – 755 – 551 807 Web: http://www.nic.in/madhyapradesh

NAGALAND

Secretary Department of Industries -22534 Government of Nagaland, Kohima Tel: +91 – 370 - 22919 Web: http://www.nic.in/nagaland



ORISSA

Managing Director Agriculture Promotion and Investment Corporation of Orissa Ltd Plot no 1266, Unit- 9 Bhubaneshwar Tel: +91 – 674 - 420 505 Web: http://goidirectory.nic.in/orissa

PONDICHERRY

Director of Industries Industries Department 35512 Thttacharady Pondicherry 605009 Phone +91 – 413 - 34145 Web: http://pondicherry.nic.in

PUNJAB

Managing Director Punjab Agro Industries Corporation 2-A, Sector -28A, Madhya Marg Chandigarh 160002 Tel: +91 – 172 – 651 386 Web: http://punjabgovt.nic.in

RAJASTHAN

Director of Industries Department of Industries Government of Rajasthan Jaipur Tel: +91 – 140 – 380 796 Web: http://www.rajgovt.org

SIKKIM

Director of Industries Department of Industries 22318 Government of Sikkim Gangtok 737101 Tel: +91 – 3592 - 22670 Web: http://sikkim.nic.in

TAMIL NADU

Tamil Nadu Agro Industries Corpn Ltd Agro House Industrial Estate Guindy Chennai 600032 Tel: +91 – 44 – 855 4479 Web: http://www.tn.nic.in

TRIPURA

Additional Chief Secretary Government of Tripura 224392 Agartala Tripura Tel: +91 – 381 – 223 200 Web: http://www.tripura.nic.in

UTTAR PRADESH

Horticulture and Food Processing Government of UP

Lucknow Tel: +91 – 522 – 238 411 Web: http://upinfo.org

WEST BENGAL

Secretary Department of Food Processing Industries Government of West Bengal Mayukh Bhavan Bindan Nagar Kolkata 700091 Tel: +91 – 33 - 337 4244 Web: http://www.westbengal.gov.in

Food Packaging Institutions.

INDIAN INSTITUTE OF PACKAGING

E2 MIDC Area, Post Box 9432 Chakala, Andheri (East) Mumbai 400093 Tel: +91 – 22 – 821 9803 / 821 9469 Fax: +91 – 22 – 837 5302 Email: [email protected]

REGIONAL CENTRES INDIAN INSTITUTE OF PACKAGING, CHENNAI

Plot No. 169, Ind. Estate, Perungudi, Chennai 600 096 Tel: +91 – 44 - 496 1560 / 496 1077 Fax: +91 – 44 - 496 1077 Email: [email protected]

KOLKATA

Block C. P., Sector - V, Salt Lake, Bindhan Nagar, Kolkatta 700091 Tel: +91 – 33 – 367 9561 / 367 6016 Fax: +91 – 33 – 367 9561 Email: [email protected]

NEW DELHI

Plot no. 21 Functional Indl Estate, Patparganj, Opp Patparganj Bus Depot, Delhi 110092 Tel: +91 – 11 – 216 6703 Fax: +91 – 11 – 216 9612 Email: [email protected]

General Trade Associations .

ASSOCIATED CHAMBER OF COMMERCE OF INDIA

Allahabad Building Parliament Street New Delhi 110001 Tel: +91 – 11 - 334 4202 Fax: +91 – 11 - 334 2193 / 373 4917



CONFEDERATION OF INDIAN INDUSTRY (CII)

Director, 23, 26 Lodi Road New Delhi Tel: +91 – 11 - 462 9994 Fax +91 – 11 - 463 3168 / 462 6149

FEDERATION OF INDIAN CHAMBERS AND COMMERCE OF INDUSTRY

Secretary General Federation House Tansen Marg New Delhi 110001 Tel: +91 – 11 - 373 8760 (11Lines) Fax: +91 – 11 - 332 0717 / 312 1504

CONFERANTION OF 100% EXPORT UNITS

Contact: Mr. Romi Dhall Secretary General, PHD House, 4th Floor, Opp. Asian Games Village New Delhi 110016

FEDERATION OF INDIAN EXPORTS ORGANISATION

PHD House (3rd floor) Opp Asian Games Village New Delhi 110016 Tel: +91 – 11 – 685 1310/ 685 1312 Fax +91 – 11 - 686 3087 Email: [email protected]



6.2 Useful Websites

A large number of available website addresses for key contacts are listed under individual contact details. Only a select Hong Kong website addresses are provided here:

Hong Kong Special Administrative Region government: http://www.info.gov.hk/eindex.htm

Forecast of Major Purchases, HKSAR Government http://www.info.gov.hk/gsd/english/plan.htm

Hong Kong Trade Development Council http://www.tdctrade.com

Hong Kong Telecom Phone Directory http:// www.cwhk.com/directories/index.html

Hong Kong Standards and Testing Centre http://www.hkstc.org/

Business License information centre http://www.info.gov.hk/licence/

South China Morning Post http://www.scmp.com/news

Indian Chamber of Commerce http://wsww.icchk.org.hk

Sea cargo tracking facility http://www.schednet.com/tdc/seatrak.htm

Air cargo tracking facility http://www.schednet.com/tdc/seatrak.htm

Real time flight info for Hong Kong airport http://www.hkairport.com/eng/flight_info/FlightInfoFrame.jsp

�



7. Reader Evaluation

ou can assist Consulate General of India, Hong Kong to produce market reports that meet your business information needs. Your feedback will help us in fine-tuning future editions of this report and other similar

reports being prepared by the Consulate.

Complete the evaluation form (just five questions) on the next page and return it to us by post or by Fax.

Thank you for your valuable feedback.

Evaluation

7

Y



Reader Evaluation of Report: Guide to Export Food Products to Hong Kong Please post or fax the filled in form to

Consulate General of India, 26 A, United Centre, 95, Queensway, Hong Kong. Fax: +852 – 2529 0421

1. How did you obtain a copy of this market report?

Consulate General of India, Hong Kong Other Ministry of External Affairs sources Other Ministries or Govt Agencies Commercial associations Other (Please specify): ……………………………………………………………

2. How would you describe this report?

Strongly

agree Agree No opinion Disagree

Strongly disagree

Useful Well organised

Well written

Complete

Ideal length

3. In what form do you prefer to obtain similar reports?

Print Electronic

4. Based on the information in this report, what specific action(s) does your company / organisation plan to take in this market? Check all that apply.

Seek an agent/distributor Contact Consulate General of India, Hong Kong Visit Hong Kong market Participate in a Hong Kong trade fair Do more research Nothing Other: ………………………………………………………………………

5. What other product reports would be of use to your company / organisation?

Additional comments/suggestions for improvement: (If necessary, attach separately)

The name of your company / organisation (Optional): ………………………………….





NOTESNOTES



NOTESNOTES