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For Dummies series books reprinted in India. The best self help books all across the globe.
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20 Years of Making Everything Easier!
NEW ARRIVALS
Facebook Marketing For Dummies, 2nd Edition
Paul Dunay
Facebook Marketing For Dummies, 2nd Edition features 50% new or upated content, including coverage of the new universal "like" button and Open Graph. The book continues to focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she
needs to lead their organization into the world of Facebook marketing.
ISBN: 9788126533541 | ` 349
Job Searching with Social Media For Dummies
Joshua Waldman
For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research
and identify job opportunities, and then create a strategy for securing a position.
ISBN: 9788126533589 | ` 349
Wiley India Pvt. Ltd.HEAD OFFICE: 4435-36/7, Ansari Road, Daryaganj, New Delhi-110002. Tel: 91-11-43630000 Fax: 91-11-23275895 Email: [email protected]
BANGALORE: Tel: 080-23132383 Telefax: 080-23124319 MUMBAI: Tel: 022-27889263, 27889272
www.wileyindia.com
ISBN Author Title Price Qty.
BUSINESS/ CONSUMER
DUMMIES
9788126533626 Bill Roedy What Makes Business Rock: Building the World's Largest Global Networks ` 399
9788126533664 Jennifer Aakar The Dragonfly Effect: Quick, Effective, and Powerful Ways ` 299To Use Social Media to Drive Social Change
9788126533596 Stephen Drotter The Performance Pipeline: Getting the Right Performance At Every Level of Leadership ` 399
9788126533671 Alexander Oster Business Model Generation: A Handbook for Visionaries, Game Changers, ` 599and Challengers (FULL COLOUR)
9788126533657 James M Kouzes The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know ` 299
9788126533053 Michael Burchell The Great Workplace: How to Build It, How to Keep It, and Why It Matters ` 549
9788126533763 Brian Solis The End of Business as Usual: Rewire the Way you work to Succeed in the Consumer Revolution ` 399
9788126533633 David Meerman Scott Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, ` 399and Create Products that Grow Your Business Now
9788126533602 Ken Fisher Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and ` 399Why This Time Isn't Different
9788126533619 Nitin Pangarkar High Performance Companies: Successful Strategies from the World's Top Achievers ` 349
9788126533640 Claire Diaz-Ortiz Twitter for Good: Change the World One Tweet at a Time ` 299
9788126533718 David Sibbet Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance ` 399
9788126533541 Paul Dunay Facebook Marketing For Dummies, 2nd Edition ` 349
9788126533589 Joshua Waldman Job Searching with Social Media For Dummies ` 349
9788126533756 Joel Elad LinkedIn for Dummies, 2nd Edition ` 349
9788126533688 Susan L Getgood Professional Blogging For Dummies ` 349
9788126533558 Jan Zimmerman Social Media Marketing All-in-One For Dummies ` 499
9788126533770 Kyle Lacy Twitter Marketing for Dummies, 2nd Edition ` 349
9788126533732 Rhena Branch Boosting Self-Esteem for Dummies ` 349
9788126533749 Jeni Purdie Life Coaching for Dummies, 2nd Edition ` 349
9788126533725 John Marrin Leadership for Dummies ` 349
9788126533572 Mike Bryant Self-Hypnosis For Dummies ` 349
9788126533565 Jeni Mumford Work/ Life Balance For Dummies ` 349
9788126533534 Larry Payne Yoga For Dummies, 2nd Edition ` 349
*Representative cover images may change.
LinkedIn for Dummies, 2nd Edition
Joel Elad
When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you'll go far. With more than 70 million members, LinkedIn presents an invaluable opportunity to make connections, find a job, get a better salary, market a business, attract investors, and much more. This second edition offers new advice to help you market yourself, grow
your business, and take your professional network to all new levels. Veteran author Joel
Elad introduces you to the key features of LinkedIn and explains how LinkedIn works.
ISBN: 9788126533756 | ` 349
Professional Blogging For Dummies
Susan L Getgood
Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful
examples and featured articles with topic experts and bloggers who have built successful
business demonstrate how to promote your business or build a blog-based business.
ISBN: 9788126533688 | ` 349
Social Media Marketing All-in-One For Dummies
Jan Zimmerman
Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.
