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«maintenance Stuttgart 2015» - fair in southwest has been established successfully

Maintenance Stuttgart 2015 (29 and 30 of April, 2015) made a successful history. 25 % more

exhibitors than in 2013 and many professional, discretionary competent visitors make it clear: the fair

in Stuttgart has established itself as a leading trade fair for maintenance. Regarding to a high

demand, the organizer Easyfairs has decided on hosting the maintenance Stuttgart annually.

«maintenance Stuttgart 2016» is taking place on 27 and 28 April, 2016.

Exhibitors are more than satisfied. More than 1.000 visitors of high quality attended the «maintenance

Stuttgart 2015». “We nearly make only conversations of high quality resulting in good leads. It is quite

common that we give the visitors concrete offerings to take with them. This is more of worth than just

doing some image-talking.”

The know-how of the visitors and their specific demand are well-marked than at other events of the

branch, says one of the exhibitors who has already rebooked for «maintenance Stuttgart 2016». “The

quality of the whole event is just right - no matter if talking about the quality of the visitors or the

organization of Easyfairs. We completely support the idea of hosting the event annually as the branch

of maintenance is changing rapidly”.

Many visitors declare that the concept of the fair is absolutely convincing. “The fair not only provides

the opportunity to interchange with colleagues of the branch but also offers a wide range of

innovations and solutions in the fields of maintenance.” The well done organization and a concept

that is oriented on professional visitors help to find specific products or solutions.

During the event already about 50 % of the exhibitors saved their floor space for the «maintenance

Stuttgart 2016». Siegbert Hieber, managing director Easyfairs: “This confirms our decision hosting

maintenance Stuttgart annually. We accommodate not only the exhibitors’ request of an annual

presentation in the south of Germany, but also the demand of the visitors and firms getting

information about trends and developments in the fields of industrial maintenance.”

For more information, please read our press releases. You will find some impressions of

“maintenance Stuttgart 2015” at our picture gallery.

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For almost of all visitors, maintenance Stuttgart is the only decisive show

of the visitors find the concept of the show either

3%

18%

24% 47%

7%

14%

66%

15%

5%

3

Over of the visitors were visiting the show for the first time

The indicate clearly that the show has established itself

10%

12%

28% 36%

14%

19%

81%

4

trade visitors are increasing numbers

11%

41%

48%

60%

40%

5

of the attendees said the were either

44%

20%

11%

26%

14%

66%

15% 5%

6

As an exhibitor, this is where you will find your target market

8%

21%

18%

10%

11%

10%

6%

6%

2% 2% 2% 2% 2%

In which industry is your company active?

Other related industries

Engineering

Maintenance

Services

Automotive parts and supplies

Metal processing and production

Chemicals

Electronics, components, and PCBmanufacturing

Food and beverage

Engineering services

Measurement and controltechnology

Production of electrical equipment

Automotive disposal and repairs

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The variety of departments and job functions indicate the breadth of interest in maintenance

6%

27%

8% 8% 6%

7%

12%

3%

3% 10%

3% 3% 2% 2%

What is your position within the company?

Other

Head of maintenance

Maintenance engineer

Managing director

Electrotechnician, electrican

Mechanical engineer

Head of marketing and sales

Area director marketing and sales

Purchaser

Chief engineer

General IT-services amd softwaredesigner

Area director maintenance

Industrial engineer

Operating manager

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Maintenance is a topic of importance for every enterprise.

Coming to the show, visitors expect to find the absolute top industry showcase

11% 4%

5%

9%

13%

10% 11%

37%

38%

10% 18%

15%

16% 4%

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The interest in products is showing the variety of the field of maintenance

15%

23%

20%

8%

8%

4%

7%

3% 9%

3%

16%

30%

11%

23%

19%

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“I’ve been visiting maintenance Stuttgart 2015 as I was looking for specific products and solutions for impending projects. Both, the event itself and the concept behind it did convince me absolutely. The fair was neatly arranged, I found my way around easily, and I had the best opportunity to intensively interchange with the exhibitors. For me, the event was definitely trend-setting und I really appreciated the customer intimacy.”

“All my expectations regarding maintenance Stuttgart 2015 have been completely satisfied. Not just the concept of this event was going well but also the technical lectures at the ScienceCenter have been very informative and interesting. The comfortable flair, e.g. at the coffee corner, provided a

pleasant character and it was good for having a break once in a while. Overall, it was a successful maintenance Stuttgart 2015!”

“The event has been deeply interesting and afforded the opportunity to interchange with colleagues

from the industry. I really liked the technical lectures at the ScienceCenter. There I was able to get information about new products and various solutions in the field of maintenance.”

“We, as a service provider, like to attend the maintenance events; the Know-how of the visitors is exceptionally well-marked and therefore, the conversations are successful and interesting. Regarding the professional discussions and the increased demand on specific offers, the event has been a great success for us.”

“The quality of the whole event is just right. No matter if talking about the quality of the visitors or the organization of Easyfairs which has been immaculate. We definitely support the idea of hosting the maintenance Stuttgart annually as the field of maintenance is changing constantly. As we can definitely generate some greater success out of the gained contacts, we are very satisfied with our

presence at the maintenance Stuttgart 2015.”

„I welcome the decision that the maintenance Stuttgart will be hosted annually from now on. To my mind, attending the maintenance Stuttgart is a MUST if you want to be on the spot in southern

Germany. Even if the number of visitors can be increased the quality of visitors is larger than average. Therefore we were able to make professional conversations and establish contacts in between these two days. Considering the branch the opening hours could be optimized. Apart from this the organization of Easyfairs has been impeccable. In conclusion, we have had two successful days at the fair which we want to continue in 2016.”

