Upload
mae-malone
View
216
Download
0
Tags:
Embed Size (px)
Citation preview
Food Stamp Nutrition Education Program
Lisa LachenmayrFood Stamp Nutrition Education
ProgramUniversity of Maryland Cooperative
Extension
Food Stamp Nutrition Education Program
How did it begin?
• Social Marketing Project– FSNEP– MCE Baltimore County– Maryland State
Department of Health and Mental Hygiene
• Small amount of money• LOTS and LOTS of
discussion
Food Stamp Nutrition Education Program
Target Audience and Message
• Baltimore City and Prince George’s County
• Low income• African American
youth• Physical activity
Food Stamp Nutrition Education Program
Key Objectives
Identify:
• Physical activity patterns in African American children
• Motivations for physical activity
• Barriers to physical activity
• Key messages to promote physical activity
Food Stamp Nutrition Education Program
Focus Group Testing• 6 focus groups were conducted• Baltimore City and Prince George’s
County• Participants
Children ages 6-9
Children ages 10-12
Parents of 6-12 year old children
Food Stamp Nutrition Education Program
Eligibility of Participants
• African American
• Residing in Baltimore or Prince George’s county
• Eligible for food stamps
Food Stamp Nutrition Education Program
Role Models of Youth
• Historical figures
• Musical entertainers
• Sports celebrities
• Family members
Food Stamp Nutrition Education Program
Types of Physical Activity
• 6-9 year olds played outdoors and indoors. Valued family time
• 10-12 year old girls spent time with peers
• 10-12 year old boys were involved in sports
Food Stamp Nutrition Education Program
Motivations for Physical Activity
• 6-9 year olds– Please parents– Spending time with family and friends– Health and strength– Avoid weight gain– Protection
Food Stamp Nutrition Education Program
Motivations for Physical Activity
• 10-12 year olds– Health– Look better– Spend time with friends at school
Food Stamp Nutrition Education Program
Motivations for Physical Activity
• Parents– Health– Social development– Time with family– Structure– Moral development
Food Stamp Nutrition Education Program
Barriers to Physical Activity
• Homework
• Babysitting and other constraints
• Safety
• Lack of space and privacy
• TV and videos
• Lack of encouragement from parents
• Lack of opportunity
Food Stamp Nutrition Education Program
Key Messages
• Social aspects of physical activity
• Emphasize activities they already enjoy
• Parents as role models
• Limit TV and video time
• Focus on older children
• Emphasize free activities and safety
Food Stamp Nutrition Education Program
Next Steps
• Develop key messages to promote physical activity in African American girls 9-12 years old
• Develop an intervention to promote physical activity
• Develop collaborators in Baltimore City
Food Stamp Nutrition Education Program
• Program designed for youth 9-13 years old (4-8th graders)
• Designed for after-school programs
• Train-the-trainer
• Club format
Food Stamp Nutrition Education Program
Baltimore City Pilot
• Partners: MSDHM, The After School Institute and Kangaroo Kids
• 25 clubs (goal was 5!)• Provided after school programs
– Jump Rope training– JumpSmart kits – The Power of Choice training
Food Stamp Nutrition Education Program
Cost per JumpSmart Club• After-school programs
– None
• State FSNEP expenses– Jump Rope Coach training
• Kangaroo Kids, facility rental, lunch
– $150.00 per club• Double Dutch ropes, CDs, videos, CD
players, posters, books
– $3.50 per youth enrolled in club• Jump rope
Food Stamp Nutrition Education Program
ClubExpectations
• Meet at least weekly• Include both nutrition and jump rope• Provide monthly Nutrition Education Activities
Report to county FSNEP educator• Submit follow-up evaluations to county FSNEP
educator