“Food-Shelter-Clothes” workshopCittadellarte, 16-18 October 2010

Ethics of Quality

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Genius Loci

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TRIVERO

THE ETHICS OF QUALITY

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THE ETHIC OF QUALITY

…ZEGNA IS A 4 GENERATIONS FAMILY BUSINESS…

…ETHICAL VALUES INSPIRE OUR BRAND MISSION…

…TRANSLATE INTO BUSINESS PRACTICES, PRODUCTS, BUSINESS RESULTS AND SOCIAL PROJECTS…

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QUALITY: ERMENEGILDO ZEGNA 1910

His dream: to create and produce the best fabrics in the world

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QUALITY: FABRIC NR. 1 ORIGINAL 1910

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QUALITY: FABRIC NR. 1 - TODAY 2010

QUALITY: AW 2010 FASHION SHOW

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QUALITY OF LIFE: 1949

QUALITY OF LIFE: 2010

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QUALITY OF LIFE: SOCIAL WELFARE 1930

Zegna Social Facilities, Trivero

QUALITY OF PEOPLE: 2010 - RESPONSIBILITY

Our team: over 7,000 people worldwide

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QUALITY OF PEOPLE: TRAINING

3.322 PEOPLE 3.322 PEOPLE IN 6 YEARSIN 6 YEARS

QUALITY OF PEOPLE: CARE

2010 - MY ZEGNA WORLD

- Addresses health, family and wellbeing

topics

- Helps in balancing work and private life

- Helps advising on little daily problems

- Contributes to improve the employees-

company relationship

QUALITY IN THE PROCESS: VERTICAL INTEGRATION

MADE in ZEGNA

QUALITY : THE RAW MATERIALS

BEST QUALITY BEST NATURAL RAW MATERIALS:

• Wool• Cashmere• Mohair• Viçuna

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QUALITY OF THE CRAFTMANSHIP

Over 500 hands for a Zegna suit

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QUALITY OF ESTHETIC

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QUALITY : COOL EFFECT FABRIC

QUALITY: ECO-FRIENDLY INNOVATION

QUALITY OF THE ARCHITECTURE

Shinjuku Global Store

… “the action of the weaving looms heavily influenced me in intertwining steel threads throughout”….

Peter MarinoArchitect

QUALITY OF THE ARCHITECTURE

555 MONOBRAND STORES

80 COUNTRIES

311 DOS

THE ZEGNA RETAIL PHILOSOPHY:

CUSTOMER EXPERIENCE

ECOFRIENDLY MATERIALS

ENERGY EFFICIENCY

QUALITY OF THE ENVIRONMENT

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QUALITY OF THE ENVIRONMENT: 500.000 TREES

QUALITY OF THE ENVIRONMENT

• Over 100 sq km• 26 Path

• 5 Trekking trails• 3 Mtbk trails

• 7 Picnic Areas• 10 Panoramic view point

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QUALITY OF THE ENVIRONMENT

The aim of Fondazione Zegna is to improve

the quality of life of communities and individuals,

respecting the local culture and environment

through specific projects of sustainable development

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QUALITY OF LIFE: SOCIAL RESPONSIBILITY

CO-CREATION

The Generative Enterprise and Brand are the new Creative Hubs that can lead towards a Sustainable Material and

Ethical Development

Habitus Zegna-Cittadellarte’s manifesto, Casa Zegna, Trivero, 2007

ERMENEGILDO ZEGNA

Warp and Weft:

The Warp and the Weft

are like the threads of society.

ETHICS

must be interwoven with

BUSINESS & AESTHETICS