ISBN: 9788126533558 | ` 499
Twitter Marketing for Dummies, 2nd Edition
Kyle Lacy
As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business
users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote
your product, and drive more traffic to your Web site.
ISBN: 9788126533770 | ` 349
Markets Never Forget (But People Do)
Ken Fisher
Long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them-and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly-and learn to make fewer errors-by understanding just a bit of investing past.
ISBN: 9788126533602 | ` 399
High Performance Companies
Nitin Pangarkar
The book adopts a reader-friendly approach by teasing out the lessons from detailed cases studies of interesting companies. The writing minimizes jargon while maintaining rigor especially with regard to the applicability and relevance of the strategic principles to different business contexts. Nitin also cites extensive evidence in support of the proposed arguments (e.g., about performance achieved, resources deployed) and achieves this without making the material intimidating (in other words, without sacrificing readability) for a typical business student or manager.
ISBN: 9788126533619 | ` 349
Twitter for Good: Change the World One Tweet at a Time
Claire Diaz-Ortiz
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.
ISBN: 9788126533640 | ` 299
Visual Teams
David Sibbet
Visual Teams uses visual tools and methods to help teams—both face-to-face and virtual—reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication—one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares best practices and uses visualization as a power tool for process improvement by providing teams with a common language for high performance.
ISBN: 9788126533718 | ` 399
DECEMBER 2011
Available at Flipkart, Infibeam, Reliance, Landmark, Crossword, Odyssey, Om Bookshop and all major retail bookstores.
Business/ ConsumerNEW ARRIVALS
Boosting Self-Esteem for Dummies
Rhena Branch
Fact: even individuals who radiate confidence on the outside can still have low self-esteem. Whether you're someone who puts on a front or a shy, retiring type who frets about what other people think, this practical guide can help you to conquer insecurities, get assertive and let your inner strength shine through. So what are you waiting for?
ISBN: 9788126533732 | ` 349
Life Coaching for Dummies, 2nd Edition
Jeni Purdie
If you're interested in doing away with negative beliefs, making a significant change in your life, and, finally, create-and live-the life you want, life coaching is the key. In this practical introduction, you will learn the empowering techniques essential to life coaching-including putting together an action plan, getting your priorities
straight, staying focused, defining true success, overcoming common obstacles, and
coaching yourself to happiness.
ISBN: 9788126533749 | ` 349
Self-Hypnosis For Dummies
Mike Bryant
Self-Hypnosis For Dummies is a hands-on guide to achieving your goals using hypnosis. Whether you want to lose weight, overcome anxiety or phobias, cure insomnia, stop smoking, or simply stop biting your nails, this guide has it covered! The reassuring and straight-talking information will help you harness the power of your mind and re-train your subconscious to think in
more healthy and constructive ways, and to overcome specific issues, such as anxiety and
paranoia, and break bad habits, such as smoking. The easy-to-follow style will guide you
through every step of the process, empowering you to take control and start making changes right away.
ISBN: 9788126533572 | ` 349
Leadership for Dummies
John Marrin
Do you find yourself being asked to lead others but have no idea where to start? Do you lead a team spread across different offices or even continents? In this no-nonsense guide to leadership you will find answers to crucial questions like: what is leadership? And what style of leadership should I be using? You'll discover how to lead your friends whilst
remaining their friend; how to lead change in a way that people accept and understand;
when and where to draw the line; and how to reflect on your experiences to become a better
and more effective leader.
ISBN: 9788126533725 | ` 349
Work/ Life Balance For Dummies
Jeni Mumford
A recent survey conducted by Universum Communication found that work-life balance is No.1 on the list of short-term career goals amongst professionals. But while work-life balance is an increasingly popular term, many of us are still unsure about how to achieve it, or lack the confidence to approach employers to negotiate flexible working hours. Work-Life Balance for
Dummies will offer readers advice and simple strategies to achieve more balance whatever
their situation.
ISBN: 9788126533565 | ` 349
Yoga For Dummies, 2nd Edition
Larry Payne
This revised edition of Yoga For Dummies provides 25 percent new and revised content, presenting new concepts for the yoga community, while maintaining its emphasis on safe approaches to the physical practice of yoga, and an accessible discussion of yoga philosophy and meditation.
