For Financial Services · Today There Is An Alternative Plan For Gaining New Relationships & New Business • Internet Marketing May Not Completely Replace Current Marketing Systems,

This Event Is About Your “Internet Presence.”

© Copyright 2012 – All Rights Reserved

For Financial Services

Representatives, The

Internet Isn’t About

Selling, It Is About

Attracting People Who

May Eventually Buy - -

And Your Website Is

The “Hub” Of Your

Internet Marketing

Activities

http://www.insurancebroadcasting.com/

Meet Your Presenters!


Walt Podgurski

Publisher

Insurance Broadcasting

Workplace Benefits Association


Help People “Find” YOU On The “Internet”

© Copyright 2012– All Rights Reserved

• Google Places / Yahoo & Bing Local

• Local SEO (Organic Search) Local & National

• Social Media

• E-Mail Campaigns

• Google AdWords

• E-Zines (Online Newsletters)

• Webinars & Tele-Seminars

• News & Press Releases

• Blogs

• Mobile


Here Is Your Seminar “Takeaway”


There Is A Lot You Can Do To Help

People Who Are Currently (Right

Now) Looking For The Kinds Of

Products & Services You Provide

FIND YOU!


• "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." Alvin Toffler



• Today There Is An Alternative Plan For Gaining New

Relationships & New Business

• Internet Marketing May Not Completely Replace

Current Marketing Systems, But Many Insurance /

Financial Professionals Are Considering If Should

Become At Least A Part Of Their Marketing Strategy

Going Forward.

Internet Marketing


http://directory.ac/files/dumblists/storypic/internet-marketing_1.jpg


• Internet Marketing Is Different (Which Is Why It

Is So Exciting).

• Print - Television - Radio: People Are There For

The Content And, While They Are There, They

Are Exposed To An Advertisement


Internet Marketing


• Think About How Search

Works.

• Someone Is On Their

Computer Searching For

Something Specific.

• They Are Sitting At Their

Computer T-y-p-i-n-g A

Word Or Phrase That May

Pertain Directly To Your

Product Or Service.


Internet Marketing


• They May Find You, Or,

• If You Are Not Visible They May Find Your

Competitor.

• Capitalizing On This Requires A Different

Strategy Than What Most Of Us Have Used In

The Past.

Internet Marketing



• SEO (Organic Search) Local / National

Put Yourself On The First

Page Of Google, Yahoo &

Bing “Local’ Search Results.



Getting On The First Page Of

Google In Competitive

Keywords Used To Be “Rocket

Science” – But Not Anymore.



How Many Google Searches Per Day?

• How many search queries does Google serve

worldwide every day ...

• Dec 7, 2010 ... Answer 1 of 2: * Google: 34000

searches per second (2 million per minute; 121

million per hour; 3 billion per day; 88 billion per

month, figures ...

www.quora.com/How-many-search-queries-

does-Google-serve-worldwide-every-day -

Similar

Why Doesn’t Everybody Take

Advantage Of This Powerful Resource?


http://www.quora.com/How-many-search-queries-does-Google-serve-worldwide-every-day

http://www.quora.com/How-many-search-queries-does-Google-serve-worldwide-every-day

http://www.google.com/search?rlz=1T4ADSA_enUS412US432&gs_sm=e&gs_upl=7819l16869l0l17321l46l33l0l5l5l2l294l4826l1.11.14l28l0&hl=en&spell=1&tbo=1&q=related:http://www.quora.com/How-many-search-queries-does-Google-serve-worldwide-every-day+how+many+google+searches+a+day&sa=X


Paid Ads

Google

Maps

Google

Places Google Search Results

Organic Listings © Copyright 2012 – All Rights Reserved


Google

Places

Google Search Results

Organic Listings

http://webmail.sourcemedia.com?

Google

Maps


http://webmail.sourcemedia.com/


Yahoo

Maps

Paid Ads

Yahoo

Local



Yahoo

Local

Yahoo Search Results

Organic Listings



Paid Ads

Bing

Maps

Bing

Local

Bing Search Results

Organic Listings

Note: Yahoo Search Results

Are Powered By Bing



Google

Places


Google

Maps

- You Don’t Need A Website To Be Listed In

A “Local Search” Result




Google

Places


Google

Maps

- You Don’t Need A Website To Be Listed In A

“Local Search” Result

- You Do Need To Be Registered With Google,

Yahoo, & Bing









• SEO (Organic Search) Local / National

Ranking High With

Organic Search Is

As Challenging As

It Has Ever Been.

However… With

“Maps” & “Local” It

Is Much Easier To

Put Yourself On The

First Page Of The

Search Results - -

And You Are Higher

Up On The Page.


• Social Media



http://insurancecampus.ning.com/

• 100 Million+ Members

• Manage Your Professional Identity

• Build & Engage With Your Professional Network

• Access Knowledge, Insights, & Opportunities




My LinkedIn

Connections

Make Me A

More Attractive

Job Candidate.

2,024 Connections



I can post to groups

that I belong to

where there is the

potential for my

post to be seen by

over a “hundred

thousand people.”


I can search for

people by name or

company, and I am

likely to have several

shared connections

increasing my ability

to make a good

impression with them.




I can have a

PERMANENT spot on

other people’s LinkedIn

page with a sincere

recommendation.




With my “premium”

account, I can have

immediate access to over

2,000 e-mail addresses.



I can filter my

connections several

ways; tags, companies,

locations, industries,

Recent Activity.




I can instantly send an

e-mail message to my

2,000+ connections.


Every time I

make a new

connection,

create a post,

make an

update, it goes

on the wall of

my 2,000+

connections.



Most of my 2,000+ connections allow

me access to their connections, as I do.

















Help People “Find” YOU On The “Internet”


• Google Places / Yahoo & Bing Local

• Local SEO (Organic Search) Local & National

• Social Media

• E-Mail Campaigns

• Google AdWords

• E-Zines

• Webinars & Tele-Seminars

• News & Press Releases

• Blogs

• Mobile


Documents

For Financial Services · Today There Is An Alternative Plan For Gaining New Relationships & New Business • Internet Marketing May Not Completely Replace Current Marketing Systems,