2014

MARKETING STRATGIES FOR CREATING CUSTOMER VALUE AND BUILDING PROFITABLE

CUSTOMER RELATIONSHIP

MARKETING STRATGIES 1

EBC 2014 © All Rights Reserved

Overview

Today’s marketing is all about creating customer value and building profitable customer relationship. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposition by which the organization can win, keep and grow targeted consumers. From beginning to end, this course develops and innovative customer-value and customer-relationship framework that capture the essence of today’s marketing. This course covers the best ways of creating value for customers to help the marketers to understand the marketplace and customer needs, design value-creating marketing strategies, and develop integrated marketing programs that deliver customer value and delight. This Four-day course will provide you with an understanding of the modern marketing functions. Through a series of lectures, cases studies, and demonstrations, you will learn how to develop integrated marketing process, procedures, standards, and guidelines to effectively identify strategies for creating value for customers and capturing value from customers in return. The goal of every marketer is to create more value for customers. So it makes sense that our goal for This course is to create more value for you ---- our customer.

Outcomes:

Identify the key elements of a customer-driven marketing strategy. Understand the key principles of marketing mix, and the forces that influence it. Developing marketing plan. Segmenting consumer and business markets. Position your products and services for maximum competitive advantage in the marketplace. Utilizes electronic medium to perform marketing activities and achieve desired marketing

objectives. Using Internet Marketing, Interactive Marketing and Mobile Marketing for promoting your

electronic services.

This Program is intended for:

Marketers who want to take away a good multi-discipline understanding of the issues involved in the

program works. It helps them become productive quickly and builds in them a knowledge framework

that will help identify, understand, classify and remember on the job experiences in his memory. No

limitations are being placed on who can attend. This program is intended for personnel who wish to get

a fast track understanding of the Advanced Issues in marketing strategies and internet marketing.

MARKETING STRATGIES 2

EBC 2014 © All Rights Reserved

Content

What is marketing?

The marketing process Understanding the marketplace and customer needs

Designing Customer-Driven Marketing Strategy

Choosing a value proposition Marketing Management Orientations

(The Product Concept – The selling Concept – The Marketing Concept)

“It gives you wiiings!” Red Bull Value Proposition. Best Buy : Building the right relationships with right

Customers.

Setting company objectives and goals. Developing strategies for growth and downsizing. Partnering to build customer relationships. Partnering with others.

Starbucks: Market penetration Vs. Market development. Star Alliance : Value-delivery network

Marketing Strategy and the Marketing Mix. Market Segmentation. Market Targeting. Market Differentiation and positioning. Developing an integrated marketing mix ( 4Ps & 4Cs)

How is Dunkin’s Donuts growing its share of customers? Swiss Army – new marketing strategy.

Lecture

Case

Study

Lecture

Case

Study

Lecture

Case

Study

MARKETING STRATGIES 3

EBC 2014 © All Rights Reserved

Segmenting Consumer Markets.

(Geographic, Demographic, psychographic, behavioral) Using multiple segmentation bases. Segmenting International Markets. Selecting target market segments. Differentiation and positioning.

Creating Value for target customers. P&G competing with itself and Wining.

Internet Marketing Analysis. E-Marketing Planning. Contents of internet marketing plan. Internet Marketing Implementation. Measuring and managing return on marketing investment (ROI) Developing an integrated internet marketing mix ( 4Ps & 4Cs)

UAE E-gov Portal : Marketing Electronic services Utilizes social networks to perform marketing activities

Workshop

Lecture

Case

Study

Lecture

MARKETING STRATGIES 4

EBC 2014 © All Rights Reserved

Training Techniques’: This is a highly practical and interactive course. You will be working both individually and in small groups on a variety of vocal and practical exercises, interactive discussions and role plays throughout the day.

Presentation. Discussions. Video Cases. Workshops.

Language of Instruction

Unless otherwise stated the program instruction is in Standard Day-to-Day English. Participants can

request the instructor to provide a program vocabulary which will ensure they have no problem

understanding the content and can be facilitated a little bit by using Arabic language when necessary.

Duration: 5 Days

Certificate

Upon successful completion of the program, participants will receive a certificate

accredited by International accreditation organization, Houston USA

Your Training doesn't end when the course ends

During the workshop you'll receive a course manual that's full of practical tips and further information to help you consolidate what you've just gained from the course.

Each course comes with a FREE Follow-up Service by telephone or email. If you have any questions you'd like to ask about a forthcoming presentation simply email or call us and we'll do our best to help.

MARKETING STRATGIES 5

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Date:

31 August , 2014

Venue:

EBC Training Center , Taksim , Istanbul

Duration:

5 Days

Registration Fees:

OMR 1450

Fees Include:

Airport Transfer

Training Materials ( Soft & Hard Copies )

Coffee Breaks

Course Certificate