ISBN: 9788126533534 | ` 349
What Makes Business Rock: Building the World's Largest Global NetworksBill Roedy
ISBN: 9788126533626 | ` 399
CNBC : “Best book of summer 2011.”
HT MINT : “Playing it by ear, successfully.”
FORBES : “An engaging tale of global connection.”
Outlook Business : “A decent read for junkies for whom music meant MTV.”
H H H H H
The Dragonfly EffectJennifer Aakar
ISBN: 9788126533664 | ` 299
“Actionable, credible, and absolutely necessary for anyone looking to use social media and Facebook to drive social good.” — Facebook
“Aaker and Smith show you how to harness the power of social media force in a way that even a CFO will love.” — Visa Inc.
“Learn how to translate your good intentions into actual, real, tangible, world-changing good!” — Google
“Truly innovative book identifies powerful forces shaping our lives working together in unanticipated and creative ways” — McKinsey and Co., Inc.
“Lay the foundation for organization looking to harness the power of social media to champion a cause and create positive change in the world.” — eBay
H H H H H
The Performance Pipeline
Stephen Drotter
This timely and groundbreaking book helps leaders at every level succeed in an uncertain business environment. Based on forty years of in-depth work with over 100 companies, it defines the results and measurements required at each leadership layer to make the leader, the business and the enterprise successful. Illustrated with personal experiences and examples of Performance Pipelines actually in use, the framework is easy to understand and apply.
ISBN: 9788126533596 | ` 399
The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know
James M Kouzes
In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal, and bold new book, Kouzes and Posner reveal ten time-tested truths that show what every leader must know, the questions they must be prepared to answer, and the real-world issues they will likely face.
ISBN: 9788126533657 | ` 299
Business Model Generation
Alexander Oster
The is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. This is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one. The book will teach you practical
innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model -- or analyze and renovate an old one.
ISBN: 9788126533671 | ` 599 | IN FULL COLOR
Real-Time Marketing & PR
David Meerman Scott
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, author reveals the proven, practical steps to take your business into the real-time era.
ISBN: 9788126533633 | ` 399
The End of Business as Usual: Rewire the Way you work to Succeed in the Consumer Revolution
Brian Solis
Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
ISBN: 9788126533763 | ` 399
The Great Workplace: How to Build It, How to Keep It, and Why It Matters
Michael Burchell
In this book, the authors explore the model of a Great Place to Work For-one which fosters employee trust, pride in what they do, and enjoyment in the people they work with. They answer the fundamental question, "What is the business value of creating a great workplace?" and brings the definition of a Great Place to work alive with anecdotes, best practices, and quotes from employees working at the best workplaces in the U.S.
ISBN: 9788126533053 | ` 549
Check out our
on www.flipkart.com
SPECIAL
DUMMIES SECTION
DECEMBER 2011
Top New Releases in books category
The Hindu : “Towards television anywhere, anytime.”
Business Standard : “MTV Roedy's reality show-off / business book masquerading as a memoir.”
20 Years of Making Everything Easier!
NEW ARRIVALS
Facebook Marketing For Dummies, 2nd Edition
Paul Dunay
Facebook Marketing For Dummies, 2nd Edition features 50% new or upated content, including coverage of the new universal "like" button and Open Graph. The book continues to focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she
needs to lead their organization into the world of Facebook marketing.
ISBN: 9788126533541 | ` 349
Job Searching with Social Media For Dummies
Joshua Waldman
For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research
and identify job opportunities, and then create a strategy for securing a position.
ISBN: 9788126533589 | ` 349
Wiley India Pvt. Ltd.HEAD OFFICE: 4435-36/7, Ansari Road, Daryaganj, New Delhi-110002. Tel: 91-11-43630000 Fax: 91-11-23275895 Email: [email protected]
BANGALORE: Tel: 080-23132383 Telefax: 080-23124319 MUMBAI: Tel: 022-27889263, 27889272
www.wileyindia.com
ISBN Author Title Price Qty.
