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FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

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Page 1: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ
Page 2: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

FOR MARKETER...IT'S "SOCIAL MEDIA"SEARCH ENGINE OPTIMIZATION    WORD OF MOUTHPUBLIC RELATIONSBUSINESS DEVELOPMENTBRANDINGBUZZ

Page 3: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

MARKETING MACHINE

BLOG  TWITTER (1.3M unique visits in March)

 FACEBOOK (from 100 to 200 Million Users in 8 months) 

 LINKEDIN (35M registered users)

Page 4: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

BLOG

WEBSITESCMSLIVES & BREATHESCONTENT HUBGOOGLESTYLE

Page 5: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ
Page 6: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

WORDPRESS

DASHBOARDPAGES & POSTSTRACKING CONVERSATIONSTATISTICS

Page 7: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ
Page 8: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

POSTS

SEO - titles, categories, tags, descriptionSCHEDULING MULTIMEDIABROADCASTS 

Page 9: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ
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LINKEDIN

POSTS AUTO APPEAR VIA WP PLUG-INREINFORCE W/ STATUS UPDATESNETWORK SEES IN DIGEST

Page 11: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

LINKEDIN

USE YOUR NETWORK BUILD YOUR NETWORK PROFILE - brand, image, public profile URL ATTEND TO PROFILEHELPS GOOGLEETIQUETTE  http://is.gd/q6wo

Page 12: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

LINKEDIN

USE YOUR NETWORK BUILD YOUR NETWORK PROFILE - brand, image, public profile URL ATTEND TO PROFILEHELPS GOOGLEETIQUETTE  http://is.gd/q6wo

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TWITTER

BRAND FOLLOWERSFOLLOWEESRETWEETS@REPLIESDM'S

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TWITTER STRATEGIES DBROADCASTTARGETED COMMUNITYENGAGEMENTWEBSITE TRAFFIC

Page 20: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

TWITTER TOOLS

MONITTER.COMTWITTERHOLIC.COMBUZZOM.COMETTIQUETTE http://is.gd/y8Yf

Page 21: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

FACEBOOK

FAN PAGEFREE EVENTS CROSS PROMOTEETIQUETTE http://is.gd/y92s

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ChirpUp.com

THIS PRESENTATIONETIQUETTEAUTHENTICITYSTYLEMEASURE

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LINKS AND RESOURCESConnect with ChirpUp!http://chirpup.com

http://twitter.com/chirpup

http://www.facebook.com/pages/Chicago-IL/ChirpUpcom/58764641365

Twitter Tools• Twitterers in Chicago http://twitterholic.com/top100/followers/bylocation/Chicago%2C+IL/• Monitor Keywords by Geography http://monitter.com• Good Desktop Client http://www.tweetdeck.com/• Good iPhone Client http://www.atebits.com/tweetie-iphone/• Twitter/Facebook Client http://desktop.seesmic.com/

Sites Mentioned in Talk• Andy Sernovitz http://www.damniwish.com http://www.gaspedal.com http://www.gaspedal.com• DPZRamon http://twitter.com/DPZRAMON • Feel Your Boobies http://www.feelyourboobies.com/ http://www.gaspedal.com• Rich Rogala http://consistentclients.com/• Get your own WordPress site in seconds http://www.wordpress.com• Software to host your own WordPress site http://www.wordpress.org• Mayor Daley YouTube http://www.youtube.com/mayordaley

Page 26: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ

THANK YOUMARK BRADFORD [email protected]

ROB [email protected]