S incetheDel a R osacar pa rk is surrounded by o ffi ce buildi ng s an d con do miniums o ur t ar g et m a rket w ou ld b e theem pl oye e s andot h e r o ffi ce w o rkers surrou nd i n g t he ar e a. T h e su p p l y o f f o o d a re m o st ly chicke n , ri ce , br e a d an d p a st a . K n ow in g t h at t h ey wor k 8 hrs a d ay we can a ssu m e t h a t t h ey h ave l i t t l e t i me t o sp e n d i n b re a ks a n d e a t i n g . To b e a b l e t o sa t i sf y t h e d e m a n d s o f t h e t a r g e t m a r ke t t h e m e nu t h a t w e wi l l o ff e r shoul d be b ud ge t fl exi b le a nd f ast t o p r ep a re. W e ca m e up w i t h thei d e a o f a m exican t ype o f r e st a u ran t wi t h a fi l i p i n o twi st . T h is r e st a u r a n t wo u l d o ff e r a va ri e t y of ch oi ce s t h a t yo u cancust om i ze a ccordi ng t o w ha t you w an na ea t an d h ow m uch you are w illi ng t o pa y . STEP1 R I C E B U R R I T O WR A P T A C O S Pl a i n stea m e d r i c e Pl a i n wr ap J a v a R i c e Wh e a t B rea d STEP2 M EA T C HI C KEN C HI C KEN M AR I N ATEDIN C HILI AD O B O BEEF BEEFMARIN A TED IN S O YS AU CE, KALAM AN SI. PORK T ENDER SHREDDEDPORK M AR I N ATED I N C H I LI AD O B O STEP 3 V E G G I E S S A L S A A D D O N S LE T TU C E MILD E G G C O RN MEDIUM FRIE S G U A C AM O LE H O T DRINK S
Since the Dela Rosa carpark is surrounded by office buildings
and condominiums our target market would be the employees and other
office workers surrounding the area. The supply of food are mostly
chicken, rice, bread and pasta. Knowing that they work 8hrs a day
we can assume that they have little time to spend in breaks and
eating.
To be able to satisfy the demands of the target market the menu
that we will offer should be budget flexible and fast to prepare.
We came up with the idea of a mexican type of restaurant with a
filipino twist. This restaurant would offer a variety of choices
that you can customize according to what you wanna eat and how much
you are willing to pay.
