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SONGWRITING

Johannes Flecker PhDwww.getsoundleadership.comwww.johannesflecker.com@johannesflecker

4STATEMENT

HACKS for a better

MISSION

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HAPPY

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HACKSSONGWRITING

Heart of the Story

Meaning Trumps Cliché

One Story, Not Two

Make Us Sing Along

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HEART OF THE STORY

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I got the eye of the tiger dancing through the fire

a championyou gonna hear me roar.

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I used to bite my tongue agreed politely

I fell for everything I had enough.

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I’ll find someone like you

I wish nothing but the best for you

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ex-boyfriend has settled downfound a girl

gave him the things he needed

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The purpose of a system is

what it does.

Stafford Beer

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to be our customers’ favorite place and way

to eat and drink.

Sources: McDonald’s; ASCI

(lowest customer satisfaction in 2014)

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sums up

?

sums up

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sums up

?

!

13 Source: Malik Management A&O

Demand

Strengths Belief

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DEMAND

Acoustic GuitarProminent Bass

Claps/SnapsDrums/Percussion/Beat

Electric GuitarElectric PianoHarpsichord

Piano Strings

Source: Hit Songs Deconstructed, 1st quarter 2014

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STRENGTHS

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BELIEF

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(2) MEANINGTRUMPS CLICHÉ

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CLICHÉ LYRICS

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You touch my soul as I fly away,

you break my heart and you drive me crazy

‘coz I hold you tight all night, oh baby it feels so right.

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We continue to enthusiastically leverage corporate deliverables as well as completely

build innovative methodsto solve business problems.

Source: Mission Statement Generator, http://cmorse.org/missiongen

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MEANING IS A STORY

I'm gonna swing from the chandelier.

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evolving the way the world moves

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serving the most vulnerable

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provide a free world-class education to anyone anywhere.

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inspire lifelong learning, advance knowledge, and strengthen our communities.

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more Ahave X

less Adon’t have X

YESNO

QUICK MISSION CHECK

Mission is meaningful.

Mission is meaningless.

Statement

Reverse it

Does the reverse make

sense?

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We want to serve our customers better than others.

We don’t want to serve our customers better than others.

QUICK MISSION CHECK

NO Mission is meaningless.

Statement

Reverse it

Does the reverse make

sense?

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QUICK MISSION CHECK

serving the most vulnerable.

not serving the most vulnerable.

YES Mission is meaningful.

Statement

Reverse it

Does the reverse make

sense?

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Are we exclusionary? Absolutely.

http://www.salon.com/2006/01/24/jeffries/.

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32

33

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You A

B C

D E

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What do clients get from your

company?

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Take Me To ChurchYou’ll Never Walk Alone

Stole The ShowShut Up And DanceEnglishman In New

YorkLet It Be

Stairway To Heaven

MEANINGFUL TITLES

50 Ways To Leave Your Lover

My Heart Will Go OnOne Night In Bangkok

Shake It OffDon’t Rain On My

Parade(I Can’t Get No)

Satisfaction

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ONE STORY, NOT TWO

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I’m like a wrecking ball,because I’m happy, so

stay with me or let it be Barbara Ann’s

stairway to heaven.

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BE SPECIFIC

Non-Alcoholic Beverages

Entertainment & Information

Cars and Trucks*

*and biggest German curry sausage producer

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GE

#1 or #2 in any market

they’re operating.

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DANGERS

loss of productivityloss of market position

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SHARE THE SAME STORY

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SHARE THE SAME STORY

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OR CREATE A NEW STORY

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>50% of hit songs have a

1-2 word title

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Your mission

should fit on a

T-shirt

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MAKE US SING ALONG

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My loneliness is

killing me (and I)

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Wes’ Brot ich ess, des’ Lied ich sing.

Never quarrel with your bread and butter.

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WHO CAN RESIST TO SING WORK ALONG?

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What about the other 99%?

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ANYTHING BUT INDIFFERENT

by creating value for our customers, we create value for our

shareholders.

VOLVO

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ANYTHING BUT INDIFFERENT… PLEASE

integrated technology

group

DAIMLER BENZ

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ANYTHING BUT INDIFFERENT IN SONGS

See You AgainUptown FunkDear Future

Husband

Trap QueenB**** Better

Have My Money

I Don’t **** With You.

42%

58%

explicit lyricsnon-explicit lyrics

Source: adapted from Spotify US Top 50 Charts, June 8th, 2015

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WHAT DO WE RELATE TO?

InspirationEmpowermentIntrospectionRelationshipsBiographical

Personal IssuesHooking Up

Boasting

Source: Hit Songs Deconstructed

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Heart of the Story

Meaning Trumps Cliché

One Story, Not Two

Make Us Sing Along

HACKSSONGWRITING

© Dr. Johannes Flecker

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Johannes Flecker PhDSound Leadership LLC | Founder & CEOjohannes.flecker@getsoundleadership.comTwitter: @johannesflecker

KEEP ON GROOVIN’!

Organizational Development with Musical Storytelling.www.getsoundleadership.com

Music Production and Composition.www.johannesflecker.com