1. The Eloqua Solution

2. Eloqua Snapshot

Incorporated 2000

Software on Demand

HQ in Toronto; offices in Boston, Chicago, Austin, San Francisco and London

• Founders with company

Profitable growth 2002, 2003, 2004, 2005

Nearly 300 Clients

First Venture Investor Bay Partners, JMI Investments

• March 2005

• - $ 17 mm invested

STRATEGIC PARTNER RANKED 10TH TOP 25 CANADIAN IT UP AND COMERS 3. Customers All Sizes 4. What We Do

Automate Best-Practices in Demand Generation

• Automation :engaging prospects at the Right Time and for greater marketing productivity

• Best Practices :combined service and technology approach to effective marketing programs

• Demand Generation :creating qualified opportunities for a sales force to close

The only Integrated Demand Generation Platform

• Integrated :across sales and marketing functions (direct marketing, website marketing, lead generation, and sales force automation)

• Platform :single, unified, inter-departmental, Service AND Technology

Eloqua drives your entire marketing lifecycle process from contact to close, while revealing prospect interest and intent at every step . 5. Is This Familiar to You? Custom Code Website Web Analytics Databases Email Engine Sales Force Automation Email Client 6. Is This Familiar to You?

Whats Wrong With This Picture?

Silos of Data

True Closed Loop Marketing Cannot be Achieved

Data management is a problem

360 degree of contact is impossible

Sales has no visibility whatsoever

Executives lack visibility which hurts future planning

Marketers productivity is severely limited

Scalability is impossible

Automating best practices and business rules limited

Training and managing employees on multiple systems is costly

.Does a better way exist???

7. How About This Instead Website Email Engine Sales Force Automation Email Client Web Analytics Custom Code Databases 8. Eloqua Builds Your Demand Center 2. Execute multi-channel campaigns 3. Provide targeted, personalized landing pages 4. Analyze and Manage Marketing Performance 1. Build targeted lists 6. and move to automated lead nurturing program 5. segment based on web activity Email, direct mail, telemarketing HyperSites Analytics &Reporting Build List Eloqua Program Automation Lead Scoring CRM System 7. When prospect becomeshotmove to sales funnel for close 9.

Nightly Batch Updates of Contacts and Leads

Event Logging into Activity History

• Sent Emails (subject line)

• Opened Emails (subject line)

• Visited Website (generic)

• Unsubscribes

Quicklinks into the Eloqua System

• Add to Eloqua

• Unsubscribe

• Contact Activity Overview

Basic and Premier Offerings

Eloqua CRM Integration 10. Eloqua Will Log Events in the Activity History Eloqua Data Two clicks away 11.

Key Driver

High lead flow of unknown quality

Need

Align sales effort withlead value throughqualification

Increase overall lead flow

Big Wins

JBoss validates, qualifies and routes 10,000 leads/month

Salesforce.com CRM integration allows personal sales follow-up

Sales effort matches lead value through automation

JBoss: Breaking the BottleneckWeb Leads Cultivating and Qualifying Sequence HighMediumLowScoring lead by profile and interest Events ContinuedCommunications Sales Calls& Close Align effort with score Sales DB