BUSINESS/ CONSUMER
DUMMIES
9788126533626 Bill Roedy What Makes Business Rock: Building the World's Largest Global Networks ` 399
9788126533664 Jennifer Aakar The Dragonfly Effect: Quick, Effective, and Powerful Ways ` 299To Use Social Media to Drive Social Change
9788126533596 Stephen Drotter The Performance Pipeline: Getting the Right Performance At Every Level of Leadership ` 399
9788126533671 Alexander Oster Business Model Generation: A Handbook for Visionaries, Game Changers, ` 599and Challengers (FULL COLOUR)
9788126533657 James M Kouzes The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know ` 299
9788126533053 Michael Burchell The Great Workplace: How to Build It, How to Keep It, and Why It Matters ` 549
9788126533763 Brian Solis The End of Business as Usual: Rewire the Way you work to Succeed in the Consumer Revolution ` 399
9788126533633 David Meerman Scott Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, ` 399and Create Products that Grow Your Business Now
9788126533602 Ken Fisher Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and ` 399Why This Time Isn't Different
9788126533619 Nitin Pangarkar High Performance Companies: Successful Strategies from the World's Top Achievers ` 349
9788126533640 Claire Diaz-Ortiz Twitter for Good: Change the World One Tweet at a Time ` 299
9788126533718 David Sibbet Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance ` 399
9788126533541 Paul Dunay Facebook Marketing For Dummies, 2nd Edition ` 349
9788126533589 Joshua Waldman Job Searching with Social Media For Dummies ` 349
9788126533756 Joel Elad LinkedIn for Dummies, 2nd Edition ` 349
9788126533688 Susan L Getgood Professional Blogging For Dummies ` 349
9788126533558 Jan Zimmerman Social Media Marketing All-in-One For Dummies ` 499
9788126533770 Kyle Lacy Twitter Marketing for Dummies, 2nd Edition ` 349
9788126533732 Rhena Branch Boosting Self-Esteem for Dummies ` 349
9788126533749 Jeni Purdie Life Coaching for Dummies, 2nd Edition ` 349
9788126533725 John Marrin Leadership for Dummies ` 349
9788126533572 Mike Bryant Self-Hypnosis For Dummies ` 349
9788126533565 Jeni Mumford Work/ Life Balance For Dummies ` 349
9788126533534 Larry Payne Yoga For Dummies, 2nd Edition ` 349
*Representative cover images may change.
LinkedIn for Dummies, 2nd Edition
Joel Elad
When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you'll go far. With more than 70 million members, LinkedIn presents an invaluable opportunity to make connections, find a job, get a better salary, market a business, attract investors, and much more. This second edition offers new advice to help you market yourself, grow
your business, and take your professional network to all new levels. Veteran author Joel
Elad introduces you to the key features of LinkedIn and explains how LinkedIn works.
ISBN: 9788126533756 | ` 349
Professional Blogging For Dummies
Susan L Getgood
Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful
examples and featured articles with topic experts and bloggers who have built successful
business demonstrate how to promote your business or build a blog-based business.
ISBN: 9788126533688 | ` 349
Social Media Marketing All-in-One For Dummies
Jan Zimmerman
Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.
ISBN: 9788126533558 | ` 499
Twitter Marketing for Dummies, 2nd Edition
Kyle Lacy
As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business
users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote
your product, and drive more traffic to your Web site.
ISBN: 9788126533770 | ` 349
Markets Never Forget (But People Do)
Ken Fisher
Long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them-and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly-and learn to make fewer errors-by understanding just a bit of investing past.
ISBN: 9788126533602 | ` 399
High Performance Companies
Nitin Pangarkar
The book adopts a reader-friendly approach by teasing out the lessons from detailed cases studies of interesting companies. The writing minimizes jargon while maintaining rigor especially with regard to the applicability and relevance of the strategic principles to different business contexts. Nitin also cites extensive evidence in support of the proposed arguments (e.g., about performance achieved, resources deployed) and achieves this without making the material intimidating (in other words, without sacrificing readability) for a typical business student or manager.
ISBN: 9788126533619 | ` 349
Twitter for Good: Change the World One Tweet at a Time
Claire Diaz-Ortiz
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.
ISBN: 9788126533640 | ` 299
Visual Teams
David Sibbet
Visual Teams uses visual tools and methods to help teams—both face-to-face and virtual—reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication—one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares best practices and uses visualization as a power tool for process improvement by providing teams with a common language for high performance.
ISBN: 9788126533718 | ` 399
DECEMBER 2011
Available at Flipkart, Infibeam, Reliance, Landmark, Crossword, Odyssey, Om Bookshop and all major retail bookstores.
