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L E A D I N G T H E W A Y
New reveNue StreamS for
fUNErAL HoMES
CONTENTS03PersonalizeyourCurrentOfferings11 Memorialization and Cremation19OfferColoredLaserEngravings22DiversifyIntoLifewithMemoryCare29OfferPetMemorialProducts33RejuvenateYourMarketing36UnderstandYourBuyers40WrapUpandTakeaways
1 PERsOnaLIzEYOURCURREnTOffERIngs
A majority of your buyers are baby boomers planning funerals for their loved ones and pre-planning for themselves. Boomers expect personalization in all areas of their lives, from weddings to funerals.
› Just about any item can be personalized with a laser machine. Urns, caskets, granite memorials and even other commemorative gifts such as photo frames, mugs, ornaments and plaques.
Personalization: What’s all the hype?
PErSoNALIZATIoN...
› Creates a funeral as unique as the person who died. Highlight and reflect the hobbies, passions and interests of a loved one through personalization.
› Can add hundreds of dollars in profit to a casket, urn or monument
MSrP$499
Tribute Memorials: a hot market trend
Why the trend in Photos on Granite? Many families have viewed tribute videos at funeral services, leaving them with dozens of beloved photos engraved in their minds. Offering a laser engraved photo montage ignites the desire to keep these memories alive forever in stone.
Videos can capture a life time of memories, but a Tribute Memorial adorned with photos and special memories will keep your customers’ memories alive forever. Nearly anything can be laser engraved onto a memorial, creating a high profit, high satisfaction product your customers won’t be able to turn down.
WHY ProMoTE TrIBUTE MEMorIALS?
› Anything can be lasered on granite. (photos, emblems, signatures, footprints, poems, verses, the list goes on!)
› Unlike sandblasting, there are no size limitations for artwork.
› f you currently offer your customers any kind of tribute video, you have created the perfect opportunity to offer a Tribute memorial. families will have gone through years and years of photographs and already have selected their favorite photos to share with loved ones.
Promoting Tribute Memorials
BENEfITS of A LASEr ENGrAVING:› Offer exponential personalization options.› High resolution photos yields high satisfaction. › No restrictions on the number of elements, offer to include as many photos as they desire.› Memories can be kept “alive” forever!
Turn This...
Into This!
2MEMORIaLIzaTIOnanDCREMaTIOn
from 2005 to 2015, the cremation rate increased from 32.3% to 48.5% (16.2%). 2104 funeral homes shut their doors during the same period.
Do the math: for every 1% rise in cremation, 130 funeral homes close their doors.
By 2030, the predicted cremation rate will be 71%. At the same rate, 2925 more funeral homes will close.
Don’t be a Statistic!
*Statistics provided by the NFDA.
Specialize in cremation when you pair innovative cremation memorials with personalized memorialization, two of the hottest market trends.
Most customers aren’t aware of the many options available to them when opting for cremation. Change that!
1. DISPLAY!
Display cremation memorials in your show room! Make them highly visible and bring them up front. Place a “Cremation Memorial” sign on or near each of your cremation pieces. Be proud of your offerings and offer a wide selection to suit your customers needs.
2. EDUCATE!
Educate your customers on the importance of memorialization. Every life deserves to be remembered in a final resting place where family and friends can visit. Not everyone can visit grandma’s closet where she happened to place grandpa!
3. SHoWCASE
Showcase high quality laser engraved photos and memories. Your customers’ imagination will ignite when they see the possibilities a laser engraving can offer, even if they are opting for cremation.
request a frEE 8" x 10"Tribute Plaque Today
Or call 800-585-8617
CODE: EBOOKM
request your Free Tribute Plaque
4. UTILIZE
Utilize free promotional materials. We offer many helpful resources, both print and digital that will take your business to new heights. We make it easy to promote cremation, memorialization and other hot market trends!
Predesigned Marketing Materials
Innovative Cremation Solutions
Cremation Garden Set Cremation Bevel
Cremation Garden UrnsCremation BaseCremation Pillars
3OffERCOLORED LasEREngRavIngs
Color adds another level of light and life to an already beautiful laser engraving.
Adding color adds additional revenue to an already profitable laser engraving.
When customers see high resolution, laser etched color photos that look like real photographs of their loved ones on granite, their eyes and memories will sparkle!
t
4DIvERsIfY InTOLIfE!
from Death Care to Memory Care
Honor all of life’s special memories when you change the outlook of your business from death care to Memory Care.