“As having already attended maintenance Dortmund 2015 as an exhibitor, we are again very satisfied with the event. The conversations with the visitors have been of great quality and very interesting. We prefer regional events like maintenance Stuttgart as we give preference to a few successful

conversations than many unproductive ones. This is why we definitely think that hosting the maintenance Stuttgart annually is proper. Concluding, the event in Stuttgart has been successful and we were able to establish many successful contacts.”

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: “Lighthouses of maintenance: solutions and projects for the challenges in the fields of maintenance”. High interest in lectures confirms consequent technical and market-driven alignment of «maintenance Stuttgart 2015».

of the visitors find the lectures “ ” or “ ”

59%

41%

12%

59%

24%

6%

How did you like the topics of the lectures?

Very good

Good

Satisfactory

Just OK

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While this service was offered in the online packages, few exhibitors took advantage of it. We'd be glad to advise you before the next show on how to get the best use of this simple app for consolidating leads and managing your show contacts.

Christina Bartel (Marketing for maintenance) Tel. +41 61 228 1038 E-Mail: Christina.Bartel@easyfairs.com

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Easyfairs would like to help you get the most out of your participation with high-quality visitors and visibility through the show's prominence. That's why we've created a specific, progressive marketing strategy for maintenance Stuttgart, which we continually evaluate and adjust to the market as activities are implemented throughout the year. We aim for image, solid content, and the industry’s “bulls-eye” in terms of communication. Our focus is awareness for a finely-tuned and diverse group of visitors and exhibitors who

understand maintenance and know where it fits into the market.

Head of construction and development Head of maintenance Head of plant design Head of quality control Head of service and inspection

Maintenance engineers Operating technician Production management Purchasing manager Safety engineers Works management

Automotive manufacturing

Chemical industry Electrical industry Medical technology Metal industry Pharmaceutical industry Plant construction and engineering

Plastics industry Power industry Supplying industry Wood processing

Media cooperation for press releases and adverts, continual press relations work, public relations with editorial staff

Direct mailings per post to potential visitors (by both organiser and exhibitors), advertisements, stuffers and articles in all relevant print media (approx. 30) and publications by federations and partners

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Seven-level newsletter marketing to potential visitors, emailing by exhibitors, website, special newsletters via various partners, links on others' websites, online banners and show logos

Publication of content, links and logos on our own and others' LinkedIn, Xing and Facebook pages

(storytelling)Consistent and long-horizon build-up of interest via relevant, non-marketing content in special newsletters, email marketing, blog posts, press releases, show catalogues, websites and the overall information flow

(starting four months before the show)

Direct mailings per post, email marketing and newsetters via Easyfairs, partners and federations -> approx. 150,000

Overall media reach through advertisements, online banners, advertorials, etc. -> approx. 600,000

(a selection)

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Only an integrated, cross-channel and cross-activity marketing strategy will reap long-term growth

results. We’re positive that maintenance Stuttgart is on the right path and that the various channels are playing in harmony, as shown in the following chart:

To help you raise your visibility, we provide you marketing tools and opportunities, free of charge.

- We produce customer invitations and entry tickets to send to your customers - Free press service: publishing of press information under the exhibitor's online profile - Press cubbies available during the show - Mailing of technical press information before the show - In the run-up to the show, Easyfairs sends you, free of charge, an unlimited number of:

stickers, banners, logos and entrance tickets; banners and logos can be downloaded online

- A personal registration link: when you use this link in your email marketing to potential visitors, you can track their online pre-registrations and see whom you'd like to meet at your stand

Of course, there are additional marketing tools at your disposal that will help you get the most out of your participation.

10%

7%

5%

38% 8%

30%

2%

How did you take notice of maintenance Stuttgart?

Advert or report in a trade journal

Banner or report online

Insert in a trade journal

Invitation by exhibitor or show partners

Invitation by Easyfairs

Colleagues or business associates

Social media platform

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of the visitors find the concept of the show either

«maintenance Stuttgart 2016» at a glance

Wednesday and Thursday, 27 & 28 of April, 2016

Messe Stuttgart, ICS Kongress, Hall C2

: On both show days from 9:00-17:00 Again in 2016, the focus of maintenance Stuttgart is on the latest trends and solutions for industrial maintenance.

The show is distinguished by its attractive mix of key players, regional market presence, and content

on the pulse of the branch. The exhibitors will offer solutions and innovations for, among others: service, inspection, maintenance, plant management, efficiency, technical planning, consultancy, worker protection, and production security. At this important industry event they have the opportunity to present themselves to company decision-makers from executive circles, procurement, manufacturing and maintenance.

Furthermore, "newbies" will have the chance to inform themselves – specifically and in general – by considering the implementation or expansion of maintenance within their own enterprises. With this leading trade show the organiser, Easyfairs Deutschland GmbH, aims to raise the awareness and visibility of the importance of industrial maintenance and, together with federation partners and show sponsors, engage in activities to increase the profile of careers in this field.

14%

66%

15%

5%

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Still have questions?

maintenance Austria 2015 (10–11 June 2015), Messezentrum NEU, Wels, Hall 20 F maintenance Hamburg 2016 (10–11 February 2016), Messe Hamburg, Hall B4 maintenance Schweiz 2016 (11–12 February 2016), Messe Zürich maintenance Dortmund 2016 (24–25 February 2016), Messe Westfalenhallen Dortmund, Halls 4, 5,

6 & 7 maintenance Stuttgart 2016 (27–28 April 2016), Messe Stuttgart, ICS Kongress, Hall C2

Further information about maintenance shows can be found at www.easyFairs.com/maintenance