› Christenings › Birthdays› Graduations› romantic› Weddings
› Housewarming› Birth of a child› Holidays › Sympathy› retirement
MAKE A DIffErENCE IN YoUr CoMMUNITY! funeral Directors have wide connections in their communities; they have had intimate healing relationships with many families and have served their community for years.
Every connection can become a revenue stream when you have the capability to personalize virtually anything!
› Many plan a funeral service once or twice in their lifetimes.
› The rising cremation rate is causing more to skip out on a traditional funeral service and traditional monument.
› The personalization business is a recurring business, and many customers will return for more.
› The average American spends $1500/year on gifts. A tradi-tional funeral with burial is a one time cost of $6000, and a the average cremation is a one time cost of $1600.
Why Memory Care?
Diversifying into new markets is easy when your overhead is paid for by your existing casket and urn sales.
Utilize the reputation you have worked hard for to diversify into Memory Care to capture all of life’s precious moments by offering a variety of commemorative items.
Diversification Ideas
War Memorials
Donor Bricks Donation Benches
Pet Memorials
5 ExPanDInTOPET MEMORIaLITEMs
The market for memorializing pets has become one of the fastest-growing “death care markets” in the United States, according to the Cremation Association of North America.
The pet product industry brought in $58.04 billion in 2014 and shows no signs of slowing down.
› Three in five Americans own pets. 70% own dogs, 50% own cats.
› one-third frequently buy their pets holiday gifts. (A great diversification opportunity!)
› 57% of pet owners let their pets sleep in bed with them.
› In 2013, Americans spent more than $55 billion on their pets.
› Women are more likely than men to own pets.
› Most people are not aware of memorial options for their pets.
Interesting Pet Statistics
Innovative Pet Memorial Solutions
flat Markers
Upright MemorialsCremation Memorials
Plaques
WHY offEr PET MEMorIALS?
The real question is, why not? Team up with local vet clinics and pet stores, have them display laser engraved pet memorial products or marketing materials.
› Pet memorials › Plaques › other memory items
6REjUvEnaTEYOURMaRkETIng
MArKET YoUr NEW offErINGS!
You don’t sell what you don’t promote. It’s a fact.
Now that you have this brand new, revenue boosting technology, it’s time to get your megaphone out and let everyone know about it!
› PrESS rELEASES Advertise your new technology and its ability to personalize nearly anything! Submit press releases to your local newspaper to gain interest.
› oNLINE ADVErTISING Add your new offerings to your website and post pictures to social media.
› DoNATE ENGrAVED ITEMS This is a great opportunity to give back to your community while showing them your engraving capabilities.
Promoting Your New Offerings
7UNDERSTAND YOURBUYERs
WHo ArE YoUr BUYErS?
A majority of your buyers are baby boomers planning funerals for their loved ones and pre-planning for themselves.
female baby boomers tend to be the decision makers and have a higher standard than ever before when making purchasing decisions.
› Your buyers are seeking more personalized options for commemorating the life of their loved ones and their own.
› Baby boomer women represent the largest portion of the buying public, and make 95% of the buying decisions for their households.
› Your buyers aren’t educated about their options when opt-ing for cremation. Show them all of the memorialization and personalization options available to them when choosing cremation.
facts About your Buyers
BABY BooMErS DrIVING PErSoNALIZATIoN
Boomers are seeking products and services that are more unique than ever. The idea of personalization has resulted in an explosion of unique offerings that are personalized to commemorate all of life precious moments.
8WRAP UP & TakEaWaYs
rEMEMBEr!
Laser engravings are a hot market personalization trend and can add hundreds of dollars to a single sale.
Cremation has nearly doubled in the past 15 years. Now is the time to specialize in cremation when you offer innova-tive cremation memorials and personalized options for those choosing cremation.
Diversify into life when you offer personalized items for all of life’s cherished moments.
rEMEMBEr (CoNT’D)
Colored laser engravings can boost your laser engraving revenues even more!
Capture your piece of the growing $57 billion pet market when you offer laser engraved pet memorial products.
Market your new offerings! Everyone is your potential customer now that you can personalize anything.
reevaluate how you are marketing to your largest buying segment, baby boomers.
Take the Next Step
CLICK HERE FOR MORE INFORMATION
We have competitive leasing options, samples, demo
options and more!
L E A D I N G T H E W A Y
visit: aplazer.comemail: [email protected]
call: 800-585-8617
facebook.com/lasers @aplazer
